SAN FRANCISCO
2015MARCH 30 - APRIL 1
MASTERING THE MANAGEMENTOF AFFILIATE PROGRAMS
BEN EDELMANAssociate Professor of
Business AdministrationHarvard Business School
KERRI POLLARDPresident
CJ A�liate by Conversant
PREVIEW GUIDE
KEYNOTESPEAKERS
DECLAN DUNNCEO
DunnDirectMedia
www.amdays.comproduced by
DIAMONDSPONSOR
© 2011-2015 Rising Media, Inc. & Geno Prussakov 2 www.AMDays.com | www.AMDays.co.uk
WELCOME
Dear Fellow Marketers,
I am thrilled to invite you to our seventh Affiliate Management Days conference – the only one to be held in 2015 – which will take place in San Francisco on March 31st - April 1st. As the world’s only professional forum on affiliate management, we will ensure that at our conference you will:
• Hear experts dissect such vital topics as affiliate recruitment and retention, combating fraud, affiliate marketing analytics, cross-device tracking, multi-channel attribution, international affiliate marketing, and much more• Discuss and find solutions to your most pressing professional challenges• Discover new technologies and developments to help you maximize the effectiveness of the affiliate channel• Network with colleagues from around the globe• Attend receptions and enjoy San Francisco
You will hear from the thought-leaders of digital marketing such as Ben Edelman, Kerri Pollard, Todd Crawford, and Brian Littleton, as well as such affiliate marketing stars as Brook Schaaf, Wade Tonkin, Sarah Bundy, Robert Glazer, and many others. It is going to be one amazing show!
At this upcoming show, we are also introducing a brand-new initiative: “Lunch with Super Affiliates.” At no extra cost, during the lunches on the two days of the conference, you will be able to meet hand-picked power affiliates representing various types of marketing.
Affiliate Management Days 2015 is going to be our largest and busiest show yet!
Whether you are an online business owner, digital marketing manager, consultant, affiliate program manager, affiliate network rep, or a vendor who caters to the affiliate management market, you will have a blast. By coming to this conference, you’re getting several steps ahead of your competition.
I look forward to shaking your hand.
Sincerely Yours,
Geno PrussakovConference Founder & Chair
Twitter: @AMDaysConference Hashtag #AMDays
Connect with your peers, the latest conference news and more on social media:
Agenda Overview... .....................................................................3
Keynote Bios ...............................................................................5
Contents
STAYENGAGED
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LinkedIn Group: Affiliate Management Days
© 2011-2015 Rising Media, Inc. & Geno Prussakov 3 www.AMDays.com | www.AMDays.co.uk
AGENDA OVERVIEW
DAY 1: TUESDAY, MARCH 31
1:00-1:45pm
7:30-8:30am
1:00-4:30pm
12:00-12:10pm
2:00-2:45pm
2:45-3:15pm
6:00-7:00pm
8:45-9:30am
5:15-6:00pm
8:30-8:45am
9:50-10:15am
9:30-9:50am
10:15-11:00am
3:15-4:00pm
11:15am-12:00pm
4:15-5:00pm
12:10-1:00pm
TRACKS
GENERAL SESSION – POWER PANELBig Brands on Challenges and Opportunities in 2015
Moderator: Sarah Bundy, All Inclusive MarketingPanelists: Chrissy Malukiewicz, Southwest Vacations
Christopher Weston, Cabela’sWade Tonkin, Fanatics.com
Siara Nazir, Symantec
Registration Networking Breakfast
Advertiser’s Crash Course in Affiliate Marketing
Lunch with Super Affiliates in the Exhibit Hall
Exhibits & Afternoon Break
Networking Reception
Keynote: A New Code of Conduct for Affiliate Marketing?
Ben Edelman, Harvard Business School
Keynote: Affiliate Network Insights to Drive Reach & Results
Kerri Pollard, CJ Affiliate by Conversant
Conference Chair Welcome Remarks Geno Prussakov, Affiliate Management Days
Diamond Sponsor Presentation: Capturing Lightning in a Jar -The importance of Attribution in Performance Marketing
Karl Norelius, LeadsPedia Inc
Exhibits & Morning Coffee Break
Defining an Affiliate and Merchant PartnershipChuck Hamrick, Hamrick.Biz
Jeremy Palmer, Palmer Digital Assets
In-House or Outsourced? This is the Question Michael Ni, Avangate
Understanding Analytics and Key Metrics to Uncover New Growth Opportunities
Sarah Bundy, All Inclusive Marketing
Case Studies In Attribution: Here’s How Top Merchants Are Doing ItChad Waite, AvantLink.com
TRACK 1 Sponsored by:
Half-Day Workshop
10 Key Takeaways from Scaling Affiliate Program to 25 Countries
Brook Schaaf, Schaaf-PartnerCentricMax Ciccotosto, LightInTheBox
One Size Doesn’t Fit All—Choosing the Best Affiliate Types for Your Program
Choots Humphries, LinkConnector
Affiliate Program Numbers: A Deep DivePaul Schroader, PS Web Solutions
How to Launch an Affiliate Program Against Giants
John Rampton, Hostt
Combating Affiliate Fraud Jeannine Crooks, Affiliate Window
TRACK 2 Sponsored by:
Managing TM + Affiliates – Beyond The BasicsMartin Marion, Deluxe Corp
PRE-CONFERENCE WORKSHOP: MONDAY, MARCH 30
Lunch and Learn - Performance Marketing Domination: A Case Study
Patrick Hearron, HasOffers by TUNE
Lightning Round of 2-Minute Sponsor Presentations
© 2011-2015 Rising Media, Inc. & Geno Prussakov 4 www.AMDays.com | www.AMDays.co.uk
AGENDA OVERVIEWDAY 2: WEDNESDAY, APRIL 1
7:30-8:30am
12:05-1:00pm
2:45-3:15pm
5:10-5:15pm
8:35-9:50am
2:00-2:45pm
8:30-8:35am
9:50-10:00am
10:00-10:30am
10:30-11:15am
3:15-4:00pm
11:20am-12:05pm
4:15-5:00pm
1:00-1:45pm
TRACKS
Lunch with Super Affilliates in the Exhibit Hall
Exhibits & Afternoon Break
Conference Chair Closing RemarksGeno Prussakov, Affiliate Management Days
KEYNOTE PANELThe Affiliate Industry Evolution: What’s Changing & What’s Ahead?
Moderator: Robert Glazer, Acceleration PartnersPanelists: Brian Littleton, ShareASale
Kerri Pollard, CJ Affiliate by ConversantChoots Humphries, LinkConnector
Todd Crawford, Impact RadiusMichael Jones, eBay Enterprise
Keynote: Affiliate Gamification Driven by Attribution, Share Through, and Trust
Declan Dunn, Dunn Direct Media
Conference Chair Opening Remarks Geno Prussakov, Affiliate Management Days
Gold Sponsor Presentation - Performance Marketing Made Simple with HasOffersCameron Stewart, HasOffers by TUNE
Exhibits & Morning Coffee Break
101: How to Build Your Own Affiliate NetworkCameron Stewart, HasOffers by TUNE
The Data Behind a Top Performing AffiliateChris Kramer, House of Kaizen
Why Independent Program Representation Is More Important Than Ever
Robert Glazer, Acceleration Partners
Content Driving Sales in a Cross-Device WorldOliver Roup, VigLink
Everything You Need to Know AboutAttribution & Affiliate Marketing
Todd Crawford, Impact Radius
CPL or CPM: What’s Best for YourEmail Marketing Budget?
Daryl Colwell, Matomy Media Group
Transparency is a Two-Way StreetMatt Sexton, Pulse Mobile
Bloggers and Affiliate Marketing:Recruitment & Retention
Stephanie Robbins, Robbins Interactive
The Legs to the Stool – Considering All Traffic Sources for Affiliate Program
Matt Frary, SmarterChaos.com
Maintaining Brand Integrity at Scale—Ensuring Affiliate Content Is On-Brand
Sam Engel, BrandVerity
Registration Networking Breakfast
TRACK 1 Sponsored by: TRACK 2 Sponsored by:
© 2011-2015 Rising Media, Inc. & Geno Prussakov 5 www.AMDays.com | www.AMDays.co.uk
Benjamin EdelmanAssociate Professor of Business AdministrationHarvard Business School@bgedelman
Ben is a faculty member at the Harvard Business School, where his teaching and research explore the online economy. Ben is particularly interested in what can go wrong online — from scams that trick consumers to schemes that defraud advertisers, not to mention governments blocking web sites and all manner of other disputes. Ben also assists selected advertisers and ad networks in auditing the quality of the traffic they buy, helping them to focus their spending on high-quality publishers where placements will be most effective. Ben’s writings are available at www.benedelman.org.
Representative clients include the ACLU, AOL, the City of Los Angeles, the National Association of Broadcasters, Microsoft, the National Football League, the New York Times, Universal Music Group, the Washington Post, and Wells Fargo.
Ben holds a Ph.D. in Economics, a J.D., a M.A. in Statistics, and a B.A. in Economics (summa cum laude), all from Harvard University.
Keynote: A New Code of Conduct for Affiliate Marketing?
Kerri PollardPresidentCJ Affiliate by Conversant
As president of CJ Affiliate by Conversant, Kerri’s primary responsibility is to oversee the operations of CJ’s U.S. and Europe offices. Kerri originally joined affiliate marketing solutions provider Be Free in 1999 prior to its acquisition by ValueClick and subsequent merger with CJ in 2003. During her thirteen-year tenure with BeFree and CJ, she primarily managed the teams responsible for advertiser and publisher client development and introduced such initiatives as the CJ Performer, a program that facilitates strategic relationships between top-performing publishers and key advertisers.
Prior to CJ, Kerri operated in a sales capacity at consulting firm Keane, Inc., and at i-Cube (now Avenue A/Razorfish). She has a bachelor’s degree in journalism from the E.W. Scripps School at Ohio University.
Keynote: Affiliate Network Insights to Drive Reach & Results
Declan Dunn CEODunnDirectMedia
Since 1995, Declan’s been a pioneering insider in the fields of online education, corporate performance enhancement and affiliate marketing. This unusual skill set allows him to bring people together in business settings, enhance their relationships, and then empower them to monetize those relationships. By simultaneously honoring both the needs of businesses, and the humans who work within them, Declan’s unique systems consistently return mutual rewards to the process of increasing bottom-line profits.
He is a Resident Mentor at ChicoStart.com, helping startups from a rural town with a powerful programming and investor community.
Keynote: Affiliate Gamification Driven by Attribution, Share Through, and Trust
KEYNOTE BIOS
