Sanjeev Sharma, Pgcm1430, IMC Club.

Coca Cola support My School Campaign

Let’s Support. . . .

Coca Cola

Launched In 1886 in United States Introduce in India in 1993 and acquired Thumbs Up. Different Shape and quantity of The Brand. High On Confidence Brand. Sells Beverages Products In 200 Countries. Price Depends on the Quantity .

Coca Cola Support My School

Coca Cola Support My School Campaign: 2012:

Coke uses aggressive advertising to market itself. Across the years, it has come up with innovative concepts in TV commercials and uses celebrity endorsers to a great extent.

Coke uses direct marketing by partnering with various restaurants, movie theatres where only Coke is carried and is the only product offered to the consumers.

Coke uses its own website as well as social media websites like Facebook, YouTube etc to interact with its consumers.

Coca Cola India has taken up several initiatives under CSR. They have a ‘Support My School Campaign’ along with NDTV which has Sachin Tendulkar as the brand ambassador. Coke also sponsors events in cricket and music.

Impact Of The Campaign• 370 schools already revitalized

• More than 120,000 children receive access to better sanitation, water, playing and other facilities

• In several schools enrolment figures show upward trend and also children’s attendance data. According to a recently conducted internal study of 50 SMS Schools. • Panchayat, District Education Officers, Local elected officials, Teachers, Parents and Community members engaged across country.

• Thousands of individual donors, over 50 Corporate Donors and Bottlers have contributed and joined SMS. We invite everyone to join the Power of Partnerships and make a difference together.

About The Campaign:

Publicity/Public Relations: Coca Cola India has taken up several initiatives under CSR. They have a ‘Support My School Campaign’ along with NDTV which has Sachin Tendulkar as the brand ambassador. Coke also sponsors events in cricket and music.

Targeted all the Schools Of Rural India.

A Maximum Reach Campaign.

Core Target Group: Girls between 10-16.

Coca Cola Support My School Campaign Objectives:

Access to Toilets For Students Especially Girls.Access To Water.Access To Sports.Library.Rain Water Harvesting.Environmental Upkeep.

Campaign Strategy

Coca Cola used Support my School Campaign In order to communicate with its target.

It’s the Pioneer Company in 360 Degree Communication as they Rapidly Understood they had to Get in Touch With Consumer To Create Links & to Look for Them wherever they are.

Also its always Focuses on Fun & Entertainment as it is the main message they want to Deliver.

Outdoor Ads:Digital Signage

Bill Boards .

Visiting Nook & Corner of the Country.

PR ACTIVITIES: Sachin Tendulkar As A Brand Ambassador.

Sales Promotion: Getting Shelves. Eye Catching Position.

Result Of The Campaign:  The funds invested in the facilities were raised from

over 50 corporate donors and partners, with Coca-Cola contributing nearly 7 crores till date.

The students are benefitting from the new facilities

and it is because of these efforts we received the Category ‘A’ rating from the Mewat Rural Education Programme. I’m very proud to be the principal of such a school.

The students, teachers, staff are all more involved and the parents and community members are contributing towards the development of the every school.

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