Samsung Mobile India
Consumer Promotion
ContentsCampaign Details
In-Store Communication
Rewards
Website/Reporting Tool
Project Cost
Proposed Timelines
Background and Brief
Target Audience
• Shoppers at Samsung Smart Phone
Café
• Browsers at Samsung Smart Phone
Café – People who try the product at
Samsung Stores but purchase it from
other multi brand outlets
Shopper enters the Store
In- Store POSM Communication for
Promotion
Reward Booklet available to entice
Shoppers
Customer makes purchase
Customer gets a “Promo Card” on
each purchase with Promo Mechanics
Customer enters IMEI No. on micro site
through live Samsung Tab In-Store
Alternatively, SMSesIMEI No. to a 5 digit no. as on the Promo
Card
Customer gets 3 Reward Options and chooses one of them
Request accepted and Customer is intimated about
Delivery Timelines
Promo Mechanics
Reward
Booklet
Reward Booklet to be placed
near the handsets to entice the
customers
Reward booklet to showcase 3
Reward Options for each bracket
with perceived value and
representative images
Samsung Promo Card will be a scratch
card that will have a unique identity
code (UID).
This customer will have to enter this
UID No. to the Website at the time of
registration
Promo Card will also have information
about :
UID No.
Campaign Duration
Promo Code
Website Address
Terms & Conditions
Register Procedure
Promo Card
Customer enters IMEI No. on the pack on a campaign Website
through a live Samsung Tab, placed inside the store
IMEI No. is verified
Customer is offered Reward Options ,depending upon the
handset value. (Slabs shared later on)
Customer chooses the Reward
Intimation about Reward Fulfillment goes to him by e-mail.
Request is generated and Customer is intimated
about the delivery timelines by snapdeal.com
Registration for Rewards
Alternative Process of
Registration
Customer SMSesIMEI No. to a 5 digit
No.
At the backend, IMEI No. is verified
Our Call Centre Representative calls customer/gives him
reward options
Customer Chooses the Reward/
intimated about delivery timelines
Contents
In-Store Communication
Campaign Details
Rewards
Website/Reporting Tool
Project Cost
Proposed Timelines
In-Store
Communication
Standee
Tent Cards
Danglers
Reward Booklets
Promo Cards
List Of Elements
Contents
Rewards
Campaign Details
In–Store Communication
Website/Reporting Tool
Project Cost
Proposed Timelines
Rewards
There will be 3 categories of rewards
INSTANT
GRATIFICATION
WEEKLY PRIZE
BUMPER PRIZE
Instant
Gratification
Reward delivery
to be fulfilled by
e-commerce
website in next
x-days
Weekly
Prize/Bumper
Prize to be
chosen by Lucky
Draw. Winners
to be declared
on the Micro site
Reward Bracket
Mobile Category Price Slab Reward Options
Upto 8000 200• Philips Headset• Strontium 2GB Micro SD Card• Stainless Steel Clock
8000-12000 300• High LED Torch and Swiss Knife Pack• Strontium 4GB Micro SD Card (Class 4)• Amzer Micro USB Retractable Data Cable
12000-18000 500
• Strontium Bold 8GB Pen Drive• Logitech USB Speakers• Joe Black Sunglasses• Benetton Wrist Watch
18000 and above 600
• Hamburger Speakers• Beverly Hills Polo Club Wrist Watch• Strontium 4GB TNT Pen Drive (Black) + 2GB Micro SD Card• Bluetooth Handset• LED Wrist Watch• Reebok Sports Bag• Genius Rear Band Headset
Reward
PriceOptions
200 Philips Headset
Strontium 2 GB Micro SD card
Stainless Steel Clock (Table/Wall)
Category 1
Reward
Price Options
300 High LED Torch and Swiss Knife Pack
Strontium 4GB MicroSD Card (Class 4)
Amzer Micro Usb Retractable Data
Cable
Category 2
Reward
PriceOptions
500 Strontium Bold 8GB Pen Drive
Logitech USB Speakers
Joe Black Sunglasses
Benetton Wrist Watch
Category 3
Reward
PriceProduct
600 Hamburger Speakers
Wrist Watch - Beverly Hills Polo Club
Strontium 4GB TNT Pen Drive (Black)
+ 2GB MicroSD Card
Blue Tooth Headset
Category 4
Reward
PriceOptions
600 Car Vaccum Cleaner
Reebok Duffle Bag
LED Watches
Genius Rear Band Headset
Category 4 contd.
Up-sell Gratification
Mobile Category Weekly Draw Bumper Prize
Upto 8000 1 entry 1 entry
8000-12000 2 entries 2 entries
12000-18000 3 entries 3 entires
18000 and above 4 entries 4 entries
•Customer who buys handset in the last week of the campaign will have
4 entries in the last weekly draw.
This increases his chances of winning in the last week.
Weekly Prize
Samsung Tab
Bumper Prize
2 Nights and 3 Days Trip to
Singapore / Malaysia
Contents
Website/ Reporting Tool
Campaign Details
Rewards
In-Store Communication
Project Cost
Proposed Timelines
Please enter your Valid IMEI number(what is IMEI number)?
Website – Customer Interface
Thanks for Providing the IMEI number of your Phone.Please Log in using your User Id and Password
User Name
Password
* Please register with your Mobile connection number as the User Name .* Please use your first name as the Password
Home Update Profile Reward & Gifts Helpdesk
Welcome to the Samsung “Republic of Rewards”
Welcome Varun
Winners this week
About the Program
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Thank you for choosing Samsung Mobile phone.After registering to this Promotional Scheme you are entitled for a surprise gift as per your purchase with us. Also you have been registered for a Weekly and a Bumper Draw. For more details please visit the “About the Program” details below or please get in touch with our representative at the store. Please update your Profile on the next Page
• Sonam KumarDelhi
• Bharat SaxenaMumbai
• Laxman IyyarKerala
• Kim Sing SongShillong
• Roopal KaliaPune
• ShankarBangalore
• Raman KathuriaNoida
Home Update Profile Reward & Gifts Helpdesk
Name
Address (Where you want the gift to be shipped)
Pin Code City
Name of the Outlet
Invoice Number
Samsung Mobile – Model No. purchased
IMEI Number Already Occupied
Date of Purchase
Submit
E-mail Id
Submit
Home Update Profile Reward & Gifts Helpdesk
Name
Address (Where you want the gift to be shipped)
Pin Code City
Name of the Outlet
Invoice Number
Samsung Mobile – Model No. purchased
IMEI Number Already Occupied
Date of Purchase
Submit
E-mail Id Thank You for sharing the
Details. The information has been saved.
OK
Home Update Profile Rewards & Gifts Helpdesk
Select the Purchase Slab
Upto Rs. 8000Rs. 8000 – 12000Rs. 12000 – 18000Above Rs. 18000
Home Update Profile Rewards & Gifts Helpdesk
Select your Gift from the options. Please Tick in front of the gift you wish to select
Rs. 8000 - 12000
Select the Purchase Slab
Hamburger Speakers
Joe Black SunglassesSanDisk Cruiser 4 GB Pen - Drive
Send Request
Home Update Profile Rewards & Gifts Helpdesk
Select your Gift from the options. Please Tick in front of the gift you wish to select
Rs. 8000 - 12000
Select the Purchase Slab
Zebronic 2.0 Multimedia Speakers
I – Ball Sleeve Laptop Bag(12.1 inches)
SanDisk Cruiser 4 GB Pen - Drive
Send Request
Continue >>
Scheme managed by
Congratulations! We have received your request for “Sandisk Cruzer 4 GB Pen Drive”. The product will be shipped to your address in 10-12 working days. The confirmation e-mail has been sent to your E-mail ID.
Also you have been registered for a Weekly and Bumper Draw with 3 entries which increases your probability of winning the scheme. To view the Terms and Conditions click on “continue”.
Home Update Profile Rewards & Gifts Helpdesk
Select your Gift from the options. Please Tick in front of the gift you wish to select
Rs. 8000 - 12000
Select the Purchase Slab
Zebronic 2.0 Multimedia Speakers
I – Ball Sleeve Laptop Bag(12.1 inches)
SanDisk Cruiser 4 GB Pen - Drive
Send Request
I Agree with all terms and conditions mentioned above
TERMS AND CONDITIONS
• The Scheme/ Offer is “Promotional Scheme” for the customers of Samsung India
in the selected “Samsung Smart Phone Café”
• Period of this offer is from 1st Feb, 2012 till 1st April, 2012 only
• The rewards under this scheme are only for the customers who will register
themselves online at the Samsung Outlet or through the SMS. The Scheme
specifically applies on the Samsung Mobile purchasers from Samsung Smart Phone
Café
• The Customer has to Register themselves online with the Unique IMEI Code of the
purchased Mobile Handset or through the unique code from the Scratch Card sent
to xxxxxx
• The rewards under this scheme is the third party liability and procurement and
distribution will be solely managed by “Snapdeal.com”
• “Samsung India” nor “Wizcraft International Entertainment Pvt. Ltd” is not liable
for any loss, expense, cost, damage, injury etc. suffered by any recipient for
availing the offer
Home Update Profile Rewards & Gifts Helpdesk
Please contact us on 011 – 84758437 for any Scheme assistance
OR
Please contact us through Web Assistance
Please Select from the ListGift Receiving IssueScheme InfoAny other
Send Query
Website – Client Interface
Welcome to the Samsung “Republic of Rewards”
User Name
Password
SALES DASHBOARD
Welcome to the Samsung “Republic of Rewards”
Welcome Samsung
Zone
Store Name
Sales
City
Week Wise Sales
Rewards StatusSales Dashboard
SALES DASHBOARD
Welcome to the Samsung “Republic of Rewards”
Welcome Samsung
Zone
Store Name
Sales
City
All
Weekly Sales
ZONEWISE SALES REPORT
0
50
100
150
200
250
300
350
400
450
Week1 Week 2 Week 3
North 270 200 300
East 200 250 310
South 250 290 420
West 400 380 420
Sale
s
Insights
Rewards StatusSales Dashboard
SALES DASHBOARD
Welcome to the Samsung “Republic of Rewards”
Welcome Samsung
Zone
Store Name
Sales
City
AllZONEWISE SALES REPORT
Rewards StatusSales Dashboard
From 3.2.2012 To 7.2.2012
0
50
100
150
200
250
300
350
Up
to 8
00
0
80
00
-12
00
0
12
00
0-1
80
00
18
00
0 &
ab
ove
Up
to 8
00
0
80
00
-12
00
0
12
00
0-1
80
00
18
00
0 &
ab
ove
Up
to 8
00
0
80
00
-12
00
0
12
00
0-1
80
00
18
00
0 &
ab
ove
Up
to 8
00
0
80
00
-12
00
0
12
00
0-1
80
00
18
00
0 &
ab
ove
Up
to 8
00
0
80
00
-12
00
0
12
00
0-1
80
00
18
00
0 &
ab
ove
3.2.2012 4.2.2012 5.2.2012 6.2.2012 7.2.2012
Handset Sales
North East South West
SALES DASHBOARD
Welcome to the Samsung “Republic of Rewards”
Welcome Samsung
Zone
Store Name
Sales
City
AllZONEWISE SALES REPORT
Rewards StatusSales Dashboard
From 3.2.2012 To 7.2.2012
0
50
100
150
200
250
300
350
Up
to 8
00
0
80
00
-12
00
0
12
00
0-1
80
00
18
00
0 &
ab
ove
Up
to 8
00
0
80
00
-12
00
0
12
00
0-1
80
00
18
00
0 &
ab
ove
Up
to 8
00
0
80
00
-12
00
0
12
00
0-1
80
00
18
00
0 &
ab
ove
Up
to 8
00
0
80
00
-12
00
0
12
00
0-1
80
00
18
00
0 &
ab
ove
Up
to 8
00
0
80
00
-12
00
0
12
00
0-1
80
00
18
00
0 &
ab
ove
3.2.2012 4.2.2012 5.2.2012 6.2.2012 7.2.2012
Han
dse
t Sa
le
Insights
SALES DASHBOARD
Welcome to the Samsung “Republic of Rewards”
Welcome Samsung
Zone
Store Name
Sales
City
North
Delhi
Weekly Sales
Star Mobitel
Week Wise Sales Week 3
6
13
5
6
Week 3 - Sales
Upto 8000
8000-12000
12000-18000
18000 and above
Week 1 Week 2 Week 3
Upto 8000 7 8 6
8000-12000 9 10 13
12000-18000 3 4 5
18000 and above 4 5 6
78
6
910
13
34
54
56
0
2
4
6
8
10
12
14
Tota
l Sal
es
STAR MOBITEL
Outlet Wise Report
Rewards StatusSales Dashboard
WINNERS
Welcome to the Samsung “Republic of Rewards”
Welcome Samsung
Sales Dashboard Reward Status
ZoneWeek 1 Week 2 Week 3
Fulfilled Pending Fulfilled Pending Fulfilled Pending
North 80 13 118 31 141 12
East 73 12 91 23 117 22
South 91 28 112 10 98 23
West 94 26 97 19 118 10
Zone wise
Contents
Project Cost
Campaign Details
Rewards
Website/Reporting Tool
In-Store Communication
Proposed Timelines
Indicative CostingServices
Rendered
By
Wizcraft International Entertainment Pvt. Ltd.
Services Rendered To Samsung India
Event Name Samsung Consumer Promotion Date of Estimate
DD MM Year
Event Owner, Designation Varun Monga 19 1 2012
E-Mail of the Owner [email protected] Project Type Promotional Campaign
Phone Number of Contact 9711319005Venue Name PAN India
City Name PAN India
Address of Correspondence Project Date
S.No Elements Particulars Unit Amount Total
1Family Day Event
a As per Annexure Gift procurement incl. dispatch cost 1 15765000 15765000
b As per Annexure Program Management Cost 1 260000 260000
c As per Annexure Website Cost 1 500000 500000
d As per Annexure Merchandising Production Cost 1 500000 500000
e As per Annexure Backend - Response center 1 876000 876000
Total Cost 17901000
2 a Agency Fee 15.00%
Net event Cost (INR) 17901000
3 a Service Tax 10.00% 1790100
bGovernment Education
Cess2% 35802
c Secondary Education Cess 1% 17901
4 a Grand Total Costs(INR) 19744803
Details Attached, Costing will vary as per finalised elements
Contents
Proposed Timelines
Campaign Details
Rewards
Website/Reporting Tool
In-Store Communication
Project Cost
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Week 1 Week 2 Week 3
S.No Tasks Status Thu Fri Sat Sun
Mo
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We
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Mo
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We
d Thu Fri
1 Process and Program Structure
Weekly
Off
Go
ve
rnm
en
t H
olid
ay
Weekly
Off
Activity K
ick O
ff
1.1 Process Approval
2 Rewards Ideation
2.1 Reward finalization and approvals
2.2 Tie up with the Vendor/ Service Provider
3 Cost
3.1 Approvals
3.2 Issue of the Purchase Order
4 Webtool
4.1 Design Approval as per the structure shared
4.2 Production and development of the Webtool
5 In Store merchandise
5.1 Designing
5.2 Approavls
5.3 Production and Dispatch of the VM
Proposed TimelinesGNATT CHART
Thank You