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Nokia Vs Samsung
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NAME ROLL NO
RESHMA BARNES 11
DIGVIJAY HAPPE 31
ROOPA JAGTAP 35
JENNIFER JOSHI 37
LAVINA PUNJABI 69
MEENA THAKUR 87
FLORENCE MARTIS 95
SRIVEENA DHAGAVKAR 98
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MOBILE SURVEY
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Telecom industry in India
Growth in the telecom sector
Fastest growing
A BRIEF INTRODUCTION TO THE MOBILE MARKET INDIA
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NOKIA
Nokia’s mission is simple: Connecting People.
Goal : build great mobile products
Brand selling
Design and user-friendly features
Wide price range
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SAMSUNG
Samsung’s vision for the new decade is, "Inspire the World,
Create the Future.“
Increased Sales
Wide range of affordable handsets
Latest Software Applications
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OBJECTIVES
Our aim for the survey is as follows:
Market Share captured by the Mobile Phone Players
Best Suitable Brand : Nokia v/s Samsung
Changing taste of consumers as today’s generation are fast
moving and preferences are subject to fast change
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15
28
5 1
Cell phone Brands
Nokia
Samsung
Blackberry
Sony Ericsson
PIE DIAGRAM
Question 5 :Which Cell Phone do you use ?
Mobile Brands Preference
Nokia 15
Samsung 28
Blackberry 5
Sony Ericsson 1
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Contingency table 2 x 2
CRAMER’S V
Chi Square Formula:X22 = N(ad-bc)2 (a+b) (a+c) (b+d) (c+d)
Cramer's V = SQRT( x2 / (n (k - 1)))
Continue…………
KEYPAD
(Gender)
QWERTY TOUCH SCREEN
Total
Male 09 15 24
Female 08 17 25
Total 17 32 49
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Question 4 & 6: Which handset(Keypad) do you prefer ?
1.QWERTY2. TOUCH SCREEN
Whether gender and preference of keypad are independent?Chi Square : x2 = 0.16Cramer’s V = 0.06
InterpretationSince V = 0.06, there is a weak association between gender and key pad preference
Analysis : Conclude that gender and preference of keypad are independent are not related to each other.
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NOKIA SAMSUNG
19 30
Question 8 : Which handset is more affordable ?1. Nokia
2. Samsung
Analysis : Samsung is more affordable as compared to Nokia
MODE
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HYPOTHESIS
Question 12 :Which brand promote its product better?
Test for equality for 2 population proportions. H0:P1=P2
Ho: P1=P2
Objective - H1: P1 < P2 Z<-Z(Alpha).
The test statistic is,
Z = p1 - p2
SQRT( pq(1/n1+1/n2)
Where p = n1p1+n2p2 & q = 1 - P
n1+n2
NOKIA SAMSUNG TOTAL
19 35 49
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Reject Ho
When H1:P1<P2 Z<-Z(Alpha)
Z = - 4.2 < - Z0.01 = - 2.33
Therefore reject Ho
Analysis
Samsung promotes its product better than Nokia at 1% level of
significance.
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FINDINGS
Nokia Samsung
23 26
Nokia Samsung
10 39
Nokia Samsung
32 17
Analysis (Q 9) : Samsung handsets are more user friendly
Analysis (Q 10) : Samsung gives more choices
Analysis (Q 11) : Nokia handsets have more battery life
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FINDINGS
Nokia Samsung
37 12
Android Symbian Windows iOS
38 4 5 2
Analysis (Q 13) : Nokia handsets are more durable
Analysis (Q 7) : Operating system preferred is Android
Nokia Samsung
20 29
Analysis (Q 16) : Samsung cell phones are preferred over Nokia
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