1

BUSINESS PLAN PRESENTATION

Submitted by: -•Amit Kumar•Naveen Kumar m•Ramees •Thanuja•Veerashaker

IIPM SS 11-13 A2

Submitted To: -Prof. Sudip Dhar

2

Samsung group history • In 1938 the Samsung‘ founder Byung-chull Lee set up a trade

export company in Korea, selling fish, vegetables, and fruit to china.

• Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951.

• From 1958 onwards Samsung began to into other industries such as financial, media ,chemicals and ship building throughout the 1970’s . In 1969, Samsung electronics was established producing televisions , mobile phones (throughout 90’s), radio’s, computer components and other electronics devices.

IIPM SS 11-13 A2

3

Samsungs Electronics History

•Samsung Electronics was founded in 1969 in Daegu, South Korea as Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. In 1988, it merged with Samsung Semiconductor & Communications.

• Samsung Electronics 

 is a South Korean multinational electronics and information technology company is the flagship subsidiary of the Samsung Group With assembly plants and sales networks in 61 countries across the world.

IIPM SS 11-13 A2

4

Company profile

IIPM SS 11-13 A2

Type : public KoreanTraded as : KRX:005930KRX:005935 LSE:SMSSNLSEIndustry : consumer electronics Telecommunications, semiconductorGenre : electronicsFounded: 1969Head quarters :Samsung town ,Seoul ,south KoreaArea served : world wide Key people : CEO- CHOI GEE-SUNG CAIRMAN: LEE KUN-HEEProducts :FMCD, semiconductors, telecommunications Revenue : US $ 133.78billion(2010)profit : US$ 13.67 billion(2010)Total assets : US$ 118.35 (2010)Owners : lee kun –hee &affiliatesEmployees : 187800 (2009)Parent : Samsung group Samsung website:www.samsung,com

5IIPM SS 11-13 A2

Samsung Group, one of the largest of Asia's industrial heavyweights and undisputed kingpin of Korea Inc., belongs among the planet's true monster corporations.

Not bad for a company that started out as a tiny exporter of dried fish and fruit. Samsung has indeed come a long way since its founder, Lee Byung-chull, then a 28-year-old, opened its first office in 1938 on the edge of a marketplace in Daegu.

By the time of Lee's death in 1987, Samsung had grown into one of the world's largest corporations with 37 subsidiaries, 75,000-plus employees and annual sales of 14 trillion won

Samsung group founder

LEE BYUNG –CHULL(1910-1987)LATE FOUNDER OF SAMSUNG GROUP

6

Vision for 2020

• As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future.“

• This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.

IIPM SS 11-13 A2

IIPM SS 11-13 A2 7

Products of Samsung

IIPM SS 11-13 A2 8

SWOT

IIPM SS 11-13 A2 9

MARKETING

IIPM SS 11-13 A2 10

IIPM SS 11-13 A2 11

IIPM SS 11-13 A2 12

IIPM SS 11-13 A2 13

IIPM SS 11-13 A2 14

IIPM SS 11-13 A2 15

IIPM SS 11-13 A2 16

IIPM SS 11-13 A2 17

IIPM SS 11-13 A2 18

IIPM SS 11-13 A2 19

IIPM SS 11-13 A2 20

Finance

21IIPM SS 11-13 A2

22IIPM SS 11-13 A2

IIPM SS 11-13 A2 23

Products of Samsung Semiconductors•For more than 20 years since 1993, Samsung has kept the title of the world’s largest memory chip maker. •In 2009, it began a strategy of “Green Memory” by which it increased the global DRAM market share to 33 percent. •It also started mass-producing 30 nm-class NAND flash memories in the same year whose world share rose as high as 42 percent

IIPM SS 11-13 A2 24

Slimmer panels

• Samsung Electronics’ TVs and display products

have undergone a race toward ever-slimmer panels.• In 2009, the company succeeded in developing the

super-slim panel for 40-inch LED TVs, with the thickness

of 3.9 millimeters (0.15 inch).• This is about a twelfth of the conventional LCD panel whose

thickness is approximately 50 millimeters (1.97 inches).• Home electronics: TVs, DVD players, Blu-ray players, 

home cinema systems, set-top boxes, projectors

IIPM SS 11-13 A2 25

Televisions

• For years in a row, Samsung has taken the top spot in the world TV market, with the launch of best-selling items.

• In 2009, it sold as many as 31 million flat-panel TVs, maintaining the top position for four consecutive years in terms of world market share.

• In early 2010, the company had set the year’s sales goal at 39 million units (including 10-million LED TVs)

IIPM SS 11-13 A2 26

Other products

•3D experience•Smart TVs and apps Mobile phones•Home appliances

IIPM SS 11-13 A2 27

Market Shares &Competitors

IIPM SS 11-13 A2 28

Cont……

IIPM SS 11-13 A2 29

Management and board of directors•Chief Executive Officer, Vice Chairman: Choi Gee-Sung•Chief Financial Officer: President Yoon Ju-hwa•Chief Operating Officer, President: Lee Jae-Yong

Division heads•Semiconductor Division: President Kwon Oh-hyun•LCD Division: President Jang Won-ki•Visual Display Division: President Yoon Boo-keun•Mobile Communications Business: President Shin Jong-kyun•Telecommunication System Business: Executive vice President Kim Young-ki(newly appointed)•IT Solutions Business: Executive vice President Nam Seong-woo•Digital Appliances Business: Executive vice president Hong Chang-wan•Digital Imaging Business: Executive vice President Chung Hyun-ho(newly appointed)

IIPM SS 11-13 A2 30

Sports Clubs•Suwon Samsung Bluewings (Football)•Seoul Samsung Thunders (Basketball)•Samsung Lions (Baseball)•Samsung KHAN (E-Sports)•Samsung Electronics Athletic Club•Samsung Electronics Equestrian Club

IIPM SS 11-13 A2 31

Sources

•Library power of brands book•www.samsung.com•Wikipedia

IIPM SS 11-13 A2 32

Thank you