SAN FRANCISCO CITIZEN CORP COUNCIL

Tuesday, February 24, 2009

Introductions & Agenda

Loma Prieta 20th Anniversary

20th Anniversary of the Loma Prieta EarthquakeCity and Community Events for Disaster

PreparednessOctober 12 – 17, 2009

Commemorate the 20th anniversary ▪ Educate and Prepare ▪ Celebrate our Communities

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The Big Rumble™ SF Event Producers

In partnership with:

Gavin Newsom, Mayor

Produced by: Funded in part by:

Targeted ProgramsWeek of Oct. 12-17, 2009

• Tuesday, Oct 13– Kickoff and Panel event at City Hall

• Thursday, Oct 15– ShakeOut 2009 – Earthquake drill

• Saturday, Oct 17– Rumble neighborhood events– Community Volunteer Day– 20th Anniversary of Loma Prieta

commemorative event and Ground Breaking ceremony for the Marina Earthquake Memorial

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Related Loma Prieta EventsWeek of Oct 12-17, 2009

• (Date tbd) Red Cross Conference• (Date tbd) Fritz Institute Conference• Oct 14 - SFPL Screening of documentary

“5:04pm” at the Koret Auditorium• Oct 15-17 - PEER Meeting, Int’l Conference and

Symposium• Oct 17-18 - AIDs Foundation “Seismic

Challenge” Bike Ride

Please let us know if you are planning something or know of any other events.

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Rumble Neighborhood Events (Saturday, Oct 17)

1) City-driven resource fairs in the Mission, Bayview, Inner Richmond and Marina featuring:

• Activities• Entertainment• Exhibits• Community Volunteer

Day2) “Where were you in ’89”

neighborhood block parties

By targeting the communities where people live, events can be tailored, culturally appropriate and centralized to identify and mobilize resources within the neighborhoods where they will be needed in an actual emergency.

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Rumble Community Volunteer Day

(Saturday, Oct 17)Volunteers are critical to event

success!Volunteer Roles:• Set up the neighborhood events• Conduct grass roots Neighborhood Readiness

Survey• Create neighborhood plans and identify resources

for disaster response and recovery• Participate in projects to help the elderly,

underserved or special needs community to prepare their homes.

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Rumble Emergency Map – online/print

Map will highlight:• Emergency Response

Districts• Healthcare facilities,

Clinics • Fire Stations • Police stations • Libraries• Faith-based organizations• Retail streets • Schools • Neighborhood Recreation

Centers • SFPUC potable water

sources• Animal Care Facilities• Embassies• And more…• Available in multiple

languagesImages are samples only

Front of map

Back of map

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Opportunities to get involved

Sign up to help with:• Planning• Programming• Outreach• Volunteer/Operations• ShakeOut

Spread the word to your family and friends:

• Post The Rumble activities on all event calendars

• Participate in the ShakeOut Drill (register today at www.ShakeOut.org)

WE WELCOME YOUR FEEDBACK AND SUGGESTIONS!

THANK YOU!For more information please contact:

Donna LeeEmail: info@thebigrumble.org

Shake Out 2009

Shake Out SF 2009• Date: October 15, 2009 • Time: 10:00 AM• Coordinated with the Statewide initiative• Online registration at www.shakeout.org

Toolkit Contents Include:• Participant flyer• Step-by-step guide for conducting drill• Emergency & COOP Plan Templates• General preparedness materials• Resource list• Participant Survey• Messaging to help promote among audience

Community Hub Program Milestones Update

Community Hub Library Partnership

• Formalized partnership with San Francisco Public Libraries to function as community disaster hubs

• Determined two libraries to participate as ‘pilot’ hubs:– Sunset Branch– Bayview Hunters Point Branch

• Conducting discussion forums with Branch Managers to collaboratively develop strategies to initiate and maintain a community hub at a library branch

• Activating community hub during ShakeOut (first pilot launch/rollout exercise)

Community Hub Proactive Partnerships

• Solidify strategic partnerships (along with Libraries but outside of Library partnership scope) to advance community hub program

• Cultivate community-tailored community hub planning initiatives (no one community the same; DEM focusing on the assets and needs of individual communities to support development of most effective community-specific hub)

• Identify proactive opportunities to advance Community Hub Program (Big Rumble events, community events, etc.)

Next Steps• Develop comprehensive GIS map of community hub ‘assets’ (community

centers, places of worship, etc.) in all 11 ‘Hub Districts’

• Work with retailers and private sector to develop strategic partnerships for sharing/collaborating potential assets

• Develop community hub operations based on collaboration with strategic partners (Libraries; neighborhood/community organizations)

Inspiring a Preparedness Movement

Culture of Preparedness Strategic Communications

Conceptual vs Instructional Messages

• A conceptual/strategic message is the underlying theme that inspires target audience to seek out technical/instruction information and resources

• The instructional/directive message is the message that directs target audience to specific actions (e.g., drop, cover and hold during an earthquake)

How the Conceptual Message Supports the Instructional Message

• The conceptual message is designed to provide context with subtle, subliminal cues

• The conceptual message is designed to inspire audiences to seek out the instructional message

• The conceptual message links the values of the audience with the objectives of preparedness

• Good news: Preparedness resources exist! Once conceptual message is heard, audience is ready to hear instructional message

The Conceptual Message is the Core Message of the Strategy

• The overarching, core message (essence of how preparedness messages are framed and delivered) is that preparedness is one more element of overall well being

• Sub derivatives of the core message include:

– Preparedness is a continuation of the sense of peace that comes from knowing you are taking care of yourself and those whom you care about

– When one is prepared, one is connected, empowered and possesses knowledge

– San Francisco prepares as a cultural value because San Franciscan’s love San Francisco—and the kind of life one gets to live here

– Along with preparing as a cultural value is the act of sharing what we treasure and value about San Francisco, and how we protect it

– We all have something we value in our worlds and we have the capability take the steps to prep our worlds

Communication Approaches to Deliver the Message

• Social Media Approach (San Francisco DEM Facebook and Prep SF because It Rocks Facebook page)

• Grassroots Approach

• Viral (Un-branding/Underground) Approach

• Societal Visual Cues Approach Strategic Partnerships Approach

• Influential Messengers (Celebrity Spokespersons; Trusted Community Leaders) Approach

• Self-organizing Community Engagement Approach

• Pro-active Community Engagement Approach

• Leveraging Annual Preparedness Events (Big Rumble; Shake Out; National Preparedness Month; California EQ Preparedness Month; Earthquake Commemorative Anniversaries) Approach

Your Role in the Strategy?

• Continue with your programmatic goals and objectives (business as usual)

• BUT, think about how you approach talking about and promoting preparedness

• Use the core message to frame your thoughts, words, e-mails, presentations (any modes of communicating!)

How to Tailor the Core Message• Tailor to your audience

– Know your audience– Understand their concerns/issues/agendas– How does your target audience engage (methods of message

delivery)?

• Identify stakeholders early in the communication process

• Anticipate stakeholder questions and concerns before they are raised

• Develop key messages and supporting information within a clear, concise, transparent, and accessible framework

Examples of How the Message is Being Shared

• DEM Facebook page:

Prep SF Because it Rocks!

Prep Your World Interviews

• http://www.facebook.com/ext/share.php?sid=158348260007&h=DtqYp&u=DSkaL

• http://www.facebook.com/ext/share.php?sid=158348260007&h=DtqYp&u=DSkaL

H1N1 Virus Response

NERT Budget Update

On-line Information Sharing

• http://sfcitizencorps.ning.com/• Calendar for events• Forum for discussion• On-line document sharing

•Announcements•Date for next meeting