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Sampling Campaigns

Date post: 10-Jan-2017
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Page 1: Sampling Campaigns
Page 2: Sampling Campaigns

ITC Yumfills Whoopie Pie Sampling at Pizza Hut

• Sampling for 2 months across 100+ stores across the country

Brand Visibility

Reach on Launch

Perfectly positioned

Increased trials

Page 3: Sampling Campaigns

Quaker Oats at Café Coffee Day & Barista

• Healthy breakfast followed by refreshing beverages to make your day!

• Sampling for a month across 180+ Café Network

Brand Visibility

Perfect fit

Perfect audience

Encouraged trials

Page 4: Sampling Campaigns

Luv It Sampling at Café Coffee Day

• Another beautiful pair up of Coffee with chocolate

• Sampling for a month across 120+ Café Network

Brand Visibility

Reach on Launch

Right product fit

Increased Trials

• Created brand visibility inside each store using Danglers and Tent Cards

Page 5: Sampling Campaigns

Dettol Wipes promoting healthy eating habits

• Dettol wipes sampled across 80+ outlets of KFC, McDonalds & Pizza Hut for a month Brand Visibility

Increased trials

Customer Engagement

• Effective contextual marketing , successfully communicated to the customers

Perfect fit

Page 6: Sampling Campaigns

Fair & Lovely at Café Coffee Day

Sampling, Danglers, Table Mats and Cup Rings used to create brand visibility

Page 7: Sampling Campaigns

Sensodyne at Costa, Barista and food joints

• GSK – Sensodyne sampled across 100+ Barista & Costa outlets in metro cities

Perfect fit

Perfect audience

Increased trials

• Over 2.5 lakh samples distributed• Campaign accentuated using Tent Cards

Customer engagement

Page 8: Sampling Campaigns

HP at CCD

HP wanted to target young professionals in Delhi NCR and Bangalore. Distributed Coupons and created visibility using Table Mats

Page 9: Sampling Campaigns

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