Salesforce Cloud

LOUISIANA TECH UNIVERSITYMECHANICAL ENGINEERING PROGRAMComputer Science

Salesforce CloudByParthasarathi Mahadasyam


Agenda

What is CRM

Need for CRM

Chatter : Collaboration Tool

The Cloud Computing Model

Key Drivers of Sales, Service and Custom Cloud

What Does SFDC Sell?

MVC Architecture

Trends

Salesforce Cloud


What is CRM?

Customer A Customer is someone who makes use of or receives the products or services of an individual or organization

Relationship A Relationship is a way in which customers and organizations are connected to each other

Management Management is the process by which the relationship between customers and organizations is handled efficiently and effectively

CRM is Management of Relationship with the Customers.

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Need for CRM

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Business Challenges

Global Competition

Technology

Political & EconomicScenario

Policies & Regulations

Want Prompt Service

Lowest Price

Have Wide Choice

Want High Quality

WantDelivery Now

Reduced Profit Margin

IncreaseIn Cost

Low CustomerLoyalty

ShortenedProduct Lifecycle

$

$

$

$

$$$$

PROF IT


Trends

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1960’sMainframe

1980’sClient/server

TodayEnterprise Cloud

Computing

Cloud Computing Driver, Catalyst & Evangelist


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Development

Donations

Donors

For Companies, Today It’s Impossible To Stay On Top Of Everything


So, here’s the Solution

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Development

Donations

Donors


The Cloud Computing Model

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Multi-tenant

Automatic Upgrades

Pay-as-you-go

Real-time

Well Connected


Manage Your Constituents

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Maximize Productivity

• Gain a 360°constituent view

• Centralize information

• Log calls, emails, tasks, and events

• Track activity history

• Cultivate relationships


MVC Architecture

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What does SFDC Sell?

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Who Are These Products For?

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Sales Cloud: For a sales organization that wants to increase sales productivity, gain better visibility and

track revenue and metrics

Service Cloud: For organizations that want to retain customers - and provide superior service while reducing

complexity/process. They want to do more with fewer resources.

Salesforce1:

New APIs and tools make building apps faster to connect with customers, employees, partners and

the next generation of devices and apps..

Collaboration Cloud: For organizations who want the fastest way to collaborate with reps, opportunities, and other

applications.


Key Drivers for Sales Cloud

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Sales Effectiveness Opportunity PipelineWin RateAverage Deal SizeCross sell/ up sellRep Ramp Time

Channel ManageRevenue Per Partner Channel Mgr ProductivityPartner LoyaltyPartner Ramp TimeForecasting Accuracy

Sales ProductivityAdministrative TasksForecast & Pipeline ReportingAccount PlanningApprovals Search & Document Creation

Lead ManagementLeads GeneratedLead Conversion RatesLead Conversion Cycle TimeDropped LeadsCampaign Effectiveness


Key Drivers for Service Cloud

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EfficiencyFirst Call Resolution (FCR)Avg Call Handle TimeAvg Calls / FTECase Capture TimeAgent Ramp TimeSLA Management

IT CostsMaintenanceUpgradeCustomizationsDisaster Recovery IT FTE

Self ServiceCase DeflectionNew Case RateCall Center FTEAvg Hold Time


Key Drivers for Custom Cloud

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Software CostsLicense CostUpgradeMaintenance Implementation Cost

Personnel CostsProfessional Services CustomizationsConfiguration & Integration IT FTE

Risk MitigationDisaster Recovery & BackupSecurityLost Opportunity cost Failed Project Systems Lagging Process

Hardware & IT CostsServersData CentersNetwork enhancementsSecurityDifferent Environments


Chatter : Collaboration Cloud

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The real-time Collaboration CloudSalesforce Chatter is a brand-new way to collaborate with people at work. Where the status of important projects and deals are automatically pushed to you — so you're always in the loop.•Share securely and collaborate instantly •Stay on top of what matters most •Gain insight and make smarter decisions With Chatter, it’s easy to work together and know everything that's happening in your company. Updates on people, groups, documents, and your application data come straight to you in your real-time feeds.


Salesforce.com “CRM” Offerings (Sales)

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References :

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1. "About salesforce.com, inc.". salesforce.com.

2.."2 0 1 3 ANNUAL REPORT". Sfdcstatic.com. Retrieved July 17, 2013.

3. "Top Customer Relationship Management Software | 2014 Reviews of the Best Systems". Capterra.com. February 25, 2013. Retrieved March 24, 2014.

4. "100 Best Companies to Work For - 2013 - FORTUNE". Fortune. Retrieved May 4, 2013.

5. https://succes.salesforce.com

6. "History of Salesforce". Salesforce Programmers. Digital Marketing Solutions, LLC. Retrieved July 4, 2011.

7. "Salesforce.com IPO Raises $110 million". destinationCRM. June 23, 2004. Retrieved February 11, 2011.

8. "Salesforce Acquires Social And Mobile Cloud Computing Consultancy Model

9. http://www.salesforce.com/crm/editions-pricing.jsp

10. http://www2.sfdcstatic.com/assets/pdf/datasheets/DS_SalesCloud_EdCompare.pdf


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THANK YOU


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QUERIES?

Date post:	07-Jan-2016
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