Samsung Digital Concept
• This concept is for a digital media content channel for Samsung.
• An online portal in the form of an apartment that contains all Samsung devices.
• The apartment will be a living breathing world with daily interaction with users through the characters living inside, devices, webisodes, etc.
Hi! I’m Sameer Reddy
My favourite things
book: Steve Jobs – A Biography
quote: “Excellence is not an act, it’s a habit” - Aristotle
music: classic rock
cuisine: south Indian
movie: Gladiator
sport: computer programming
TV program: Top Gear
dream: Head of my group at my investment bank in three years, drive a BMW
Sameer Reddy
Sameer @sameer
Hi! I’m Sangeet Kaur.
My favourite things
Book: 1000 places to see before you die, Mills and Boon
Quote: Life is what happens to you, while you’re busy making other plans – John Lennon
Music: From Bhangra to Blues and everything in between
cuisine: Thai, Italian, Japanese, Tandoori, Pizzas
Movie: Anything with SRK, Bheja Fry, Pineapple Express
sport: football, cricket, basketball
TV program: How I met your mother, anything on Comedy Central
dream: only when I sleep
Sungeet kaur
Sungeet @sungeet
One apartment
Hanging out, watching TV,
arguing, fighting, laughing
Both have a large circle of friends,
who are active participants in their lives!
Welcome to…. The Open House!
• Party diwali stuff They party…
They celebrate…
They have a family…
They have celebrity friends…
They also love watching football and IPL games…
Now we become a part of their lives for
100days
For the first time an interactive web portal….
Meets a soap
Meets Social networking
Meets Reality tv
Meets a brand
A boy A girl
their daily interactions with each other, activities, routines, friends and
their relationship All mixed up to form a brand new web series
And we help make their decisions
A soap where you make the decisions
Friend them on Facebook, write on their wall,
see what they are up to
follow them on twitter, give them advice for upcoming shows ,
lead the show in the direction
you want it to go
And where will all this happen…
A sub-portal (website)
You enter into an apartment where in clips come and go every 10 seconds
If not the main webisode, other clips of these people play depending on time of day
all pre-recorded,
them interacting with each other,
watching TV, reading a book, playing on their phones
New webisode’s would come out on the micro site,
once every 2 to 3 days
It would air once every hour
Each carrying a story to it but leaving the characters In small or large scale dilemmas
Which you have to help them with
Through Facebook, twitter, YouTube, email etc.
Engagements Interactions Product based
The apartment…
The apartment that appears
will feature Samsung products.
From an LED to smartphone’s, home theatre to washing machine
Each product linked
to a
world of its own
All devices are interactive. On clicking we zoom into the menu…..
100days so far
Playback artist
What’s a smart TV
How to videos
Video Karaoke
user selects a short clip from a selection of some of the most famous movies over time like Sholay, The Godfather, Pulp Fiction, etc.
According to the selection a famous scene starts playing on the screen, with only the video and no audio. The objective is to time and record the relevant or random dialogues through the users
microphone.
Each week on the main page, the best users performance would get uploaded for others to see.
karaoke
Live bands
History of rock’n’roll
How to video’s
Record your own karaoke and compete with the best across the country
Generate the most likes you can on your track.
Throwing a party?
With an internet and laptop you can throw your own
karaoke party at your very
own home
karaoke
Live bands
History of rock’n’roll
Tutorials
The boy and girl have friends who have their own band.
That friend might be
you
From time to time bands comes over to the apartment and jams there.
Bands chosen through various contests and promos
across
contests
winners
How to videos
Six Picture Story
Under the camera menu, there would be an ongoing event where users take photos and
keep adding them to other storyboards,
building up a story based on a particular theme,
that gets changed each week.
As Samsung makes video cameras as well, the same could be also done with videos.
Users from across India can submit their videos which get stitched together
for one giant story.
we posts a word every week, like 'Freedom' or ‘Cut-offs' or 'Summer'
Post your most interesting pictures, share and comment and win exciting
prizes. Winning images are also plastered all over town and the web with
credits to the photographer. The results can be compiled into a coffee
table book. a limited edition calendar, etc. or posted on Facebook
where people can comment on them.
One Word
A new picture is uploaded
every week. Write a six word story for
the image, share it with
your friends and win exciting prizes!
What’s your story
contests
winners
Tutorials
Featured winners will be up
for all to know and see
Recipes ‘r’ us
Tutorials
Match day nik-nak
Recipes based on a particular theme
IPL based recipes for you to
prepare at home
just for the match
To make it fun for the Chelsea fans as well, on important match days like a
derby,
there would be a different recipe competition
like design your Chelsea sandwich,
energize the Chelsea players, etc.
What’s in the fridge
There would be unique recipe competitions.
Make a recipe based on a particular set of ingredients
The recipes would be submitted by the users and the most unique one
would be selected and put up onto the products.
Along with great prizes.
Virtual pets
Games
Tab Art and exhibition
Tutorials
Virtual pets
Games
Tab Art and exhibition
Tutorials
what ever you create has to be done on your Samsung tablet.
The competition would be announced over social networks.
Submissions can be made on the micro site and the winners work would get displayed in a gallery style
page on the site.
The winners of the competition would be decide 50% by professional judges and the other 50% by
user votes and likes through Facebook.
Ever drawn anything on your tab, let the world see your skills
Painting Exhibition
Virtual pets
Games
Tab Art and exhibition
Tutorials
Virtual Pets
To activate and engage younger users onto the site,
we would have a sub section for virtual pets,
These virtual pets need to be fed and
played with throughout the day.
Sam and sung
will also give tips for various pet lovers and ask for
photos/videos of viewers and users
pets.
Chelsea hangout
During matches, and promotions Chelsea fans from
India have a hangout, chat rooms with score updates,
league situations, news Where in every supporter
across India can join and show their support
The Brotherhood
Sponsored spots across the country where Chelsea fans
can get together physically and see the match, it doesn’t
matter if you don’t know each other
you will still stand united Who knows maybe Sam and
sung might just be there cheering with you
With a lot of merchandise, giveaways, prizes,
trips, tickets and more the Chelsea fan will always be happy,
prizes given away through various competitions for doing various things,
or maybe just as simple
as visiting the Chelsea page
A perfect opportunity for Indian Chelsea fans to come to Samsung
And Samsung fans to look at Chelsea FC
Offers
To get in new users and keep existing ones engaged on the site, offers and gift coupons could be given out on the site.
This would be based on the successful completion of a game, high scores, contest winners and over all user engagement on the site.
This could be like a voucher for discounts on edibles like chicken, a free burger/pizza, etc.
Offers and Freebees
