Presented by Group 1:Amytha Fatimah Putri (15111022) - Bahar Dyan Syah (15111017) - Cindy C
(11111004) - Daniya (15111004) - Hasna Afra Nafisa (15111008) – Nabil Syaqish (15111021)
Company Profile• Vision
Samsung is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives and continue to make Samsung a digital leader.• Established: 1969• Founder : Lee Byung-Chull
Cross Functions
make collaboration to create the new product in R&D centers
Links to Customers & Suppliers
• Samsung using JIT (Just in time) inventory
• Samsung keeps limited number of suppliers
Customer SegmentationTARGETING:
Samsung mobiles have the following target customers:©Trendy young people.©Professionals.©Large businesses.©The common cellular phone users.©Organizations such as: services to public safety, the
government, and both utility and manufacturing enterprises.
©Institutional sales for colleges.
Target is not only number driven but also about acquiring and retaining customers.
Global Scale
Innovation of Samsung
Why ?
AnticipatingInnovatingDeploying
Knowledge Workers• University Degree
• Sound knowledge of English and Korea language
(speaking, reading, writing)
• Already have experience
Knowledge Workers