Market-Based Management 6 th Edition. Sample Marketing Plan . PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every employer expects a marketing graduate to have. - PowerPoint PPT Presentation
Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every employer expects a marketing graduate to have. This sample marketing plan is taken from Chapter 14 of Market-Based Management (6 th edition) by Dr. Roger Best. The purpose to illustrate the basic building blocks of a marketing plan and how it could be presented as a management document. Market-Based Management 6 th Edition
Transcript
Sample Marketing Plan
Copyright Roger J. Best, 2011
PURPOSE
Few students ever see a marketing plan. Yet, it is an area of marketing competency that every employer expects a marketing graduate to have.
This sample marketing plan is taken from Chapter 14 of Market-Based Management (6th edition) by Dr. Roger Best.
The purpose to illustrate the basic building blocks of a marketing plan and how it could be presented as a management document.
