DISCLAIMER: The views and opinions expressed in this presentation are those of the author and do not necessarily represent official policy or position of HIMSS.

Salesforce and the health social enterprise

Joshua Newman MD MSHS, Dir. Product Management and Health Strategy, salesforce.com

Bill Moschella, CEO eVariant

01/12/2012

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and

other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

• Salesforce.com – the social enterprise• Salesforce platform in healthcare• eVariant’s Health Connect - CRM for

physicians and patients

First Cloud Company to Exceed $2.3 Billion Annual Run Rate

$3 BillionAnnual revenue

run rate for FY13

100,000+ Customers

#1World’s Most

Innovative Companies

What about your organization?

Your patients, customers, and employees are social.

The Social Divide: People and Organizations

Social Revolution: Next Generation Devices Changing How We Access the Web

Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.

2013E

16 billionmobile devices by 2013

Desktop

2007 20082009 2010 2011E 2012E

Laptops

Smartphones

Tablets

Device Growth

Proven Success with Healthcare Organizations

Wide Range of Healthcare & Life Sciences Customers

Salesforce.com Meets and Exceeds Security Requirements For Healthcare

• SSL data encryption• Optional strict password

security policies• SAS 70 Type II and SysTrust

Certification• ISO 27001 Certification• HIPAA compliance• FDA CFR Part 11 & Part 820

• Fault tolerance External Firewall • Intrusion Detection Systems• Best Practices secure systems

mgmt• 3rd party vulnerability assessments

• 24x365 on site security• Biometric readers, man

traps• Anonymous Exterior• Silent Alarm• CCTV• Motion detection• N+1 Infrastructure

Application SecurityNetwork SecurityFacility Security

Trusted by the World’s Largest Healthcare Organizations

Drive innovation with Collaborative, Mobile and Open Apps

Team Chatter on Patient Care Plan

SOA-based integration to EMR

Systems

Social/Collaborative

Mobile

Open

“Anywhere, anytime” access for Care

Coordinators and Care Providers

Physician & CaseManagement

Mobile HealthApplications

Collaboration

EDGE

Billing Consumer Directed Action

Chronic

Conditions

Scheduling PracticeManagement

Patient Records

Workflow

COREMaster Patient Record or EHR

Decision Support

Analytics

Surveys And Relationship Management

Clinica

l

Scenario

s

EmployeeCollaboration

Intake Services

Contact Centers

Mobile

Care TeamsCoordinated

Care

Physician & Patient Communities

LISTEN and ENGAGE

PhysicianCRM

The Social Enterprise Transformation for Healthcare Providers

EMR and Back Office Integration

EmployeeCollaboration

Intake Services

Contact Centers

Mobile

Care TeamsCoordinated

Care

Physician & Patient Communities

LISTEN and ENGAGE

PhysicianCRM

Salesforce Chatter Provides a Social Platform for Health Enterprises

EMR and Back Office Integration

Stanford uses Chatter as their social enterprise application

http://med.stanford.edu/cap/

EmployeeCollaboration

Intake Services

Contact Centers

Mobile

Care TeamsCoordinated

Care

Physician & Patient Communities

LISTEN and ENGAGE

PhysicianCRM

A Large EMR Vendor Uses Salesforce as Their Patient Portal

EMR and Back Office Integration

EmployeeCollaboration

Intake Services

Contact Centers

Mobile

Care TeamsCoordinated

Care

Physician & Patient Communities

LISTEN and ENGAGE

PhysicianCRM

Salesforce CRM Inspires Pioneering Patient Care

EMR and Back Office Integration

EmployeeCollaboration

Intake Services

Contact Centers

Mobile

Care TeamsCoordinated

Care

Physician & Patient Communities

LISTEN and ENGAGE

PhysicianCRM

Salesforce enables rapid development of mobile solutions

EMR and Back Office Integration

First application, Intake processing, application built by one analyst in just 4 days!

Deployed to program directors in hospitals on iPod Touch devices

Eliminates 7 pages of paper forms and faxes for each patient

Cuts response times by 60% and processing from 18 hours to 1 hour

RehabCare Deploys Patient Prescreening Apps in Hospitals

Rehabilitation Services Provider

EmployeeCollaboration

Intake Services

Contact Centers

Mobile

Care TeamsCoordinated

Care

Physician & Patient Communities

LISTEN and ENGAGE

PhysicianCRM

EMR and Back Office Integration

Company Overview

• HealthConnect

• Predictive data sets & ETL tools added

• 3-year CAGR: 304%

• 2011: Health Enterprise Partners Fund investment

eVariant’s eVolution: 360 cloud-based solution for IDN’s and AMC

A few of our clients and partners

Why Salesforce.com?

• Integration & API• Stable platform• Security• Flexibility• Programming and development resources• Trusted partnership

The solution: Connect what has never been connected before.

Link

Scrub

Standardize

Group by Physician NPI/PracticePatient Household

Clinical Records

Billing Records

Call Center

Web Site

Seminars & Community Events

Credentialing

Creating conversations in the digital and social space

Ad Serving

Landing Page

Digital

Traditional

HealthConnect and Health Care

• Integrated data• Reporting and analysis• Accountability• Outcomes

Connecting for better patient outcomes.

Where we’re headed…Leveraging data to influence positive health behaviors.