magazine

media kit2008

SAm Magazine readsam.com P.O. Box 17404 San Antonio, Tx 78217 210.347.0756

Y? SAm Magazine Teens today have an aggregate income of $80 billion and their parents spend another $110 billion on teens in key consumer categories such as apparel, food, personal care items, and entertainment.

These teens and their parents buy locally at national outlets and locally operated retail stores, restaurants and venues.

Todays moms control 80% of all household spending, a value of $1.7 trillion annually. When moms have time to read, its magazines they are reading. The average mother reads 4.1 different magazine titles a month, and less than 20% of all mothers look to newspapers for their information or advertisements.

SAm Magazine prints 20,000 high gloss, perfect bound, UV coated copies every month September through June.

SAm Magazine has a pass along rate of 4, making our readership 80,000 every month and 800,000 every year. And 66% of our readers will keep SAm Magazine on their coffee tables or in a common place to read or reference for one month or longer.

SAm Magazine appeals to all high school students, parents, and supporters by covering all womens and mens sports news from San Antonios metro area high schools and private schools 1A to 5A.

SAm Magazine has 550 dynamic distribution points in the San Antonio area, that can be adjusted monthly to meet the clients or consumers needs.

To insure that the clients advertising dollars are utilized in all sectors of our grid, 70% of the magazines are distributed equally across all sectors of distribution. With our dynamic metro area wide distribution plan, we can distribute 30% of our magazines to areas that are dense in the demographic of the clients choice.

media kit

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our missionour commitment

magazine features

2008 print ad rates

2008 web ad rates

ad dimensions

2008 editorial calendar

mechanical requirements

ad creation pricing

distribution statistics

10 readsam.com sam magazine

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The San Antonio Student Athletes Maga-zine (SAm)s mission is to bring high school student athletics (and the communities and businesses that support them) to the forefront of our great city, and provide an exciting and positive platform for our kids to be recognized and inspired.

This means that our incredibly talented student athletes and their programs get the recognition they deserve. It also pro-vides the ultimate avenue for businesses, communities and donors to demonstrate their unyielding support.

MISSIONourourCOMMITMENT

sam magazine readsam.com

FEATURES covers are 80# high gloss UV coated stock

this makes the magazine more durable extending its table life, and attributes to maintaining the standards of high end news stand periodicals

the cover paper weight makes it extra durable, the high gloss makes the colors more vibrant and images pop off the page, and the UV coating extends the cover life by four times and protects it from sun or florescent office lighting

the inside paper weight is super durable, and the high gloss makes the colors more vibrant and images pop off the page

guts are 60# high gloss stock

spine is perfect bound

magazine

readsam.com sam magazine

sam magazine readsam.com

PRINT WEB2008 & ratesadsize and location

/ page

/ page

full page

inside covers

page

back cover

page spread

inside cover page spread

issue sponsorshipincludes: logo on

cover, logo on contents 1, logo on contents 2, logo on

contributor page, logo on stats pages,

and a 1/2 page ad.

x

1,900

2,400

3,500

4,025

4,025

4,375

6,000

6,600

7,300

x5% off

1,425

1,800

2,625

3,019

3,019

3,281

4,500

4,950

n/a

6x% off

1,273

1,608

2,345

2,697

2,697

2,931

4,020

4,422

n/a

0x0% off

1,140

1,440

2,100

2,415

2,415

2,625

3,600

3,960

n/a

Home pageunder main story, positions left and right: 370px X 90px / 5.139 in X 1.25in Prime space, most visible

Home pagesecond half body, right right column: 200px X 600px / 2.778in X 8.333in Prime space, 3rd most visible, largest

Home pagesecond half body, right column, between copy: 318px X 120px / 4.417in X 1.667inPrime space, 2nd most visible

Article pageright column, top: 325px X 250px / 4.514in X 3.472insecondary prime space, 2nd most visible

Article pageright column, top (unless larger ad is present): 325px X 150px / 4.514in X 2.083in3rd most visible, smallest

Article pagein story, top: 350px X 300px / 4.861in X 4.167insecondary prime space, most visible

all web prices are based on a 0 day run cycle

$500/m

$650/m

$00/m

$00/m

$75/m

$75/m

DEADLINES for all advertising content is the 15th of each month prior to the issue publication. Additonal charges may be incurred for materials recieved late or breached deadlines.

readsam.com sam magazine 5

PRINT WEB2008 & ratesadsize and location

/ page

/ page

full page

inside covers

page

back cover

page spread

inside cover page spread

issue sponsorshipincludes: logo on

cover, logo on contents 1, logo on contents 2, logo on

contributor page, logo on stats pages,

and a 1/2 page ad.

x

1,900

2,400

3,500

4,025

4,025

4,375

6,000

6,600

7,300

x5% off

1,425

1,800

2,625

3,019

3,019

3,281

4,500

4,950

n/a

6x% off

1,273

1,608

2,345

2,697

2,697

2,931

4,020

4,422

n/a

0x0% off

1,140

1,440

2,100

2,415

2,415

2,625

3,600

3,960

n/a

Home pageunder main story, positions left and right: 370px X 90px / 5.139 in X 1.25in Prime space, most visible

Home pagesecond half body, right right column: 200px X 600px / 2.778in X 8.333in Prime space, 3rd most visible, largest

Home pagesecond half body, right column, between copy: 318px X 120px / 4.417in X 1.667inPrime space, 2nd most visible

Article pageright column, top: 325px X 250px / 4.514in X 3.472insecondary prime space, 2nd most visible

Article pageright column, top (unless larger ad is present): 325px X 150px / 4.514in X 2.083in3rd most visible, smallest

Article pagein story, top: 350px X 300px / 4.861in X 4.167insecondary prime space, most visible

all web prices are based on a 0 day run cycle

$500/m

$650/m

$00/m

$00/m

$75/m

$75/m

DEADLINES for all advertising content is the 15th of each month prior to the issue publication. Additonal charges may be incurred for materials recieved late or breached deadlines.

6 sam magazine readsam.com

home page AD SPACES

readsam.com sam magazine 7

story page AD SPACES

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/ page sample advertisement}

/ page sample advertisement}

Derrall & Associates

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Attorneys at Law

our rates wont break the bankDWPBANKdd

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210.866.BANKwww.dwpbank.com

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ad DIMENSIONS

page spread

ad type

full page

/ page7.25in X 4.75in

/ page7.25in X 2.50in

17in X 11.13in (trim area size is 16.75in X 10.875in)

8.5in X 11.125in(trim area size is 8.375in X 10.875in)

readsam.com sam magazine

SAm Magazines editorial calendar follows the Univer-sal Interscholastic League (UIL) calendar for high school athletics and affiliated events. This way advertisers can be confident the content SAm Magazine features is up to date and relevant to the athletic season in which they desire to show their support.

0 sam magazine readsam.com

2008 / 2009 editorial CALENDAR

readsam.com sam magazine

september

october

january

february

march

april

june

schedule

volley ballpreview

volley ball

volley ballfinals

basketball

soccer

baseball

baseball

soccer

track

baseball

core

football

football

football basketball

kickoff

football champs

basketball

basketball

basketball

track

baseball

offseason training

showcase

preseasonpreparation

basketballpreview

cross country

stats max

baseball preview

swimming wrestling

soccer

golf tennis

golf tennis

stats max

bonus

LETTHE

december

november

may

mechanicalREQUIREMENTS

gutter safety

color

fonts

file formats

proofs

e-mail

perfect bound, allow 3/4 on each side of the gutter for copy. Photographs or other graphics may cross over the gutter.

all files should be CMYK, at 300 dpi resolution or higher. NO spot colors, all PMS colors will be matched with process colors.

any fonts used should be embedded/outlined or included with the sent file.

all digital files must be submitted in .pdf, .tiff, .jpg, or .eps formats. Adobe Creative Suite files such as .psd, .ai, or .indd are also acceptable. Ads created in Microsoft Office or any PC-based word processing program cannot be accepted. If we have to re-create the ad, it will be billed out at our normal production rate.

a composite proof is strongly suggested for camera-ready art-work submitted to SAm Magazine. Without a proof, SAm is not respon-sible for the content of your ad.

files may be e-mailed at a file size of up to 12 MB to design@readsam.com

snail mail advertising materials may be sent standard mail to: SAm Magazine P.O. Box 17404 San Antonio, Tx 78217

ftp server address: readsam.comusername: ftp@readsam.com

sam magazine readsam.com

ad CREATIONIf you do not have an advertisement already pre-pared to submit, our design department can easily create one for you.

full page ad design $225 / page ad design $175 / page ad design $125

ad creation includes a proof of your ad in PDF format, and two rounds of proofing for any changes that might need to be made.

there will be a $50 charge for any changes made after the intial two rounds of proofing.

there will be a $150 charge for any changes made after advertisement approval.

there will be a $150 charge for any advertisement materials recieved after deadline.

additional charges may be incurred for photography, file resizing, type changes, scans, or any other photo manipilations or file adjustments.

sam magazine readsam.com

[All sizes] web ad design $150

distribution STATISTICSreadership

frequency

distribution

brand extensions

80,000

10 times a year

20,000 copies locally

MPA industry standard 4 person pass-along

readsam.comthirteenacremedia.com

SAm Magazine prints 20,000 pefect bound, high gloss copies every month for distribution in the San Antonio metropolitain area. With a MPA industry standard 4 person pass-along, SAm Magazine has a readership of 80,000 people a month. With a 10 time run cycle per year, SAm will be viewed 800,000 times by San Antonio student athletes, their fami-lies, and local businesses and supporters.

readsam.com sam magazine 5

Active Sportswear

Applebees

Arbys

Bally Total Fitness

Baseball City

Baseball School of SA

Boerne Health Club

Borders Books & Music

Brackenridge Golf Course

Catz

Cedar Creek Golf

Champs Sports

Chevron

Citgo

Citi Bank

Cowboys Pro Shop

Curves

CVS Pharmacy

Dairy Queen

Exxon

GNC

Golds Gym

Golf Academy

Marble Slab

Northern Hills Golf Club

Oak Valley Golf Course

Pinnacle Golf Shop

Pizza Hut

Pro Golf of SA

Quarry Golf Course

Sac-N-Pac

Shell

Sports Authority

Sports Cuts

Starbucks

Star Food Mart

Stop-N-Go

Subway

Sundance Golf Course

Sun Harvest

Tetco

Texaco

Tiger Mart

UPS Store

Velocity

Wells Fargo Bank

World Gym

YMCA

SAm is available for FREE at over 550 locations in San Antonio, so pick one up for yourself, a friend or a family member at one of these hot spots.

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sample ad

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is the embodiment of the spirit, passion, and determination of high school athlet-ics, academics, and sportsmanship in San Antonio.

is the community, parents, coaches, and businesses that provide the means to generate the positive exposure that every student athlete has worked so hard to achieve.

magazineis

is the student athlete who is committed to overcoming the relentless challenges in life with the hard work and determina-tion it takes to achieve greatness in the high school sports arena.

SAm Magazine readsam.com P.O. Box 17404 San Antonio, Tx 78217 210.347.0756