Sandeep Sir Presentation

8/4/2019 Sandeep Sir Presentation

1/58

INSTITUTE OF INTEGERATED LEARNING IN MANAGENT Page 1

SUMMER TRAINING REPORTOn

GALLUPGALLUP WORLD POLL

Submitted in partial fulfillment of the requirements ofPost Graduate Programme (PGP)

BySANDEEP(2007-09)

Roll No.-PG20072216

IILM Institute for Higher EducationDLF Golf Course Road,

Gurgaon-122 003


2/58


PREFACE

Summer Training constitutes an important part of a good practice Oriented management course.According to the syllabus of MBA each student of the department has to go 6 weeks practicaltraining in a commercial organization or industry. So on partial fulfilment of this requirement, Iunderwent this training at Marketing Research department, Gallup Organization, Gurgaon.

Practical training is necessary to learn as to how theoretical concepts can be put to the practicaluses. I went to the training knowing some basic principles of management and its allied whichare mentioned in the books. They are meant for ideal situations of a concern. So, much of that, attime, it seems as if they have lost their identity.

During my short stay at the organization, I visited almost all the departments (Finance

department, Administration department, Human resource Development) located in GallupOrganization. The way in which I collected information can be divided into three parts:

Discussion with management and its employees. Observation. Study of documents.

The experience gained through was not of any specific nature but a general one. I learnt howday-to-day problems are tackled by the executives. How an industrial unit is run. The overall

knowledge gained by me will be reflected in the training report itself.


3/58


ACKNOWLEDGEMENT

It may take just formality to deference and hallucinate net of heightened words, to expressgratitude in favour of a teacher, or an institute but the fact is somewhat different that the feelingsof an obliged heart cannot be put on papers. Always there remains a lot to say but want of wordstoo.

I would like to thank IILM, Gurgaon for providing me this opportunity to prepare this valuableproject. I take this opportunity to express my sincere gratitude to Mrs. Mona Pandey (IM) whotook great pains in going through each step of my project and made valuable comments andsuggestions, which has helped me in preparing this project on time. To him I am especiallyindebted. I also want to thank Mr. PARNOY and to all other employees who have given theirvaluable time for the completion of this project. I also express my gratitude to the honourable

director of my institute Prof. Badal Mukherji, Ms.Sumati Channa, and to the whole facultymembers. Finally, I would like to thank my family who has supported me in making this project.


4/58


DECLARATION

Sandeep, student of IILM Gurgaon, hereby certify that the project study title Gallup WorldPoll is an original piece of work and is being submitted in partial fulfilment for the award of theMasters Degree in Business Administration of IILM Gurgaon.

I hereby declare that all the information provided in the project is valid and is based on immenseresearch work done.

All the data provided is factual and based on the information provided as per the website and theemployees of the organization.


5/58


MEANING OF THE PROJECT

The word project has a great importance in the development of new things, ideas or technique.The importance becomes specific for the academic purpose. When the study is aboutmanagement then it becomes more specific. Each single alphabet of this word represents thephase of management.

P It implies 'Planning'. It gives the frame work of future. It is a pre-determined procedure

about the future work.

R It implies 'Resources' or the available means, which we will go ahead. Resources havetheir own role in the development of ay organization.

O It implies 'Operation' or the existing or adopted sequential procedure.

J It implies 'Joint Efforts', which directly indicates towards teamwork.

E It implies 'Effectiveness'every aspect of the project should be effective.

C It means to 'Collect' that is to bring together all the relevant things which are necessary to

make any project effective.

T It implies 'Techniques'. Without a new or developed technique an organization can't

compete in this highly changing environment.


6/58


Table of Contents

1.Executive Summary2.Company Study

a) Industry Studyb) Organization Structure: Company history; Ownership patterns, Divisions, number of

People; Department workers etc.c) Products & Servicesd) Competitorse) Any other relevant information

3.Projecta) Introductionb) Objectives (Assignment/ Project/ Work/ Research)c) Methodology : (Problem Definition, Research / Data Collection)d) Analysis, Results & Findingse) Conclusion & Recommendationsf) Appendixg) References.


7/58


Executive Summary

The Gallup Organization provides a variety of management consulting, human resources andstatistical research services. The Gallup Organization has over 40 offices in 27 countries. World

headquarters are in Washington, D.C.; operational headquarters are in Omaha, Nebraska.

A Gallup Poll is an opinion poll conducted by The Gallup Organization and frequently used by

the mass media for representing public opinion. The Gallup Poll is named after its inventor, the

American statistician, George Gallup. Until the mid-1980s the Gallup Poll conducted its polls

using door-to-door sampling methods. Now, however, nearly all samples are chosen using the

process of random digit dialling.

The Gallup Poll has existed since the 1930s. Historically, the Gallup Organization has measured

and tracked the public's attitudes concerning virtually every political, social, and economic issue

of the day, including highly sensitive or controversial subjects. Although Gallup has typically

conducted its polling activities in collaboration with various media organizations and, on

occasion, with worldwide associations and academic institutions, these polls are reputed to have

been carried out independently and objectively.

Gallup polls are usually accurate in predicting the correct outcome of the current United States

presidential election. A notable exception is the 1948 Thomas Dewey-Harry S. Truman election,

where nearly all pollsters predicted a Dewey victory. The Gallup poll also inaccurately projecteda slim victory by Gerald Ford in 1976, where he lost to Jimmy Carter by a small margin.

The Gallup World Poll gives you knowledge to develop strategies based on the current opinions

and behaviors of the world's 6 billion citizens.

The World Poll is the world's most comprehensive database of behavioral economic measures.

While traditional economic measures examine the effects of what is happening in theworld, the Gallup World Poll provides empirical insights to the causes behind those events.

This information empowers decision makers to better anticipate and address vital issues.


8/58


The Gallup World Poll continually surveys citizens in more than 140 countries, representing

95% of the world's adult population. General and regional-specific questions, developed in

collaboration with the world's leading behavioural economists, are organized into powerful

indexes and topic areas that correlate with real-world outcomes

I did survey in Sadelpur, Hisar (Haryana) and on the basis of that I am giving my analysis. Thisanalysis has no connectivity with original finding of Gallup organization.

Some key findings of Gallup World Poll

Large majorities of Sadelpur citizens believe that democracy is the best system ofgovernment and are satisfied with it, according to a new Voice of the People survey.Despite this clear legitimacy of the system, strong criticism are made on its functioning:The poll, which interviewed over 15 people in this Summer, shows that nearly half of therespondents think elections in their country are not free and fair and six in ten thatgovernments across the world do not follow the peoples will when it comes to makingdecisions.

Most of the people about 8 out of 10 have confidence in the military, in the judicialsystem and in the local police

All people told that this place is safe ,and law and order is maintained here meansmoney/property stolen did not take place here and everybody is feel safe walking alone atnight

Almost every body have capabilities to meet their everyday, basic needs like enoughmoney for food and enough money for clothing. But those people have problem withrunning water in home and electricity in home

Most of the people around 90% are earning money for their living from agriculture andliteracy level is very poor


9/58


Industry Study

Consulting, in the business context, means the giving of advice for pay. Consultants offer their

advice and skill in solving problems, and are hired by companies who need the expertise andoutside perspective that consultants possess. Consulting firms have one thing in common: theyrun on the power of their people. The only product consulting firms ultimately have to offer istheir ability to make problems go away. As a consultant, you are that problem-solver. After adecade of sizzling growth and enviable profits, the consulting business was forced to pull in itsreins during 2001-2003. The stock market bust of 2000-2001, particularly in the technology andtelecommunications sectors, caused this. Tech companies that were once lucrative consultingclients disappeared under crushing financial losses. Meanwhile, a general economic slowdown inmost of the developed world further hampered the consulting industry. However, consultanciesare posting significant growth today, and generally the industry posted very good financial gainsfor 2005-2006. The different types of consulting include Management, strategy, financial, HR,

environmental consulting etc. The worldwide market for management consultancy is currentlyworth over $100 billion having grown from less than $10 billion over the last decade; US Firmscontributes to around 50% of this. Approximately one tenth of that work is generated by UKbased consultancy firms. The UK and Germany are by far the largest markets in Europe, eachrepresenting 27 per cent of the total. In third place, France represents 16 per cent of the totalEuropean market of 47.5 billion Euros. IT and outsourcing related consulting account for half ofall fee income. Financial services work generates about 25 per cent of UK fee income and thepublic sector and retailing represent about 12 per cent each.

Latest Trends in Consulting Industry:

Multi-Sourcing: A growing trend amongst clients to switch away from the mega-deal with oneconsultancy, and pressure to get multiple firms to collaborate on projects. The message is thatclients want consultants to work together. They don't expect one firm to supply everything.

Pricing Strategies: One question that needs to be addressed is how much can a consulting firmshift the payment a client owes them out over a period of years, either amortizing it or simplydeferring payments? When do this industry get to the point that consulting firms are acting asbanks? They may end up with the equivalent of a bank's bad debts. The price margins have comedown significantly. Off shoring: The issue is not so much about doing work in different parts ofthe world or high-cost economies versus low-cost economies, but about the balance of costsfirms should have going forward. How many high-paid people do you need and how many lessexpensive people? Do they have to be in the same firm? If not, how do you join them together?With the higher profit margins of five or six years ago, you could get away without asking thesequestions. But now the balance of high-cost and low-cost resources is going to be fundamental.Consulting is no more just limited to giving advice, but now consultants play crucial role at allstages till implementation of strategies. This is achieved by strategic alliances and partneringwith clients.


10/58


Over the last couple of years, the Indian landscape for outsourced market research is changingrapidly. While most of the global firms like Taylor Nelson Sofres (TNS), MarketTools andGreenfieldonline are operating large captives in India, many Indian companies are gearing up totap opportunities in market research outsourcing. India today has about 15 MR firms including

large ones like Ugam Solutions, Annik Systems, Cross-Tab and Markelytics. Even BPO firmslike WNS and knowledge process outsourcing firm like eValueserve have significant presence inthis field.

Consulting Industry Overview

Statistic Quantity Unit Year Source

Global Consulting Industry Revenues(including management, IT, HR,operations & strategy consulting)

310.0 Bil. US$ 2007 KEN

Projected Annual Compound Growth ofConsulting Market

7.1 % 2006-10 KEN

India's Outsourcing Industry 40.3 Bil. US$ 2008 NASSCOM

India's Outsourcing Industry 73-75 Bil. US$ 2010 NASSCOM

U.S. Management, Scientific &Technical Consulting Industry Revenues

160.3 Bil. US$ 2007 PRE

U.S. Management, Scientific &Technical Consulting Industry Revenues

149.3 Bil. US$ 2006 Census

U.S. Environmental Consulting ServicesRevenue

10.2 Bil. US$ 2007 Census

U.S. Accounting Industry Revenues 110.3 Bil. US$ 2007 PRE

U.S. Accounting Industry Revenues 105.1 Bil. US$ 2006 Census

U.S. Accounting & BookkeepingServices Employment, SeasonallyAdjusted

988.7 Thous. Mar-08 BLS

Employment in U.S. Management &Technical Consulting Firms

952.8 Thous. 2006 BLS

Fiscal year ended March 31. Includes export revenues for IT Services, BPO andsoftware consulting, not including domestic consumption.

PRE = Plunkett Research EstimateKEN = Kennedy Information

NASSCOM = National Association of Software and Services Companies

Census = U.S. Census Bureau

BLS = U.S. Bureau of Labor Statistics


11/58


Their customer list also includes large firms and Fortune 1000 companies. Cross-Tab, forexample, claims to be serving customers like BBC, IBM, Microsoft, MSN, Oracle, StandardChartered, and Nike among others. Markelytics claims to have successfully delivered over 300projects for over 30 customers across the globe, including SAP, BBC, Gallo and Gallup.

According to European Society of Market Research (ESOMAR), a global association of marketresearch professionals, the global market research industry is estimated to be about $21 billion,of which 50 per cent can be outsourced.

The Nasscom-McKinsey ITeS report puts the opportunity in the MR domain in excess of $5billion. Industry sources say that most of the MR firms in India are growing at more than 80 percent year-on-year and expected to grow further in the next two years.

The lucrativeness of MR outsourcing can be gauged from the fact that Raman Roy, considered tobe the pioneer of the BPO industry in India and ex-chairman & MD of Wipro Spectramind (now

Wipro BPO), is among the promoters of Annik Systems. Roy has a 40 per cent stake in thecompany.

Looking at future opportunities, the Indian MR firms are busy strengthening their NorthAmerican and European operations by roping in global experts to head their teams. Markelyticshas roped in Fredrik Nauckhoff, a former president of ESOMAR, to its board. Nauckhoff, whohas got over 30 years of experience in market research, will be responsible for headingMarkelytics' European operations.

According to a recent research report by Kedar Sohoni and Aswin Mittal, both directors ofCross-Tab Marketing Services, over 80 per cent of the Fortune 500 companies are directly or

indirectly looking at outsourcing large parts of their MR back office works, including MRprocesses, to offshore locations like India.While a majority of the MR works presently is being outsourced to India is in data processingand survey programming, as maturity levels of offshore locations increase, outsourcing of othercomponents would also grow.


12/58


ORGANIZATIONAL STRUCTURE

An organizational structure is a mostly hierarchical concept of subordination of entities that

collaborate and contribute to serve one common aim. Organizations are a number of clustered

entities. The structure of an organization is usually set up in one of a variety of styles, dependent

on their objectives and ambience. The structure of an organization will determine the modes in

which it shall operate and will perform. Gallup has functional structure. It groups employees

together based upon the functions ofspecific jobs within the organization

Gallup worldwideHead

Head AsianO erations

Managing Director

India

GMResearch

GM (Design&

GM(Marketing

Businessmanager

(Research)

Businessmanager

(Research)

Businessmanager

(Operation)

Businessmanager

(Marketing

Executive Executive

Executive Executive

Executive Executive

Executive Executive


13/58


BRANCH OFFICE

Below diagram is showing functioning of the branch office in Delhi.

BranchDirector

ProgramDirector

AssistantProgramDirector

SeniorRegionalOfficer

RegionalExecutive

RegionalField

Controller

Field

Controller


14/58


Company Study

About GallupGallup has studied human nature and behaviour for more than 70 years.

Gallup employs many of the world's leading scientists in management, economics, psychology,and sociology. Gallup consultants help organizations boost organic growth by increasingcustomer engagement and maximizing employee productivity through measurement tools,coursework, and strategic advisory services. Gallup's 2,000 professionals deliver services atclient organizations, through the Web, at Gallup University's campuses, and in 40 offices aroundthe world.

The Gallup Organization provides a variety of management consulting, human resources and

statistical research services. The Gallup Organization has over 40 offices in 27 countries. World

headquarters are in Washington, D.C.; operational headquarters are in Omaha, Nebraska.

The Gallup Organization was founded in 1958, when George Gallup grouped all of his polling

operations into one organization. After Gallup's death in 1984, The Gallup Organization was sold

to Selection Research, Incorporated (SRI) of Lincoln, Nebraska in 1988. SRI, founded in 1969

by the psychologist Don Clifton, pioneered the use of talent-based structured psychological

interviews.

The current Chairman and CEO of The Gallup Organization is Jim Clifton.

Gallup Europe is part of the Gallup Organization. Established in 2003 in Brussels as a joint

venture of various European offices, Gallup Europe acts as the coordination centre for polling

activities in Europe and provides evidence-based policy research and measurement-based

strategic advice for all policy areas to policy- and decision-makers. It is notably the current

provider of the European Commission's "Flash Euro barometers"

Gallup ExecutivesTitle Name & Bio

Chairman, President, and CEO James K. (Jim) Clifton

Vice Chairman and CFO James (Jim) Krieger

EVP and COO Jane E. Miller


15/58


Products & Services

The Gallup Organization is one of the world's premier research-based management consultingfirms. Gallup has studied human nature and behaviour for more than 70 years and employs manyof the world's leading business professionals. Gallup consults with organizations to help themmanage their employees and engage their customers. Gallup consulting, development, and life-long learning programs help individuals achieve higher levels of productivity and fulfilment.Gallup is a global presence, delivering its products and services on the Web and through officeslocated in more than 50 cities around the world.

The Gallup Poll has built its reputation on delivering relevant, timely, and visionary research onwhat people around the world think and feel. Gallup Poll consultants assist leaders to identifyand monitor behavioural economic indicators worldwide.

Gallup Consulting is a global research-based consultancy, specializing in employee and customermanagement. Gallup consultants draw on a suite of constructs and tools like Human Sigma todrive business performance.

Gallup University is a leading provider of degree and non-degree programs in managementeducation and leadership development. Gallup University offers a complete curriculum onmanaging employee and customer assets and the factors that drive individual and organizationalperformance.

Gallup Press educates and informs the people who govern, manage, teach, and lead the world's 6billion citizens. In addition to offering books on ground-breaking management, social, and

political research, Gallup Press produces the Gallup Management Journal, a monthly onlinebusiness publication with actionable insights for business leaders and serious managementthinkers

.


16/58


Competitors

The Gallup organization faces stiff competition on a number of fronts. Exhibit shown belowshow the outlines the major types of competitors of Gallup organization. It is important to notethat the Gallup organization is quit differ to all major brand competitors.

Company Location

Boston Consulting Boston, MA

Harris Interactive Rochester, NY

McKinsey & Company New York, NY

McKinsey & Company is a global management consulting firm. They are the trusted advisor tothe worlds leading businesses, governments, and institutions.They help leaders make distinctive, lasting, and substantial improvements to the performance oftheir organizations. They tackle their most difficult issues and serious challenges. They provideour people an outstanding place to work, with opportunities for growth that they can findnowhere else.

They have an unparalleled depth of both functional and industry expertise as well as breadth ofgeographical reaches. Our scale, scope, and knowledge allow us to address problems that no oneelse can. At heart, they are a network of people who are passionate about taking on immense

challenges that matter to leading organizations, and often, to the world.

In an increasingly chaotic and competitive world , Harris Interactive can provide clarity andconfidence. They believe that market research helps our clients understand the drivers ofdecision making and can strengthen enterprise equity. By focusing on the full spectrum of thedynamics involved in making choices and especially why those are made They can help ourclients make better choices too. Providing clients with this accurate knowledge will help themachieve measurable and enduring performance improvements.They study people. Specifically, why people make the decisions they do and how our clients canbest influence those decisions.

The Boston Consulting Group (BCG) is a global management consulting firm and the world'sleading advisor on business strategy, founded by Bruce Henderson in 1963. The company wasformed when Henderson, a Harvard Business School alumnus, left Arthur D. Little to accept thechallenge from the CEO of the Boston Safe Deposit and Trust Company to start a consulting armfor the bank.


17/58


In 1965 Henderson thought that to survive, much less grow, in a competitive landscape occupiedby hundreds of larger and better-known consulting firms, a distinctive identity was needed, andpioneered "Business Strategy" as a special area of expertise for BCG.As his client list grew, Henderson targeted the nation's best business schools. At some point he

was said to have eclipsed McKinsey as the top recruiter at Harvard, aggressively wooing its beststudents with high salaries and the chance to make a difference in a cutting-edge firm. Heencouraged the young minds he hired to come up with innovative ideas that theyre meant todazzle hardened corporate veterans.In 1973 Bill Bain and others left BCG to form Bain & Company, and two years later Hendersonarranged an employee stock ownership plan (ESOP), so that the employees could take thecompany independent from The Boston Safe Deposit and Trust Company. The buyout of allshares was completed in 1979.In 1998 BCG created The Strategy Institute. Its purpose is to enrich the firm's strategic thinkingby applying insights from a variety of academic disciplines to the strategic challenges facingboth business and society.

The Boston Consulting Group ranked 11th overall and 1st among smaller companies in FortuneMagazine's 2008 "100 Best US Companies to Work For" survey, based on strong employeedevelopment, a supportive culture, and progressive benefits.

BCG has a rich history of developing breakthrough business ideas such as the growth-sharematrix, the experience curve, and time-based competition. These concepts changed the corporatelandscape, and their influence is still felt today


18/58


Any other relevant information

The Gallup Q12 Survey

The Gallup Q12 is a survey designed to measure employee engagement. The instrument was theresult of hundreds of focus groups and interviews. Researchers found that there were 12 keyexpectations, that when satisfied, form the foundation of strong feelings of engagement. So far87,000 work units and 1.5 million employees have participated in the Q12 instrument. Thebackground to the twelve questions is explained in detail in the best seller, First Break all theRules.

Comparisons of engagement scores reveal that those with high Q12 scores exhibit lowerturnover, higher growth, better productivity, better customer loyalty and other manifestations ofsuperior performance.

The engagement index slots people into one of three categories.

Engaged employees work with passion and feel a profound connection to their company.They drive innovation and move the organisation forward.

Not-Engaged employees are essentially checked out. They are sleepwalking throughtheir workday. They are putting in time, but not enough energy or passion into their work.

Actively Disengaged employees arent just unhappy at work; theyre busy acting out theirunhappiness. Every day, these workers undermine what their engaged co-workersaccomplish.

Organizations using Q12 programs improve productivity levels, develop higher levels ofcustomer engagement, increase retention of their best employees, and improve profitability while

reducing on-the-job accident rates and healthcare costs.

HumanSigma

Gallup has developed a powerful new approach to measuring and managing human performance

--HumanSigma.

Gallup's HumanSigma methodology offers an innovative, research-based approach to one of thetoughest challenges businesses face today: how to drive success by effectively managing the

moments when employees interact with customers. Based on research spanning 10 million

employees and 10 million customers around the globe, the HumanSigma approach combines a

proven method for assessing the health of the employee-customer encounter with a disciplined

process for improving it.


19/58


HumanSigma is based on five core principles to bring excellence to the way employees engage

and interact with customers:

Employee and customer experiences must be managed together -- not as separate entities. Emotions drive and shape the employee-customer encounter. The employee-customer encounter must be measured and managed at the local level. Employee and customer engagement interact to drive enhanced financial performance.

This interaction can be quantified and summarized with a single performance metric.

Sustainable improvement in the employee-customer encounter requires disciplined localaction coupled with a company-wide commitment to changing how employees are recruited,

positioned in roles, rewarded and recognized, and importantly, how they are managed.

The HumanSigma approach provides a profoundly different method for managing anorganization's human systems for growth. Blending strategic analysis with hands-on, practical

steps and advice, HumanSigma changes how leaders view their work, their employees, and their

customers.

Customer Engagement

The Customer Side of the HumanSigma Equation

HumanSigma combines the power of two Gallup Consulting concepts: customer and employee

engagement. Our HumanSigma approach provides leaders with the means to reduce the variance

in performance across organizational units.

Our extensive research has identified the crucial emotional characteristics of an organization's

best customers. These customers are not just "satisfied" or "loyal," they are emotionally attached

to the organization's brands or services. They are engaged.

Organizations must understand, develop, and sustain customer engagement to achieve success.

Our customer engagement programs enable organizations to identify and manage the key

emotional dimensions of customer engagement.

Maximizing Customer Engagement with CE11

Through rigorous research, Gallup Consulting has identified 11 questions that measure customer

engagement and powerfully link to financial performance. These questions -- the CE11

--

measure dimensions that executives, managers, and employees can influence.


20/58


We have developed CE 11 measurement tools, development programs, and strategic advisory

services that improve organizational performance. CE 11 enables organizations to assess and

improve customer engagement in all key areas.

In addition, we maintain a comprehensive database that contains intelligence from:

2.99 million customers 47,696 business units 197 organizations 16 industries 53 countries

Customer Engagement and CRM

Customer Relationship Management (CRM) systems and technologies are ineffective unless

their underlying strategies will increase and improve customer engagement. Gallup Consulting

customer engagement programs provide the vital strategic framework a CRM technology

initiative needs to be successful.

Developing Brand Strategies

The CE 11 metric is also a superior tool for developing brand strategies and tactics that attract the

most profitable customers. Used as the basis for brand management, segmentation, andpositioning, CE 11 supports brand managers in developing strategies that will appeal to the most

profitable customer segments.

Effective consumer messages must:

Differentiate: convey a brand promise that clearly sets the company's products orservices apart from its competitors'. This promise must include an emotional component that

customers understand.

Excite and Activate: convey a compelling message that will overcome consumer inertia,

perceived risk, and "switching cost" barriers

Connect: establish or reinforce an emotional connection with target customers. Thisserves as the foundation for an enduring customer relationship.

Companies successfully acquire and retain customers when they communicate compelling and

differentiating brand promises -- promises that the company can deliver at all customer


21/58


22/58


Introduction (GALLUP World POLL)

For more than 70 years, Gallup has built its reputation on delivering relevant, timely, and

visionary research on what humans around the world think and feel. Using impeccable data, ouradvisers assist leaders in identifying and monitoring critical economic and behavioural indicatorsthat are vital to their strategic plans.No other organization captures the human need to share opinions and the breadth of the humanspirit like The Gallup Poll. Since 1935, The Gallup Poll has chronicled reactions to the eventsthat have changed our world -- and in turn, those reactions have shaped who and what They aretoday. Today, The Gallup Poll continues to be a reliable source of intelligence for a changingworld. Our data often answer the questions that are "top of mind" with leaders around the globe.Through its offices worldwide, Gallup measures public opinion and attitudes on virtually everypolitical, social, and economic issue. Its data reach the highest levels of government, thejudiciary, business, and academia.

Gallup has committed the next century to achieving a global endeavour of peerless magnitude,

integrity, and strategic value -- the Gallup World Poll. Gallup's World Poll continually surveysthe well-being, behaviours, and attitudes of the worlds citizens in more than 130 countries andareas -- from the steppes of Central Asia to the savannahs of Africa -- and provides a new accesspoint to the voices, hearts, and minds of samples representing 95% of the Earths adultpopulation. Worldwide core questions, as well as region-specific questions, are asked acrosscountries over time, which enables leaders to compare data and spot emerging social andeconomic trends.


23/58


Globalization requires leaders to scrutinize how their nations, economies, and organizations notonly fit into the dynamic global landscape, but also promote growth and create partnerships. TheWorld Poll provides these insights by continually measuring key indicators such as Leadership,Law and Order, Food/Shelter, Work, Economics, Health, Well-Being, Migration, Environment,

Education, Entrepreneurship, and Engaged Citizens and demonstrating their correlations withworld development indicators such as GDP and Brain Gain.

These indicators assist leaders in understanding the broad context of national interests,establishing organization-specific correlations between leading indexes and lagging economicoutcomes, and identifying trends key to their strategic plans.

MAIN POINTS

Annually polling 95% of the Earth's adult population

Conducted in 130 countries and territories Largest available independent source of key world data Same core questions asked across nations and over time Rigorous measurement methodology Nationally representative data - includes both urban and rural areas Samples of at least 1,000 adults per country

Global Performance Indices

The Gallup World Poll is organized into Performance Indexes that track critical economic,

social, and political issues. These indexes serve as indicators of correlations to other classical andbehavioural economic data.

National Leadership IndexThis index is an evaluation of national leadership as defined by the confidence people have inkey institutions. Questions in this index measure approval of national governments andconfidence in elections, judicial systems, and the military.

Approval of national government Confidence in the military Confidence in the judicial system Confidence in elections


24/58


Law and Order IndexThis index represents the security level that citizens observe for themselves and their families.Questions in this index measure confidence in local police, perceptions of safety, and specificproblems such as money or property being stolen.

Confidence in local police Money/Property stolen Feel safe walking alone at night

Food and Shelter IndexThis index is derived from a series of questions designed to assess the capabilities people have tomeet their everyday, basic needs. Questions in this index measure issues from having enoughmoney for food and clothing to having running water and electricity in the home.

Enough money for food Enough money for clothing Running water in home Electricity in home

Work IndexItems in this index focus on the degree of personal engagement at work -- whether it is paid laboror a part of day-to-day family subsistence. Questions in this index measure citizens' work and job

classifications, their job satisfaction, and their ability to do what they do best every day.

Work/Job Do what you do best Job/Work satisfaction

Economics IndexThe key issues included in this index focus on people's evaluations and outlook for their standardof living and the national economic situation. Questions in this index measure satisfaction withand improvements in standards of living, as well as national economic conditions.

Standard of living satisfaction Standard of living improvement National economic conditions


25/58


Health IndexThis index measures personal perceptions of physical and emotional health. Questions in thisindex gauge satisfaction with personal health and citizens' self-reported levels of health, rest,worry, sadness, and pain.

Satisfaction with personal health Health prevents activity Well-rested Worry Sadness Pain

Well-Being IndexDeveloped in collaboration with the world's foremost behavioural economists, the Well-Being

Index items are used to rate citizens' current and past quality of life. Questions in this indexmeasure overall life quality now and five years from now, as well as citizens' reported incidencesof laughter, learning, and being treated with respect. Overall life quality today Overall life quality 5 years from now Treated respectfully Laughter Learn something

Engaged Citizens Index

Items in the Engaged Citizens Index focus on respondents' satisfaction with their communities,and their inclination to volunteer their time, money, or assistance to others. Questions in thisindex gauge satisfaction with community, personal freedoms, generosity, and respect forminorities and other social groups.

Satisfaction with community Personal freedoms Generosity Good place for minorities Good place for gay/lesbians


26/58


Environment IndexThe purpose of the Environment Index is to measure satisfaction with efforts to deal withenvironmental issues. Questions in this index gauge satisfaction with air quality, water quality,and the overall environmental system.

Quality of community air Quality of community water Environmental system confidence

Youth Development IndexThe Youth Development Index includes general measures of "development of youth" and"respect for youth," along with satisfaction with the educational system. Questions in this indexgauge child treatment, learning opportunities for children, and satisfaction with schools andeducation.

Child treatment Child learning opportunity Schools/education satisfaction

Community Quality of Life IndexThe Community Quality of Life Index is a combination of many sub indexes covering all aspectsof community life from the perspective of the people who live there. Questions in this indexmeasure overall satisfaction with community as well as satisfaction with community jobs,healthcare, transportation, appearance, education, leadership, housing, and environmental

quality.

OVERALL SATISFACTION

Satisfaction with community Recommend community to others

JOBS

Availability of good jobs in the communityHEALTHCARE

Access to quality healthcare in the communityTRANSPORATION

Public transportation in the community Roads and highways in the community

APPEARANCE

Public transportation in the community Roads and highways in the community


27/58


EDUCATION

Communitys education systemLEADERSHIP

Leadership of community Local police

HOUSING

Availability of affordable housing

Religiosity IndexThe Religiosity Index is a measure of the importance of religion and attendance of religiousservices. Questions in this index measure citizens' self-reported importance of religion andreligious service attendance.

Religion importance Religious service attendance

Entrepreneurship IndexThe items comprising the Entrepreneurship Index accomplish two objectives: They measure theintent of citizens to be in business for themselves, and they assess the supportive nature of thecommunity for entrepreneurial business initiatives. Questions in this index measure citizens'opinions about planning their own business and other entrepreneurial issues.

Plan own business Own business Good place for entrepreneurs

Corruption IndexThe Corruption Index assesses the degree to which respondents perceive corruption within publicand private institutions. Questions in this index measure corruption in businesses andgovernment, among other areas.

Business corruption Government corruption


28/58


Tolerance IndexThe Tolerance Index measures overall perceived openness to diversity in respondents'communities. Questions in this index gauge citizens' opinions about helping strangers andwhether their communities are good places for racial and ethnic minorities, gay and lesbian

people, and immigrants to live.

Help stranger Good place for minorities Good place for gay/lesbians Good place for immigrants

Communications IndexThe intent of the Communications Index is to evaluate the availability and penetration ofcommunications technology. Questions in this index measure whether citizens have televisions,

computers, and access to the Internet in their homes.

Does your home have a television? Does your home have a computer? Do you have access to the Internet?


29/58


The Questions

Asking the Right Questions

There is a great deal of classical economic data that record aninfinite amount of human transactions, from GDP to unemployment to birth and death rates, andthat indicate what human beings are doing. Conversely, there has not been a systematic accountof what human beings are thinking. Until now, the power of the Gallup World Poll lies in askingthe right questions. With the goal of establishing the world's foremost public opinion andbehaviour research platform, Gallup's world-class researchers created the World Pollquestionnaire in collaboration with the leading behavioural economists and well-being scientistsaround the globe.The question items of the Gallup World Poll measure the most essential and critical thoughts andactions of the world's citizens. The Gallup World Poll surveys global citizens about well-being,war and peace, law and order, hopes and dreams, healthcare, suffering and striving, personal

economics, poverty, environmental issues, availability and quality of jobs, and many othereconomic and social issues.The Gallup World Poll asks hundreds of core items of all respondents as well as hundreds ofregion-specific questions around the globe to gauge the unique behavioural climate in the world'sdifferent countries and local areas. Gallup asks both the core and region-specific questions overtime. This creates a constant flow and update of information and gives World Poll users theability to compare data and spot key trends. This extensive, continuous survey provides a newaccess point to the voices, hearts, and minds of the majority of the Earth's population.

Driving the Right Decisions

Gallup constantly refines and evaluates the question items in an effort to precisely study the

opinions and actions of global citizens. Why? Because the Gallup World Poll strives to provideusers with the most complete information in each of the stages of Gallup's behavioural economicmodel for societies, as shown below.


30/58


The combination of the core questions and the country- and region-specific items allows theGallup World Poll to accurately measure key indicators around the globe. These issues correlatewith world development indicators such as GDP and brain gain.Simply put, the Gallup World Poll question items drive understanding of the differentcorrelations between global opinions and behaviours and specific, classical economic data andindicators -- to provide a complete understanding of the world.

Statistical Validity

The first round of data collection was carried out in late 2005 and 2006. These probabilitysurveys are valid within a statistical margin of error, also called a 95% confidence interval. Thismeans that if the survey is conducted 100 times using the exact same procedures, the margin oferror would include the "true value" in 95 out of the 100 surveys. With a sample size of 1,000,the margin of error for a percentage at 50% is 3 percentage points.Because these surveys use a clustered sample design, the margin of error varies by question, and

if a user is making critical decisions based on the margin of error, he or she should considerinflating the margin of error by the design effect. The design effect accounts for the potential ofcorrelated responses, and increase in the margin of error, caused by the sample of clusters ofhouseholds in PSU.


31/58


Methodology

To assure the Gallup World Poll survey data is representative of 95% of the world's adultpopulation; two primary methodological designs are employed:

1. A Random-Digit-Dial (RDD) telephone survey design is used in countries where 80% ormore of the population has landline phones. This situation is typical in the United States,Canada, Western Europe, Japan, Australia, etc.

2. In the developing world, including much of Latin America, the former Soviet Unioncountries, nearly all of Asia, the Middle East, and Africa, an area frame design is used forface-to-face interviewing.

The following are key aspects of the overall Gallup World Poll survey philosophy:

The sample represents all parts of each country, including all rural areas. Countries arereviewed on a case-by-case basis when part of a country cannot be included in the sampledesign. The review determines whether the survey should be carried out.

The target population includes all individuals aged 15 and older. Face-to-face interviews are approximately one hour in length. Telephone interviews are

considerably shorter, about 30 minutes in length. There is a standard set of questions used around the world. In the parts of the world where face-to-face surveys are conducted, the questionnaire

includes questions tailored to each region. For example, the questions used in heavilyindebted poor countries are tailored toward providing information about progress on theMillennium Development Goals.

The questionnaire is translated into the major languages of each country. Interviewing supervisors and interviewers are trained, not only on the questionnaire, but

also on the execution of field procedures. This interviewing training usually takes placein a central location.

Quality control procedures are used to validate that correct samples are selected and thatthe correct person is randomly selected in each household. Random respondent selectionuses either the latest birthday method or the Kish grid.


32/58


Sampling

The typical World Poll survey in a country consists of 1,000 completed questionnaires. However,

in some countries, oversamples may be collected in major cities. For example, we collected anadditional 500 interviews in Moscow.In countries where face-to-face surveys are conducted, census listings of Primary Sampling Units(PSU), consisting of clusters of households, are the main way of selecting the sample. Typically,the PSU are stratified this way:

Cities with population = 1,000,000 or moreCities with population = 500,000 to 999,999Cities with population = 100,000 to 499,999Cities with population = 50,000 to 99,999Towns with population = 10,000 to 49,999

Towns/Rural villages with populations less than 10,000

PSU are proportionally allocated to the population in each stratum, and typically 125 PSU aresampled with an average of eight interviews, one interview per sampled household, per PSU. Ifmaps of the PSU are available, then they are used; otherwise, the selected PSU must be mapped.Random route procedures are used to select sampled households. Interviewers must make at leastthree attempts to survey the sampled household, unless an outright refusal occurs. If an interviewcannot be obtained at the initial sampled household, the household to the immediate right of theinitial household is selected. If the first attempt at this household is unsuccessful, then the houseimmediately to the left of the initial household is selected. Attempts to obtain an interview can bemade at up to nine households.

In the RDD survey, at least five call attempts are made to reach a person, aged 15 and older, ineach household. Typically the design is not stratified, but otherwise the other processes andprocedures follow those used in the face-to-face design.


33/58


Data Interpretation and Conclusion

Immediate access to World Poll data and analysis is available through flexible Web-based

applications that allow users to retrieve, compare, and track country data and monitor keyindexes. Gallup consultants and regional experts provide customized analysis and actionablestrategies based on World Poll data.I did survey in Sadelpur, Hisar (Haryana) and on the basis of that I am giving my analysis.Sample size of this survey is 100.This analysis has no connectivity with original finding ofGallup organization.

National Leadership IndexThis index is an evaluation of national leadership

as defined by the confidence people have in key institutions. Questions in this index measureapproval of national governments and confidence in elections, judicial systems, and the military.

Conclusion: - Most of the people have confidence in judicial system and military. But thisconfidence comes down to around 65% in case of national government and elections.


34/58


Law and Order IndexThis index represents the security level that citizens observe

for themselves and their families. Questions in this index measure confidence in local police,perceptions of safety, and specific problems such as money or property being stolen.

Conclusion: After analysis we found that law and order is maintained means people haveconfidence in local police, they feel safe walking along at night and only few cases ofmoney/property stolen.


35/58


Food and Shelter IndexThis index is derived from a series of questions designed to

assess the capabilities people have to meet their everyday, basic needs. Questions in this indexmeasure issues from having enough money for food and clothing to having running water andelectricity in the home.

Conclusion: In Food and Shelter Index we found most of the people have enough money forfood and clothing. But they are facing many problems regarding to water and electricity. Forwater they have to travel a lot and their water is hard water. Electricity is available for only few

hours. These two problem hits in there profession of agriculture.


36/58


Work IndexItems in this index focus on the degree of personal engagement at work --

whether it is paid labour or a part of day-to-day family subsistence. Questions in this indexmeasure citizens' work and job classifications, their job satisfaction, and their ability to do whatthey do best every day.

Conclusion: In survey we found that most of the people are involved in agriculture but theyare not satisfied with it.


37/58


Health IndexThis index measures personal perceptions of physical and emotional health.

Questions in this index gauge satisfaction with personal health and citizens' self-reported levelsof health, rest, worry, sadness, and pain.

Conclusion: Most of the people are satisfied with personal health and they dont havephysical hurdle that can stop them to do task.


38/58


Engaged Citizens IndexItems in the Engaged Citizens Index focus on respondents'

satisfaction with their communities, and their inclination to volunteer their time, money, orassistance to others. Questions in this index gauge satisfaction with community, personalfreedoms, generosity, and respect for minorities and other social groups.

Conclusion: Most of the people are satisfied with personal freedoms and with community.Peoples are generous to giving help to others.


39/58


Environment IndexThe purpose of the Environment Index is to measure satisfaction

with efforts to deal with environmental issues. Questions in this index gauge satisfaction with airquality, water quality, and the overall environmental system.

Conclusion: Almost everyone is satisfied with quality of air and working of environmentalsystem. But people are not satisfied with quality of water. People are consuming hard water forthemselves and in fields.


40/58


Youth Development IndexThe Youth Development Index includes general

measures of "development of youth" and "respect for youth," along with satisfaction with theeducational system. Questions in this index gauge child treatment, learning opportunities forchildren, and satisfaction with schools and education.

Conclusion: Around 55% people are not satisfied with school/education system. They aresaying that child learning opportunities are very less because of lack of facility provided bypublic school and lack of staff. But interesting thing is that most of the people are thing that their

children are treated with respect.


41/58


Community Quality of Life IndexThe Community Quality of Life Index is a

combination of many sub indexes covering all aspects of community life from the perspective of

the people who live there. Questions in this index measure overall satisfaction with communityas well as satisfaction with community jobs, healthcare, transportation, appearance, education,leadership, housing, and environmental quality.

Conclusion: In Community Quality of Life Index most of the people are satisfied withroads and highways, and leadership of community. But they are not satisfied with availability ofgood jobs in the community. They are heavily depends on agriculture for livings. In availabilityof housing 50% peoples are satisfied and 50%are not satisfied. Almost 50% people are notsatisfied with access to quality healthcare in the community


42/58


Religiosity IndexThe Religiosity Index is a measure of the importance of religion and

attendance of religious services. Questions in this index measure citizens' self-reported

importance of religion and religious service attendance.

Conclusion: Most of the people believing that religion are important for them and they areless religion in comparison to their parents.


43/58


Entrepreneurship IndexThe items comprising the Entrepreneurship Index

accomplish two objectives: They measure the intent of citizens to be in business for themselves,

and they assess the supportive nature of the community for entrepreneurial business initiatives.Questions in this index measure citizens' opinions about planning their own business and otherentrepreneurial issues.

Conclusion: Most of the people believe that it is a good place for entrepreneurs. Reasonbehind this might be lack of jobs available. A very few people plan to own business and ownbusiness.


44/58


Corruption IndexThe Corruption Index assesses the degree to which respondents

perceive corruption within public and private institutions. Questions in this index measure

corruption in businesses and government, among other areas.

Conclusion: Most of the people believing that corruption exist in government but corruptiondecrease in business in comparisons to government.


45/58


Tolerance IndexThe Tolerance Index measures overall perceived openness to

diversity in respondents' communities. Questions in this index gauge citizens' opinions about

helping strangers and whether their communities are good places for racial and ethnic minorities,gay and lesbian people, and immigrants to live.

Conclusion: Most of the people there are willing to help strangers and they thought that thisplace is good for minorities and immigrants. But 100% people are against gays/lesbians.


46/58


Communications IndexThe intent of the Communications Index is to evaluate the

availability and penetration of communications technology. Questions in this index measure

whether citizens have televisions, computers, and access to the Internet in their homes.

Conclusion: in this survey none of the household own a computer and a very few peopleaccess the internet. Only 55% people have a television.


47/58


Computers and the Internet

How much time, if at all, do you personally spend using the Internet -- more than an hour a day,

up to one hour a day, a few times a week, a few times a month or less, or never?


48/58


State of Moral Values


49/58


Some other interesting findings of previous Gallup Poll

Respondents were also asked about prospects for a safer and more economically prosperous

world for the next generation. The results show there is declining optimism about these twoimportant global aspects, particularly notably in Western Europe and the Americas. The surveyalso found that business leaders are widely held in better esteem than their political counterpartsbut significant proportions still criticize both sets of leaders, with dishonesty heavily associatedwith political leaders.

Over the last decade, the Indian economy has transformed from sluggish and inward-looking into

one of the fastest-growing in the world; much of this success has been credited to the Web-

enabled flat world that has been a key driver of India's IT services industry. While the Internet

might have leveled the economic playing field somewhat, India's socioeconomic landscape

remains one characterized by diversity and inequity. And as Gallup World Poll data indicate,these differences are perhaps most evident among rural Indian women -- most of whom are born

and live within the circumference of a much smaller set of opportunities than do their male

counterparts.


50/58


While traditional indicators such as literacy levels and mortality rates define the extent of the

gender gap, Gallup World Poll data collected in India over the last decade provide a public

opinion context to the changing landscape. Rising living standards and emerging consumerism

are themes that resonate across the survey work that Gallup has done. However, we find thatwhile rural women have seen marked improvements in their living standards, they are least likely

to have embraced the "work hard get rich" free market ethic.

The poll asked respondents which attitude about life comes closest to their own personal attitude

-- "work hard and get rich," "live each day as it comes, cheerfully and without worrying," "don't

think about money or fame, live a life that suits your own tastes," "resist all evils and live a pure

and just life," "try to make a name for yourself," or "never think of yourself, give everything to

society." In each gender by urban/rural demographic group, except for women in rural India (the

vast majority of Indian women live in rural India), there has been a significant increase since1996 in the percentage of those who subscribe to the work hard and get rich ethic. And so even

though living standards are rising and the economy had made great strides where women in rural

India are concerned, the possibility that they can be in control of their economic future has not

yet trickled down. Far fewer rural women identify with this capitalist ideal today than they did a

decade ago -- back in 1996, 51% espoused the work hard and get rich philosophy, compared with

39% in 2006.

Given that literacy rates among rural Indian women are in the 30% range and that the vast

majority of rural women work in unskilled jobs in the unorganized sector (includes self-


51/58


employed workers who work for small or unregistered businesses and workers without an

employment contract), it is understandable that they have been unable to participate as much in

the opportunities provided by a growing economy. However, that they should feel less motivated

to do so than they did a decade ago is troubling.

Interestingly, at 38%, rural women are more likely than any other community/gender

demographic group to describe their personal philosophy as "live each day as it comes,

cheerfully and without worrying." This idea has gained ground among rural women over the last

10 years -- with the percentage of rural women who believe in this idea doubling from 19% in

1996.

This ideology seems to be closely associated with a sense of fatalism (45% of illiterates chose

"live each day as it comes, cheerfully and without worrying" as their personal philosophy,

compared with 16% of graduates and postgraduates) and lack of control over one's life. Given

their poor status in the patriarchal scheme of rural India, limited access to education and

healthcare, and the lack of economic and social freedoms -- that women in rural India do not feel

a sense of control over their lives is expected. But the magnitude of this feeling as measured by

Gallup's question "Do you feel that your life is completely controlled by others?" is

disconcerting. At 45%, nearly half of women in rural India express a total lack of control over

their lives.

Culture Change:

Women in the Workforce

The converging forces of technology, globalization,

and consumerism have made their mark on Indian culture and traditions. However, some values

are more impervious to change than others and Indians have been selective in which aspects of

Western culture they choose to emulate. In sync with the emerging consumerism, men and

women in both urban and rural India are far more likely to approve of women in the workforce

today than they were in 1996. There has been a similar rise in the approval of women who delay

getting married to further their education or start a career.


52/58


And while the increased purchasing power afforded by two incomes might have broken down the

traditional reluctance to allow women to work outside of the home, in other matters, the value

system has shown no such progressive change. The majority of men and women in rural India,

for instance, disapprove of marrying someone of a lower class and the percentage who

disapproves has actually increasedover the last 10 years for both groups. In urban India as well,

the perceptions are not dramatically different and there has been little change of significance

around this taboo. So, while Indians might be yielding to consumerism, other social mores

remain.

Outlook for Rural Women

Overall, Gallup World Poll data find women in rural India

to be on the lowest rung of the socioeconomic ladder, and even though they have far better living

standards today than they did a decade ago, most of them do not have the capabilities to take part

in the unprecedented economic opportunities Indians have before them today. And while their

wide support for obtaining an education and earning a living, even at the cost of delaying one's

marriage, shows that much has changed in rural India -- these changing values are mere

unfulfilled aspirations if rural women are not allowed the resources and the ability to live ahealthy life, obtain an education, and find skilled jobs.


53/58


Principles of the Gallup World PollThe Gallup Organization is entirely responsible for the management, design, control, andfunding of the Gallup World Poll. For the past 70 years, Gallup has been committed to theprinciple that accurate dissemination of the opinions and aspirations of people around the globeis vital to understanding the world in which we live. Gallups mission is to provide suchinformation in an objective, reliable, and scientifically grounded manner. Gallup is notassociated with any political orientation, party, or advocacy group and does not accept partisanentities as clients.Any individual, institution, or governmental agency may access the Gallup World Poll,regardless of nationality. The identities of individual clients and all surveyed respondents will

remain confidential.Findings and insights from the Gallup World Poll are available on both a public and proprietarybasis. A selection of key findings will regularly appear on Gallups Web sites and may beaccessed for free. However, the full set of global and country-specific data including scores ofin-depth articles and detailed analyses are accessible to clients for a fee that is based on theamount of data and time of experts used.


54/58


CONCLUSION

Findings and insights from the Gallup World Poll are available on both a public and proprietary

basis. A selection of key findings will regularly appear on Gallups Web sites and may beaccessed for free. However, the full set of global and country-specific data including scores ofin-depth articles and detailed analyses are accessible to clients for a fee that is based on theamount of data and time of experts used.

Large majorities of Sadelpur citizens believe that democracy is the best system ofgovernment and are satisfied with it, according to a new Voice of the People survey.Despite this clear legitimacy of the system, strong criticism are made on its functioning:The poll, which interviewed over 15 people in this Summer, shows that nearly half of therespondents think elections in their country are not free and fair and six in ten that

governments across the world do not follow the peoples will when it comes to makingdecisions.

Most of the people about 8 out of 10 have confidence in the military, in the judicialsystem and in the local police

All people told that this place is safe ,and law and order is maintained here meansmoney/property stolen did not take place here and everybody is feel safe walking alone atnight

Almost every body have capabilities to meet their everyday, basic needs like enoughmoney for food and enough money for clothing. But those people have problem withrunning water in home and electricity in home

Most of the people around 90% are earning money for their living from agriculture andliteracy level is very poor

Most of the people are satisfaction with personal health and citizens' self-reported levelsof health, rest, worry, sadness, and pain

Most of the people (around 75%) are not satisfaction with learning opportunities forchildren, and with schools and education. But they believe that children are treated withrespect.

Only few people have televisions, but none of them have computers, and access to theInternet in their homes.

About helping strangers and whether their communities are good places for racial andethnic minorities, and immigrants to live, most of the respondents are in favour. Buteither they are against or did not want to take about gay and lesbian people.

Most of the people self-reported importance of religion and religious service attendanceand they believe that their parents are more religious in comparison to them.

In this area, seven out of ten surveyed (69%) say they are satisfied with democracy,whilst 26%feel the opposite.


55/58


Recommendations

1. Try to minimize the number of question of world poll. It is very difficult to takes outaround 1-2 hours from respondents in todays world

2. Questionnaire for urban and rural areas should have different formats. In India, in ruralareas it is very difficult to ask some question like -Is this place is good for gays andlesbians?

3. I feel there is repetition of some questions. They are asked just in different format buttheir meaning is same.

4. Try to make only a few standard questions like Q12 and C11 questions to know thepeople opinion.

5. Try to educate Indian peoples like U.S.A people for Gallup World Poll throughadvertisement so that they knew about it before some one approaches to them to take

their interview.6. Try to put some more open ended question so that we can understand peoples opinion in

a better way.


56/58


LIMITATIONS

"Not even a single thing could be taken as perfect in the Human Resource field. If there

are some opportunities and scope of a task there must also be some limitations either inperforming or in their outcomes. We could not ignore our project work's limitations too."

Following are the Major Limitations of our Study: -

1. This research is carried out with t so many variables are acting on the research settings. Itis not comparable anyway to be controlled laboratory situations as available in physicaland other exact sciences.

2. It is out on individuals, executives etc. who are human beings. Human beings havetendency to behave artificially when they know that they are being observed. So therespondents start behaving artificially when they know that their attitudes, opinionsbeliefs etc. are being studies. This aspect of human behaviour distorts the study results.

3. Subjectivity is the main limitations of such studies. It is very difficult to verify theresearch results. Also the replications of the same group of respondents produce differentresearch results. Verifications very difficult particularly when the primary data has beencollected and used as we have done i.e. main emphasis is on primary data in our project.

4. These sorts of projects take generally longer period than other ones. The time by whichthe research results are presented. Situation may undergo a change. Hence, time gap mayeffects the successful implementations of research results.

5. The use of secondary data for study is not free from limitations. Findings data to suit thespecific project is very cumbersome. Collection and use of secondary data requires a lotof hard work on the part of the researchers. Often, the data, which was available to use,was far related with the researcher problem at hand. It was difficult to determine itaccuracy for the present project.


57/58


REFRENCES

WEBSITES

http://www.gallup.com/

http://poll.gallup.com/

http://www.fhrai.com/Mag-News/magIndianIndustry.asp

http://www.investorwords.com/2985/market_research.html

http://www.indiaonestop.com/fdi-hospitality.htm

JOURNALS:

Gallup, George. Public Opinion in a Democracy (1939)

Business standard

Business World

Books:

Market research book by Cooper and Schindler


58/58

APPENDIX

The Gallup Organization's chief worldwide contact is:

Sarah Van Allen

Phone: +1-877-242-5587

or +1-202-715-3030

Fax: +1-202-715-3041

901 F Street, NW

Washington, D.C. 20004

email: [email protected]

Gallup India

Ashok Terrace

303, 100 Feet Road,

Indiranagar I Stage

Bangalore 560 038

Tel: 011-91-80-2527-4850

Fax: 011-91-80-2527-4855

[email protected]

Mumbai (Bombay) Office

Vaswani Chambers

1st Floor, #11, 264-265

Dr. Annie Besant Road

Worli, Mumbai - 400 025, India

Tel: 011-91-22-5663-2900 or 011-91-22-5662-7581-84

Fax: 011-91-22-5661-2564

New Delhi Office

Mezzanine Floor, Central WingThapar House, 124, Janpath Lane, Janpath

New Delhi 110 001, IndiaTel: 011 91 11 2336 3578 / 79 / 88

Date post:	07-Apr-2018
Category:	Documents
Upload:	deveshbansal
View:	221 times
Download:	0 times

Sandeep Sir Presentation

Documents