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Salesforce Platform Your Next Killer Mobile App, Built on Force.com
Rob Woollen, Salesforce.com, SVP Platform PM in/rwoollen
Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
This is your life as a consumer
Source: Los Angeles Times September 14, 2012
iPhone 5 pre-order sells out in less than an hour
Source: IDC Worldwide Mobile Phone Tracker, August 8, 2012
13 Android Phones Shipped…. Every second
Source: Apple Press Release March 5, 2012
25 Billion+ apps downloaded from Apple’s AppStore
Device Growth Is Exploding, Driven By Consumers
Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
Your consumer life is mobile
Why is your enterprise falling behind?
Where are the enterprise mobile apps?
Where are the enterprise mobile apps?
Are your back-office systems mobilized?
Can your workforce access IT, ERP, HR, and custom apps from mobile devices?
Is your enterprise ready for the demands of a mobile-first world?
Mobile isn’t an iteration, it’s a fundamental change
Form Factor
User Interactions
Connection & Availability
Always Connected LAN Offline Storage
Device Standardization
IT Standardization Bring Your Own Device
Perimeter Security
Corporate VPN Public Carrier Networks
Multi-Device
Client-Server on the Web Instant Sharing Between Devices
Location
Return All Data
Location Intelligent Searches
?
Social
Siloed Email Collaboration Intuitive Share and Collaborate
Device Interaction
Camera
Contacts
Standalone PC App App Harnesses Device Capabilities
Location
Contacts
We had to rebuild our app
Mobile Everywhere • Application Development
• Administration
• Security
And we had to retool our platform
Introducing Salesforce Touch Platform
Chatter
Force.com Heroku Site.com
Database.com
Salesforce Touch Platform
App
Exch
ange
Sale
sfor
ce Id
entit
y
Your Apps Our Apps Any Apps
Make Every Developer a Mobile Developer
Build Any Kind of Mobile App
Native HTML5 Hybrid
Enterprise Apps start with Data Services
Instant Mobile and Social APIs
Location-enabled Applications
Native Geo-Location Fields
Enterprise Mobile Container
Force.com Services on mobile devices
SDKs for native app development
Native SDK for iOS and Android
Enterprise Mobile Management
Mobile Ready • Dedicated Mobile Policies • Enterprise Federation for Mobile Apps • Salesforce, IT or ISV developed • Pre-integrated Mobile SDKs
Dreamforce app
Marcus Torres Director, Product Management in/marcustorres
How we built the CloudHunter App in 5 days
Demo
CloudHunter Unzipped
Pages
Workflows
Objects
Container
Last Question?
Experience the Salesforce Touch Platform & download CloudHunter
Hunt. Race. Win…
…an iPhone5
MILE Application Vicki Ledajaks Director, CRM
@vledajaks
39
Maximum Impact Little Effort
MILE is an HTML5 application that enables our field sales team to better service their dealership customers.
It is Salesforce.com
40
The Challenge – Cars.com Hackathon
Internal 3-day innovation contest looking for ‘bottom-up’ product ideas from employees.
41
Our Needs
• Collect real-time data from sales force • Streamline activity logging • Promote & enable a SoLoMo culture
check-ins notifications Location-based vs. account lookup
• Tie to internal iPad rollout • Point of Concept Budget
There was only one problem
42
We were not mobile developers
43
We Won!
44
Using the Salesforce Platform
45
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Problems & Challenges
• Need to collect real-time data from sales force • Need to make activity logging easy • Promote & enable SoLoMo culture
Leverage standard social app features (check-in & alerts) Location awareness vs. account lookup Rollout of iPads to field sales organization
• CRM is not a mobile development team • Need to support solution using onsite Salesforce development
team
Home Screen
Details Screen
Alerts Screen
How We Built It: What You See
HTML5 (location aware & local storage)
JQuery Mobile (navigation & some animation)
CSS3 (look/feel & some animation)
Google Maps API (mapping by dealer address)
50
How We Built It: What You Don’t See Spring Mobile (java mobile web application framework)
Salesforce REST Web Services (interface to data)
Apex (Salesforce business logic)
Json (pass data to and from Salesforce)
51
52
Introducing Salesforce Touch Platform
Chatter
Force.com Heroku Site.com
Database.com
Salesforce Touch Platform
App
Exch
ange
Sale
sfor
ce Id
entit
y
Your Apps Our Apps Any Apps
Rob Woollen
SVP Platform PM,
Marcus Torres
Director Platform PM,
Vicki Ledajaks
Director, CRM,