Sample Campaign Performance Review Presentation

EXAMPLE: Campaign Expectations… What you told us

Campaign: Act your age. Look like the age you tell people.

Campaign goals: – Attract more women 40+ who are interested in

cosmetic surgery– Grow business from women 25-54 with multiple

spa services– Grow massage business in McLean

McLean Medical Spa

EXAMPLE: How we’ve reached Mary Mary is a 40 year old woman who has a household

income of $125,000

She spends significant time online searching for articles related to health and wellness

Mary is considering cosmetic surgery

Users like Mary in the McLean area have seen your ad 750,412 times in the past month

549 users like Mary responded directly to your message for more information about your services

CTR: .07%

FPO

EXAMPLE: Next steps

Event was a success; leverage your new customer base with loyalty program– Send email blast to all new customers gained at Spa-Lidays

event highlighting loyalty program with a 10% coupon.

Introduce Spa Services campaign for March & April– Idea: Rest. Relax. Rejuvinate

• Offer special discount for purchasing multiple spa services at one time

– Goal: Increase spa service from 25-54 year olds

– Creative: Showcase multiple services (facial, massage, pedicure)

Consider how to capitalize on bridal parties in the summer