Date post: | 09-Jul-2015 |
Category: |
Marketing |
Upload: | grownmanbrand |
View: | 46 times |
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Sales Promotions
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Anyone can hold an RV sales event, but how many have you ever been to that had a rock climbing wall and a clown who juggles knives and flaming bowling pins? Didn't think so.
RV's, food, fun, and gators (real ones) in a one-of-a-kind sales event in Tucson Arizona.
When three great brands combine their superpowers, great things can happen. SylvanSport provided the product for a give-a-way. Outside Magazine provided the channel. Lazydays orchestrated the strategy that resulted in more than 35,000 entries/leads. The partnership proved to be a marketer's dream.
GO outside and play
As part of a campaign to explain how much a person can save by banking at Suncoast Credit Union, we created a sweepstakes whose grand prize was a 2014 Subaru XV Crosstrek. Each of our ads had a "Save more for Life with Suncoast" message, as well as a strong CTA inviting users to visit the credit union's website to register for a chance to win the car. At the website, users were reminded of the research-proven truth that banking at Suncoast can save a family with multiple Suncoast products as many as $1040 per year.
The Road to Savings