SɅmsung

Jordan Miller

Experience Consultant

• Power users

• Young adults

• Samsung fans

• Android fans

• All demographics

Who wants the next Big Thing?

What’s the Big Idea?• To create a casual news

source, easy-to-read and humorous

• To create buzz on the internet about new Samsung events, devices and software

What will the campaign do?

• Start Twitter Campaign

• Create a blog on new Samsung

Consumer electronics

• Make videos and Vlogs with

spokespersons

• Focus on widespread appeal

• Create viral buzz• Give a more personal,

grassroots view of Samsung

We will aim to

Key Performance Indicators?

• Gaining at least 400,000 readers a year on our blog• Active discussions on Facebook posts,

Instagram photos etc.• Build an active Samsung community on

internet that attracts millions of regular users• 3 years • 3 step process

What will we use?• Wordpress Blog with a light

and humorous tone• Instagram, to be popular

with the younger generation• Adwords, to promote the

blog, retailers and products

How much will this cost?

• $1,000 a day on Adwords for 500,000+ views• People to run social media accounts• Research, writers for blogs• All told, around $1 million a year• Target presence on internet time: 3

years

Click picture!

Summary

• Create humorous blogs• Trigger activity on social

media• Work toward making

active Samsung community

• Three year project• $1 million a year