sample_internship_report.doc

8/17/2019 sample_internship_report.doc

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A REPORT ON INTERNSHIP ATHINDUSTAN COCA-COLA BEVERAGES PVT. LTD

Submitting in partial fulfillment of the requirementsfor the Award of the Degree of

BACHELOR OF BS!"ESS #A"A$E#E"%

By

#A"!SH S&'#$&()*

nder the $uidan+e of ,rof- C-Surendranath Redd.

KRISTU JAYANTI COLLEGE (AUTONOMOUS)

K.NARAYANPURA, KOTHANUR POST

BANGALORE-5600

!0"#-!0"5

CERTI$ICATE $ROM THE GUIDE


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%his is to +ertif. that this internship wor/ at Hindustan Co+a0Cola Be1erages ,1t- Ltd2

Bangalore is based on an original stud. +ondu+ted b. #anish S with register number

&'#$&()* of 3th semester BB# under m. guidan+e-

%his internship has not formed the basis for the award of an. degree4 diploma b. an.

uni1ersit.-

,la+e5Date5 "ame of the $uide

CERTI$ICATE $ROM THE COLLEGE

%his is to +ertif. that this internship wor/ at Hindustan Co+a0Cola Be1erages ,1t- Ltd2

Bangalore is based on an original stud. +ondu+ted b. #anish S with register number

&'#$&()* of 3th semester BB# under the guidan+e of ,rof- C-Surendranath Redd.


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%his internship has not formed the basis for the award of an. degree4 diploma an.

uni1ersit.-

Head of the Department ,rin+ipal

,la+e5 pla+e5Date5 Date5

DECLARATION

! #anish S hereb. de+lare that this internship wor/ at Hindustan Co+a0Cola Be1erages

,1t- Ltd2 Bangalore is based on the original stud. +ondu+ted b. me under the guidan+e of

,rof- C-Surendranath Redd.

%his has not been submitted earlier for the award of an. other degree4diploma from an.

ni1ersit.-


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,la+e5

Date5

Reg- no5 Student "ame

ACKNO%LEDGEMENT

6ou should a+/nowledge the help and assistan+e of .our prin+ipal2 tea+hers and e7ternal people-


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TABLE O$ CONTENTS

S.N& C&'' P*+ N&

)& !ntrodu+tion

)( Compan. ,rofile

)' Organisation Stru+ture

)3 Fun+tional departments

)8 Best ,ra+ti+es

)9 Learning Out+ome

): Con+lusion


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INTRODUCTION

! ha1e sele+ted Co+a Cola as the organisation for m. internship during this summer- ! ha1e

approa+hed the plant manager to request for the permission to do internship- %he plant

manager was +on1in+ed with m. e7planation and ga1e permission to do internship-

Hindustan Co+a0Cola Be1erages ,1t- Ltd-2 ;onal Offi+e of Co+a Cola ,1t- Ltd- Lo+ated in

Bidadi !ndustrial Area2 Bangalore- !t was a two wee/s internship starting from 3 th #a.2 ()&8

to &


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#r-#urugesh2 the plant manager too/ me to #r- Ran>an2 m. mentor on the first da. for the

indu+tion program- %he super1isor e7plained me about the a+ti1ities of the plant2 rules and

regulations2 poli+ies and ma>or departments-

%he se+ond da. onwards m. internship started with obser1ing the fa+ilities and pra+ti+es of

the plant- #. internship started with understanding the basi+ produ+tion fun+tion and it went

on with obser1ing and learning the fun+tions of departments li/e pur+hase2 +leaning2 safet.2

filling2 warehouse2 human resour+es2 finan+e and transportation-

Co+a0Cola2 the produ+t that has gi1en the world its best0/nown taste was born in Atlanta2

$eorgia2 on #a.


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COMPANY PRO$ILE

A& C&* C&/*

Co+a0Cola was first introdu+ed b. ohn S.th ,emberton2 a pharma+ist2 in the .ear &o.ed-

Dr- ,emberton?s partner and boo/0/eeper2 Fran/ #- Robinson2 suggested the name and

penned @Co+a0Cola in the unique flowing s+ript that is famous worldwide e1en toda.- He

suggested that @the two Cs would loo/ well in ad1ertising- %he first newspaper ad for Co+a0

Cola soon appeared in The Atlanta Journal 2 in1iting thirst. +itiens to tr. @the new and

popular soda fountain drin/- Hand0painted oil +loth signs reading @Co+a0Cola appeared on

store awnings2 with the suggestions @Drin/ added to inform passersb. that the new be1erage

was for soda fountain refreshment-

B. the .ear &


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grossed 8) and spent :'-*9 on ad1ertising- Dr- ,emberton ne1er realied the potential of

the be1erage he +reated- He graduall. sold portions of his business to 1arious partners and2

>ust prior to his death in &


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well set bottling networ/2 an e7+ellent base for rapid introdu+tion of the Compan.?s

!nternational brands was formed- %he Co+a0Cola Compan. a+quired soft drin/ brands li/e

%humps p2 $oldspot2 Lim+a2 #aaa2 whi+h were floated b. ,arle2 as these produ+ts had

a+hie1ed a strong +onsumer base and formed a strong brand image in !ndian mar/et duringthe re0entr. of Co+a0Cola in &**'-%hus these produ+ts be+ame a part of range of produ+ts of

the Co+a0Cola Compan.-

!n the new liberalied and deregulated en1ironment in &**'2 Co+a0Cola made its re0entr. into

!ndia through its &))G owned subsidiar.2 HCCB,L2 the !ndian bottling arm of the Co+a0Cola

Compan.- Howe1er2 this was based on numerous +ommitments and stipulations whi+h the

Compan. agreed to implement in due +ourse- One su+h ma>or +ommitment was that2 theHindustan Co+a0Cola Holdings would di1est 3*G of its shareholding in fa1or of resident

shareholders b. une ())(-

Co+a0Cola is made up of :))) lo+al emplo.ees2 8)) managers2 o1er 9) manufa+turing

lo+ations2 (: Compan. Owned Bottling Operations COBO2 &: Fran+hisee Owned Bottling

Operations FOBO and a networ/ of (* Contra+t ,a+/ers that fa+ilitate the manufa+ture

pro+ess of a range of produ+ts for the +ompan.- !t also has a supporting distribution networ/

+onsisting of :))2))) retail outlets and


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ORGANISATION STRUCTURE

O+*'13*1&' 3 & C&* C&/* 1' I'21*

Chief Executive O cer

Vice President Supply Chain

Chief Finance O cer

Human Resource Director

Vice President S!

Re"ional Vice President#$orth%

Re"ional Vice President#Central%


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O+*'17*1&' S & 8 S*/3 D9*:' 1' HCCBPL

&!'(&OD

Plant'ana"e

r

Routeto

'ar)et

HumanResourc

e

'ana"er

Finance'ana"e

r

!eneralSales

'ana"er

&reaSales

'ana"er

Channel'ana"e

r

&reaCapa*il i

ty'ana"e

r

SalesExecuti

ve

Sales+rainers

'ar)etDevelop

er

Distri*utors

&ndSalesme

n

'ar)etin"

,ey&ccount

s


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$UNCTIONAL DEPARTMENTS

P&21&' D9*:'

%he manufa+turing unit of HCCB,L2 situated at Bidadi2 is the third largest plant and one of

the bottling operations owned b. the +ompan.- %he ,lant has one ,E% line whi+h has the

+apa+it. of .ielding ()* bottles2 per minute2 two R$B Returnable glass bottles lines whi+h

.ields 9)) bottles per minute ea+h and one ui+e line whi+h .ield &88 bottles per minute- !t

+aters to the whole of South arnata/a through a networ/ of more than


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M*'*1'+ 9&33 * HCCBPL

%he manufa+turing of the produ+ts of Co+a0Cola in1ol1es the following steps5

• =ater is re+ei1ed from the Ri1er Cau1er. and it passes through the water treatment

plant2 further passing through the sand filter and the a+ti1ated +arbon filter2 so as to

attain pure +leansed water-

• !n the s.rup room2 the +on+entrate re+ei1ed from another bottling plant situated at

,une2 is blended with the sugar s.rup

M*'*1'+ P/*' , B12*21

S* /3 *'2 D13 1 1&' O9* 1&'3

D13 1&3

O / 3

O/3


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• On+e both the water and the final s.rup are read.2 the. are both mi7ed together and

sent to the +arbonator se+tion where Carbon Dio7ide is added to the mi7ture to form

the final produ+t-

• On the other hand2 simultaneousl.2 the returnable glass bottles are depalletied2

inspe+ted and washed for the purpose of filling in the final produ+t in it- %his step

does not ta/e pla+e in the ,E% bottle line as the bottles on+e used are disposed-

• %he produ+t is finall. filled in the bottles2 +rowned in +ase of R$B4 +apped in +ase

of ,E% bottles2 labeled and +ased in order to be sent into the warehouse for

distribution-

D1311&' D9*:'!t appoints distributors and establishes a distribution networ/2 pro+esses appro1ed sale orders

and prepares in1oi+es2 arranges logisti+s and ship produ+ts2 +o0ordinates with distributors for

+olle+tions and monitors distribution sto+/s and their set0up-

HCCB,L has a wide and well managed networ/ of salesmen appointed for ta/ing up the

responsibilit. of distribution of produ+ts to di1erse parts of the +ities- %he distribution

+hannels are +onstru+ted in su+h a wa. that the demand of +ustomers is fulfilled at the right

pla+e and the right time when it is needed b. them-

A t.pi+al distribution +hain at HCCB,L would be5

P&21&' --- P/*' %*8&3 --- D9& %*8&3 --- D1311&' %*8&3 ---

R*1/ S&; --- R*1/ S8/ --- C&'3:

%he +ustomers of the Compan. are di1ided into different +ategories and different routes2 and

e1er. salesman is assigned to one parti+ular route2 whi+h is to be followed b. him on a dail.

basis- A detailed and well organied distribution s.stem +ontributes to the effi+ien+. of the

salesmen- !t also leads to low +osts2 higher sales and higher effi+ien+. thereb. leading to

higher profits to the firm-

%he 1arious routes formulated b. HCCB,L for distribution of produ+ts are as follows5

• Ky A&'3 %he +ustomers in this +ategor. +olle+ti1el. +ontribute a large +hun/

of the total sales of the Compan.- !t basi+all. +onsists of organiations that bu.


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large quantities of a produ+t in one single transa+tion- %he Compan. pro1ides goods

to these +ustomers on +redit2 pa.ments being made b. them after a +ertain period of

time i-e- either a month of half a month-

E


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beginning in &ui+e-

A4*1/*/ in 3)) ml2& L and &-(8 L and also in ,E% pa+/ sie-

. M**7*

#ango- !t is a fruit asso+iated with good times li/e no other- !t?s +alled the /ing o fruits-

>. K1'/y

inle. water understands the importan+e and 1alue of the life gi1ing fore- inle. water

+omes with the assuran+e of safet. from the Co+a0Cola Compan.- Co+a0Cola introdu+ed

inle. with re1erse osmosis along with latest te+hnolog.-A1ailable in 8))ml2&))ml in ,E%-

?. G&+1* G&/2

!ntrodu+ed in ())32the $eorgia gold of tea and +offee be1erage is perfe+t solution for the

offi+e and restaurant needsK!t is a1ailable at qui+/ ser1i+e restaurant2 Cinemas2 Airports and

in Coporates a+ross all ma>or matros in !ndia-


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H& B4*+3 Espresso2 Ameri+ano2 Cappu+ino2 Caffe Latte2 #a+ha++ino 2 Hot +ho+olate2

Cardamom %ea

C&/2 B4**+3 !+ed %eas2Cold Coffee

BEST PRACTICES

• DISTRIBUTION NET%ORK %he Compan. has a strong and reliable distribution

networ/- %he networ/ is formed on the basis of the time of +onsumption and the

amount of sales .ielded b. a parti+ular +ustomer in one transa+tion- !t has a


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distribution networ/ +onsisting of a number of effi+ient salesmen2 :))2))) retail

outlets and


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of the mar/et- !n toda.?s s+enario2 +ustomer is the /ing be+ause he has got 1arious +hoi+es

around him- !f .ou are not +apable of pro1iding him the desired result he will definitel.

swit+h o1er to the other pro1ider- %herefore to sur1i1e in this +utthroat +ompetition2 .ou need

to be the best- Customer is no more lo.al in toda.?s s+enario2 so .ou need to be alwa.s on.our toes- =e feel that there is +utthroat +ompetition between COE N ,E,S! so to be on top

of mind of the +ustomers the. need to do something outstanding e1er. time-

%he best thing that +onsumers li/e about the Co+a +ola brand is their promotions and

a1ailabilit.- Suggestions are gi1en b. the +onsumers to impro1e the qualit. of the produ+t

and to redu+e pri+e of its different pa+/aging-

Be+ause of in+reasing health awareness2 some +onsumers do not li/e drin/ing spar/ling

drin/s and prefer >ui+e drin/s-

Co+a Cola is more famous for its spar/ling drin/s- !n the pre1ious few .ears it has +ome up

with >ui+e drin/s2 energ. drin/s2 tea and +offee- Some of these produ+ts are popular among

+onsumers whereas the rest still ha1e to be a++epted b. the +onsumers-

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