8/2/2019 Sales Assign B

1/19

By,Merlyn Dcosta

8/2/2019 Sales Assign B

2/19

Nike

To bring inspiration andinnovation to every

athlete* in the world

* If you have a body,you are an athlete

Adidas

To be the leading sportsbrand in the world

*Impossible is Nothing

http://www.youtube.com/watch?v=EPO20Pk

SztE

http://www.youtube.com/watch?v=EPO20PkSztEhttp://www.youtube.com/watch?v=EPO20PkSztEhttp://www.youtube.com/watch?v=EPO20PkSztEhttp://www.youtube.com/watch?v=EPO20PkSztEhttp://www.youtube.com/watch?v=EPO20PkSztEhttp://www.youtube.com/watch?v=EPO20PkSztE

8/2/2019 Sales Assign B

3/19

Nike

1964:Bowerman/Knight

1970: Waffle Iron 1972: Swoosh

1980s: Sport CelebrityEndorsement &Growth

Adidas

1920s-30s: Dassler

1954: Soccer

1960: 3-Stripe 1984: Summer

Olympics &Mainstreampopularity

8/2/2019 Sales Assign B

4/19

Nike

Chairman of the Board:Phil Knight

CEO Nike: Mark Parker CFO: Don Blair

President Nike Brand:Charlie Denson

Global Operations:Gary M. DeStefano

Adidas

CEO Adidas-group:Herbert Hainer

Finance Adidas-group:Robin J. Stalker

CEO Adidas brand:Erich Stamminger

Global OperationsAdidas-group: Glenn S.Bennett

8/2/2019 Sales Assign B

5/19

Nike

Athletic Shoes

Apparel

Sports Equipment Accessories

Adidas

Footwear

Sportswear

Sports Equipment

8/2/2019 Sales Assign B

6/19

They design, develop, andmarket high quality activesports apparel, equipment,and accessory products

Nike distributes one newshoe style every single day

Nikes critical factors forsuccess are maintainingcurrent standards, closerworking relationships, andretaining customer loyaltyby guaranteed standard ofproduct

8/2/2019 Sales Assign B

7/19

They not only see competition from Adidas andReebok, but also with Old Navy and Abercrombie andFitchContinuous marketing research is the key in assessingthe market

8/2/2019 Sales Assign B

8/19

Nike

NIKE

Five Subsidiaries

Cole Haan Converse

Hurley International

NIKE Golf

Umbro

Adidas

Adidas

Two Subsidiaries

Reebok TaylorMade

8/2/2019 Sales Assign B

9/19

Nike

Running Footwear

Clothing

Golf Footwear

Clothing

Soccer Footwear

Clothing

Adidas

Sport Performance

Footwear

Sport Style Clothing

8/2/2019 Sales Assign B

10/19

Nike

Premium PriceStrategy

SponsorshipAgreements

No Manufacturing

Adidas

Premium PriceStrategy

SponsorshipAgreement

8/2/2019 Sales Assign B

11/19

Nike

Outsourcing

Adidas

Implementation ofJoint Operating Model

in Europe

8/2/2019 Sales Assign B

12/19

Nike / Adidas

Sales are Flat

Low Consumer Confidence in the Economy

8/2/2019 Sales Assign B

13/19

Nike

2008: Trade Deficitwith China

Adidas

2008: Global SportsPartnerships

2009: InternationalDay of Peace

2009: DJSI Winner

8/2/2019 Sales Assign B

14/19

Nike / Adidas

China: Child Labor

8/2/2019 Sales Assign B

15/19

Nike

Adidas

New Balance Athletic

Shoe, Inc PUMA AG Rudolf

Dassler Sport

Adidas

Nike

Amer Sports Corp

Callaway GolfCompany

8/2/2019 Sales Assign B

16/19

Nike

Growth in MensFootwear

Recent Growth in USMarket Share

Adidas

Grow Reebok men

Continue Partnership

Development

8/2/2019 Sales Assign B

17/19

Nike

Under Armour

Economy

Adidas

Economy

US Market share

shrank 2009

8/2/2019 Sales Assign B

18/19

Nike

2007: LIVESTRONGChallenge

http://www.youtube.com/watch?v=RDfCTJQTpXs

2009: Profitable Stock

Split 2 for 1

Adidas

2008: Beijing OlympicPartnership

2009: BusinessRealignment

2009: Sold $15.7 millionshares of stock

2009: Cirque du SoleilPartnership

http://www.youtube.com/watch?v=RDfCTJQTpXshttp://www.youtube.com/watch?v=RDfCTJQTpXshttp://www.youtube.com/watch?v=RDfCTJQTpXshttp://www.youtube.com/watch?v=RDfCTJQTpXshttp://www.youtube.com/watch?v=RDfCTJQTpXshttp://www.youtube.com/watch?v=RDfCTJQTpXs

8/2/2019 Sales Assign B

19/19