- 1. LinkedIn: Growing your network, building your brand
Presented by Julie Murphy Pacific Institute for Research and
Evaluation May 7, 2008
2. What is LinkedIn?
- Free tool for professionals to connect & network
- Goes beyond job search resource
- Another venue for you to promote your:
-
- Personal/professional brand
-
- Professional associations (SALIS!)
3. What are its benefits?
- Gives youonline visibility
- You can see all the connections in your network and stay
current with them
- Collaborate with connections/Groups
- You can find experts when you need them
4. Whats a personal brand?
- You are not a can of soda
- But like soda, you have unique attributes
- Attributes are personalandprofessional
- You need topublicizeormarke t these unique attributes
5. How do I do that on LinkedIn?
- Want people to KNOW, LIKE & TRUST you
- Have acompletepersonal profile
- Build high value and quality connections
- Participate in Group discussions and Questions/Answers
- Write and receive recommendations
6. How do I begin?
- Use that goal to create your strategy in how you build
connections
- Look for high value as well as high quality connections
- Look at who is in 1 stand especially 2 nddegree network and how
they can help you with that goal
7. Giving and getting
- About being able to request help
- Being able togivehelp, share connections, provide
expertise
- Give thanks and dont have rigid expectations.
8. Your profile
- Your brand a first impression
- Not just who you are but what you have to offer
9. Building connections
- Level 1 is your width, Level 2 is your depth
- Whats your strategy: open vs. closed
- What are your personal LinkedIn rules?
10. Building connections - 2
- When do I use an Introduction?
11. Groups
- Companies, schools, and professional associations
- SALIS could be one of them!
- Use groups to collaborate with others
- Generate topical discussions
- Allow you access to group members connectionseven if they are
not directly connected to you
12. Email notification from Group 13. Group discussion / news
14. Now that youve begun
- Play around with available tools
- Share your profile by linking it to your personal blog or
putting it on your business card
- Make an effort to spend a few minutes a day
checking/maintaining your account
- See tips and bibliography for more ideas
15. Wrapping up
- LinkedIn vs. Facebook you dont have to choose
- LinkedIn: 32 million users / professional network / Average age
41. From 19 to 32 million users in one year (Nielsen, 2009;
Vermeiren, 2009)
- Facebook: 200+ million users / social network / Average age 20
but greatest global growth ages 35-49 (Nielsen, 2009)
- Complimentary tools that enhance different facets of your
brand