Date post: | 12-Jan-2017 |
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Prepared By: Kamal Ud Din. Rafiullah.
Introduction History Logo Mission Statement SBU Positioning Segmentation Targeting Promotion
Content
Samsung was founded by Lee Byung-Chull in 1938 as a trading company.
South Korean Company. Largest information Technology company
measured by 2011 revenues. Assembly plant and sales network in 61
countries
Introduction
1974Wafer fabrication started
1969Company established
1972Production of B/W TV sets began
1980Korea Telecommunications Corp. acquired
1988Samsung Semiconductor & Telecommunications merged with Samsung Electronics Co.
1992Company ranked world’s top DRAM supplier
1995TFT-LCD mass production began
1994256Mb DRAMdeveloped
1996CDMA cellular services commercialized
1970 1980 1990
History
1997Worldwide Olympic Partner contract signed
1999 World’s 1st to offer full line-
up of digital TVs Developed watch phone,
MP3 phone and TV phone
2003Company became leader in flash memory
2002Production using 300mm wafer and 90nm processing technology started
2004 S-LCD Corp., LCD joint venture with Sony established World’s 1st to develop and demonstrate Mobile WiMAX
2006 World’s 1st Blu-ray
Player launched World’s 1st 50nm
1Gb DDR2 DRAM developed
2007World’s 1st 64Gb NAND flash memory developed
2005 World’s 1st Satellite
and Terrestrial DMB terminals launched
World’s 1st 102”PDP TV, 82”LCD TV, and 71” DLP™ TV developed
2009 ~ 2010 Reorganized into stand-alone businesses Acquired Samsung Digital Imaging Co.
2000 2010
History
1st logo was developed in the year in 1958.First Logo
2nd logo was developed in the year 1979.
Second Logo
3rd Logo was developed in the year 1993.Third Logo
Focus on a limited number of goals.
Strong desire of growth and constant innovation.
Creating, providing and maintaining high quality products.
Providing a new, innovative and “potential revealing” experience to customers.
Mission Statement
SBUVisual Display Mobile Telecom
SystemIT
SolutionDigitalAppliance
SemiConductor LCD Digital
Imaging
It focuses more on the real margin which come from to high-end segment.
Samsung concept store. Market making & category creation in small
towns. Wider care network. Access to Samsung care line. Pioneering in the 3G segment of mobile phones. Created a unique brand image for itself as a
high and value driven hand
Positioning
Demographic by age: -Middle age groups -Teenagers -Executive class Behavioral segmentation. Technological segmentation. Designing the new product on the latest
trends. Apt prices for all income groups of the society. More of a B2B orientation.
Segmentation
Trendy young people Professional Large business The common cellular phone user Organization such as: service to public
safety the government, and both utility and manufacturing enterprises.
Institutional sales for colleges Target is not only member driven but also
about acquiring and retaining customer.
Targeting
Promotion Through TV