Sales Promotion

A presentation by a team of Royal Albertianz

Definition

Sales promotion refers to short-term activities, which are aimed at promoting sales.

Objectives

• To introduce new products• To attract new

customers and retain existing ones• To maintain sale of

seasonal products• To meet the challenge

of competition

Toolsof

Sales Promotion

• Free Samples• Bonus offer• Exchange Scheme• Price-off Offer• Coupon Offer• Exhibitions• Trading Stamps• Refunds• Scratch And Win

ExplanationsAnd

Examples

Free SamplesDistributed for free to attract customers to try out new products.

Bonus OfferSomething given free or an extra amount of the product given free with the product to induce customers to buy the product.

Exchange SchemeExchange of old product for new product with a reduction in price.

Price-off offer

Products are sold at a price lower than the original to boost up sales in off-season

Coupon OfferCoupons are distributed to public freely or through mail, newspaper etc. They can avail a discount on the product by showing the coupon.

ExhibitionsOrganized at local, regional, national, international level to introduce new products, or usefulness of the products.

Trading StampsThese are given along with products according to the value of products. Sufficient amount of these are to be collected within a particular time to avail some benefits.

RefundsGiving the price of the product back, partially or fully, if some conditions are fulfilled.

Scratch And WinCustomers scratch on a particular area either on the package of the product or on a card given on purchase. Free gifts or cash discount will be availed as instructed in the area.

Importance

Consumers• Get the product at a cheaper

rate• Chance of winning free gifts

and thus economical benefits• Get complete information

about different products• Certain offers create

confidence among customers• Raises standard of living

through quality products

Manufacturers• Increases sales in competitive market

and profit• Helps to introduce new products by

attracting potential customers• Dead stock can be quickly disposed off• Stabilizes sales volume by retaining

customers

Hope everyone

enjoyed the show and

received the prize I

offered……….