Date post: | 05-Aug-2015 |
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Business |
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THE MAGIC OF MARKETINGCrazy stuff that will help you market and be a marketeer
By Kerem [email protected]
First… What is marketing
Understanding who your sugar daddy is going to be.
Knowing how to broadcast from the rooftops.
Slide 2
Getting to the Sugar Daddy
You are the butterfly.
The customer is the flower.
Side 3
What is your bait?
Qu'est-ce que votre appât ?
Was ist Ihre Köder?
¿Cuál es su cebo?
Slide 4
Pick up the phone and talk
They are the experts and hence you will do whatever is necessary to pump their egos.
Side 5
Get out of your chair and see people
You have legs; get moving.
Slide 6
Market Requirement Document
Tell me who is exactly the buyer in which sub-sector of which market in what industry. And oh yeah, how much will they pay?
Why does the market need you?
Where is this market? What does the market need?
Slide 7
Yeah… I know my MRD…Slide 8
Look, if you think people will come to you because you have a revelation, think again.
Yeah… broadcast yourself9
Communicate your soulImportant: Use less words then more. Cut the long winded techno mumbo jumbo. Talk in plain English. For the sake of the Lord above be polished. Don’t do anything in hard-copy. Prove to the world that what you say is actually finger licking true.
You have a soul, tell us about it: Business card. Letter-head. Website. Company presentation. Brochure and spec-
sheet. Case studies.
Slide 10
Please beg for free PR
Important: There is no shame in begging. You are a nobody, they are a somebody. Beg.
Before you sell anything, you will sell the magic: Make a list of all the
magazines and newsletters (and blogs) and contact them individually.
Learn how to write.
Slide 11
Be a rug trader Write an article in
exchange for an ad. Get to opt-in
newsletters. Training seminars – love
them. Their rolodex… you
want it.
Slide 12
Go to a tradeshow and pimp yourself
Walk through them before you commit to exhibiting in on.
Understand that unless you are at the niche of all niche tradeshows, you will not make a sale.
Small booth at traffic intersections works best.
Have just one demo, one graphic message.
Slide 13
The arc of your company, you
Slide 14
You are a human being, be one
Have empathy. The world does not owe
you anything. Love they neighbor. You have a heart and a
head; passion and reason. Use them.
Slide 15