24
Extraordinary Properties® Deserve Extraordinary Marketing®
Extraordinary Properties® Deserve Extraordinary Marketing®
The Market Leader
At Long & Foster®, our dedication through the years to luxury properties is evidenced by the power of our Extraordinary Properties® brand. With highly-trained, professional sales associates and a powerful marketing reach, Long & Foster sells more luxury homes throughout the Mid-Atlantic region than our nearest competitors, by far.
Building on our decades-long reputation for unsurpassed service and industry expertise, Long & Foster is poised to cater to today’s real estate client. Enhanced through our partnerships with Christie’s International Real Estate, Luxury Portfolio International™, and Who’s Who in Luxury Real Estate, our unique marketing programs are customized for each property, delivering exceptional positioning in the marketplace for your luxury home. And if you’re in the market to purchase a residence perfectly matched to your lifestyle and expectations, no sales associates are better trained or better equipped than Long & Foster’s Extraordinary Properties specialists to help you take advantage of opportunities in today’s market.
With a family of services that includes mortgage, insurance and settlement professionals, your Long & Foster sales associate is backed by a powerful team that has a wealth of combined industry knowledge. We encourage you to reach out to your Long & Foster sales associate and explore what our Extraordinary Properties Luxury Homes Marketing program can do to enhance your next real estate transaction.
P. Wesley Foster, Jr.Chairman and CEO
The Long & Foster® Companies
Jeffrey S. DetwilerPresident and COO
The Long & Foster® Companies
WELCOMEE X T R A O R D I N A R Y C O M M I T M E N T
to
Luxury is . . . Expertise.
There’s a reason why Long & Foster® sells more $1 million-plus homes than our nearest competitors, by far.
With unrivaled professional experience, exclusive local knowledge and a world-class approach to service, Long & Foster is the right choice whether you’re looking to buy or sell a luxury property.
The key to marketing a luxury property is reaching the largest concentration of people qualifi ed to buy. Long & Foster’s Extraordinary Properties’ success is a direct result of years of strategic marketing initiatives to do just that — expose your property to the world. Throughout the entire process of selling your home, Extraordinary Property Specialists pledge to combine the newest, most innovative methods of marketing and technology with traditional, time-honored techniques to attract the most qualifi ed buyers.
That’s why we’re the market leader!
Competitor #4
4.4%
0
5
10
15
20
25
30
#1 in the Mid-Atlantic Region
Per
cent
of
Ho
mes
Bo
ught
& S
old
Competitor #3LONG & FOSTER® Competitor #1 Competitor #2
10.2%8.6%
7.2%
0
5
10
15
20
25
30
Source: Information included in this report is based on data supplied by MRIS and its member Association(s) of REALTORS who are not responsible for its accuracy. Does not refl ect all activity in the marketplace. Data from January 1, 2010 – December 31, 2010 on number of units bought and sold $1 million and above. Information contained in this report is deemed reliable but not guaranteed, should be independently verifi ed, and does not constitute an opinion of MRIS or Long & Foster Real Estate, Inc. @2011 All rights reserved.
28.7%
Extraordinary Properties®
YouTube™ Channel
Luxury is . . .Visualization “A picture is worth a thousand words,” and that’s the approach we take. Long & Foster’s visual multimedia marketing approach sets your property apart. Your exceptional property will be featured where luxury buyers are searching, thanks to the visually-stunning Extraordinary Properties® website, Extraordinary Properties virtual tour, and Extraordinary Properties YouTube™ channel. And if you’re in the market to purchase an exquisite property, Long & Foster is poised to show you every luxury home on the market today to help you fi nd the perfect home for your distinctive lifestyle. Simply put, when it comes to buying or selling a luxury property, Long & Foster has the market covered!
www.ExtraordinaryProperties.com
Extraordinary Properties Virtual Tour
www.ExtraordinaryProperties.com u Detailed Search Capabilities u One Click Access to Property Details u Microsoft® Virtual Earth Mapping u Printable Property Flyers u Interactive Versions of Extraordinary Properties® and Christie’s International Real Estate Magazines
Extraordinary Properties® Virtual Tour u Post on Social Media Sites u Mapping Capabilities by Google™ Maps u Printable Property Brochures u Detailed School Statistics
Extraordinary Properties® YouTube™ Channel u www.YouTube.com/LongandFosterEP
Please visit Extraordinary Properties at www.ExtraordinaryProperties.com
Luxury is . . . Extraordinary Exposure
Long & Foster®, leaves no stone unturned. While other companies may rely solely on marketing their luxury properties through third party publications, Long & Foster publishes its own high-gloss magazine. Rich with photos, our Extraordinary Properties® magazine is designed to be inviting to luxury buyers. The fl agship publication represents each listing with the attention to detail it deserves.
Distributed to maximize exposure to a highly-qualifi ed audience, the magazine is inserted into The Wall Street Journal; direct mailed to high-net worth individuals throughout the Mid-Atlantic, embassies, and international affairs personnel; showcased across the United States through a highly-targeted online campaign; and accessed internationally on www.ExtraordinaryProperties.com.
Extraordinary Properties deserve Extraordinary Exposure.
Extraordinary Properties® magazine online version
Luxury is . . . Technology SavvyToday, nine out of 10 buyers begin their property search on the internet well before contacting a real estate agent for the personalized expertise only they can provide. For this reason, Long & Foster® engages online consumers through an extensive online marketing campaign designed to drive buyers to your door.
Additionally, the www.ExtraordinaryProperties.com and www.LongandFoster.com websites are two of the fi rst places today’s consumers turn to begin their home search. In fact, consumers conducted more than 85 million property searches on www.LongandFoster.com in 2010.
In 2011, Long & Foster’s online campaign will result in touching more than 25 million consumers in the United States and around the world with ads designed to drive traffi c to the Extraordinary Properties website — making this strategy second to none in reaching today’s luxury buyer.
u Long & Foster’s online campaign will be live a total of 24-weeks during 2011 — providing maximum exposure for your luxury property during the peak real estate seasons.
u Long & Foster’s innovative campaign targets online consumers with household incomes of more than $250k and who hold executive-level job titles. This targeting is designed to position your home on the computer screens and mobile devices of the most qualifi ed luxury buyers.
u With a comprehensive advertising strategy that is both diverse in content and placement and engaging to consumers, Long & Foster’s online campaign will deliver more than 5.5 million impressions in 2011.
u Knowing that many luxury buyers relocate to the Mid-Atlantic region from other parts of the country, Long & Foster’s online campaign reaches not only the local market, but the top 10 U.S. metropolitan markets (including New York City, Los Angeles, etc.) as well. Whether potential buyers are across the country or across town, Long & Foster’s targeted campaign draws them to your front door.
The Extraordinary Properties 2011 online campaign alone will deliver more than 5.5 million impressions to an audience of affl uent homebuyers with a household income of $250,000+ throughout the Mid-Atlantic and in the top 10 markets nationally.
Luxury is . . . The Best of Both WorldsWhile the newest and most far-reaching technologies can lead to impressive results, there’s still much to be gained from the traditional forms of property marketing, such as print. Long & Foster uses them in tandem to maximize exposure of your property among the loyal audiences of each.
To attract the greatest number of potential purchasers for your luxury home using print, multiple Long & Foster newspaper and magazine advertisements are seen in: Architectural Digest, Richmond Times Dispatch, The Baltimore Sun, The Philadelphia Inquirer, The Wall Street Journal, The Washington Post, and Unique Homes among many others. Constantly saturating the local market means continuous exposure for all Extraordinary Property® listings.
a s p e c i a l a d v e r t i s i n g s u p p l e m e n t t o t h e w a l l s t r e e t j o u r n a lm a r c h 2 0 1 1
Exclusively Listed by Long & Foster’sExtraordinary Properties® Luxury Program8541 Horseshoe Lane, Potomac, Marylandwww.extraordinaryproperties.com
The Active Lifepage 18
The Active Life
Arlington, Virginia $1,499,900This stunning 2-story penthouse with 2 bedrooms and 2 full baths is located at Wooster and Mercer. The home boasts 21-foot ceilings, a gourmet kitchen with island, fl oor-to-ceiling windows in all the rooms, and a large, private roof terrace. Ricki Gerger 703.522.6100/ 202.364.5200 (O).
Bethesda, Maryland $1,999,000Sited just minutes from downtown Bethesda and Metro, this like-new home offers 3 beautifully fi nished levels with exceptional details. Sun-fi lled spaces include a gourmet kitchen, 5 bedrooms, 5 full baths and much more. Wendy Banner 301.365.9090/ 301.907.7600 (O). [email protected]
Great Falls, Virginia $3,800,000 This graceful custom-built contemporary boasts the perfect setting. Featured in Architectural Digest, the residence boasts aesthetically beautiful modern design and craftsmanship. Fabulous amenities include a pool and a tennis court. Photos at karenbarker.com. Foxhall Offi ce 202.363.1800.
Dupont, D.C. $1,145,000Entertain in style at this penthouse condo. The residence offers monumental views from the roof terrace and the private balcony off the living/dining area, soaring ceilings, walls of windows, custom fi nishes, a library, a study, and parking for 2 cars. Chevy Chase Offi ce 202.363.9700.
Potomac, Maryland $1,595,000 This grand, spacious English Tudor sited on a cul-de-sac offers lots of windows, light-fi lled spaces, and a 4-car garage on 2 gorgeous acres. This Palatine beauty is priced to sell at an incredible value. Virtual tour at www.12513NobleCT.com. Susan Sanford 301.229.4000 (O).
Berkley, D.C. $1,369,000Sensational, sizzling and sophisticated, this sundrenched home has wonderful fl ow for a stylish lifestyle. Sited in a wonderful location in an established neighborhood, the residence is convenient to everything and one must see it to appreciate all that it has to offer. Nathan Carnes 202.966.1400 (O).
Arlington, Virginia $1,539,000This new Craftsman home combines fantastic location with quality construction. A chef’s kitchen, a huge family room with a wet bar, a library with built-ins, and a master suite with a 2-sided gas fi replace and a spa bath are just some of the spaces in this 5-bedroom, 4.5-bath residence. Arlington Offi ce 703.522.0500.
Great Falls, Virginia $1,090,000This fabulous 6-bedroom, 4.5-bath home is set on 5 acres of rolling hills with a pool, a modern 5-stall barn, fenced pastures, and riding rings. The house has been updated, including new granite counters, custom cabinets, and glass tile accents. Peggy Ferris 202.438.1524/ 202.364.1300 (O).
Potomac, Maryland $1,999,800Sited on 7.6 acres with a 4-stall barn, a riding ring, and a pond, this home has undergone a complete renovation. Introduced by an 8-foot wide foyer, the residence includes a great room with a fl oor-to-ceiling, stone fi replace and a chef desired kitchen. Bethesda Avenue Offi ce 240.497.1700.
www.ExtraordinaryProperties.com
All Properties Offered Internationally
Potomac, Maryland $4,850,000This 30,000-square-foot residence is truly without comparison. The 9-plus-bedroom, 19-bath home features an indoor pool, 3 kitchens, 2 offi ces, a majestic foyer, and 8,000 square feet of imported marble in the hallways and bathrooms. Pam Weiss 240.498.6644 or Kathy Lorenz 240.350.7355/ 301.983.0060 (O).
Dupont, D.C. $950,000Conceived as a residence for the Cabinet, the Presidential is a grand pre-war co-op. This represents a rare opportunity to combine units to create a downtown home with over 2,000 square feet. Woodley Park Offi ce 202.483.6300.
Vienna, Virginia $1,274,000This custom colonial sited on a quiet cul-de-sac offers 4 fi nished levels. The upper-level loft with a full bath provides a convenient home offi ce, play area, or suite, and the lower level is bright and airy. www.Lilian.com. Lilian Jorgenson 703.407.0766/ 703.790.1990 (O). [email protected]
We invite you to tour
all of our luxury listings
at
www.ExtraordinaryProperties.com.
Follow us on:
Observatory Circle, D.C. $7,200,000Sited on half an acre next to the Vice President’s residence, this mansion is the largest available home on Massachusetts Avenue. There is a circular driveway, a 2-car garage with an apartment above, a garden, and additional parking. Georgetown Offi ce 202.944.8400.
®
Frederick, Maryland $1,895,000Nestled on 86 acres, this Circa-1700’s manor home has undergone recent renovations and additions. A guest house, a bank barn with living space, horse facilities, pastures, and one buildable lot complete the estate. Photos at www.tkhomes.com. Potomac Offi ce 301.299.6000.
Arlington, Virginia This stunning 2-story penthouse with 2 bedrooms and 2 full baths is located at Wooster and Mercer. The home boasts 21-foot ceilings, a gourmet kitchen with island, fl oor-to-ceiling windows in all the rooms, and a large, private roof terrace. Ricki Gerger 703.522.6100/ 202.364.5200 (O).
Great Falls, Virginia This graceful custom-built contemporary boasts the perfect setting. Featured in residence boasts aesthetically beautiful modern design and craftsmanship. Fabulous amenities include a pool and a tennis court. Photos at karenbarker.com. Foxhall Offi ce 202.363.1800.
Entertain in style at this penthouse condo. The residence offers monumental views from the roof terrace and the private balcony off the living/dining area, soaring ceilings, walls of windows, custom fi nishes, a library, a study, and parking for 2 cars. Chevy Chase Offi ce 202.363.9700.
Arlington, Virginia This new Craftsman home combines fantastic location with quality construction. A chef’s kitchen, a huge family room with a wet bar, a library with built-ins, and a master suite with a 2-sided gas fi replace and a spa bath are just some of the spaces in this 5-bedroom, 4.5-bath residence. Arlington Offi ce 703.522.0500.
All Properties Offered Internationally
Page B-4 THE GAZETTE Wednesday, March 30, 2011 b
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Computer-friendly individuals who want to earn whattheir hard work is worth. If you are a caring person witha thirst for new knowledge and the challenges of agrowth-oriented career, you may be underpaid for whatyou are doing for a living! Maximize your potentialincome and fulfillment in the entrepreneurialenvironment of a career in real estate! Due todemographic changes and the strong market, theindustry is begging for skilled agents!
My award winning training programs have a provensuccess record. Come and discover if you are destinedfor this exciting, creative, rewarding and fun career!Come to our monthly career seminars where topagents explain their success!.... Or just call to discussyour questions about this fascinating business! I lookforward to talking with you!
Holly Worthington, CRB
Manager & Trainer202-895-7304
20 Chevy Chase Circle, NWWashington, D.C. 20015
WANTED
BY TRINH T. LESPECIAL TO THE GAZETTE
Hardwood floors, a granitekitchen and bathrooms,and a finished walkout
lower level bring this 1985 split-level home up to date. A con-venient location at the border ofRockville and North Potomacfurther enhances the property.
Set in the Huntington HillsWoods community, the brick-and-siding home offers fourbedrooms — three on the mainlevel and one in the basement.
From the raised coveredporch with a railing, the front
door opens to a hardwood-floored foyer with a closet, andflows right into the living room—bright and airy with a vaultedceiling, recessed lights, and twofront windows.
A few steps from here leadup to the main level, where yel-low walls and bright whitemolding andwindow trim add afresh appeal. The family roomsits straight ahead, featuring a
fireplace with a granite sur-round.
To the right, the renovatedU-shaped kitchen offers gran-
SPECIALTIESOF THE HOUSE
Address: 14709 PommelDrive, Rockville
Style: Split-level
Price: $678,000
Estimated taxes: $6,030
Lot size: 0.27 acre
Bedrooms: 4
Bathrooms: 3 full
Contact: Myung Lee,Weichert, Realtors, 301-412-2529, 301-610-6444 COURTESY OF REALTOR
A railing divides the living room and the dining room.
Rockville split-level features numerous updates
See POMMEL, Page B-5
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Luxury is . . . Globally Recognized
When you place your extraordinary home in the hands of Long & Foster’s Extraordinary Properties®, you can know with confidence that your home will be exposed to a worldwide audience of affluent buyers. Luxury buyers come from every corner of the world, so your reach needs to be everywhere buyers are.
Strengthened by the partnerships with our luxury affiliates, Long & Foster accesses an audience of prominent homebuyers, affluent investors, today’s business leaders, and other qualified luxury home buyers.
u Exposure to luxury buyers in 200-plus countries
u Online exposure to 7 million-plus luxury real estate buyers
Couple that with exposure on more than 50 primary real estate websites, more than 400 secondary sites and more than 13,000 Long & Foster agent websites and the result is simple — your property is everywhere luxury buyers are searching.
*For listings priced at $1 million and above only. **For listings priced at $1 million and above, and in select areas only.
Not all MLS’s participate in the data feeds to these sites. Please check with your REALTOR®. Long & Foster has a business relationship with the above companies at the time of this printing. Such relationships are subject to change without notice.
When it Comes to Exposing Your Property to the World,
There is No Equal.
Why Does Global Exposure Matter?
BaltimoreSun.com
ChristiesGreatEstates.com**
ClrSearch.com
CyberHomes.com
Enormo.com
ErealInvestor.com
ExtraordinaryProperties.com*
FrontDoor.com
Google.com
Hotpads.com
HomeAway.com
HomeFinder.com
HomesandLand.com
Homes.com
HomesBook.com
HomesDatabase.com
HomeTourConnect.com
LacazeMeredith.com
LakeHomesUSA.com
ListingsToLeads.com
LuxuryPortfolio.com*
LuxuryRealEstate.com*
MyNewPlace.com
MyRealty.com
OpenHouse.com
OpenHousesInc.com
Oodle.com
Overstock.com
Philly.com
PropBot.com
PropertyPursuit.com
PropertyShark.com
RealEstate.Aol.com
RealEstate.Yahoo.com
Realtor.com
RealtyStore.com
RealtyTrac.com
ReloHomeSearch.com
Roost.com
SecondSpace.com
Trulia.com
Tweetlister.com
USHud.com
Vast.com
WashingtonPost.com
Zillow.com
Long & Foster’s Luxury Partnerships Provide Our Clients Worldwide Exposure that is Second to None!
When Long & Foster® represents your luxury home, the world will know—literally. Through affiliations with Christie’s International Real Estate, Who’s Who In Luxury Real Estate, and Luxury Portfolio International™, Long & Foster is strategically positioned to expose your home to the most discerning buyers worldwide. And, as the #1 seller of luxury properties in the Mid-Atlantic region, you can rest assured that your home will receive the care and attention it deserves.
u www.ChristiesRealEstate.com hosts all Long & Foster® luxury properties priced $1 million and above*, providing access to an exclusive worldwide audience.
u Christie’s International Real Estate magazine is published four times a year and is mailed to a strategically targeted list of the world’s wealthiest homeowners. The magazine, in addition to reaching about one million readers annually, also drives international entrepreneurs, business executives, celebrities, and other affl uent individuals to its cutting-edge website where all Long & Foster luxury properties are featured*.
u Exclusive, high-quality property brochures are distributed for art patrons in Christie’s 10 sales rooms and 53 offi ces in 32 countries, and on display at many of the 1,000 global offi ces of affi liate real estate companies.
u National and international advertising in well-known and admired publications including The New York Times, The Wall Street Journal, The Wall Street Journal International, Country Life, and Robb Report Collection.
*in select areas
With a name synonymous with premium service and high quality offerings, Long & Foster’s exclusive affi liation* with Christie’s International Real Estate provides us the ability to expose your property to the most qualifi ed buyers throughout the world.
www.ChristiesRealEstate.com
Serenity on
the Potomac
Washington, D.C.
*based on 4th Quarter 2010 data from former site: www.christiesgreatestates.com
Christie’s International Real Estate Reaches the Right Clients
u Founded as Great Estates by Kay Coughlin in 1987
u Acquired by Christie’s in 1995
u 134 affiliated brokerages
u 1,000+ offices
u 34,000+ sales associates
u 42 countries
u The only real estate network owned by a fine art auction house
u Admittance to the network is by invitation-only to companies with proven records of success in high-value home sales
u Affiliates must also exhibit a commitment to the auction house’s two-century-old tradition of exceptional client service
Christie’s International Real Estate Defines Luxury*
u Average list price on www.christiesrealestate.com: $3.595 million
u Number of properties posted: 9,400
u Percentage of properties valued at $1 million and above: 88.6%
u Number of properties valued at more than $10 million: 501
u Number of countries with active listings: 45
u Average number of monthly page views: 1,056 million
u Average number of monthly visits: 80,000
u Unique visitors per month: 57,000
u Monthly average of click-throughs from Christie’s site, www.christies.com: 3,900
Christie’s International Real Estate vs.
Sotheby’s Realty
$12,033,000
$3,595,000
Christie’s International Real Estate Magazine*
Christie’s International Real Estate Online*
$0
$2
$4
$6
$8
$10
$12
0%
1%
2%
3%
4%
5%
6%
Christie’s International Real Estate
Sotheby’s
6.0%
2.4%
0%
5%
10%
15%
20%
25%
30%
35%
Christie’s International Real Estate
Sotheby’s
31.5%
13.4%
0%
20%
40%
60%
80%
100%
Christie’s International Real Estate
Sotheby’s
88.6%
43.6%
0
200
400
600
800
1,000
1,200
0
10,000
20,000
30,000
40,000
Christie’s International Real Estate
Sotheby’s
1,030
509
Christie’s International Real Estate
Sotheby’s
34,000
10,200
Average Listing Price (in Billions)
Percentage of Online Property Ads > $3 Million
Number of Offices Number of Agents
Percentage of Online Property Ads > $10 Million
Percentage of Online Property Ads > $1 Million
Source: Christie’s International Affiliate Network: Sotheby’s Press Release
Christie’s Offers More ReachComparative Network Summary
$12,033,000
$3,595,000
Christie’s International Real Estate Magazine*
Christie’s International Real Estate Online*
$0
$2
$4
$6
$8
$10
$12
0%
1%
2%
3%
4%
5%
6%
Christie’s International Real Estate
Sotheby’s
6.0%
2.4%
0%
5%
10%
15%
20%
25%
30%
35%
Christie’s International Real Estate
Sotheby’s
31.5%
13.4%
0%
20%
40%
60%
80%
100%
Christie’s International Real Estate
Sotheby’s
88.6%
43.6%
200
400
600
800
1,000
1,200
10,000
20,000
30,000
40,0001,030
509
34,000
10,200
Average Listing Price (in Billions)
Percentage of Online Property Ads > $3 Million
Number of Offices Number of Agents
Percentage of Online Property Ads > $10 Million
Percentage of Online Property Ads > $1 Million
Source: www.christiesrealestate.comwww.sothebysrealty.com
True Emphasis on Luxury PropertiesComparative SummaryWebsite Population — Price Analysis
www.LuxuryRealEstate.com
Who’s Who In Luxury Real Estate is a collection of the fi nest luxury real estate brokers and fi rms from around the globe.
Membership is by invitation only and is limited to only the best in the industry.
A network of more than 1,750 brokerages and almost 69,000 sales associates of luxury real estate in 69 countries.
Who’s Who In Luxury Real Estate’s premier publication, LuxuryRealEstate.com magazine, features some of the world’s most exclusive homes for sale and is distributed to over 30 countries, thus giving Long & Foster more avenues for international exposure.
All Long & Foster listings over $1 million are featured on www.LuxuryRealEstate.com. The website was named a “Forbes Favorite” for several years and is the most viewed luxury real estate website in the world. Receiving more than 3.5 million page views per month from more than 198 countries, your luxury property receives maximum exposure.
The firms that make Luxury Portfolio are some of the most powerful independent brokerage firms and members of Leading Real Estate Companies of the World®.
This powerful group of brokers do more luxury transactions than any other luxury network or franchise.
Targeted advertising to high-net worth individuals in publications such as Town & Country, Veranda, Robb Report, Departures, Ritz-Carlton Magazine, Unique Homes, The Wall Street Journal, duPont Registry, Wine Spectator, Architectural Digest, ForbesLife, and more.
The broker network sells nearly $300 billion in home sales, totaling 1.2 million transactions annually.
Unmatched in the global arena, www.LuxuryPortfolio.com features properties in over 43 states and 24 countries, website visitors from over 200 countries/territories every month, site translation in nine languages, conversion to multiple currencies, and a total inventory of available properties totaling almost $36.5 billion.
Long & Foster is a Luxury Portfolio International Advisory Board Member.
Luxury Portfolio International™ is the luxury arm of Leading Real Estate Companies of the World®. The 200 luxury affiliates represent the luxury component of an organization which encompasses nearly 600 of the best-known real estate firms with over 5,000 offices and more than 150,000 sales associates — producing $300 billion in annual homes sales in 35 countries.
Luxury Portfolio International, together with Long & Foster, provides unsurpassed exposure to wealthy individuals on a global basis.
The award-winning website, www.LuxuryPortfolio.com, features over 13,000 $1 million-plus listings, considerably more than other luxury real estate organizations’ websites. The website elegantly showcases properties with its unique photography gallery feature to over 1.2 million high-net worth consumers annually.
www. LongandFoster.LuxuryPortfolio.com
Reaching the WorldThrough our affi liation with Luxury Portfolio we have the opportunity to market your home through participation in national and international publications such as
u Unique Homes
u duPont Registry
u Country Life International
u Luxe. Interiors + Design
u The Wall Street Journal,regional and internationaleditions
u As a member of Leading Real Estate Companies of the World, we receive inbound clients from our fellow 150,000 network associates in more than 30 countries . . . clients who may be interested in purchasing your home.
u As soon as your home is listed with Long & Foster®, it is immediately accessible from the websites of the top real estate fi rms in the world.
u Leading Real Estate Companies of the World is a pedigree denoting the very best companies with the most qualifi ed clientele who wish to do business with similar fi rms in their clients’ new destination locations, attracting potential buyers for your home as a result.
u Long & Foster is a founding member of the Leading Real Estate Companies of the World.
A global network of 600 premier real estate fi rms with 150,000 sales associates in more than 30 countries around the world, Leading Real Estate Companies of the World® is comprised of the best-known local, regional, and international real estate fi rms. Even in a challenging market, these companies continue to outsell the competition. In 2009, network companies produced nearly $250 billion in home sales — $60 billion more than any other national brand.
www.LeadingRE.com
Long & Foster®.
Strength. Foundation.
Built on Integrity.
®
Helping People Buy and Sell Homes Since 1968
Long & Foster® Real Estate is the #1 independently owned residential real estate company in America. Our family-owned company has an extensive network of nearly 200 sales offices and 13,000-plus dedicated sales associates and employees.
Since we started doing business over 40 years ago, Long & Foster has been driven by innovation and a dedication to grow by attracting and retaining the best-trained, best-equipped sales associates who are dedicated to serving the needs of our clients. Everything we do revolves around the talent and the “heart and soul” of our sales associates and their ability to strengthen the relationships they forge with their clients.
Following through with a vision built on solid, long-lasting customer relationships ensures our company remains strong.
The goal of always exceeding client expectations has extended our dominance of the luxury market to virtually every segment and price range of the region’s real estate market. As new and updated skills are constantly needed to address new opportunities, challenges or emerging market segments, you can always depend on agents from Long & Foster to be in the forefront of innovations.
More than Just the Market Leader
Convenience is important in today’s fast-paced world. Long & Foster® has streamlined the home buying process from contract to closing. Our goal is to deliver one-stop shopping with competitive pricing and unparalleled service. Long & Foster has
accomplished this by placing Prosperity Mortgage® loan officers in virtually every one of its real estate sales offices so you can arrange for your home mortgage right on the spot.
In addition, Long & Foster sales associates are able to put you instantly in touch with a Long & Foster Insurance agent to secure homeowners insurance and other forms of personal lines of insurance. At the same time, your Long & Foster sales associate can call one of the company’s excellent Prestige Partners® in settlement services to arrange for your home closing. Home warranties can also be arranged. Long & Foster delivers true one-stop shopping at its finest — a real benefit to you.
From contract to closing and beyond, Long & Foster is your real estate partner.
Integrity Innovation
Honesty Customer Service
Mission Statement
Founded on a bedrock of integrity and innovation, honesty and good old-fashioned customer
service, The Long & Foster® Companies, Inc. has as its corporate
mission to provide the most professional residential and
commercial real estate services and related financial
services—mortgage, title, and insurance—available
through one convenient and financially stable source.
Long & Foster honors its Sales Associates and
enhances their professionalism and commitment
to excellence with superior training, sophisticated
marketing, and state-of-the-art technology, resulting
in both unsurpassed service to the consumer and a true
feeling of family within the Company.
Long & Foster is successful because its
people are.
®
Wes Foster Chairman and CEO
www.ExtraordinaryProperties.com
Luxury is . . .
All information deemed reliable but not guaranteed.
www.LongandFoster.com
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