SAMPLE REPORT - Southwick · PDF fileSAMPLE REPORT Produced by: ... Associates that describes...

Size of the 2013 Recreational Shooting Market

SAMPLE REPORT

Produced by:

Southwick Associates, Inc. P.O. Box 6435

Fernandina Beach, FL 32035 904-277-9765

[email protected]

mailto:[email protected]

Size of the 2013 Recreational Shooting Market Report

CONFIDENTIAL 2 Do not make any copies of this report or share any of the contents with anyone outside of your organization

without written permission from Southwick Associates, Inc

Table of Contents

Introduction and Background ............................................................................................ 3 Shooting Equipment Market Size Overview ...................................................................... 4 Firearm Market Size Overview .......................................................................................... 4 Rifle Market Size ................................................................................................... 5 Traditional Rifle Market Size ...................................................................... 8 Tactical/Modern Sporting Rifle (MSR) Market Size .................................. 18 Handgun Market Size .......................................................................................... 26 Shotgun Market Size ........................................................................................... 34 Muzzleloader Market Size ................................................................................... 42 Air Rifle Market Size ............................................................................................ 44 Ammunition Market Size Overview .................................................................................. 45

Rifle Ammunition Market Size .............................................................................. 46 Handgun Ammunition Market Size ...................................................................... 55

Shotgun Ammunition Market Size ........................................................................ 59 Blackpowder Market Size ................................................................................................ 62 Handloading Market Size ................................................................................................ 68 Optics Market Size .......................................................................................................... 74 Shooting Accessories Market Size .................................................................................. 82




Introduction and Background

This report has been produced and released in partnership with the National Shooting Sports Foundation (NSSF). Key data regarding the size of the target shooting market was obtained from the NSSF’s target shooting economic impact study, “Target Shooting in America: Millions of Shooter, Billions of Dollars.” This report breaks down the overall dollars spent by target shooters into detailed product categories. Regardless of the NSSF’s contributions, Southwick Associates remains responsible for all content herein. Annual sales were estimated using multiple approaches, with the specific approach dependent on the product under study. This report specifically estimates the U.S. national expenditures for the purposes of shooting only. For firearms and ammunition, total retail sales are based on the annual federal excise tax collected from manufacturers and importers in these categories. Using the current tax rates, plus information from trade surveys and experts, manufacturers’ payments are adjusted to reflect retail sales by accounting for typical wholesale and retail mark-ups. For shooting products not subject to excise taxes, retail spending (in units and dollars) by target shooters are estimated based on information from multiple sources as outlined below.

1) Estimates of the numbers of target shooters and days of shooting activity are derived from survey data compiled by the National Sporting Goods Association (NSGA) under contract to the National Shooting Sports Foundation (NSSF). To address year-to-year fluctuations in the state-level estimates of shooters, the annual numbers used in this report reflect five-year averages covering the period from 2007-2011.

2) Estimates of spending for target shooting are based on information collected through the online ShooterSurvey.com survey1 and reflect detailed equipment purchases made in 2013. Estimated average expenditures per target shooter from ShooterSurvey.com were then applied to the estimated numbers of target shooters from NSGA/NSSF to determine total spending.

3) Economic contributions of spending by target shooters were determined using Implan™ economic modeling software to estimate the jobs, income and tax revenues associated with target shooting in each state. The detailed spending estimates for each state are the basis for estimating both the direct and multiplier effects of target shooting expenditures.

In some cases, additional data sources are used to provide greater reliability, including trade surveys from various sources. In general, most market size estimates are produced using the process described here.

Note: results in this study reflect dollars spent, while the bi-monthly subscription reports to Hunter/ShooterSurvey results reflect percent of purchases rather than percent of dollars spent.

1 ShooterSurvey.com is a bi-monthly online panel survey of hunters and shooters produced by Southwick

Associates that describes sales of hunting and shooting equipment, plus activities engaged by shooters and hunters. A special question was added to the survey for the specific purpose of gathering data about trip-related spending associated with target shooting.




Shooting Equipment Market Size Overview

Estimated 2013 shooting market size (dollars) by equipment type:

Shooting Equipment Category Estimated 2013 U.S. Market

Firearms

Ammunition

Blackpowder

Hand loading

Optics

Shooting accessories

All shooting equipment

Estimated 2013 shooting market size (units) by equipment type:

Shooting Equipment Category Estimated 2013 U.S. Market

Firearms

Ammunition

Blackpowder

Hand loading

Optics

Shooting accessories

All shooting equipment

Firearm Market Size Overview

Estimated 2013 dollars spent nationally on firearms for the purpose of recreational shooting.

Estimated 2013 firearm market size (dollars) by equipment type:

Firearm Type Estimated 2013 U.S. Market

Rifles Handguns Shotguns

Muzzleloaders Air Rifles

Shooting firearm market

Estimated 2013 firearm market size (units) by equipment type:

Firearm Type Estimated 2013 U.S. Market

Rifles Handguns Shotguns

Muzzleloaders Air Rifles

Shooting firearm market




Rifle Market Size

Estimated 2013 rifle market size (dollars) by rifle type and caliber:

Caliber Traditional Rifles Tactical/MSR Rifles All Rifles 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 416 Rem Magnum 44 Rem 458 Win Magnum 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure

Shooting rifle market




Estimated 2013 rifle market size (units) by rifle type and caliber:

Caliber Traditional Rifles Tactical/MSR Rifles All Rifles 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 416 Rem Magnum 44 Rem 458 Win Magnum 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





Estimated 2013 rifle market size (dollars) by rifle action:

Rifle Action Traditional Rifles Tactical/MSR Rifles All Rifles Bolt action Break action Lever action Semi-automatic Other


Estimated 2013 rifle market size (units) by rifle action:

Rifle Action Traditional Rifles Tactical/MSR Rifles All Rifles Bolt action Break action Lever action Semi-automatic Other


Estimated 2013 rifle market size (dollars) by retailer type:

Retailer Type Traditional Rifles Tactical/MSR Rifles All Rifles General Sporting Goods (The Sports Authority, Dicks)

Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)

Outdoor Specialty Store (Bass Pro, Cabelas, Gander Mountain)

Printed Catalog (Bass Pro, Cabela’s) Used Website (Cabela’s, Bass Pro) Other Not sure


Estimated 2013 rifle market size (units) by retailer type:

Retailer Type Traditional Rifles Tactical/MSR Rifles All Rifles General Sporting Goods (The Sports Authority, Dicks)


Outdoor Specialty Store (Bass Pro, Cabelas, Gander Mountain)






Traditional Rifle Market Size

Estimated 2013 traditional rifle market size (dollars) by rifle action and caliber:

Rifle Action

Caliber Bolt Action Break Action Lever Action 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 416 Rem Magnum 44 Rem 458 Win Magnum 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure

Shooting traditional rifle market




Estimated 2013 traditional rifle market size (dollars) by rifle action and caliber (cont’d):

Rifle Action

Cailber Semi-automatic Other Actions All Traditional Rifles 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 416 Rem Magnum 44 Rem 458 Win Magnum 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





Estimated 2013 traditional rifle market size (units) by rifle action and caliber:

Rifle Action

Caliber Bolt Action Break Action Lever Action 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 416 Rem Magnum 44 Rem 458 Win Magnum 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





Estimated 2013 traditional rifle market size (units) by rifle action and caliber (cont’d):

Rifle Action

Cailber Semi-automatic Other Actions All Traditional Rifles 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 416 Rem Magnum 44 Rem 458 Win Magnum 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





Estimated 2013 traditional rifle market size (dollars) by retailer type and caliber:

Retailer Type

Cailber General

Sporting Goods Gun Shows

or Expos Local Shop Mass Merchant 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 416 Rem Magnum 44 Rem 458 Win Magnum 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





Estimated 2013 traditional rifle market size (dollars) by retailer type and caliber (cont’d):

Retailer Type

Caliber Outdoor

Specialty Store Printed Catalog Used 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 416 Rem Magnum 44 Rem 458 Win Magnum 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





Estimated 2013 traditional rifle market size (dollars) by retailer type and caliber (cont’d):

Retailer Type

Caliber Website Other Not sure 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 416 Rem Magnum 44 Rem 458 Win Magnum 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure

Shooting traditional rifle market * “Other” shops includes pawn shops, range shops and other venues not included here




Estimated 2013 traditional rifle market size (units) by retailer type and caliber:

Retailer Type

Cailber General

Sporting Goods Gun Shows

or Expos Local Shop Mass Merchant 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 416 Rem Magnum 44 Rem 458 Win Magnum 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





Estimated 2013 traditional rifle market size (units) by retailer type and caliber (cont’d):

Retailer Type

Caliber Outdoor

Specialty Store Printed Catalog Used 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 416 Rem Magnum 44 Rem 458 Win Magnum 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





Estimated 2013 traditional rifle market size (units) by retailer type and caliber (cont’d):

Retailer Type

Caliber Website Other Not sure 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 416 Rem Magnum 44 Rem 458 Win Magnum 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure

Shooting traditional rifle market * “Other” shops includes pawn shops, range shops and other venues not included here


CONFIDENTIAL Do not make any copies of this report or share any of the contents with anyone outside of your organization


18

Tactical / Modern Sporting Rifle (MSR) Market Size

Estimated 2013 tactical/MSR rifle market size (dollars) by rifle action and caliber:

Rifle Action

Bolt action Semi-automatic Other All tactical rifles 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Win Mag 303 British 308 cal 32 Win Special 44 Rem 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure

Shooting tactical/MSR rifle market




19

Estimated 2013 tactical/MSR rifle market size (units) by rifle action and caliber:

Rifle Action

Bolt action Semi-automatic Other All tactical rifles 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Win Mag 303 British 308 cal 32 Win Special 44 Rem 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





20

Estimated 2013 tactical/MSR rifle market size (dollars) by retailer type and caliber:

Retailer Type

Caliber General

Sporting Goods Gun shows or

Expos Local Shop Mass Merchant 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Win Mag 303 British 308 cal 32 Win Special 44 Rem 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





21

Estimated 2013 tactical/MSR rifle market size (dollars) by retailer type and caliber (cont’d):

Retailer Type

Caliber Outdoor

Specialty Store Printed Catalog Used 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Win Mag 303 British 308 cal 32 Win Special 44 Rem 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





22

Estimated 2013 tactical/MSR rifle market size (dollars) by retailer type and caliber (cont’d):

Retailer Type

Caliber Website Other Not sure 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Win Mag 303 British 308 cal 32 Win Special 44 Rem 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





23

Estimated 2013 tactical/MSR rifle market size (units) by retailer type and caliber:

Retailer Type

Caliber General

Sporting Goods Gun shows or

Expos Local Shop Mass Merchant 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Win Mag 303 British 308 cal 32 Win Special 44 Rem 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





24

Estimated 2013 tactical/MSR rifle market size (units) by retailer type and caliber (cont’d):

Retailer Type

Caliber Outdoor

Specialty Store Printed Catalog Used 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Win Mag 303 British 308 cal 32 Win Special 44 Rem 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





25

Estimated 2013 tactical/MSR rifle market size (units) by retailer type and caliber (cont’d):

Retailer Type

Caliber Website Other Not sure 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Win Mag 303 British 308 cal 32 Win Special 44 Rem 7 62x39 Soviet 7 mm Mauser 7 mm-08 7mm Remington Mag 8 mm Mauser Other Not sure





26

Handgun Market Size

Estimated 2013 handgun market size (dollars) by caliber:

Caliber Estimated 2013 U.S. Market 22 cal 32 cal 357 cal 38 cal 380 cal 40 S&W 44 cal 45 auto 9mm Other Not sure

Shooting handgun market Estimated 2013 handgun market size (units) by caliber:

Caliber Estimated 2013 U.S. Market 22 cal 32 cal 357 cal 38 cal 380 cal 40 S&W 44 cal 45 auto 9mm Other Not sure

Shooting handgun market Estimated 2013 handgun market size (dollars) by action:

Handgun Action Estimated 2013 U.S. Market Break action Revolver Semi-automatic Other

Shooting handgun market Estimated 2013 handgun market size (units) by action:

Handgun Action Estimated 2013 U.S. Market Break action Revolver Semi-automatic Other

Shooting handgun market




27

Estimated 2013 handgun market size (dollars) by retailer type:

Retailer Type Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Used Website (Cabela’s, Bass Pro) Other Not Sure

Shooting handgun market Estimated 2013 handgun market size (units) by retailer type:






28

Estimated 2013 handgun market size (dollars) by action, retailer type and caliber:

Retailer Type

Handgun Action Caliber

General Sporting Goods

Gun shows or Expos Local Shop Mass Merchant

Semi-automatic

22 cal

32 cal

357 cal

38 cal

380 cal

40 S&W

44 cal

45 auto

9mm

Other

Semi-automatic total

Revolver

22 cal

32 cal

357 cal

38 cal

380 cal

40 S&W

44 cal

45 auto

9mm

Other

Revolver total

Break action

22 cal

357 cal

38 cal

380 cal

44 cal

45 auto

9mm

Other

Break action total

Other

22 cal 44 cal 45 auto Other Other action total





29

Estimated 2013 handgun market size (dollars) by action, retailer type and caliber (cont’d):

Retailer Type

Handgun Action Caliber Outdoor Specialty

Store Printed Catalog Used

Semi-automatic

22 cal

32 cal

357 cal

38 cal

380 cal

40 S&W

44 cal

45 auto

9mm

Other


Revolver

22 cal

32 cal

357 cal

38 cal

380 cal

40 S&W

44 cal

45 auto

9mm

Other

Revolver total

Break action

22 cal

357 cal

38 cal

380 cal

44 cal

45 auto

9mm

Other

Break action total

Other 22 cal Other Other action total





30

Estimated 2013 handgun market size (dollars) by action, retailer type and caliber (cont’d):

Retailer Type

Handgun Action Caliber Website Other Not sure

Semi-automatic

22 cal

32 cal

357 cal

38 cal

380 cal

40 S&W

44 cal

45 auto

9mm

Other


Revolver

22 cal

32 cal

357 cal

38 cal

380 cal

40 S&W

44 cal

45 auto

9mm

Other

Not sure

Revolver total

Break action

22 cal

357 cal

38 cal

380 cal

44 cal

45 auto

9mm

Other

Break action total






31

Estimated 2013 handgun market size (units) by action, retailer type and caliber:

Retailer Type

Handgun Action Caliber

General Sporting Goods

Gun shows or Expos Local Shop Mass Merchant

Semi-automatic

22 cal

32 cal

357 cal

38 cal

380 cal

40 S&W

44 cal

45 auto

9mm

Other


Revolver

22 cal

32 cal

357 cal

38 cal

380 cal

40 S&W

44 cal

45 auto

9mm

Other

Revolver total

Break action

22 cal

357 cal

38 cal

380 cal

44 cal

45 auto

9mm

Other

Break action total

Other

22 cal 44 cal 45 auto Other Other action total





32

Estimated 2013 handgun market size (units) by action, retailer type and caliber (cont’d):

Retailer Type

Handgun Action Caliber Outdoor Specialty

Store Printed Catalog Used

Semi-automatic

22 cal

32 cal

357 cal

38 cal

380 cal

40 S&W

44 cal

45 auto

9mm

Other


Revolver

22 cal

32 cal

357 cal

38 cal

380 cal

40 S&W

44 cal

45 auto

9mm

Other

Revolver total

Break action

22 cal

357 cal

38 cal

380 cal

44 cal

45 auto

9mm

Other

Break action total






33

Estimated 2013 handgun market size (units) by action, retailer type and caliber (cont’d):

Retailer Type

Handgun Action Caliber Website Other Not sure

Semi-automatic

22 cal

32 cal

357 cal

38 cal

380 cal

40 S&W

44 cal

45 auto

9mm

Other


Revolver

22 cal

32 cal

357 cal

38 cal

380 cal

40 S&W

44 cal

45 auto

9mm

Other

Not sure

Revolver total

Break action

22 cal

357 cal

38 cal

380 cal

44 cal

45 auto

9mm

Other

Break action total






34

Shotgun Market Size

Estimated 2013 shotgun market size (dollars) by gauge:

Gauge Estimated 2013 U.S. Market .410 gauge 12 gauge 16 gauge 20 gauge 28 gauge Other

Shooting shotgun market

Estimated 2013 shotgun market size (units) by gauge:

Gauge Estimated 2013 U.S. Market .410 gauge 12 gauge 16 gauge 20 gauge 28 gauge Other

Shooting shotgun market Estimated 2013 shotgun market size (dollars) by action:

Shotgun Action Estimated 2013 U.S. Market Break action Over/under Pump action Semi-automatic Side by side Single shot Other

Shooting shotgun market Estimated 2013 shotgun market size (units) by action:

Shotgun Action Estimated 2013 U.S. Market Break action Over/under Pump action Semi-automatic Side by side Single shot Other





35

Estimated 2013 shotgun market size (dollars) by retailer type:


Shooting shotgun market Estimated 2013 shotgun market size (units) by retailer type:






36

Estimated 2013 shotgun market size (dollars) by action, retailer type and gauge:

Retail Type

General Sporting

Goods Gun shows or

Expos Local Shop

Break action

.410 gauge 12 gauge 16 gauge 20 gauge 28 gauge Break action Shooting

Over/ under

.410 gauge 12 gauge 16 gauge 20 gauge 28 gauge Over/under Shooting

Pump action

.410 gauge 12 gauge 16 gauge 20 gauge 28 gauge Other Pump action Shooting

Semi-automatic

.410 gauge 12 gauge 16 gauge 20 gauge 28 gauge Other Semi-automatic Shooting

Side by side

.410 gauge 12 gauge 16 gauge 20 gauge 28 gauge Side by side Shooting

Single Shot

.410 gauge 12 gauge 16 gauge 20 gauge 28 gauge Other Single shot Shooting

Other

.410 gauge 12 gauge 16 gauge 20 gauge Other action Shooting





37

Estimated 2013 shotgun market size (dollars) by action, retailer type and gauge (cont’d):

Retail Type

Mass Merchant Outdoor Specialty

Store Printed Catalog

Break action


Over/ under


Pump action


Semi-automatic


Side by side


Single Shot


Other






38

Estimated 2013 shotgun market size (dollars) by action, retailer type and gauge (cont’d):

Retail Type

Used Webiste Other

Break action


Over/ under


Pump action


Semi-automatic


Side by side


Single Shot


Other






39

Estimated 2013 shotgun market size (units) by action, retailer type and gauge:

Retail Type

General Sporting

Goods Gun shows or

Expos Local Shop

Break action


Over/ under


Pump action


Semi-automatic


Side by side


Single Shot


Other






40

Estimated 2013 shotgun market size (units) by action, retailer type and gauge (cont’d):

Retail Type

Mass Merchant Outdoor Specialty

Store Printed Catalog

Break action


Over/ under


Pump action


Semi-automatic


Side by side


Single Shot


Other






41

Estimated 2013 shotgun market size (units) by action, retailer type and gauge (cont’d):

Retail Type

Used Webiste Other

Break action


Over/ under


Pump action


Semi-automatic


Side by side


Single Shot


Other






42

Muzzleloader Market Size

Estimated 2013 muzzleloader market size (dollars) by muzzleloader type:

Muzzleloader Type Estimated 2013 U.S. Market Flint lock Inline Standard Other

Shooting muzzleloader market Estimated 2013 muzzleloader market size (units) by muzzleloader type:

Muzzleloader Type Estimated 2013 U.S. Market Flint lock Inline Standard Other

Shooting muzzleloader market Estimated 2013 muzzleloader market size (dollars) by retailer type:

Retail Type Estimated 2013 U.S.

Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Used Website (Cabela’s, Bass Pro) Other

Shooting muzzleloader market Estimated 2013 muzzleloader market size (units) by retailer type:



Shooting muzzleloader market




43

Estimated 2013 muzzleloader market size (dollars) by muzzleloader type and retailer type:

Muzzleloader Type

Retail Type Inline Standard Flintlock Other General Sporting Goods Gun shows or expos Local shop Mass Merchant Outdoor Specialty Store Printed Catalog Used Website Other


Estimated 2013 muzzleloader market size (units) by muzzleloader type and retailer type:

Muzzleloader Type

Retail Type Inline Standard Flintlock Other General Sporting Goods Gun shows or expos Local shop Mass Merchant Outdoor Specialty Store Printed Catalog Used Website Other





44

Air Rifle Market Size Estimated 2013 air rifle market size (dollars) by retailer type:



Shooting air rifle market Estimated 2013 air rifle market size (units) by retailer type:



Shooting air rifle market




45

Ammunition Market Size Overview

Estimated 2013 dollars spent nationally on ammunition for the purpose of recreational shooting.

Estimated 2013 ammunition market size (dollars) by equipment type:

Ammunition Type Estimated 2013 U.S. Market Rifle ammunition

Shotgun ammunition

Handgun ammunition

Shooting ammunition market

Estimated 2013 ammunition market size (units) by equipment type:

Ammunition Type Estimated 2013 U.S. Market Rifle ammunition

Shotgun ammunition

Handgun ammunition

Shooting ammunition market




46

Rifle Ammunition Market Size

Estimated 2013 rifle ammunition market size (dollars) by caliber:

Estimated 2013 U.S. Market 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 44 Rem 458 Win Magnum 5.56 cal 7 62x39 Soviet 7 mm Mauser 7 mm WSM 7 mm-08 7mm Remington Mag 8 mm Mausar 9 mm Other Not sure

Shooting rifle ammunition market




47

Estimated 2013 rifle ammunition market size (units) by caliber:

Estimated 2013 U.S. Market 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 44 Rem 458 Win Magnum 5.56 cal 7 62x39 Soviet 7 mm Mauser 7 mm WSM 7 mm-08 7mm Remington Mag 8 mm Mausar 9 mm Other Not sure


Estimated 2013 rifle ammunition market size (dollars) by retailer type:

Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Used Website (Cabela’s, Bass Pro) Other Not Sure





48

Estimated 2013 rifle ammunition market size (units) by retailer type:

Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Used Website (Cabela’s, Bass Pro) Other Not Sure





49

Estimated 2013 rifle ammunition market size (dollars) by retailer type and caliber:

Retail Type

Caliber Mass Merchant Outdoor

Specialty Store General

Sporting Goods Local Shop 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 44 Rem 458 Win Magnum 5.56 cal 7 62x39 Soviet 7 mm Mauser 7 mm WSM 7 mm-08 7mm Remington Mag 8 mm Mausar 9 mm Other Not sure





50

Estimated 2013 rifle ammunition market size (dollars) by retailer type and caliber (cont’d):

Retail Type

Caliber Print Catalog Website Gun shows or expos 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 44 Rem 458 Win Magnum 5.56 cal 7 62x39 Soviet 7 mm Mauser 7 mm WSM 7 mm-08 7mm Remington Mag 8 mm Mausar 9 mm Other





51

Estimated 2013 rifle ammunition market size (dollars) by retailer type and caliber (cont’d):

Retail Type

Caliber Used Other Not Sure 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 44 Rem 458 Win Magnum 5.56 cal 7 62x39 Soviet 7 mm Mauser 7 mm WSM 7 mm-08 7mm Remington Mag 8 mm Mausar 9 mm Other Not sure





52

Estimated 2013 rifle ammunition market size (units) by retailer type and caliber:

Retail Type



Sporting Goods Local Shop 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 44 Rem 458 Win Magnum 5.56 cal 7 62x39 Soviet 7 mm Mauser 7 mm WSM 7 mm-08 7mm Remington Mag 8 mm Mausar 9 mm Other Not sure





53

Estimated 2013 rifle ammunition market size (units) by retailer type and caliber (cont’d):

Retail Type

Caliber Print Catalog Website Gun shows or expos 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 44 Rem 458 Win Magnum 5.56 cal 7 62x39 Soviet 7 mm Mauser 7 mm WSM 7 mm-08 7mm Remington Mag 8 mm Mausar 9 mm Other





54

Estimated 2013 rifle ammunition market size (units) by retailer type and caliber (cont’d):

Retail Type

Caliber Used Other Not Sure 17 cal 204 Ruger 22 cal 22-250 cal 223 cal 243 cal 270 Winchester 270 WSM 30 Carbine 30-06 Springfield 30-30 cal 300 Rem Magnum 300 Rem Ultra Magnum 300 Savage 300 Weatherby Magnum 300 Win Mag 300 WSM 303 British 308 cal 32 Win Special 35 Remington 375 H&H Magnum 44 Rem 458 Win Magnum 5.56 cal 7 62x39 Soviet 7 mm Mauser 7 mm WSM 7 mm-08 7mm Remington Mag 8 mm Mausar 9 mm Other Not sure





55

Handgun Ammunition Market Size

Estimated 2013 handgun ammunition market size (dollars) by caliber:

Estimated 2013 U.S. Market 22 cal 32 cal 38 cal 40 S&W 44 cal 45 auto 357 cal 380 cal 9mm Other Not sure

Shooting handgun ammunition market

Estimated 2013 handgun ammunition market size (units) by caliber:

Estimated 2013 U.S. Market 22 cal 32 cal 38 cal 40 S&W 44 cal 45 auto 357 cal 380 cal 9mm Other Not sure


Estimated 2013 handgun ammunition market size (dollars) by retailer type:

Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Used Website Other Not Sure





56

Estimated 2013 handgun ammunition market size (units) by retailer type:

Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Used Website Other Not Sure


Estimated 2013 handgun ammunition market size (dollars) by retailer type and caliber:

Retail Type



Sporting Goods Local Shop 22 cal 32 cal 357 cal 38 cal 380 cal 40 S&W 44 cal 45 auto 9mm Other Not sure


Estimated 2013 handgun ammunition market size (units) by retailer type and caliber:

Retail Type



Sporting Goods Local Shop 22 cal 32 cal 357 cal 38 cal 380 cal 40 S&W 44 cal 45 auto 9mm Other Not sure





57

Estimated 2013 handgun ammunition market size (dollars) by retailer type and caliber (cont’d):

Retail Type

Caliber Printed Catalog Website Gun Shows/ Expos 22 cal 32 cal 357 cal 38 cal 380 cal 40 S&W 44 cal 45 auto 9mm Other


Estimated 2013 handgun ammunition market size (units) by retailer type and caliber (cont’d):

Retail Type

Caliber Printed Catalog Website Gun Shows/ Expos 22 cal 32 cal 357 cal 38 cal 380 cal 40 S&W 44 cal 45 auto 9mm Other


Estimated 2013 handgun ammunition market size (dollars) by retailer type and caliber (cont’d):

Retail Type

Caliber Used Other Not Sure 22 cal 32 cal 357 cal 38 cal 380 cal 40 S&W 44 cal 45 auto 9mm Other





58

Estimated 2013 handgun ammunition market size (units) by retailer type and caliber (cont’d):

Retail Type

Caliber Used Other Not Sure 22 cal 32 cal 357 cal 38 cal 380 cal 40 S&W 44 cal 45 auto 9mm Other





59

Shotgun Ammunition Market Size

Estimated 2013 shotgun ammunition market size (dollars) by gauge:

Estimated 2013 U.S. Market 12 gauge 16 gauge 20 gauge 28 gauge .410 gauge Other

Shooting shotgun ammunition market

Estimated 2013 shotgun ammunition market size (units) by gauge:

Estimated 2013 U.S. Market 12 gauge 16 gauge 20 gauge 28 gauge .410 gauge Other


Estimated 2013 shotgun ammunition market size (dollars) by retailer type:

Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Used Website (Cabela’s, Bass Pro) Other Not sure


Estimated 2013 shotgun ammunition market size (units) by retailer type:






60

Estimated 2013 shotgun ammunition market size (dollars) by retailer type and gauge:

Retail Type

Gauge Mass Merchant Outdoor


Sporting Goods Local Shop 12 gauge 16 gauge 20 gauge 28 gauge .410 gauge Other


Estimated 2013 shotgun ammunition market size (dollars) by retailer type and gauge (cont’d):

Retail Type

Gauge Printed Catalog Website Gun Shows/ Expos 12 gauge 16 gauge 20 gauge 28 gauge .410 gauge Other


Estimated 2013 shotgun ammunition market size (dollars) by retailer type and gauge (cont’d):

Retail Type

Gauge Used Other Not Sure 12 gauge 16 gauge 20 gauge 28 gauge .410 gauge Other


Estimated 2013 shotgun ammunition market size (units) by retailer type and gauge:

Retail Type

Gauge Mass Merchant Outdoor


Sporting Goods Local Shop 12 gauge 16 gauge 20 gauge 28 gauge .410 gauge Other





61

Estimated 2013 shotgun ammunition market size (units) by retailer type and gauge (cont’d):

Retail Type

Gauge Printed Catalog Website Gun Shows/ Expos 12 gauge 16 gauge 20 gauge 28 gauge .410 gauge Other


Estimated 2013 shotgun ammunition market size (units) by retailer type and gauge (cont’d):

Retail Type

Gauge Used Other Not Sure 12 gauge 16 gauge 20 gauge 28 gauge .410 gauge Other





62

Black Powder Market Size Overview

Estimated 2013 dollars spent nationally on black powder and supplies for the purpose of recreational shooting.

Estimated 2013 black powder and related supplies market size (dollars) by equipment type:

Equipment Type Estimated 2013 U.S. Market Bullets, balls, shot Propellant or powder Cleaning supplies Primers Patches Solvent Speed loader Powder measure Breech plug or nipple Flints Breech plug wrench Ball puller

Total black powder market

Estimated 2013 black powder and related supplies market size (units) by equipment type:

Equipment Type Estimated 2013 U.S. Market Bullets, balls, shot Propellant or powder Cleaning supplies Primers Patches Solvent Speed loader Powder measure Breech plug or nipple Flints Breech plug wrench Ball puller

Total black powder market




63

Black Powder Bullets, Balls, Shot Market size

Estimated 2013 black powder bullets, balls, shot market size (dollars) by retailer type:

Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Used Website (Cabela’s, Bass Pro) Other

Total black powder bullet, balls, shot market

Estimated 2013 black powder bullets, balls, shot market size (units) by retailer type:


Total black powder bullet, balls, shot market

Propellant and Powder Market Size

Estimated 2013 propellant and powder market size (dollars) by retailer type:


Total propellant and powder market




64

Estimated 2013 propellant and powder market size (units) by retailer type:


Total propellant and powder market

Black Powder Cleaning Supplies Market Size

Estimated 2013 black powder cleaning supplies market size (dollars) by retailer type:


Total black powder cleaning supplies market

Estimated 2013 black powder cleaning supplies market size (units) by retailer type:


Total black powder cleaning supplies market




65

Black Powder Primer Market Size

Estimated 2013 black powder primer market size (dollars) by retailer type:


Total black powder primer market

Estimated 2013 black powder primer market size (units) by retailer type:


Total black powder primer market

Black Powder Patch Market Size

Estimated 2013 black powder patch market size (dollars) by retailer type:


Total black powder patch market




66

Estimated 2013 black powder patch market size (units) by retailer type:


Total black powder patch market

Black Powder Solvent Market Size

Estimated 2013 black powder solvent market size (dollars) by retailer type:

Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Website (Cabela’s, Bass Pro) Other

Total black powder solvent market

Estimated 2013 black powder solvent market size (units) by retailer type:

Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Website (Cabela’s, Bass Pro) Other

Total black powder solvent market




67

Black Powder Speed Loader Market Size

Estimated 2013 black powder speed loader market size (dollars) by retailer type:

Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Website (Cabela’s, Bass Pro) Other

Total black powder speed loader market

Estimated 2013 black powder speed loader market size (units) by retailer type:

Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Website (Cabela’s, Bass Pro) Other

Total black powder speed loader market




68

Hand Loading Equipment Market Size Overview

Estimated 2013 dollars spent nationally on hand loading equipment for the purpose of recreational shooting.

Estimated 2013 handloading market size (dollars) by equipment type:

Equipment Type Estimated 2013 U.S. Market Presses Dies Reloading tools Reloading components (brass shell cases, bullets, powder, shotshell hulls or wads,shot)

Bullet mold

Total hand loading equipment market

Estimated 2013 handloading market size (units) by equipment type:

Equipment Type Estimated 2013 U.S. Market Presses Dies Reloading tools Reloading components (brass shell cases, bullets, powder, shotshell hulls or wads,shot)

Bullet mold

Total hand loading equipment market

Hand Loading Press Market Size

Estimated 2013 hand loading press market size (dollars) by retailer type:

Retailer Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Used Website (Cabela’s, Bass Pro) Other

Total hand loading press market




69

Estimated 2013 hand loading press market size (units) by retailer type:


Total hand loading press market

Hand Loading Dies Market Size

Estimated 2013 hand loading die market size (dollars) by retailer type:


Total hand loading die market

Estimated 2013 hand loading die market size (units) by retailer type:


Total hand loading die market




70

Reloading Tools and Accessories Market Size

Estimated 2013 reloading tools and accessories market size (dollars) by retailer type:

Retailer Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Used Website (Cabela’s, Bass Pro) Other Not sure

Total reloading tools and accessories market

Estimated 2013 reloading tools and accessories market size (units) by retailer type:


Total reloading tools and accessories market

Reloading Components Market Size

Estimated 2013 reloading component market size (dollars) by equipment type:

Reloading Component Type Estimated 2013 U.S. Market Brass shell cases

Bullets

Primers

Powder

Shotshell hulls

Shotshell wads

Shot

Total reloading components market




71

Estimated 2013 reloading component market size (units) by equipment type:

Reloading Component Type Estimated 2013 U.S. Market Brass shell cases

Bullets

Primers

Powder

Shotshell hulls

Shotshell wads

Shot

Total reloading components market

Estimated 2013 reloading component market size (dollars) by retailer type:

Retailer Brass Shell

Cases Bullets Primers General Sporting Goods (The Sports Authority, Dick’s)

Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)


Total reloading component market

Estimated 2013 reloading component market size (dollars) by retailer type (cont’d):

Retailer Powder Shotshell

Hulls Shotshell

Wads General Sporting Goods (The Sports Authority, Dick’s)







72

Estimated 2013 reloading component market size (dollars) by retailer type (cont’d):

Retailer Shot Total Estimated

2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s)




Estimated 2013 reloading component market size (units) by retailer type:

Retailer Brass Shell

Cases Bullets Primers General Sporting Goods (The Sports Authority, Dick’s)




Estimated 2013 reloading component market size (units) by retailer type (cont’d):

Retailer Powder Shotshell

Hulls Shotshell

Wads General Sporting Goods (The Sports Authority, Dick’s)







73

Estimated 2013 reloading component market size (units) by retailer type (cont’d):

Retailer Shot Total Estimated





Bullet Mold Market Size

Estimated 2013 bullet mold market size (dollars) by retailer type:

Retailer Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Used Website (Cabela’s, Bass Pro) Other

Total bullet mold market

Estimated 2013 bullet mold market size (units) by retailer type:

Retailer Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Used Website (Cabela’s, Bass Pro) Other

Total bullet mold market




74

Optics Market Size Overview

Estimated 2013 dollars spent nationally on optics equipment (scopes, binoculars, spotting scopes, range finders, sighting devices, and accessories) for the purpose of recreational shooting.

Estimated 2013 optics market size (dollars) by equipment type:

Equipment Type Estimated 2013 U.S. Market Scopes Scope accessories Binoculars Spotting scopes Range finders Sighting-In devices Optics accessories (except gun scopes) Sights (laser, dot, etc.)

Total optics equipment market

Estimated 2013 optics market size (units) by equipment type:

Equipment Type Estimated 2013 U.S. Market Scopes Scope accessories Binoculars Spotting scopes Range finders Sighting-In devices Optics accessories (except gun scopes) Sights (laser, dot, etc.)

Total optics equipment market

Scopes Market Size

Estimated 2013 scopes market size (dollars) by equipment type:

Scope Type Estimated 2013 U.S. Market Rifle scope Handgun scope Shotgun scope Air Rifle Scope Other scope

Total scopes market

Estimated 2013 scopes market size (units) by equipment type:

Scope Type Estimated 2013 U.S. Market Rifle scope Handgun scope Shotgun scope Air Rifle Scope Other scope

Total scopes market




75

Estimated 2013 scopes market size (dollars) by retailer type:

Retailer Rifle Scope Handgun

Scope Shotgun Scope General Sporting Goods (The Sports Authority, Dick’s)


Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)

Printed Catalog (Bass Pro, Cabela’s)

Used Website (Cabela’s, Bass Pro) Other Not sure

Total scopes market

Estimated 2013 scopes market size (dollars) by retailer type (cont’d):

Retailer Air Rifle Scope Other Scope Total Estimated






Total scopes market




76

Estimated 2013 scopes market size (units) by retailer type:

Retailer Rifle Scope Handgun

Scope Shotgun Scope General Sporting Goods (The Sports Authority, Dick’s)





Total scopes market

Estimated 2013 scopes market size (units) by retailer type (cont’d):

Retailer Air Rifle Scope Other Scope Total Estimated






Total scopes market

Scope Accessories Market Size

Estimated 2013 scope accessories market size (dollars) by equipment type:

Scope Accessories Type Estimated 2013 U.S. Market Rifle scope accessories Shotgun scope accessories Handgun scope accessories Other scope accessories

Total scope accessories market




77

Estimated 2013 scope accessories market size (units) by equipment type:

Scope Accessories Type Estimated 2013 U.S. Market Rifle scope accessories Shotgun scope accessories Handgun scope accessories Other scope accessories


Estimated 2013 scope market size (dollars) by retailer type:



Estimated 2013 scope market size (units) by retailer type:



Binocular Market Size

Estimated 2013 binocular market size (dollars) by retailer type:


Total binocular market




78

Estimated 2013 binocular market size (units) by retailer type:


Total binocular market

Spotting Scopes Market Size

Estimated 2013 spotting scopes market size (dollars) by retailer type:


Total spotting scopes market

Estimated 2013 spotting scopes market size (units) by retailer type:


Total spotting scopes market




79

Range Finder Market Size

Estimated 2013 range finder market size (dollars) by retailer type:


Total range finder market

Estimated 2013 range finder market size (units) by retailer type:


Total range finder market

Sighting-In Device Market Size

Estimated 2013 sighting-in device market size (dollars) by retailer type:


Total sighting-in device market




80

Estimated 2013 sighting-in device market size (units) by retailer type:


Total sighting-in device market

Optics Accessories (Non-Scope) Market Size

Estimated 2013 optics accessories market size (dollars) by retailer type:

Retailer Estimated 2013 U.S. Market Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Used Website (Cabela’s, Bass Pro) Other

Total optics accessories market

Estimated 2013 optics accessories market size (units) by retailer type:

Retailer Estimated 2013 U.S. Market Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Used Website (Cabela’s, Bass Pro) Other

Total optics accessories market

Sights Market Size

Estimated 2013 sights market size (dollars) by equipment type:

Sight Type Estimated 2013 U.S. Market Dot Fiber optic Laser (beam) Other

Total sights market




81

Estimated 2013 sights market size (units) by equipment type:

Sight Type Estimated 2013 U.S. Market Dot Fiber optic Laser (beam) Other

Total sights market

Estimated 2013 sights market size (dollars) by retailer type:


Total sights market

Estimated 2013 sights market size (units) by retailer type:


Total sights market




82

Shooting Accessories Market Size Overview

Estimated 2013 dollars spent nationally on shooting accessories (including targets, gun and lens cleaning supplies, choke tubes and magazines) for the purpose of recreational shooting.

Estimated 2013 shooting accessories market size (dollars) by equipment type:

Shooting Accessories Type Estimated 2013 U.S. Market Benches and rests Targets Safety equipment Clay pigeons Traps and target throwing devices Rifle sling Holster, ammo belt Gun cases or sleeves Gun cleaning supplies Lens cleaning kit Recoil pad Gun safes Choke tube Magazines

Total shooting accessories market

Estimated 2013 shooting accessories market size (units) by equipment type:

Shooting Accessories Type Estimated 2013 U.S. Market Benches and rests Targets Safety equipment Clay pigeons Traps and target throwing devices Rifle sling Holster, ammo belt Gun cases or sleeves Gun cleaning supplies Lens cleaning kit Recoil pad Gun safes Choke tube Magazines

Total shooting accessories market




83

Benches and Rests Market Size

Estimated 2013 benches and rests market size (dollars) by retailer type:


Total benches and rests stick market

Estimated 2013 benches and rests market size (units) by retailer type:


Total benches and rests stick market

Target Market Size

Estimated 2013 target market size (dollars) by retailer type:


Total target market




84

Estimated 2013 target market size (units) by retailer type:


Total target market

Safety Equipment Market Size

Estimated 2013 safety equipment market size (dollars) by equipment type:

Glasses or goggles Estimated 2013 U.S. Market Ear protection Glasses or goggles Other

Total safety equipment market

Estimated 2013 safety equipment market size (units) by equipment type:

Glasses or goggles Estimated 2013 U.S. Market Ear protection Glasses or goggles Other


Estimated 2013 safety equipment market size (dollars) by retailer type:

Retailer Ear

Protection Glasses or Goggles Other

Total Estimated 2013 U.S.

Market General Sporting Goods (The Sports Authority, Dick’s)








85

Estimated 2013 safety equipment market size (units) by retailer type:

Retailer Ear

Protection Glasses or Goggles Other







Clays and Clay Pigeon Market Size

Estimated 2013 clays and clay pigeon market size (dollars) by retailer type:


Total clays and clay pigeon market

Estimated 2013 clays and clay pigeon market size (units) by retailer type:


Total clays and clay pigeon market




86

Traps and Target-Throwing Devices Market Size

Estimated 2013 traps and target-throwing devices market size (dollars) by retailer type:


Total traps and target-throwing devices market

Estimated 2013 traps and target-throwing devices market size (units) by retailer type:


Total traps and target-throwing devices market

Rifle Sling Market Size

Estimated 2013 rifle sling market size (dollars) by retailer type:


Total rifle sling market




87

Estimated 2013 rifle sling market size (units) by retailer type:


Total rifle sling market

Holsters and Ammunition Belt Market Size

Estimated 2013 holster and ammunition belt market size (dollars) by retailer type:


Total holster and ammunition belt market

Estimated 2013 holster and ammunition belt market size (units) by retailer type:


Total holster and ammunition belt market




88

Gun Case and Sleeve Market Size

Estimated 2013 gun case and sleeve market size (dollars) by equipment type:

Product Type Estimated 2013 U.S. Market Hard sided case Soft sided case Other

Total gun case and sleeve market

Estimated 2013 gun case and sleeve market size (units) by equipment type:

Product Type Estimated 2013 U.S. Market Hard sided case Soft sided case Other


Estimated 2013 gun case and sleeve market size (dollars) by retailer type:

Retailer Hard Sided

Case Soft Sided

Case Other










89

Estimated 2013 gun case and sleeve market size (units) by retailer type:

Retailer Hard Sided

Case Soft Sided

Case Other







Gun Cleaning Supplies Market Size

Estimated 2013 gun cleaning supplies market size (dollars) by retailer type:


Total gun cleaning supplies market

Estimated 2013 gun cleaning supplies market size (units) by retailer type:


Total gun cleaning supplies market




90

Gun Safe Market Size

Estimated 2013 gun safe market size (dollars) by retailer type:


Total gun safe market

Estimated 2013 gun safe market size (units) by retailer type:


Total gun safe market

Lens Cleaning Kit Market Size

Estimated 2013 lens cleaning kit market size (dollars) by retailer type:

Retailer Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Website (Cabela’s, Bass Pro) Other Not sure

Total lens cleaning kit market




91

Estimated 2013 lens cleaning kit market size (units) by retailer type:

Retailer Estimated 2013 U.S. Market General Sporting Goods (The Sports Authority, Dick’s) Gun shows or expos Local shop (mom and pop shops) Mass Merchant (Wal-Mart, K-Mart, Sam’s Club) Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain) Printed Catalog (Bass Pro, Cabela’s) Website (Cabela’s, Bass Pro) Other Not sure

Total lens cleaning kit market

Recoil Pad Market Size

Estimated recoil pad market size (dollars) by equipment type:


Total recoil pad kit market

Estimated recoil pad market size (units) by equipment type:


Total recoil pad kit market




92

Choke Tube Market Size

Estimated 2013 choke tube market size (dollars) by retailer type:


Total choke tube market

Estimated 2013 choke tube market size (units) by retailer type:


Total choke tube market

Magazine Market Size

Estimated 2013 magazine market size (dollars) by retailer type:


Total magazine market




93

Estimated 2013 magazine market size (units) by retailer type:


Total magazine market

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