Salesforce 2014 Campus Tour

James Ward@_JamesWard

Safe Harbor

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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such

uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ

materially from the results expressed or implied by the forward-looking statements we make. All statements other than

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subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of

management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or

technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and

delivering new functionality for our service, new products and services, our new business model, our past operating losses,

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and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our

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#CampusTour14

World’s most admired software company

#1 most

admired in

software

#7 best company

to work for

2011 • 2012 • 2013 • 2014

World’s most innovative company

4TH YEAR IN A

ROW!

*Source: IDC, Worldwide CRM Applications 2014-2018 Forecast and 2013 Vendor Shares, Doc #248875, June 2014

World’s #1 CRM company*

Image

FPO

Celebrating 15 Yearsof Customer Success

1%

Time • Equity • Product

530,000+

Hours Service

20,000

Non-profit organizations

$53M+

Grants

foundation

The Third Wave of Computing

SNA

Terminal

Mainframe LAN / WAN

Client

Server

LAN / WAN

Client

Server

customer transactions

connected things

LTE

Mobile

Cloud

“Third Wave” of Computing

BillionsThousands Millions Trillions

But Most Companies Are Disconnected From Customers

Service Agents

Salespeople

Your

Company

Your

Customers

Your Partners

Become a Customer Company

Analyticsfor the rest of us

Buildmobile apps

faster

Sell, Service, Market & Engage

in a whole new way

Connect with your customers in a whole new way

Salesforce1: A New Customer Platform for the Future

Salesforce1 Platform APIs

Salesforce1 App

Salesforce1 Platform Services

Force.com Heroku1ExactTarget

Fuel

Build Amazing Apps and Connect Everything.

Build Innovative

Customer apps

Automate Processes

with Employee Apps

Connect

Everything

Branded social intranet built mobile first

Key business metrics customized for each ‘teammate”

Chatter collaboration for every department

Business users update content in real-time

Virgin America Connects Every Employee with a Social Intranet

Trunk Club Connects Customers & Employees with Mobile Apps

Customer facing mobile app built on Heroku

Employee mobile app built on Force.com for order fulfillment

Integrated sales, service & marketing built on the Salesforce Platform

Salesforce Academic Program

Demand is Growing Across Multiple Roles

Force.com

Developer

Technical

Architect

Solutions

Architect

Principal

Consultant

Business

Analyst

Source: Hire On-Demand http://www.hireon-demand.com

60% 159% 90%of companies moving

to cloud

Demand growth for all

Salesforce Talent

Demand growth for

Salesforce

Developers

Salary Average

Job Silicon Valley National

Force.com Data Analyst $95k $65k

Salesforce.com Administrators $100k $80k

Global Salesforce Administrators $120k $95k

Force.com Developers $125k $98k

Certified Force.com Developers $135k $115k

Sr. Force.com Developers $150k $125k

Force.com Architects $170k $140k

Force.com Solution Architects $200k $165k

Salesforce CRM Business Analysts $140k $110k

Salesforce CRM Program Managers $185k $135k

Salesforce Implementation Consultants $220k $175k

Source: Nelson Technologies, November 2013

http://www.nelsontechnology.com

Salesforce Skills Earn Top Paying Jobs

Campus Events

Internships &

Recruiting Curriculum

Mentorship &

Experience

Classroom speakers

Workshops

Hackathons

Business Competitions

University

Conferences

Student User Groups

Company visits/tours

Internship Program

Recruitment

Courseware

Curriculum

Student/Faculty

licenses

Training & certification

Capstone projects

Entrepreneurship

Research projects

Student Ambassadors

Academic Program Components

1 2 3

Join Live Telecast on

November 12, 2014Compete in Salesforce1

Challenge to win an Xbox Attend a

Campus Event

Salesforce Campus TourOct 24-Nov 14th

www.salesforcecampustour.com

Keep Learning With Trailheaddeveloper.salesforce.com/trailhead

Salesforce Certifications

Key Skills Preparation

• Manage users, data, and security

• Maintain and customize Sales Cloud and Service Cloud

applications

• Build reports, dashboards, and workflow

Administration Essentials for New

Admins (ADM 201)

FREE Self-paced Training:• certifiedondemand.com

• Leverage advanced administration

• Optimize and extend Sales Cloud and Service Cloud

applications

• Design advanced reports, dashboards, and business

process automation

Administration Essentials for

Experienced Admins (ADM-211)

FREE Self-paced Training:• Force.com Fundamentals Book

• Build custom applications using point-and-click

• Design the data model, user interface, business logic,

and security for custom applications

• Design reports, dashboards, and portals

Building Applications with Force.com

and Visualforce (DEV401)

FREE Self-paced Training:

• Udacity.com

• Develop custom applications using Apex & Visualforce

• Manage the development lifecycle and environments

• Write and execute comprehensive test plans

Apex and Visualforce Controllers

(DEV501)

FREE Self-paced Training:• Introduction to Visualforce (YouTube)

• www.sfdc99.com

Campus Ambassador

Program

Salesforce FutureForce Program

salesforce.com/futureforce

Lets Build an App!

http://bit.ly/sf-austin

Goal for Today’s Exercise

Show you how to create a Salesforce App using only declarative tools.

Get you familiar with declarative app building on the Force.com platform and give you a useable app that you put to work today.

How many people have never created an App in Salesforce?

Use CaseWe need a application to manage

University Suggestions

The Application should be in

Salesforce

It should be available on a mobile

device or laptop

Give Students a way to suggest

ideas to the university

Two Approaches to Development

Visualforce Pages

Visualforce Components

Apex Controllers

Apex Triggers

Metadata API

REST API

Bulk API

Formula Fields

Validation Rules

Workflows and Approvals

Custom Objects

Custom Fields

Relationships

Page Layouts

Record Types

User

Interface

Business

Logic

Data

Model

Declarative Approach Programmatic Approach

Salesforce Objects

Similar to Tables (with more metadata)

Standard objects out-of-the-box

•Account, Contact, Opportunity, …

You can add custom fields to standard objects

•Rating__c, Twitter__c, …

You can create custom objects

•i.e. Speaker__c, Session__c, Hotel__c

Custom objects have standard fields

•Id, Owner, LastModifiedDate, LastModifiedBy, …

Rich Data Types

Auto Number

Formula

Roll-Up Summary

Lookup

Master-Detail

Checkbox

Currency

Date

Picklist (multi select)

Text

Text Area

Text Area (Long)

Text Area (Rich)

Text (Encrypted)

URL

Date/Time

Email

Geolocation

Number

Percent

Phone

Picklist

Modeling One-to-Many Relationships

An expense has one

expense report

An expense report has

many expenses

Modeling Many-to-Many Relationships

A speaker can have

many session

assignments

A session can have

many speaker

assignments

Id

All objects are given an Id field

Globally unique Id is assigned at record creation

"Primary key" used to access records

Record Name

Human readable / logical identifier

Text or Auto Number ("Intro to Apex" or SP-00002)

Uniqueness not enforced

When you create an Object, you get…

A CRUD user interface

Instant Mobile App access (Salesforce1)

A REST API

Rich Metadata

Indexed search

What's an Application?

Group of tabs that provide easy access to related features

Salesforce comes with standards apps

•Sales, Call Center, Marketing, …

You can create your own apps

Tabs can be:

•Object pages, Visualforce pages, Canvas app

Page Layouts

Let you customize all aspects of the layout, related lists, …

Lets Build an App!

bit.ly/declarativecampustour

All done. Take a survey!

http://bit.ly/devdayutaustin