09PROJECT GUIDEPROF.DIPTI AMBURLE2015-16 -7451 46 18 DHAVAL DARJI - - - -MOHIT KOTHARIBHAGVAT PAWARCHINTAN PANDYATUSHAR JADHAVGROUP MEMBERSPGDM-1ST YEARADITYA INSTITUTE OF MANAGEMENTSTUDIES AND RESEARCH

ABOUT SANDWIZZA

Indias one and only vegetarian sandwich chain where everyone unwinds their appetite and heart with friends and family. Sandwizzaa a truly Indian vegetarian experience of sandwich, grills, toast and bite for our customers. Sandwizza believes in SERVING HEALTH DELICIOUSLY and be conscious in providing value for money and time spent by our customers. Concept was born over two decades ago by Omprakash Sharma and Mukesh Sharma later joined by Pankanj Sharma from tiny shop located at Santacruz (W) serving sandwiches to customers. Over the years it has earned countless reorganization and has built up a very highly satisfied customer base not only across the country but overseas who kept coming back again and again. Over past four years. Sandwizzaa got into the act of building systems and processes to finally benefit our customers and bring effective delivery of services by our employees. It was an uphill task, but the concentrated efforts of more than 24 months in developing and perfecting vegetarian sandwiches varieties. Indian taste, packaging, your doorstep model, design, beverages offerings have finally shown positive results. In a short span of time sandwizzaa won the Burrp award with caption mouth watering, hygienic sandwiches sandwzzaas first opened in July 2008 at Thakur village, Kandivali(w) then after at Subhash road, Villeparle(E), Link road, Malad(W) , Mahavir nagar, Kandivali(w), Jb nagar, Andheri(e) and many more in Mumbai.They are conscious for their customer nutrition requirement, after all sandwizzaa is probably the one and only vegetarian sandwich chain in the country

GANTT CHART OF SANDWIZZA PROJECT NAME: - SANDWIZZAPROJECT LEAD: - SHEKHAR THAKURPROJECT LOCATION: - MAHAVIRNAGAR, KANDIVALI (WEST)TASK AT SANDWIZZASTART TIMEDURATIONS

OPENING SHOP9:30 AM10 Min

CLEANING (SHOP & FLOORS)9:40 AM20 Min

VEGETABLE ARRIVE & WAASH10:00 AM10Min

CUTTING/CHOPING & MAKING CHUTNEY10:10 AM25 Min

ORDERS TAKEN FROM CUSTOMERS10:35 AM05 Min

ORDERS PREPARATION10:40 AM25 Min

ORDERS DELIVARY11:0515 Min

ORDERS TAKEN/ PREPARATION/ DELIVARY (AS REQUIRED)10:35AM 10:00 PM690 Min

TELLY (DAY INCOME) CLOSE SHOP10:00PM15 min

GANTT CHART

PROBLEMS FACED BY SANDWIZZAA AND THEIR SOLUTIONS:

PROBLEM 1: Huge Competition from the nearby food courts:

There are as many as 10 food stalls nearby Sandwizzaa, Kandivali (W) Branch that we visited. These food stalls in the nearby provide a variety of fast food options to the customers. Most importantly, Cheelizza, Saras fast food , which is next to Sandwizza, also specializes in Sandwiches. Thus they provide direct competition to Sandwizza.

SOLUTIONS:

1) The taste that Sandwizzaa offers is highly appreciated by the customers and is the main reason why people prefer Sandwizzaa over others in spite of their premium pricing. Thus there shouldnt be any compromise in terms of taste in the future as well as taste is the main reason for customer loyalty in this case.

2) Constant improvement in service quality, in terms of quick processing of orders, especially during peak hours i.e. 6 p.m. to 9 p.m.

3) Tie up with E-commerce sites like Food Panda provides them an option to serve online clients as well. Moreover Foodpanda provides additional discounts from their end, which further adds in combating the competition faced by Sandwizzaa

PROBLEM 2: Improvement in hygiene

Well Sandwizzaa does provide basic hygienic food, but we believe they can really improve on that. The vegetables are washed properly and the staff members are properly dressed. They even clean the store twice or sometimes thrice a day. However, we noticed that they do not use hand gloves while cooking.

SOLUTIONS:

Whatever you do, make sure your presentation is the best. Plastic gloves for instance maybe a small thing but this kind of hygiene the public notices. So they can implement that in the short-run as well as it doesnt cost too much but surely does add Hygiene value to the food. The manager even gave us the assurance that they would implement this in the near future.

Also the tables are cleaned only when we ask the cleaners over there to clean it, otherwise they remain unclean, as left by the previous customer. This problem especially happens during the peak hours. Although most of us would ask them to clean it, but we believe it should be done by the cleaners immediately a customer leaves. This may not happen in most Sandwizzaa outlets, but it did happen when we visited the store. So its just a suggestion for the cleaners to clean the tables immediately after a customer leaves the table.

ORGANIZATION STRUCTURE AT SANDWIZZAA:

Organizational structure affects organizational action in two big ways:1) It provides the foundation on which standard operating procedures and routines rest.2) It determines which individuals get to participate in which decision-making processes, and thus to what extent their views shape the organizations actions.

Functional Structure

Owner/ CEO of Sandwizzaa||Store Manager (For every Branch)||OrdersCookingCleaning/ServingDelivery

No. of Employees for each Function: Ordering: 2 people Cooking: 2 People Cleaning/ Serving: 1 People Delivery: 2 People

There are no Functional heads, as the number of employees for each of the above function is very few. The store manager focuses mainly on building relationship with the customers and co-ordinates with members of each of the departments as per the need.

The orders, once received at the counter are co-ordinated with the cooking department, so as to inform the customer about the waiting time as well as to co-ordinate the special demands of the customers.

Also for online orders, the ordering department co-ordinates with the Delivery Boys so as to provide necessary information to them.

Ordering Department as well as cooking department directly co-ordinates with the cleaning and serving department.

Thus there is inter-department co-ordination between the staff. Also the manager is approachable for all the departments and they can directly share their problems with him.

We cannot say any department is less useful or less important, as every department has their specific roles and any delay by any of the department would result in poor service delivery.

Thus we conclude that the organization structure is a Functional Structure, but because the number of employees is few in number, they do not have functional heads. Also in terms of communication, the organization is flexible, with communication flowing upward as well as downward.

ORGANIZATION DESIGN AT SANDWIZAASandwizzaa has a flexible, adaptable & informal form of organisation which defines adhocracy structure. The adhocracy structures are best suited to traditional organizations. With the sandwizzaa bureaucracy, complexity and centralization are far too limiting. Here, sandwizzaa typically bring in experts from variety of areas to form creative, functional team. In sandwizzaa decision are decentralized and power is delegated to whenever its needed. This can make organizations very difficult to control. The sandwizzaa has clear advantage of having this adhocracy structure as they maintain central pool of talent from which people can be drawn at any time to solve problems and work in a highly flexible way. Sandwizzaa workers typically move from team to team as projects completed, and as new projects develop. This structure can respond quickly to change, by bringing together skilled experts able to meet new challenges in sandwizzaa. However, there can be lots of conflict when authority and power are ambiguous. And dealing with rapid change is stressful for their cooking chef or other support staff. It is common structure choice and its popular with young organizations that need the flexibility it allows to their employee.

ADHOCRACY STRUCTURE OF SANDWIZZA

TOP LINE MANAGEMNT

CEO/OWNER: - OMPRAKASH SHARMA & PANKAJ SHARMA

MIDDLE LINE MANAGEMENT

STORE MANAGER :- SHEKHAR THAKUR ORDER TAKER :- MOHSIN & SULTAN

LOWER LINE MANGEMENT

MASTER CHEFS : - DINESH & PRAKASH DELIVARY MAN : - SANTOSH & RAHUL SUPORT STAFF : - VINAY

LEADERSHIP STYLE

Mr. Shekhar Thakur - Manager - Sandwizzaa at Mahavir nagar Kandivali (west) branch. He is a Democratic leader.

Comfort - He is very open and collegial. He is humble and very dedicated to his work. He is polite in his speech and open while speaking. He discussed on various aspect of the business and shared his experience about the business. He is very candid.

Motivation - He shares his Ideas as well as encourages his staff to share their Ideas. He is dynamic in his ideas and work according to changing environment. He helps his staff whenever needed. If any of the staff members are not present he look forward and work on behalf of him. He is congruent with his staff. At a time is strict as well as more down to earth.

Intelligence - He offers great deal of flexibility to adapt to better ways of doing things. He is most experience person among his staff and if a decision is very complex and broad with his experience and expertise he represent, contributes and then synthesize all the available information into the best possible decision.

Creativity - He prioritizes his work and embrace newer and better methods. He is a creative person as he try to implement newer ideas and conceptualize them with his seniors.

Courage - He is courageous as he does not hesitate implementing newer ideas and asking reviews from others.

Consultancy - He also work as an consultant in the Eatery as he explore problems and find possible solutions to that problems. He brings new idea as per customers demands. He offers guidance and control within his staffs.

Education - He is not much educated but he is more efficient in his work and very determined to do what task he has received. He does not speak in English but he communicates openly and put his ideas clearly within his staff.

Conviction - He is focused in his decisions and keeps balance in his ideas and everything related on topic. He is committed to his work and ambiguous to perform more than one task. He does his every task given to him with conviction.

Respect - He respect others ideas and try to implement it in the Eatery. He participates in most of the work and decision. He tends to focus on group equality and free flow of ideas. He brings best out his staff and capitalizes on their skills and talents by letting them share their views, than simply expecting them to conform.

Responsibility - He choose every option for improvement has to be considered to keep the group from falling out of date. He facilitate the conversation and communicate that decision back to the staff to bring unity to the plan which is chosen.

Honesty He is loyal with customers and his staff. He look forward that no customer is embezzled by any of the staff members. He is genuine with his senior as he maintains the accounts of the business and he does not manipulate with it.

PRODUCT INNOVATION BY SANDWIZZA

SANDWICHES

These are the different types of sandwiches that they offer. Most of these varieties would not be found in the nearby food joints. This gives them a competitive advantage over the others; especially the veg.Mayo sandwich is highly appreciated by the customers. They also provide an option of brown bread which makes them different as compared to competitors.

TOAST SANDWICHES

Chocolate walnut toast is a differential variety of sandwich that is offered only by sandwizzaa. Its made of Rich Belgium Chocolate.

BITES

These are the different types of bites that are offered at sandwizzaa.

SPICEZZAA

This is the special sandwich masala which is a patented product of sandwizzaa. This is even offered as a separate offering to the customers.

Customer Satisfaction at Sandwizzaa:

The store that we visited is rated high by the customers who have visited this outlet.

They have a 3.6 rating on Zomato, an online rating site, where customers rate their experience about the restaurants that they visit. This rating is pretty high as compared to other food joints in the vicinity.

Also the reviews posted on Zomato by the customers are majorly positive and Sandwizzaa replies on most of the comments weather they are positive or negative. This shows that they care about the customers feedback.

Screenshot of some of the posts on Zomato:

Also when we visited the store, we asked the customers out there about their experience at Sandwizzaa and the response was majorly positive.

The mayo sandwich is my favorite and thats my lunch for twice a week. says Sudhir Mishra, a college student and a regular customer at Sandwizzaa.

This prompted us to try mayo Sandwich, and to our delight, it turned out to be very delicious.

Also the store manager takes every effort to get the feedback from every new customer at the store and is very good at building relationship with the customers.

In a business venture like this, loyal customers are every managers delight and he makes each and every effort to get the customers visit the store again. This is one of the main reasons why they have been able to keep premium pricing in spite of huge competition.

CO-CREATION & PRODUCT INNOVATION

FRUIT

SANDWIZZAA

In order to get an edge over the others, sandwizzaa can come up with a new variety of sandwich, called fruit sandwich. As it contains fresh fruits it would be high in terms of protein contain and would really be preferred by people who are health conscious. Infect it can really change the conception of people about junk food as a fruit sandwich could be a part of healthy diet. Also no other food joint offers such kind of a sandwich so sandwizzaa can take the advantage of being the first mover.SANDWIZZAICECREAM

ICE CREAM

SANDWIZZAA

Also they can come up with the idea of ice cream sandwich which would add a variety to their offerings. Although this would be more of a seasonal product as it may not be consumed much during winters.

THANK YOU