Page 1 - Cover Page Write your name ,board roll number ,school
name etc.
Page 2 Write the product selected
Page 3 Index Page
Page 3 Index Page(cont.)
Page 4 Preface and Acknowledgement Write this on your own and
acknowledge all the people who have helped you like shopkeeper,
teacher, Librarian ,websites etc.
Index Page(cont.)
Page 5 Introduction Why have you selected this
product/service
Page 6
Write at least 5 competitive brands that exist in the market.
Write their features and Unique Selling Proposition.[U.S.P.] You
can paste picture and wrappers
Page -7 Our product and its features &U.S.P What is the
name of your product? Enlist its features. What is going to be your
U.S.P
Product and its features &U.S.P (Cont.)
Page 8 -Range of product Does your product have any range ?
Give details and its features
Range of product(Cont.)
Page 9 Permission and Licences What permission and licences
would be required to make the product
Page 10- Label of product and social message Draw the label of
product Both front and Back Draft a social message for your label.
This label can be pulled out
Front side of Label
Back side of Label
Page 11- Tagline and Logo of product Brief reason for design of
logo and its significance Draw the logo of product Brief reason why
taglines are used for products Draft a tag line
Tagline and Logo of product (Cont.)
Page 12- Selling price and profit margins of competitors
Strategy followed by you competitors for setting selling price Give
reference of Appendix no. Make table to be put in end under
Appendix
Selling price and profit margins of competitors (cont.) Draw
diagrams where ever possible
Page 13- Pricing of our Product What factors are you
considering for setting selling price Give reference of Appendix
no. Make table to be put in end under Appendix
Pricing of our Product(Cont.)
Page 14- Packaging Importance of packaging Types of
Packaging-Primary, secondary & transportation Material used or
any innovation in packaging
Packaging (Cont.)
Page 15 -Grading and Standardisation
Page 16 -Channels of distribution Importance of Channels of
distribution Which channel level will you use- Zero, One , Two or
three level Reason for selecting particular level Make diagram
Channels of distribution (Cont.)
Importance of warehousing in brief Number of warehouses
Location of warehouses Own warehouses or rented Page 17
-Warehousing
Warehousing (Cont.)
Page 18 - Transportation
Page 19 Promotion Ways of promoting your product Explain how
will you use 4 elements of Promotion: Advertising, Personal
Selling, Sales promotion and Public Relations
Page 20 -Promotion schemes Any Promotion schemes for (i) The
wholesaler (ii) The retailer (iii) The consumer
Page 21 -Observations and Findings
Page 22 -Conclusion Suggestions Future scope of study
Page 23 - Appendix Includes all tables questionnaires used for
study bibliography
Questionnaires (Cont.)
Price tables
Bibliography
Page 24 - Teachers observation
The total length of the project will be of 25 to 30 pages. The
project should be handwritten. The project should be presented in a
neat folder. This project will give you basic idea . You can use
your own creativity and modify it according to your requirement and
according to product selected.