SAM for SQL WorkloadsPresenter Name

SAM supports your datacenter strategy

The datacenter is the hub of everything you offer your business. You need to be able to take everything you know and own today and transform those resources into a datacenter that is capable of handling changing needs and unexpected opportunities. With software asset management, or SAM, you can gain the insights into your SQL environment you need to help you transform your datacenter while reducing cost, complexity, and non-compliance risks.

SQL Server evolution

Comprehensive data platform solution with massive strides in mission critical and business intelligence capabilities

Comprehensive, integrated data management and business intelligence with award-winning analytics.

A new standard for missions critical databases and end-to-end business intelligence with cloud-ready technologies and solutions.

Delivering mission-critical performance across all workloads with faster insights from any data and a platform for hybrid cloud.• In-memory across

workloads• Performance & scale • Hybrid cloud • Optimized• HDinsight • Cloud BI

2014

SQL Server continues to evolve, with increasingly more powerful, enterprise-level performance and capabilities.

The evolution of the Microsoft data platform

SQL Server 2000

SQL Server 2005

SQL Server 2008

SQL Server 2008 R2

SQL Server 2012

XML ● KPIs

Management studio ● Mirroring

Compression ● Policy-based mgmt. ● Programmability

PowerPivot (In-Memory) ● SharePoint integration ● Master data services

AlwaysOn ● In-Memory ColumnStore ● Data quality services ● Power View ● Cloud

SQL Server 2014In-memory across all workloads ● Performance and scale ● Hybrid cloud optimized ● HDInsight service ● Cloud BI

Mission critical and cloud performanceCloud-

ready Self-service BIPerformance

and productivityMission critical

Modern DB platform

SQL Server licensing evolution

Beginning with SQL Server 2012, release options were simplified with three main editions. With the release of SQL Server 2012, the Per Processor licensing model was phased out, and a Per Core licensing model introduced. Both SQL Server 2012 Enterprise Edition and Standard Edition can be licensed using the Per Core model. SQL Server 2014 follows the same model.

SQL Server 2012 Licensing OptionsSQL Server 2012 offers two licensing options–one based on computing power, and one based on users or devices.

Enterprise Edition Core-Based License

SQL Workload Challenges

Modern SQL environments can be very complex:• It can be difficult to have a clear picture of what’s being used and

what is licensed.

• Unplanned instances can easily arise because of the ease with which new instances can be added.

• Licensing implications are often not considered when adding SQL – internal pressure to add power or resolve issues quickly may motivate IT to add SQL without regard for the licensing impact.

• The licensing model for SQL Server changed with SQL Server 2012, which can impact customers on older versions.

• Governance issues at customers often exists, with management not always aware of or in synch with what IT is doing.

Align SQL Workloads to best meet future needs

To manage for the future, it’s important to first know where you are. Use SAM to help identify SQL workloads, based on footprint data. Sample workloads include:

OLTP – Transactional

workloads• Packaged business applications

• Custom application development

• Deploying external Web sites

• Deploying internal Web sites / Intranets / Content management

Business Intelligence (BI) and Data Warehousing

• Corporate business intelligence

• Self-service BI• Advanced

Analytics, Data Mining, OLAP cubes

• Enterprise data warehouse and Data Marts

IT• Development or

test • Internal IT

productivity tools • Connecting

applications

SQL Workload Opportunities

Implementing Software Asset Management (SAM) best practices for SQL Workloads can help an organization:• Identify underutilized SQL Servers.• Optimize workloads to avoid unnecessary costs.• Gain clarity about their IT environment.• Align IT, procurement, management, and other activities around

organizational goals.• Create the necessary processes for improved governance.• Reduce risks associated with non-compliance.• Develop a solid foundation for future evolution of the IT environment,

based upon a clear understanding of the existing infrastructure.

What is Software Asset Management (SAM)?

SAM is a global industry standard• ISO/IEC 19770-1• Endorsed by Microsoft and many others

ITIL best practice guide on SAM“All of the infrastructure and processes necessary for the effective management, control and protection of the software assets within an organization, throughout all stages of their lifecycle.”

SAM is an integral part of the control framework of any well-run organizationFollowing SAM best practices results in better information for decision making and a higher degree of operational excellence; ultimately driving long-term business value.

SQL Workloads SAM Engagement

Get the most from your

investment in SQL

Save money and gain

efficienciesOptimize licensing

Manage risk

A customer focused SAM engagement will help you:

SQL Workloads Engagement: Step 1After establishing an organization’s goals and objectives, the first step is to complete a software review…

Inventory deployed software Match installations with licenses

...build a detailed report on your current state

MicrosoftSQL Server

SQL Workloads Engagement: Step 2Compare your current environment with your

organization’s future goals and objectives

Use the new insight to help decide right path for the future

Review deployment considerations Consider licensing implications

How does Virtualization

impact licensing?

What is the best model: via computing power or user/devices?

Where are there consolidation opportunities?

Is it time to move to Azure?

Are development and production environments isolated?

What are relevant Software Assurance benefits?

Use SAM to help optimize SQL Workloads

Adopt best practices to optimize SQL workloads:Limit the number of CPUs and cores for

increased cost savings.

Consolidate workload instances and databases

onto fewer servers to reduce licensing costs.

Isolate production vs. development environments.

Consider moving to dedicated Host Clusters

licensed via Enterprise for unlimited virtualization.

Strengthen policies, increase standardization and gain

insight into company assets while improving internal

licensing communication.

Establish a solid foundation for achieving future organizational objectives based upon a clear

understanding of your SQL environment.

The Path ForwardNow Assess

How well are SQL workloads managed today?

Future goals

Current state

Deployment

Licensing

Policies

Disc

uss p

rogr

am &

nex

t ste

ps

Organizational ObjectivesUnderstand the organization’s culture, and business goals and objectives they hope to achieve

InventoryCollect data on software deployments and gather additional information on the IT environment

Review & ValidateCompare reports with current license entitlements and make final adjustments

DiscoverPlan

Proj

ect s

copi

ng &

tech

nica

l m

eetin

g

Where do improvement opportunities

exist?

Review

Are there any licensing issues

to discuss?

Next Steps and Q&A

Questions & AnswersWhat’s on your mind?

Next Steps1. Select project scoping

meeting date2. Review and approve project

plan3. Get started