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[email protected] Copyright 2021.The Daily News of TV Sales
Thursday, June 24, 2021
BUT AVERAGE ORDER SIZE FALLS 18% TO $44.75 The numbers are starting
to come in for Amazon Prime Day 2021, and sales went up even as the
average order size dropped significantly. According to Adobe
Digital Economy Index data, total U.S. online spend across
retailers surpassed $11 billion during the 48 hours of Prime Day
(June 21-22). This includes $5.6 billion on Day 1 and $5.4 billion
on Day 2, representing 6.1% growth compared to $10.4 billion in
total Prime Day 2020 online revenue. Total online revenue surpassed
$10.9 billion in online revenue recorded on Cyber Monday, the
largest single online shopping day in U.S. history. The first day
of Prime Day is the biggest online sales day in the U.S. for 2021
so far, followed by the second day. However, in a trend that held
throughout the 48-hour event, data from market intelligence
platform Numerator shows the average Prime Day order size was
$44.75, down 18% from $54.64 on Prime Day 2020 and 24% less than
$58.91 on Prime Day 2019. Helping to boost average household spend
totals was the fact that Numerator found 55% of households placed
two or more orders, with 11% placing five or more orders. Six in 10
orders were for $30 or less, with 10% of orders exceeding $200.
Over half of households that shopped Prime Day spent more than
$100, bringing average household spend to $106.41. Adobe also found
that large retailers with more than $1 billion in annual online
revenue benefitted from a strong halo effect across Prime Day,
seeing 29% e-commerce revenue lift over an average June day.
Smaller retailers with less than $10 million in annual online
revenue also did well, seeing their online sales increase by 21%.
According to Amazon, the Fire TV Stick 4K with Alexa Voice Remote
was the most popular item purchased during Prime Day. Best-selling
categories worldwide for Prime Day 2021 included tools, beauty,
nutrition, baby care, electronics, apparel, and household products.
In addition, many experts had speculated that given its late June
timing, Prime Day 2021 would mark an early kickoff to the
back-to-school shopping season. This may prove to be true, as
Amazon data indicated Prime members worldwide purchased more than
600,000 backpacks. And in good news for Amazon, Numerator data
shows 53% of Prime Day buyers only considered Amazon for their
purchases. One-quarter (26%) considered Walmart/Walmart. com, 21%
considered Target/Target. com, 10% considered club stores, 9%
considered department stores, 8% considered Best
Buy/BestBuy.com,
ADOBE: AMAZON PRIME DAY REACHES $11B IN SALES ADVERTISER NEWS After
a nightmare year many travel brands would like to forget, the
category is back on an upswing with ad spend- ing, Ad Age reports.
Marriott has debuted “The Power of Travel,” its biggest global
campaign ever, as the hotel chain tries to take advantage of
surging interest in travel. In May, there were 530 hotels
advertising in the U.S., spending $11.3 million in total, a 94%
increase in spend over May of last year, according to recent
research from MediaRadar, which measures ad spend. MediaRadar is
estimating that hotels will spend 21% more in June compared with
May... Home furnishings retailer Wayfair has dug into the search
data from its site to determine several trends that are occur- ring
as life gets back to normal after the pandemic, Furni- ture Today
reports. The trends include outdoor spaces that can be used during
all seasons, creating flexible and adapt- able indoor spaces and
focusing on cleanliness. Searches for picnic tables were up 82%,
and inquiries for outdoor privacy panels have nearly doubled over
the past year...
Honda Motor has become the first of Japan’s automakers to state
publicly it will phase out sales of gasoline-powered cars
completely, setting 2040 as the goal and giving newly minted CEO
Toshihiro Mibe a once-in-a-career chance to put his stamp on a firm
that can trace its lin-
eage back 84 years... Warby Parker is looking to go public. The
eyewear retailer, which has sought to expand its physi- cal
footprint after beginning as a digital business, was val- ued at $3
billion last year after raising $245 million from pri- vate
investors. The chain is looking to add 35 new locations this year
to the 135 it currently operates… McDonald’s will launch its first
nationwide loyalty program on July 8 under the MyMcDonald’s Rewards
banner. Members joining the program will receive 1,500 points after
their first order and earn 100 for every dollar spent thereafter.
Customers earn- ing 3,000 points or more can cash them in for free
eats… As Target refines its assortment with up-and-coming
brands
(Continued on Page 3)
PAGE 2 The Daily News of TV Sales @ www.spotsndots.com
AVAILS If you’re a strong digital sales specialist and being part
of a team that WINS is your thing, great news! WKRN, Nashville’s
ABC affiliate and a member of the Nexstar family, is on the hunt
for an Integrated Digital Specialist. WKRN has a track record of
climbing steep digital mountains, leading the market in digital
sales, and we need an experienced digital climber! If you know
digital, you’re a great seller, organized and ready to hit the
ground running, this may be your gig. CLICK
HERE to apply. EOE. WCIA-TV, a CBS affiliate part of Nexstar Inc.,
America’s largest local broadcasting company, is seeking an
experienced and dynamic Director of Sales to lead its sales
operations in Champaign, Ill. and Springfield Ill. Work and play
minutes from the University of Illinois and enjoy the benefits of
Midwest charm. In this role, the DOS will have full oversight over
Nexstar’s sales operations at WCIA-TV
and WCIX-TV as well as the stations’ digital assets. CLICK HERE for
more details or to apply now. EOE. KLAS-TV Las Vegas / Nexstar
Media sales team is looking for two (2) Broadcast & Digital
Account Executives, responsible for generating and growing
broadcast and digital marketing service revenue for the company.
The AEs will work to achieve budgeted revenue goals to increase
sales volume with assigned accounts while aggressively seeking new
customers. For full job details and to apply, go to
Nexstar.tv/careers. Nexstar Media Group, Inc. is the parent company
of Nexstar, Inc. & Nexstar Digital LLC. EOE/M/W/V/D.
See your ad here tomorrow! CLICK HERE for details.
‘YOU BET YOUR LIFE’ SOLD IN 98% OF U.S. You Bet Your Life, hosted
by Jay Leno, is sold in 98% of the U.S. in advance of its debut on
Sept. 13. Launching on the Fox Television Stations, the return of
the classic game show is sold in 190 U.S. markets from various
station groups, including Sinclair, Nexstar, Scripps, Tegna,
Meredith, Gray, Hearst, McKinnon, Standard Media, Block, Lockwood,
Mission and Sun Broadcasting. The former longtime Tonight Show host
is stepping into a role popularized decades ago by Groucho Marx.
The reboot will aim to preserve the humor of the original while
adding some new elements. The game will bring together two
strangers, giving them the chance to win prize money by correctly
answering questions about pre-determined categories. Two pairs will
be featured in each episode. Leno’s former Tonight Show band
leader, Kevin Eubanks, will share the hosting duties. You Bet Your
Life is cleared in all of the top 100 markets, as well as in
Canada; 80% of the 190 cleared markets have double runs and the
program is primarily running in key early fringe and access time
periods between 5 and 8 PM. One-hundred eighty episodes will be
distributed by Fox First Run.
NETWORK NEWS The 48th Annual Daytime Emmy Awards will include
tributes to TV icons Regis Philbin, Alex Trebek and Larry King,
with Kathy Lee Gifford, Ken Jeong, Martha Stewart and Robin Roberts
making special appearances to honor their late colleagues. This
year’s awards ceremony, hosted by The Talk’s Sheryl Underwood, is
set to air tomorrow on CBS. In addition to the CBS broadcast,
beginning at 8 PM (ET/PT), the ceremony will stream live and on
demand on the CBS app and Paramount+... Fox, the network that
brought us The X-Files, is investigating the current frenzy around
UFOs in a one-hour special from TMZ next week. The broadcaster says
it has entirely new footage of UFOs from the deck of a U.S. Navy
ship that will air as part of the special. TMZ Investigates: UFOs:
The Pentagon Proof will air on Tuesday... CBS’ venerable drama
series NCIS is adding two new series regular cast members for the
upcoming 19th season, Gary Cole and Katrina Law. Cole will play a
new character, FBI Special Agent Alden Park. Law plays Special
Agent Jessica Knight. She was introduced in the last two episodes
of Season 18 as a recurring guest star... Fox’s Our Kind of People
is expanding its cast with the addition of Ginny & Georgia alum
Kyle Bary. He will take on a series regular role. Written by Karin
Gist and inspired by Lawrence Otis Graham’s book Our Kind of
People: Inside America’s Black Upper Class, the series takes place
in the aspirational world of Oak Bluffs on Martha’s Vineyard, a
historical stronghold where the rich and powerful Black elite have
come to play for more than 50 years... Singer-songwriter Ed Sheeran
will have a week- long residency on CBS’ The Late Late Show with
James Corden starting Monday through Thursday, July 1. Sheeran is
expected to perform some of his hits each night, as well as the
television debut of his new single “Bad Habits.” Sheeran also will
appear in-studio for a sit-down chat and in comedy segments on the
show throughout the week. The British singer-songwriter has album
sales of more than 50 million and four multiplatinum titles. The
Late Late Show with James Corden airs weeknights at 12:37 AM
(ET/PT).
NBCU’S PEACOCK LAYS OUT OLYMPIC COVERAGE Peacock will launch a
Tokyo Olympics destination on July 15 featuring live coverage of
some the Games’ biggest events, including gymnastics, track and
field and the U.S. men’s basketball team’s pursuit of their fourth
straight gold. The NBCUniversal streamer said yesterday — ahead of
a live NBC Sports press conference to introduce its broad coverage
— that Peacock will feature new daily live shows, original
programming, dedicated Olympics channels, full event replays and
curated highlights. All of Peacock’s Tokyo Olympics programming
will be available to stream for free with exception of USA Men’s
Basketball live coverage, which will be available to Peacock
Premium subscribers. Amber Ruffin, host, writer and executive
producer of Peacock’s late-night series The Amber Ruffin Show, will
be on the ground in Tokyo providing her own comedic analyses of the
competition.
6/24/2021
FunnyTweeter.com
After checking my credit report, the real-estate agent showed me a
vast array of tents and fancy cardboard
boxes in the woods.
The Daily News of TV Sales @ www.spotsndots.com PAGE 3
RETAIL WORKERS QUITTING AT RECORD RATES Retail workers, drained
from the pandemic and empowered by a strengthening job market, are
leaving jobs like never before, The Washington Post reports.
Americans are ditching their jobs by the millions, and retail is
leading the way with the largest increase in resignations of any
sector. Some 649,000 retail workers put in their notice in April,
the industry’s largest one-month exodus since the Labor Department
began tracking such data more than 20 years ago. Labor professors
and economists say the pandemic also
made it harder for the nation’s 15 million retail workers to find
reliable child care and public transportation. But now that life is
returning to normal, analysts say, workers have begun to realize
they have options. “We’re seeing a wider understanding that these
were never good jobs and they were never livable jobs,” said
Rebecca Givan, a professor of labor studies and employment
relations at Rutgers University. “In many cases, the pay is
below a living wage and the hours are inconsistent and
insufficient. If anything, the pandemic has made retail jobs even
less sustainable than they already were.” Overall, retailers had
nearly 1 million job openings in April, more than twice as many as
they did a year ago.
WAIT TIMES FOR CHIPS HIT RECORD 18 WEEKS Chip-starved industries
from automakers to consumer electronics will need to wait a bit
longer for components, as delays in filling orders continue to get
worse. Bloomberg reports that chip lead times, the gap between
ordering a semiconductor and taking delivery, increased by seven
days to 18 weeks in May from the previous month, an indication that
chipmakers’ struggles to keep up with demand are worsening,
according to research by Susquehanna Financial Group. That gap,
already the longest wait time since the firm began tracking the
data in 2017, is now more than four weeks longer than the previous
peak in 2018.
6/24/2021
eMarketer
U.S. e-commerce sales are expected to grow 17.9% in
2021 to reach $933.3 billion. E-commerce is on track to surpass 20%
of total retail
by 2024.
TUESDAY NIELSEN RATINGS - LIVE + SAME DAY
COX: 65% OF AUTO DEALERSHIPS PLAN TO HIRE While perhaps not as
light as their inventory levels nowadays, auto dealerships appear
to be short on personnel, too, especially in the departments that
generate the most store revenue, Auto Remarketing says. Like many
industries, the U.S. automotive retail segment is struggling to
find enough employees for dealerships to be fully staffed, much
less meet their 2021 growth goals. According to the 2021 Cox
Automotive Dealership Staffing Study released this week, 72% of
franchised dealers surveyed said that finding and hiring the right
employees is currently a challenge. Furthermore, the study showed
that a majority of dealership leaders — approximately 65% — report
that they plan to increase the total number of employees in the
dealership this year, while approximately 34% said they plan to
maintain their staffing level. Cox Automotive found that expanding
the number of service technicians is the highest priority for
dealership leaders, with 60% planning to increase the number of
service technicians this year, followed by new-vehicle sales
associates (54%) and used-vehicle sales associates (48%).
AMAZON DOMINATING THE E-COMMERCE FIELD In 2021, Amazon will make
more than $386 billion in U.S. e-commerce sales, according the
latest estimates by eMarketer. That’s about $320 billion more than
its biggest e-commerce rival in the U.S., Walmart ($67.4 billion).
In fact, if you combine the U.S. e-commerce sales of the next nine
top e-commerce retailers, the total will still be less than
Amazon’s this year. Rounding out the top 10, according to the
research firm’s projections, are eBay ($40.5 billion), Apple ($35.3
billion), The Home Depot ($21.4 billion), Target ($18.6 billion),
Best Buy ($18.1 billion), Costco ($15.3 billion), Kroger ($15.1
billion) and Wayfair ($14.2 billion).
