Salesperson | Vice President of Sales Jokari/US, Inc | P:214.540.95XX | F:214.540.9525 Attending...

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A tt e n d i n g R e p | A c c o u n t R e p r e s e n t a ti v eR e p F i r m N a m e | P : x x x . x x x . x x x x | F : x x x . x x x . x x x

1220 CHAMPION CIRCLE #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2013 JOKARI/US, INC | PG2

Jokari Company Profile

Key Information• Founded in 1974• Manufacture proprietary products in China with

dedicated factories• Privately Held• Located in Carrollton, TX (outside of Dallas)

Logistics• Centrally located warehouse in Carrollton, TX• Orders typically ship in 5 days• Boast a 99.2% on time ship rate• Export to 20+ countries• DI Capability

Channels Of Business

Mass-Food-DrugSpecialty-Club-Home Center-Hardware

Manufacturing CapabilitiesJokari has manufacturing capabilities with twelve overseas factories which allow for the high volume production of items and the creation of synergies in shipping. All products go through a rigorous US-based quality control process to ensure the highest possible standards. A centrally located domestic warehouse near Dallas, TX and a direct import program provide flexibility in creating programs for retailers.


Category FactsGadgets & Kitchen Tools

Dollar Share by Channel

Consumer Purchase Price Expectation(single kitchen tool/gadget)

Consumer Purchase Preference(by product type)

12.2%

17.9%

31.7%

38.2%

Opener (Can Opener, Corkscrew, Jar Opener)

Other (Salad Spinner, Ice Cream Scoop, Cutting Board)

Food-Handling Tool (Spaula, Spoon, Turner)

Food-Cutting Tool (Peeler, Grater, Pizza Cutter, Chopper)

*source: Hom

eWorld Business – H

ouseware Census 2011 for 2010

31%

24%

2%

19%

18%

5%

2%

Discount

Housewares Specialty

Gourmet Specialty

Supermarkets

Warehouse Clubs

Department Stores

Other

Retail Dollar Sales of Gadgets/Kitchen Tools(in millions)

2010

2009

2008

2007

$1,032.80

$1,002.70

$1,007.40

$997.50

Under $4.99

$5 - $9.99

$10 - $14.99

$15 - $19.99

$20 - $29.99

$30 or more

21.10%

27.50%

22.70%

13.00%

12.70%

3.00%

National Industry Research


Driving Consumer Demand Transition

Personal Health; $118.03 Green Building;

$49.70

Eco-Tourism; $24.17

Natural Lifestyles; $10.60

Alternative Transportation; $6.12

Alternative Energy,$0.38

Personal Health(Wellness Products) 56.5%

Green Building 23.8%

Eco-Tourism 11.6%

Natural Lifestyles 5.1%

Alt Transportation 2.9%

Alternative Energy 0.2%

$209 Billion in U.S. Consumer spending in 2005

The LOHAS Consumer Trends Database™; Silver Cliff Media © Natural Marketing Institute (NMI)/Silver Cliff Media

Personal Health and The Wellness Movement are a part of a new powerful lifestyle emerging and is changing consumer product demand...Life Styles of Health & Sustainability-LOHAS. LOHAS incorporates GREEN(sustainable, earth friendly/conscious living and healthier living).The pie represents the different segments under this umbrella as relates to consumer products.

LOHAS – What Is This New Lifestyle All About?The new focus of the US consumers is on eating right, living a more healthy lifestyle, paying closer attention to potentially harmful substances they are putting into their bodies and on protecting earth’s natural resources. This consumer is known as the LOHAS market segment (Lifestyles Of Health And Sustainability) and today it is a $200+ billion domestic market.

LOHAS consumers can be used to predict future trendsthey are forward-thinkers and major influencers in trends


What’s happening in the kitchen?

• Consumers are watching portions• Consumers are eating more fruits

and vegetables• Consumers are watching their intake

25.7%

25.1%

24.1%

23.0%

23.5%

24.0%

24.5%

25.0%

25.5%

26.0%

Salt Intake Fat Sugar

Percent of Consumers who “Always” Watch Their Intake of…

42.4%

6.8%3.8%

-45.2%

1.9%

-50.0%

-40.0%

-30.0%

-20.0%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

Portion Control Low Fat Low Calorie/Light Low Carb Total Category

Dollar Sales % Change vs Prior Year by Weight Management Segment

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80%

72%

28%

Consumers are eating more fruits and vegetables than they did a couple of years

ago.


Changes In Eating Habits Bring Opportunity

Consumer Product Demand Is Changing• 43% of adults indicated they ate smaller portions

always or most of the time in the past year. 57% aspire to eat smaller portions in the coming year, suggesting this healthy eating strategy will become more important in the future.NPD: Healthy Eating Strategies by Generation, survey 2011 - 5,000 adults surveyed

• Expect the broader base of U.S. consumers to look to housewares manufacturers for new products that help them eat healthier and save time in the kitchen. IHA : Trends To Watch

• Health and Wellness is not a niche market dominated by a small group of consumers…it is long term change in how consumers view their lives and the products they purchase.Consumer Shopping Habits Study: Hartman Group/GMDC

This Change Is Forcing Re-Evaluation Of Space Allocation

https://www.kable.com/pub/etgw/SUBDOM_FREE.asp?src=Q80327


Jokari Research & Data Base

Portion Measurement Guidelines Product Research

Riedel Marketing Group

Heidi Oberrieder MS,RD,LD


Social Media Impacts Purchasing Decisions

In the past few years, companies across all categories of business have come to realize that moms rely on social media to help them make decisions about what to buy for their children.

Unfortunately, in many cases, they've reached that conclusion based on little more than the constant hype about "the power of social media."

We wanted to help our clients make decisions based on fact. We wanted to know: Are moms really making their purchasing decisions in response to social media? Toward that end, we commissioned The NPD Group, a leading market research company, to help us find the answer and to provide us with greater insight into how and to what degree social media influences what moms buy.

The just-released study, "Social Media Moms: How Networking Impacts Purchasing Behaviors," provides a comprehensive look not only at what motivates moms' purchasing decisions but also at moms' overall use of social media. Based on responses from a sample of more than 2,000 moms who actively use social media, following are some key findings:

•79% of all moms in the U.S. with children under the age of 18 are active in social media.•Of these moms, about one in four (23%) said they have purchased a children's product as a result of a recommendation from a

social networking site or blog. •Online recommendations have even more impact among the most frequent social media users: 43% of active social media moms

who use these sites on a daily basis have purchased a children's product as the result of a recommendation from these sites. •More than half (55%) of these moms said they made their purchase because of a recommendation from a personal review blog. •40% of these moms made a purchase because of a Facebook recommendation.

The study also provided a very detailed look at the kinds of products moms buy as a result of social media recommendations, specifically what online sources they rely on the most, the types of blogs they prefer to visit, and how moms interact with corporate social media efforts.


Marketing Plan – Social MediaDriving consumer demand

Key phrase: portion control

Guest mom bloggers

Active listening campaignwith immediate response

SEO – search engine optimizationKey word analysis aidsin listening to target

Custom blog community

Social media content creation,adding value to conversation

Custom video assets and production

Social media strategistprovides active voice of brand

http://www.youtube.com/user/MyHealthySteps

http://blog.myhealthysteps.com/


http://www.facebook.com/HealthySteps

http://twitter.com/healthy_steps

http://www.linkedin.com/company/1579023?trk=pro_other_cmpy


Marketing Plan – Public RelationsReaching out

Live morning TV shows

Create story ideas andcontent for publications, including new media and mobile

Press kits and press room Source potential partnershipsand endorsements, dietitian partners

Build relationships with influential mom bloggers Media contacts, generate

and manage interviews

Press releases to media audienceof 20,000+ writers and editors,create story ideasRecipe creation and food styling

http://www.youtube.com/watch?v=zVIrn4OB8ug

http://www.myhealthysteps.com/press/latest-news


Media PlacementsDriving consumer demand

Live demonstration on DFW morning show

Nationally syndicated columnist, 100+ newspapers, TV interviewsProducts showcased on morning TV by

registered dietitian

MORE Magazine, iPhoneapplication now on Apple’s app store


Healthy Steps CommunityOnline education, support and resources

Twitter, Facebook, YouTube, LinkedIn, links to online food journals, nutrition information, USDA supported programs, recipe index and more!

http://www.livestong.com/

http://www.fruitsandveggiesmorematters.org/


http://www.facebook.com/HealthySteps

http://twitter.com/healthy_steps

http://www.mypyramid.gov/

http://www.eatbetteramerica.com/

http://www.linkedin.com/company/1579023?trk=pro_other_cmpy

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Salesperson | Vice President of Sales Jokari/US, Inc | P:214.540.95XX | F:214.540.9525 Attending...

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