Prepared By :Sunil BaniyaSita Ram Gokul Milk (KTM ) Ltd

Content Existing Brand in Market

Main competitors of different area Existing Operation Area

Planning Area for Future

Booth and Retails (Under Salesman)

Sales Comparison between Ashoj and Kartik

CREDIT ANALYSIS between the month of Bhadra and Aswin

SWOT Analysis

Facing Problem During Sales

Future Planning

Existing brand in Market DDC

Arpan

Nova

Gayatri

Sanjiwani

Kalika

Kantipur

Bhaktapur Dairy

Jagadamba

Safal

Sulav

Happy

Good Morning

Today

Anamol

Amrit

Pravat

RDC

DDC is the main competitor apart from this Sanjibani,Gayatri , Sulav ,Safal,Happy are also competitors in different area. Nowadays Good Morning is doing aggressive plan to attract booth dealers by giving salary for the cycle man and attractive incentive to the booth dealers

Main competitors of different area:

Existing Operation Area(North Part of Kathmandu Valley)

Rajendra Singh Rayamajhi

Roshan KC

Rajan Thapa

Khamba B. karki

Hari Bhakta K.C

Binod Tamang

Gongabu/Samakhusi/Bashundhara/Chakrapath/Buddhanilkantha

Dhumbarai/Kapan/Sukedhara/Lazimpat/Manikhatar/Losal

Pashupatinath/Kumarigal/Mitra Park/Gaushala

Baghbazzar/Khasibazar/kamalpokhari/Ratopul/Gaushala/battiaputali/Maitadevi/Kamaladi\Putalisadak,Anamnagar,Ratopul

Dhobichour/Gairidhara/Bhatbhateni/Bathkyapul/Chabahil/Naxhal

Jorpati/Buddha/Chabahil/Kumarigal/Tarkaribazar

Sales Man Areas

Possibility area for Future I have already shown the existing operation area and

we are planning to move in following

Rajendra Singh Rayamajhi

Roshan KC

Rajan Thapa

Khamba B. karki

Hari Bhakta K.C

Binod Tamang

Tokha Side/Mahipi.Maharajgunj chowk

Bishal Nagar/Lazimpat

Nayabasti/Town planning(Pashupati Area)

Kamal Pokhari

……………………………..

Buddha Gumba Area , Jorpati

Plan for the Possible Area

Increase the schedule of visiting new vacant area.

Request to our topmost level for the attractive incentive to new booth dealers and retailers who want loyal to our Brand.

Booth and Retails (Under Salesman)

Sales Man Number of

Booth

Binod Tamang 6

Hari Bhakta K.C 4

Roshan K.C 5

Khamba Bahadur

Karki

8

Rajendra

Rayamajhi

6

Rajan Thapa 5

Total 34

Number of Retails

8

3

15

6

4

15

51

0

20

40

60

80

100

120

140

160

Hari Bhakta K.CBinod Tamang

Khamba Bdr. KarkiRajan Thapa

Roshan K.CRajendra S. Rayamajhi

Ashoj Sales Crate

Kartik Sales Crate Index

Sales Person

Sales Person Ashoj Sales Crate Kartik Sales Crate

Hari Bhakta K.C 138 143

Binod Tamang 142 142

Khamba Bdr. Karki 141 140

Rajan Thapa 108 117

Roshan K.C 135 151

Rajendra S. Rayamajhi 133 157

796 849

Average Sales Comparison between Ashoj and Kartik

Note: Sales is increasing gradually by 53 Crate per day.

Sales Personoutstanding till

Bhadra

outstanding

till Aswin

Increase/

Decrease

Current

Outstanding

(Kartik)

Hari Bhakta

K.C12467 24994 12527 8683

Binod Tamang 1644451 1704481 60030 59677

Khamba Bdr.

Karki2121 0 (2121) 25292

Rajan Thapa 1164748 1246528 81780 22761

Roshan K.C 7234 0 (7234) 32228

Rajendra S.

Rayamajhi345 0 (345) 22355

CREDIT ANALYSIS between the month of Bhadra and Aswin

171,317.00 TOTAL

Current Outstanding

(Kartik) BOOTHVEHICLE SM

8683 4590 0 4093

59677 45032.3 1084 13560.7

25292 17800 300 7193

22761 10730 1200 10831

32228 24800 0 7758

22355 6362 0 15993

Break down of Credit (Kartik )

171,317.00 109314.3 2584 59428.7

Sales Person

Hari Bhakta K.C

Binod Tamang

Khamba Bdr. Karki

Rajan Thapa

Roshan K.C

Rajendra S.

Rayamajhi

SWOT Analysis

STRENGTH WEAKNESS

Popular Brand Name

Quality of Milk and Milk Product.

Less Promotional Activities Maximum Ceiling and Vertical Problem. Durability of our milk No decision in time

OPPURTUNITY THREATS

Consumer Trust to our Brands

High Payment of commission by other Diaries

Frequently lunch of heavy scheme of other diaries

Establishment of New Diaries

Facing Problem During Sales

High Commission Paid By Other Companies

Facilities given by other companies( Salary of Cycle Man)

Time to time Problem in Milk Such as cuddle

Problem in Packets such as Ceiling and Vertical (Weakness of Production)

Insufficient supply in Festivals

Future Planning Introduce our Brand to New Vacant Market.

Increase the sales Volume.

Plan to co-ordinate with sales person to maintain the brand value.

Increase Retails in new and vacant area.

THANK YOU