Date post: | 18-Dec-2014 |
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Social Media MaximaMaximizing Your Face to the World
SALESFORCE TRAINING
Today’s Goal
Goal - Sales team will develop sufficient comfort with our company, services, social media, sales strategies, and marketing avenues to start building a client base tonight!
Not social media training
Ongoing training/support through communication, mentoring, and webinars
Today’s AgendaIntroductions
Company Overview
Working lunch - Job description/compensation plan/Policies
Split into groups - New client procedure/doing the work
Marketing Social Media Maxima
Salesforce
Scenarios
Wrap up and Next Steps
Introductions -Tell Us About Yourself
Where are you from?
Your resume in 60 seconds
What you like about being a part of our team
1 reservation about this
Something interesting/funny about you
Company Overview
SMM’s bio - 2 years old, Incorporated, Family business
Met our first annual revenue goal within 6 months and 2 year goal in 1 year
Started by targeting other small businesses
Gained traction with multi-unit groups
Business development plan to target these
Our Service
Inbound marketing defined
Youtube video
Tour of website
Tour of client’s Facebook, Twitter, Linkedin, and blogs
Exercise #1 - Quiz
Lunch and Learn
Clarify Roles/Duties
Compensation Plan
Company Policies
Salesforce demo
Split Into Groups
Paul and Charlene are talking about how we do what we do with clients
Andrea, Lauren, and Tori are going over the procedure for signing up new clients
Marketing Exercise - Brainstorm where to find prospects and
clients
BNIChamber of Commerce Friends, family, people you and they knowCraigslistBusinesses your useBuild referral/partner relationshipsReview Facebook business pages - reach outCold callsLinkedin
Marketing Exercise
Practice your 30 second elevator pitch
Role play prospecting scenarios
How to handle reasonable objections
Wrap Up
Thank you for participating today!
Q and A
Homework...create a marketing strategy and present to me within a week
Plan for continued communication - google hangouts