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Salesforce Sales Summit

Date post: 13-Jan-2017
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 Enrique Polo de Lara, Country Leader  [email protected]

 Un Camino Juntos

Forward-Looking Statements

 Statement under the Private Securities Litigation Reform Act of 1995:

 This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

 The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

 Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Construyendo un camino juntos

2009 • 2010 • 2011 2012 • 2013 • 2014 2014 • 2015 • 2016

September 2016

2011 • 2012 • 2013 2014 • 2015 • 2016

The world’s most innovative companies

impacto en PIB para 2020 $389B

$2.14B ingresos en FY17Q3

24K empleados “Innovator of the Decade”

IDC White Paper, sponsored by Salesforce, "The Salesforce Economy," August 2016

2M Empleos creados en 2020

 Modelo 1-1-1 Una nueva forma de conectar la empresa con la sociedad

1000+ Compañías ya aplican el 1% | pledge1percent.org

1% Acciones

En Becas $128M+

1% Producto

ONGs & Escuelas 29K+

1% Tiempo

1.6M+ Horas de voluntariado

IoT

Hacia un mundo cada vez más inteligente  Todo y todos estamos conectados

Mainframe/ Terminal

Cliente/ Servidor

Cloud Social

Móvil

Social

Cloud

AI

100K 10M Móviles 6B

Dispositivos 75B

Bienvenidos a la Era del Cliente  Una nueva manera de relacionarse con ellos

Servicio Asistido

Analítica de cliente

Comunidades Inteligentes

Marketing Predictivo

Apps Inteligentes

Una visión integral del cliente

Ventas Guiadas

Productos Conectados

Comercio Electrónico

La brecha entre el cliente y la empresa

Tu empresa

1 De los datos de clientes son

analizados

< %

Tus Clientes

AI

IoT

Mobile

Social Cloud

77 De los clientes no se sienten

comprometidos con la marca

%

Una plataforma única para conectar con todos tus clientes  Una nueva manera de relacionarte con ellos

Five Transformations of Enterprise Software

Omnicanalidad

Incremento de la satisfacción del cliente

+45%

Colaboración

Productividad colaborativa

+38%

Movilidad

Incremento de la productividad

+35%

Analítica

Incremento de la productividad de ventas

+35%

Los 4 claves del éxito para una organización comercial  Una nueva manera de afrontar el cambio

Colaboración

 Todos vendemos o ayudamos a vender

 Un equipo de ventas extendido a toda la organización

 Repositorio integral, omnicanal de las actividades comerciales

 La venta es un deporte de equipo

Aumento productividad colaborativa

+38%

 La oficina no es el mejor sitio para tomar decisiones Movilidad

 Un sistema para vender, no una herramienta para reportar

 Facilidad de uso, diseño mobile first

 Información accionable desde cualquier dispositivo

Incremento de la productividad

+35%

Source: Salesforce Customer Relationship Survey conducted 2014-2016 among 10,500+ customers randomly selected.  Response sizes per question vary.

Omnicanalidad  Relación personalizada a través de todos los canales

Incremento de la satisfacción del cliente

+45%

Source: Salesforce Customer Relationship Survey conducted 2014-2016 among 10,500+ customers randomly selected. Response sizes per question vary.

Omnicanalidad

 Capacidades de análisis para todos

 Análisis integral de la información (front-end y back-end) tanto para venta transaccional como para venta consultiva

 Análisis accionables desde cualquier dispositivo

 Conoce a tu cliente, conoce a tu equipo comercial

Incremento de la productividad de ventas

+35%

Source: Salesforce Customer Relationship Survey conducted 2014-2016 among 10,500+ customers randomly selected.  Response sizes per question vary.

Un conocimiento más profundo del cliente  Cómo alinearte a sus necesidades y predecirlas

Hacia un mundo más personalizado e inteligente

Systems of Record

Systems of Engagement Mobile Cloud Social

Backoffice

Servicios

Productos

Services Record keeping Products Processing

Interactúa

Analiza

Marketing

Vende

Fideliza, Crece, Aconseja

Systems of Intelligence

Machine

Learning Deep

learning

IoT

Predictive analytics

Bienvenidos a la Era del Cliente  Una nueva manera de relacionarte con ellos

Servicio Asistido

Analítica de cliente

Comunidades Inteligentes

Marketing Predictivo

Apps Inteligentes

Una visión integral del cliente

Ventas Guiadas

Productos Conectados

Comercio Electrónico


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