THE FUNDAMENTALS OF A KILLER SALES STRATEGY
Strategy
The Saleslift Sales Model
Culture
Sales Proces Operations
FIND YOUR DREAM CUSTOMERS
WHAT CRITERIA DO YOUR DREAM CUSTOMERS HAVE IN COMMON?
WHO ARE OUR TOP 10(0) DREAM CUSTOMERS?
“Education based marketing”*
*The Ultimate sales machine, Chet Holmes
The 3% rule3% Buys now
7% Is open to buying now
30% Is not thinking about it now
30% Thinks they are not interested
30% Know they are not interested
“Fulfilling a basic need is not negotionable”
“THE 3 % RULE”WHAT IS YOUR CORE STORY
THAT APPEALS TO 70% OF YOUR TARGET AUDIENCE?
WHAT IS YOUR “SMOKING GUN”?
1. Establish rapport 2. Find the need 3. Build value 4. Create desire 5. Overcome objections 6. Close 7. Follow-Up
WHAT ARE THE 7 QUESTIONS
WE ALWAYS WANT TO ASK?
2. Find the need
HOW DOES YOUR SALES FUNNEL LOOK LIKE?
WHAT ARE YOU GOING TO DO WITH THIS STARTING TOMORROW?