CROWN BERGER KENYA LTD
NAIROBI
ANNUAL SALES CONFERENCE 2007
SAFARI PARK HOTEL
NAIROBI
WELCOME
CROWN FAMILY
WHAT WE DID IN 2006
GROWTH
2003 – 04 : VOL. 8% ; VAL. 4% ; ASP -3%
2004 – 05 : VOL. 7% ; VAL. 14% ; ASP 6%
2005 – 06 : VOL. 15% ; VAL. 23% ; ASP 14%
NEW BUSINESSES ON ANVIL
GROWN BY 23 % ??
WOW ....
REASONS FOR RECORD GROWTH ?
1. AGGRESSIVE ADVERTISEMENT/PROMOTIONS
2. FILLING UNTAPPED MKT OPPORTUNITIES
3. NEW AREAS EXPLORED – THERMOPLASTIC ROAD MARKING
PAINT; MARINE PAINTS INTRO; NEXA PUSHED; SELEMIX INTRO
WAY AHEAD.............
2007
ANOTHER MILESTONE TO ACHIEVE
NEW BUSINESSES ON ANVIL
THREATS
BASCO
PRICE – Increased discounts ;
Dumping material on consignment basis;
Extended Credit Terms;
Aggressive Wall/Mabati Brandings;
Aggressive Radio ads & Promotions;
News Paper ads;
Free automatic DU to dealers & Nakumatts
SADOLIN
•Increased discounts in Sadocryl after we launched Selemix
•Aggressive marketing in Industrial Sector
STRATEGY FOR BUSINESS DEVELOPMENT IN 2007
Strategy for Business Development in 2007
MAX. MARKETING, ADVERTISEMENT, PRESENTATIONS,
DEMONSTRATIONS DURING JAN. – JULY 2007
BECAUSE OF ELECTION COMPAIGNS THEREAFTER
1. Industrial Segment
2. Marine Paints
3. Automotive Paints
4. Thermoplastic
Good Business Expected in Mombasa & Kisumu
SUPPORT REQUIRED
1. STORAGE SPACE IN LIKONI, DAR ROAD
2. REFURBISHMENT OF CUSTOMER SERVICE IN
BERGER, DAR ROAD & KISUMU
SUPPORT REQUIRED
3. EPABX TELEPHONE BOARD
4. CANTERS FOR DELIVERY
5. CARS
SUPPORT REQUIRED
6. LATE DELIVERY OF MATERIAL
7. INCENTIVES
8. SALARIES
ASANTE SANA
God bless you
SUNIL VERMA