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COMPANY BACKGROUND
Name of the company: KEREPEK TIME ENTREPRISE
Nature of Business: Partnership
Industry Profile: Kerepek or tapioca chips.
Location of the Business: No 738 Jalan Dato Keramat, Kg Tj Duff, 16200 Tumpat,
Kelantan.
Date of Business Commencement: January, 2014
Factors in Selecting the Proposed Business: Profitable business
Future Prospect of the Business: expecting a growth in business due to the high demand in kerepek industry
MISSION AND VISION
Mission Forming a strategic alliances with
agencies carrying product quality Providing a better product and
nutritious products Providing a good service for our
customers Introducing new flavor of ‘kerepek’
that can be accepted worldwide.
VisionMake our company as a leading company in production of ‘kerepek’ locally and worldwide.
BUSINESS PURPOSE
THE ENTREPENEURS
FINANCIAL INSTITUTIONS
SUPPLIER
EMPLOYEES
CUSTOMER
BUSINESS BACKGROUNDBackground
Name of the Business/Company:
KEREPEK TIME ENTREPRISE
Address: No 738 Jalan Dato Keramat, Kg Tj Duff, 16200 Tumpat, Kelantan.
Telephone: 09-7845007
Fax Number: 09-9545760
E-mail: [email protected]
Forms of Business: Partnership
Main Activities: Producing and sell ‘kerepek’
Date and Number of Business Registration:
February 2013 / BJ201220
Date of Commencement: January, 2014
BUSINESS BACKGROUND
Initial Capital: RM5000
Name of Bank: Agro Bank Malaysia
Bank Account Number: 0426111530888797
Name Shares (RM)
AZMEERUL IDZUAN AZIZ 1000
KHAIRUL AZMAN HAFIZ ANUAR 1000
MAS ADIBAH RAFAR 1000
NUR AMIRAH HANIM CHE HASHIM
1000
NUR AFIQAH MD RADZI 1000
BACKGROUND OF PARTNERS
NAME: Azmeerul Idzuan Bin Aziz STATUS: Single DATE OF BIRTH: 20/09/1990 PLACE OF BIRTH: RAWANG, SELANGOR ADDRESS : SCF-G-11 APT Seri Cempaka, Bandar Baru Bukit Sentosa, 48300 Rawang Selangor. EMAIL: [email protected] PERSONAL INTEREST: political issues and motorcycles. QUALIFICATION: Bachelor in Finance SKILLS: 1) Has an excellent leadership skills 2) Ability to work under pressure 3) A fast thinker. 4) A visionary and full energy towards success. EXPERIENCE: Has work and attended training in the food production business for almost 3 years and the small medium industry until he decided to venture on his own business in the food production business.
GENERAL MANAGER
NAME: Nur Afiqah Binti Md Radzi STATUS: Single DATE OF BIRTH: 03/06/1990 PLACE OF BIRTH: Bandar Sunway, Selangor. ADDRESS : No23, Jln PP2/23 Taman Putra Perdana 47130 Puchong, Selangor. EMAIL: [email protected] PERSONAL INTEREST: movies and travelling. QUALIFICATION: Bachelor in Human Resouces Management SKILLS: 1) Ability to work in team. 2) Has a very good communication skill. 3) A fast thinker and energetic 4) High confidence level. EXPERIENCE: Has experience working in the administration field at a government
company for 2 years. Also has experiences working as a part timer in various shop such as Tutti Fruitti and TESCO
ADMINISTRATIVE MANAGER
NAME: Nur Amirah Hanim Binti Che Hashim STATUS: Single DATE OF BIRTH: 17/7/1990 PLACE OF BIRTH: Kota Bharu, Kelantan. ADDRESS: LOT 2208, Lorong Hilir 16150 Kubang Kerian, Kelantan. EMAIL: [email protected] PERSONAL INTEREST: online shopping. QUALIFICATION: Has a Bachelor in Marketing Management SKILLS: 1) Has a good marketing plan. 2) Ability to convince people. 3) Has a very good communication method. 4) Ability to work in a team EXPERIENCE: Has working experience as a assistant of marketing manager at a Telecommunication (MAXIS) company for 2 years.
MARKETING MANAGER
NAME: Mas Adibah Binti Abdul Rafar STATUS: Single DATE OF BIRTH: 12/2/1990 PLACE OF BIRTH: Wangsa Maju, Kuala Lumpur. ADDRESS: NO8 Jalan UB2A Taman Ukay Bestari, Ukay Perdana. EMAIL: [email protected] PERSONAL INTEREST: photography and social networking. QUALIFICATION: Bachelor in International Business SKILLS: 1) Has a good operating plan 2) Ability to organize an organization. 3) Has a good leadership skill. 4) Ability to work in a team EXPERIENCE: Has working experience as a assistant of operating manager at IKEA company for 2 years. Used to work as a part time cashier during study breaks.
OPERATIONAL MANAGER
NAME: Khairul Azman Hafiz Bin Anuar STATUS: Single DATE OF BIRTH: 21/11/1990 PLACE OF BIRTH: Tanah Merah, Kelantan. ADDRESS: 2144 Taman Ayuni 17500 Tanah Merah, Kelantan. EMAIL: [email protected] PERSONAL INTEREST: futsal and badminton. QUALIFICATION: Bachelor in Finance SKILLS: 1) Has a good accountability skills 2) Ability to work under pressure EXPERIENCE: Has working experience as a assistant of financial manager at a private company for 2 years. And as an accountant for 1 year at MYDIN Company
FINANCIAL MANAGER
MARKETING PLAN
MARKETING OBJECTIVE
To encourage and increase the sales of
the product.
To fulfill demand and customer services.
To give a new trend products for local
chips.
Main Product
TAPIOCA CHIPS
-
1KG = RM 13
SUB PRODUCT
1KG = RM131KG= RM14 1KG=RM14
B a n a n a C h i p sYa m C h i p sB l a c k P a p p e r
C h i p s
Te m p e C h i p s S u k u n C h i p s P e a s C h i p s
1KG=RM13 1KG=RM14 1KG=RM14
R e m p e y e k I k a n B i l i s
R e m p e y e k K a c a n g D a l
R e m p e y e k K a c a n g H i j a u
1KG=RM13 1KG=RM131KG=RM13
TARGET MARKET
Families
Market
School Canteen
Shop
Market Share ( Before)
COMPETITORS MARKET SHARE SALES/YEARTapioca Sdn Bhd 45%
RM 630000
Kerepek Ros Sdn Bhd 20% RM 280000
Kerepek Ubi Sdn Bhd 35%
RM 490000
TOTAL 100%
RM 1400000
45%
20%
35% Tapioca Sdn Bhd
Kerepek Ros Sdn Bhd
Kerepek Ubi Sdn Bhd
Market Share ( After )COMPETITORS MARKET SHARE SALES/YEAR
Tapioca Sdn Bhd 41%
RM574000
Kerepek Ros Sdn Bhd 17% RM 238000
Kerepek Time Entreprise 10..2% RM141865
Kerepek Ubi Sdn Bhd 31.8%
RM 446135
TOTAL 100%
RM 1400000
41%
17%
32%
10%Tapioca Sdn BhdKerepek Ros Sdn BhdKerepek Ubi Sdn BhdKerepek Time Entreprise
COMPETITORSCOMPETITORS ADVANTAGES DISADVATAGES
Tapioca Sdn Bhd Exist more than 15 years
Have their own customer
Most popular around malaysia
Price more expensive
Unorganized workers
Kerepek Ros Sdn Bhd Exist more than 6 years
Have their own customers
Good in promotion strategy
Limited stock Expensive
Kerepek Ubi Sdn Bhd Exist more than 11 years
Have their own customer
Strategic place
Unorganized workers
Situated far away from the residential and the main road
SALES FORECAST YEAR
(2013)
MONTH SALES COLLECTION
JANUARY RM3000.00
FEBRUARY RM3000.00
MARCH RM4000.00
APRIL RM4500.00
MAY RM4700.00
JUNE RM4900.00
JULY RM8192.00
AUGUST RM19117.00
SEPTEMBER RM 4000.00
OCTOBER RM 4800.00
NOVEMBER RM9546.00
DECEMBER RM9110.00
TOTAL RM 141865.00
YEAR TOTAL SALES INCREASE
2015 RM 496527.5 2.5%
2016 RM 2979165 5.0%
MARKETING STRATEGY
PRICE
PROMOTION
PLACE
PRICING STRATEGYNO PRODUCT 500g(RM) 1KG(RM)
1 Tapioca chips 6.50 13.00
2 Banana Chips 6.50 13.00
3 Yam Chips 7.00 14.00
4 Black Papper Chips 7.00 14.00
5 Spicy Chips 6.50 13.00
6 Bayam Crisps 7.00 14.00
7 Onion Crisps 6.00 12.00
8 Tempe Chips 6.50 13.00
9 Sukun Chips 7.00 14.00
10 Peas Chips 7.00 14.00
11 Tiram Chips 6.00 12.00
12 Pagoda Chips 6.00 12.00
13 Popia Chips 6.50 13.00
14 Rempeyek Mini 6.50 13.00
15 Rempeyek Ikan Bilis 6.50 13.00
16 Rempeyek Kacang Hijau 6.50 13.00
Price Depend On Packaging
Standard Size Medium Size (500G) Large Size(1KG)
PLACE
PROMOTION
OBJECTIVE PROMOTION
To expend our business in the market
To attract more our customer
To informed the community for existence of our
company
To give information of our company
Examples of Promotion (During Hari Raya Haji)
NO PRODUCT 500g(RM) 1KG(RM)
1 Tapioca chips 6.50 12.00
2 Banana Chips 6.50 12.00
3 Yam Chips 7.00 13.00
4 Black Papper Chips 7.00 13.00
5 Spicy Chips 6.50 12.00
6 Bayam Crisps 7.00 13.00
7 Onion Crisps 6.00 11.00
8 Tempe Chips 6.50 12.00
9 Sukun Chips 7.00 13.00
10 Peas Chips 7.00 13.00
11 Tiram Chips 6.00 11.00
12 Pagoda Chips 6.00 11.00
13 Popia Chips 6.50 12.00
14 Rempeyek Mini 6.50 12.00
15 Rempeyek Ikan Bilis 6.50 12.00
16 Rempeyek Kacang Hijau 6.50 12.00
17 Rempeyek Kacang Dal 6.50 12.00
Signboard
Banners
Business card
Pamphlet
Marketing Budget
NO Items Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
1 Signboard 1050 - - - - - - - - - - - 1050
2 Business card 200 - - - - - 200 - - - - - 400
3 Pamphlets 100 - - - - - 100 - - - - - 200
4 Banners 150 - - - - - - - - - - - 150
5 Websites 200 200
Total 1540
Monthly budget for one year (2013)
NO Items 2013 (RM) 2014 (RM) 2015(RM)
1 Signboard 1050 - -
2 Business Cards 200 210 220
3 Pamphlets 200 220 240
4 Banners 150 170 190
TOTAL 16000 810 870
Budget for three years (2013, 2014, 2015)
Future Plan
Adding new international flavour
Hamper Give For Weeding
OPERATIONAL PLAN
Operation Process
Raw materials are received from the supplier
Total, type and quality of raw materials are checked
all raw materials are processed using machines
wrapping operation
Customer pay and carry
Production Schedule
Operation of working hour
DAY TIME MONDAY – SUNDAY 8.00 A.M-2.00 PM
Working Schedule
JOB NO OF WORKER WORKING TIME Cashier 1 8.00 A.M – 2.00 P.M
Maintenance 1 8.00 A.M – 2.00 P.M Material Requirement
No Type Price Per Pack(RM)
Unit per production (KG)
Total(RM)
1 SALT 1.00 3 3.00 2 TAPIOCA 10.00 15 150.00 3 POTATO 10.00 15 150.00 4 OIL 4.00 5 20.00 5 ADDITIONAL FLAVORS 1.00 1 1.00
TOTAL 324.00
Off on Friday
Man Power Requirement
Position Number Of Worker
Salary Monthly
(RM)
EPF(12%) (RM)
SOCSO(2.5%) (RM)
TOTAL (RM)
Worker 1 1 500.00 60.00 12.50 572.50 Worker 2 1 500.00 60.00 12.50 572.50 Worker 3 1 500.00 60.00 12.50 572.50
Total 1717.50
Machine and Equipment
No Type Price(RM) Unit Total(RM) 1 SLICER 3,600.00 1 3,600.00 2 FYRING 8,000.00 1 5,000.00 3 SEALER 500.00 1 500.00
TOTAL 9,100.00
Operation Overhead
SUBJECT MONTHLY(RM) Electricity 150
Water 100 Telephone 50
TOTAL 300
Operation Budget
ITEM
FIXED ASSETS EXPENDITURE COST
(RM)
MONTHLY EXPENDITURE
COST(RM) FIXED ASSET -Machinery 9,100.00 MONTHLY
EXPENDITURE
-Salary + EPF + SOCSO 5,729.00 -Material 2,000.00
TOTAL 9,100.00 7,729.00
Packing Area OfficeCustomer area
Receiving area
inspection area
Processing area
Operation space layout
ADMINISTRATION PLAN
Organizational Chart
List of Administration
PersonnelPOSITION NO. OF WORKER
GENERAL MANAGER 1
ADMINISTRATIVE MANAGER 1
MARKETING MANAGER 1
OPERATIONAL MANAGER 1
FINANCIAL MANAGER 1
WORKER 3
TOTAL 8
Task Responsibility POSITION TASK AND RESPONSIBILITIES
1 GENERAL MANAGER i. Controls the administration, operation, marketing and financial of other staff.
ii. Plan and monitor the strategic progress business. iii. Make sure the organization of the company is
carried out in order to make the company is in the best situation.
iv. Develops strategic plan by studying technological and financial opportunities; presenting assumptions and recommending objectives.
2 ADMINISTRATION MANAGER
i. Provide leadership and vision to the organization by assisting the other staff with the development of long range and annual plans.
ii. Overseas preparation of an Annual Report summarizing progress on short and long range plans.
iii. Research and write discussion papers, analysis documents and proposals as needed to assist the organization to determine the long and short term goals.
3 MARKETING MANAGER
i. Manage advertising opportunities to promote the products.
ii. Arrange strategies and manage the company’s market.
iii. Make sure the operational activities can be done based on the schedule.
4 OPERATIONS MANAGER i. Improve the operational systems, processes and policies in support of organization mission.
ii. Manage and increase the effectiveness and efficiency of Support Services (Financial, Human Resource)
iii. Oversee overall financial management, planning, systems and controls.
5 FINANCIAL MANAGER i. Providing and interpreting financial information. ii. Analyze change and advising accordingly.
iii. Record all the financial activities from time to time. iv. Provide the budget of company. v. Manage all the sales and update all the account
Schedule of RemunerationDESIGNATION NO. OF
EMPLOYEE MONTHLY SALARY (RM)
EPF (12%) (RM) SOCSO (3%) (RM)
TOTAL (RM)
General Manager
1 1700.00 204.00 51.00 1955.00
Administrative
Manager
1 1100.00 132.00 35.00 1265.00
Operations Officer
1 1100.00 132.00 35.00 1265.00
Marketing Officer
1 1100.00 132.00 35.00 1265.00
Financial Officer
1 1100.00 132.00 35.00 1265.00
Trained Workers
3 500.00 60.00 15.00 1725.00
TOTAL 8 740.00
REWARD AND INCENTIVE
NO REWARD AND INCENTIVES TOTAL PER
HEAD (RM)
WORKERS TOTAL PER
YEAR (RM)
1 Eid Bonus 150 3 450
2 Family Day - 300
3 Labour Bonus 100 3 300
GRAND TOTAL 1050
FINANCIAL PLAN
Projects Implementation CostA. CAPITAL EXPENDITURE RM RM machinery and equipment 6310 Signboard 88 6398 B.WORKING CAPITAL Administration : Salary + EPF + SOCSO General Manager 1955 marketing : salary + EPF + SOCSO marketing manager operation : salary + EPF + SOCSO operation manager 1265 utilities : electric bill 600 water bill 250 kiosk rent 150 machine maintenance 300 4220 C. OTHER EXPENDITURE marketing : grand opening 2000 Brochure 150 business card 450 Banner 25 Mascot 350 operation : license : Signboard 88 Banner 30 certificate halal 200 typhoid injection 45 deposit : deposit for rent 450 deposit for utilities 1000 administration : reward and incentives 1050 business registration 60
5898
GRAND TOTAL 16516 D. CONTIGENCY COST (10%) 1652 TOTAL IMPLEMENTATION SCHEDULE 18168
PRO FORMA CASH FLOW ANNUALLY
year 1 year 2 year3 A. Cash inflow equity cash 13,592 0 0 term loan 25,000 0 0 cash sales 185803.2 190448.28 199970.69 B. TOTAL CASH INFLOW 224395.2 190448.28 199970.69 C. Cash Outflow administrative expenditure salary + epf + socso: general manager: 23460 23460 23460 administration manager 15180 15180 15180 financial manager 15180 15180 15180 operational manager 15180 15180 15180 marketing expenditure salary + epf + socso: marketing manager 15180 15180 15180 Operations Expenditure raw material 42912 44913 45565 salaries, EPF, SOCSO 15180 15180 15180 Utilities: electric bill: 2760 2829 2970.45 water bill: 1440 1476 1550 kiosk rent 1800 1800 1800 fuel 4800 4920 5166 machine maintanence 3600 3690 3874.5 loan repayment principal 5000 5000 5000 interest 2500 2200 1560 capital expenditure machinery & equipment 13790 0 0 Signboard 1000 1000 1000
other ependiture: marketing: grand opening 2000 2500 2625 brochure 150 150 150 business card 450 450 450 banner 25 25 25 mascot 350 0 0 operation: licenses: signboard 88 88 88 banner 30 30 30 certificate halal 200 200 200 typhoid injection 90 90 90 deposit: deposit for rent 450 0 0 deposit for utilities 1000 0 0 administration: reward and incentives 2000 3518 5500 business registration 60 60 60 D. TOTAL CASH OUTFLOWS
152567 174,299 177,243.95
E. CASH SURPLUS (DEFICIT) 71,828.20 16, 149.48 22,726.74 F. BEGINNING CASH BALANCE
0 33578.2 45587.48
G. ENDING CASH BALANCE 33578.2 45587.48 65354.22
Depreciation Schedule
TYPE OF ASSETS: SIGNBOARD
ORIGINAL COST: RM 1000
SCRAP VALUE: RM 0
ECONOMIC LIFE: 3 YEARS
METHOD: STRAIGHT LINE METHOD
Year Annual Depreciation (RM)
Accumulated Depreciation (RM)
Book Value (RM)
0 - - 1000.00
1 333.00 333.00 667.00
2 333.00 667.00 333.00
3 333.00 1000.00 0.00
TYPE OF ASSETS: MACHINERY (CHIPS CUTTER)
ORIGINAL COST: RM 700
SCRAP VALUE: RM 0
ECONOMIC LIFE: 5 YEARS
METHOD: STRAIGHT LINE METHOD
Year Annual Depreciation ( RM)
Accumulated Depreciation (RM)
Book Value (RM)
0 - - 700.00
1 140.00 140.00 560.00
2 140.00 280.00 420.00
3 140.00 420.00 280.00
4 140.00 560.00 140.00
5 140.00 700.00 0.00
TYPE OF ASSETS: MACHINERY (FRYER)
ORIGINAL COST: RM 2500
SCRAP VALUE: RM 0
ECONOMIC LIFE: 5 YEARS
METHOD: STRAIGHT LINE METHOD
Year Annual Depreciation (RM)
Accumulated Depreciation (RM)
Book Value (RM)
0 - - 2500
1 500.00 500.00 2000.00
2 500.00 1000.00 1500.00
3 500.00 1500.00 1000.00
4 500.00 2000.00 500.00
5 500.00 2500.00 0.00
Term loan Amortization
LOAN AMOUNT: RM 25,000
LOAN PERIOD: 5 YEARS
INTEREST RATE: 5 %
METHOD: ANNUAL REST
YEAR Interest (RM)
Principal (RM)
Payment (RM)
Balance (RM)
0 0 0 0 25000
1 2500 5000 6250 20000
2 2000 5000 6000 15000
3 1500 5000 5750 10000
4 1000 5000 5500 5000
5 500 5000 5250 0
PRO FORMA INCOME STATEMENT
year 1 year 2 year 3
Sales 341865.0 496527.5 2979165
Cost Of Sales 42912 43984.8 46184.04
Gross Profit 298,953 452,542.7 2932980.96
Less: Operating Expenses
Marketing Expenses 15180 15180 15180
Administrative Expenses 73140 73140 73140
Miscellaneous 2341 2341 2341
90661 90661 90661
Operating Income 52230.2 53535.9 56212.7
Less: Financing Expenses :
Interest On Term Loan 1250 1000 750
NET PROFIT 64,150.80 216,684.1 2,694,696.26
PRO FORMA BALANCE SHEET
YEAR 1 (RM) YEAR 2 (RM) YEAR 3 (RM)
NON - CURRENT ASSETS
Signboard 1000 667 333
Machinery 12290 10060 9800
Deposit 1450
14740 10727 10133
CURRENT ASSETS
Cash 33578.2 30456.9 28767.7
Inventory Of Raw Materials 20627 22472 22577
Inventory Of Finished Goods 20627 22472 22577
74832.2 75400.9 73921.7
TOTAL ASSETS 89572.2 86127.9 84054.7
OWNERS' EQUITY
Capital 13592 13592 13592
Accumulated Profit 50980.2 52535.9 55462.7
64572.2 66127.9 69054.7
LONG TERM LIABILITIES
Term Loan 25000 20000 15000
TOTAL OWNERS' EQUITY & LIABILITIES
89572.2 86127.9 84054.7
CONCLUSION
we hope that in the existence of our
company will help the “Industri Desa” to
grow in future.
Our company will be number 1 in
producing ‘kerepek’ in this country and
we can attracts more customer locally
and globally.
