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Salesforce service & marketing cloud

Date post: 11-Aug-2014
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Salesforce.com Service Cloud comes in response to the exploding volume of public and real-time customer service issues occurring on social media. It delivers major new social monitoring capabilities, scaling for increasingly-high volume social contact center usage, and powerful new social analytic.
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About SaasTen Technologies We are one of the pioneer in cloud computing consulting. We are an leading partner of Salesforce.com and Google Enterprise, prominent cloud player in the world. We have extensive and proven experience and know-how in on-demand implementation and integration in various industry. Strong local implementation support. We have good understanding of local needs. Faster Implementation with “No Intricacy”. We put our customer need at first. Offers expertise led solutions for : Customer Relationship Management Telemarketing Loyalty / Reward Management Social Enterprise Cloud Integration Service Mobile Cloud Application
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Page 1: Salesforce service & marketing cloud

About SaasTen Technologies

• We are one of the pioneer in cloud computing consulting. • We are an leading partner of Salesforce.com and Google

Enterprise, prominent cloud player in the world. • We have extensive and proven experience and know-how in

on-demand implementation and integration in various industry.

• Strong local implementation support. • We have good understanding of local needs. • Faster Implementation with “No Intricacy”. • We put our customer need at first. • Offers expertise – led solutions for :

Customer Relationship Management

Telemarketing

Loyalty / Reward Management

Social Enterprise

Cloud Integration Service

Mobile Cloud Application

Page 2: Salesforce service & marketing cloud

Vision

To create business value for our clients through innovative Cloud Services and new strategic business initiative, supported by industry best practice and modern technology.

Mission

To be the preferred Cloud Computing Solutions Provider and Consulting in Indonesia with innovative and affordable solution.

Our Vision & Mission

Page 3: Salesforce service & marketing cloud

Build

& Fix

Unit Testing

Demo

• Requirement Confirmation • Analysis and

•Design

•Setup and customize • Build & Development

•Integration •Demo

•User Training

• Admin Training

• SIT Testing • UAT Testing

• Go Live •Project Wrap up

• Warranty Support

Discovery Configure & Build Training Testing Wrap Up

Got

Bug

Fixing Testing

“..with Iterative Approach to

ensure better Accuracy &

Quality of our

implementation...”

Our Methodology

Page 4: Salesforce service & marketing cloud

The Next Generation of Customer Service

Email Call Scripting Search Contracts &

Entitlements

Partners Dashboards &

Reports

Social

Monitoring

Social

Contact Center Self-Service

Communities

Social

Analytics Collaborative

Knowledge

Live

Agent

Page 5: Salesforce service & marketing cloud

Salesforce

Chatter

Data.com

Multi-Tenant Infrastructure

Sales Cloud

Service Cloud

Marketing Cloud AppExchange

Data Model

Force.com Heroku Touch

Work.com

Any Social Network

Any Device

Back End Systems

Any App

AppExchange Apps

ERP

Finance

Public or Private Apps

Connected Products

Connected Partners

Connected Employees

Connected Customers

Communities

Page 6: Salesforce service & marketing cloud

Service Cloud Powers Every

Customer Service Interaction

Social

Customer Service

Social

Contact Center

Self-Service

Communities

Page 7: Salesforce service & marketing cloud

Gartner Positions Salesforce as a

Customer Service Leader

The Gartner Magic Quadrant is copyrighted 2009 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from salesforce.com.

Magic Quadrant for CRM Customer

Service Contact Centers April, 2010

Michael Maoz

Page 8: Salesforce service & marketing cloud

Service Cloud Powers the Social Contact Center

Unified Agent Experience Social Customer Insights

Faster Case Resolution

Social

Contact Center

Email

Call Scripting

Dashboards

& Reports

Collaborative

Knowledge Live Agent

Service

Cloud

Console

Contracts &

Entitlements

Case

Management

Page 9: Salesforce service & marketing cloud

Email

Call Scripting

Dashboards

& Reports

Collaborative

Knowledge Live Agent

Contracts &

Entitlements

Case

Management

Service Cloud comes in response to the exploding volume of public and real-time customer service issues occurring on social media. It delivers major new social monitoring capabilities, scaling for increasingly-high volume social contact center usage, and powerful new social analytics. It’s about being able to MONITOR – MANAGE – MEASURE, all of the social customer interactions in this rapidly expanding social world

Page 10: Salesforce service & marketing cloud

Self-Service Communities Drive Faster Answers at Lower Cost

Service Cloud

Portal

Self-Service

Communities

Email to

Case

Collaborative

Knowledge

Live

Agent

Salesforce

Answers

Company and community knowledge Instant help with Live Agent

Self-service case management

My Cases Social Communities And we’ve rebuilt our community capabilities to scale for the massive communities of millions of go beyond self-service, to deliver scalable social communities with Live Agent pre-integrated into the self-service experience.

Page 11: Salesforce service & marketing cloud

Service Cloud Lets You Join the

Social Conversation

Salesforce for

Twitter

Salesforce for

Facebook

Social

Customer

Service

Search

Social

Analytics

Collaborative

Knowledge

Monitor social conversations Integrated with cases and knowledge

Prioritize social influencers and analyze trends

Radian6 for

Salesforce*

* The Radian6 for Salesforce functionality is scheduled for availability in H2 2011

Page 12: Salesforce service & marketing cloud

NEW SOCIAL CHANNELS Monitoring: Not just Twitter

We’ve all seen that in a matter of years, company instead of asking customers to “visit” www.company-name.com, companies are now asking customers to “find us” or “friend us” on facebook.com/company-name. So any company can monitor and respond to the customer interactions on their own facebook corporate home page (their “facebook wall”), right from within Service Cloud. Unlike a posting a one-off response to right on a facebook wall, Salesforce for Facebook enables companies to capture the entire facebook social conversation into the customer contact info, right within Service Cloud. Salesforce’s integrated knowledge base for amazing facebook-one-and-done service That’s not all. In addition to Service Cloud’s built-in Twitter and Facebook monitoring, we’re announcing that we are working on a joint-integration with Radian6 for monitoring blogs, forums, discussion boards. Scheduled for availability on the AppExchange

Live Agent functionality integrated into service cloud community and self-service portal capabilities Agents can collaborate on chatter for additional insights across their company Deeply integrated into our Salesforce knowledge base

Page 13: Salesforce service & marketing cloud

How Do Agents Collaborate Across Departments to Find Answers?

Service Requests

Your Company

Your Customers

Page 14: Salesforce service & marketing cloud

sources of

product info

Deliver an Amazing Social Customer Service Experience

Customer

customer

needs

Email

product

delivery

product

payment

product

setup

product

usage

Self-Service

How-Tos

Setup FAQs

Contracts &

Entitlements

product

assistance

Dashboards

& Reports

Case

Management

upgrade /

renew

Billing

$

Public

Website

Renewal

Forms

Shipping

Community

Suggestions Knowledge

FAQs

Field Service

(by ServiceMax)

Community

Answers

Page 15: Salesforce service & marketing cloud

Customer

Self-Service

How-Tos

Dashboards

& Reports

Public

Website

Community

Suggestions

Social Analytics

Track trends about your products on social media Prioritize the tweets based on whose influencer in your social customer community Auto-assign tweets, on the fly to experts in real-time Blends social insights with your existing customer service insights to create a richer social customer profile PLUS

Of course, all the brand new capabilities with the Service Cloud are in addition to the existing Service Cloud capabilities like

•High-volume email access (including leveraging partners like Stone Cobra) •Call-scripting for high-productivity, faster case resolution on any channel •Self-service access to knowledge via google •Integration with partners through S2S

•Managing Service Level Agreements using Contracts and Entitlements functionality

•Out of the box customizable dashboards for tracking all the critical customer service metrics across your company, not just AHT and CSAT, but also social metrics too like

•trending topics on twitter for your products •case volume by social channel

Page 16: Salesforce service & marketing cloud

The Service Cloud Console Powers the Social Contact Center

Fully integrated with your

telephony

Contextual knowledge at your

agent’s fingertips

Snap-in integration with back

office systems

Social screen-pops give agents

richer customer insights

Accelerate Response Times Streamline Agent Processes

Boost Agent Productivity

Social

Contact Center

Page 17: Salesforce service & marketing cloud

Chatter Lets Agents Collaborate to Close Cases Faster

Instant updates on critical cases Collaborate to refine knowledge

Work cross-department for faster case resolution

Dashboards &

Reports

Collaborative

Knowledge

Accounts &

Contacts

My Cases

Page 18: Salesforce service & marketing cloud

Join the Conversation with Salesforce for Twitter

Monitor and join Twitter conversations

Twitter-to-case auto-assigns issues and

assigns to agents

Use knowledge for one-and-done responses

Prioritize response based on influence

Track trends and cases across social channels

Social

Customer

Service

Page 19: Salesforce service & marketing cloud

Twitter Monitoring

Social

Customer

Service

Page 20: Salesforce service & marketing cloud

Facebook Monitoring

Social

Customer

Service

Page 21: Salesforce service & marketing cloud

The Long Tail of Knowledge Escapes Most

Companies

Fre

quency o

f Q

uestions

Types of Questions

Your Experts’

Knowledge

Community

Knowledge

20% 80%

Self-Service

Communities

Page 22: Salesforce service & marketing cloud

Source: Salesforce.com Customer Relationship Survey conducted October-November 2010, by an independent third-

party, MarketTools Inc., on 6,000+ customers randomly selected. Response sizes per question vary.

Average Percentage Improvements Reported by Customers

Customer Success Across Every Major Metric

Page 23: Salesforce service & marketing cloud

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