SANSIRI BUSINESS DIRECTION 2014

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AGENDA

• 2013 Results & Highlights

• 2014 Business Plan Project Launch

Presale and Revenue

Key Strategies

• 30 Years of Constructing Life, Not Just Buildings

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2013 Results & Highlights

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2013 Results & HighlightsProject Launch

Condominium Townhouse Single-Detached House

Y2010 Y2011 Y2012 Y2013 -

10,000

20,000

30,000

40,000

50,000

60,000

70,000

6,916 8,195 17,293 17,404 3,916 1,624

6,976 1,819 16,950 7,011

32,782 41,978

61,20127,782 16,830 57,051

16 14 51 48

-39%

239%

7%

THB million

Number of Project

Bangkok49%

Upcountry51%

Project launch by location

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2013 Results & HighlightsPresale

Condominium Townhouse Single-Detached House

1Q2013 2Q2013 3Q2013 4Q2013 Y2013 -

10,000

20,000

30,000

40,000

50,000

2,549 2,724 3,056 2,550

10,878 515 529 614 163

1,820 17,840

4,454 4,904 2,262

29,460

20,903 7,706 8,574 4,975 42,158THB million

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2013 Results & HighlightsPresale

Condominium Townhouse Single-Detached House

Bangkok57%

Upcountry43%

Presale by location

Y2010 Y2011 Y2012 Y2013 -

7,000

14,000

21,000

28,000

35,000

42,000

6,962 9,387 10,426 10,878 3,548

4,200 3,614 1,820

14,486 8,204

28,553 29,460

24,996 21,791 42,593THB Million

-13%

95%

42,158-1%

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2013 Results & HighlightsHighest Presale Backlog in Industry

Condominium Townhouse Single-detached house

2013[F] 2014[F] 2015[F] 2016[F] 2017[F] Presale Backlog0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

3,0648,353

9594,523

4,5851,579618

17,594 17,594

703

52,959

3

16,891 16,891

13,877

74

8,546 22,797 17,597 13,877 62,89174

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2013 Results & HighlightsSix Key Drivers

Business Growth

Niche Market

High-end Market

Mass Market

Upcountry Market

Foreign Clientele

Precast Factory

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2013 Results & HighlightsContinue expansion in upcountry market

Korat

Rayong

Udonthani

Chiangrai

Suratthani

Had Yai

Bangsaen

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2013 Results & HighlightsContinue expansion in upcountry market Good response from customers of upcountry projects reflected in 64% of total

project sold

Center Northern Eastern Western Southern Northeastern

63%70% 71%

78%

60%51%

Sale Performance %Sold Value

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2013 Results & HighlightsRepeat the successful in low end condominium

Penetrate condominium market for students through “dcondo Campus Resort” dcondo Campus Resort Kuku dcondo Campus Resort Ratchapruek-Charan 13 dcondo Campus Resort Rangsit dcondo Campus Resort Bangna dcondo Campus Resort Bangsaen dcondo Campus Resort Rangsit-Thammasat

“dcondo Old town” dBura Pran Nok

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2013 Results & HighlightsIncrease portion of foreign clients Increase brand awareness among foreign customers for either investing or

living

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2013 Results & HighlightsGain market share in high-end single detached house project

Narasiri Bangna

Narasiri Bhuddhamonthon Sai.1

Narasiri Rama II

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2013 Results & HighlightsTap lower single-detached house and townhouse segment

“ Kanasiri “ brand for 3 million baht / unit house

“Met Town” brand for 1.5 million baht/unit townhouse

Kanasiri Wongwaen- Rama 5 Met Town Pathum-Tiwanon

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2013 Results & HighlightsFully utilise precast factory

PCF 1 Start the production : Mar 2012 Production capacity : 150 units (52,000 sq.m.)/month

PCF 2 Start the production : Dec 2013 Products : PC Slab, RC Slab, Special, Stairs, External Wall Condominium, 2nd Beam and

Ground Beam

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2014 Business Plan

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Project Launch

Bangkok89%

Northern4%

Eastern5%

Northeastern3%

Classify by Location

No. of project

1Q 2014 3 1 1 5 8,8102Q 2014 1 - 3 4 8,3673Q 2014 3 1 4 8 11,3154Q 2014 1 - 1 2 4,771

No. of project 8 2 9 19Project value (MB ) 14,391 1,249 17,623 33,263

% 43 4 53 100

Y2014 SDH TH C ondo Project value (MB)

SDH43%

TH4%

Condo53%

Classify by Product Type

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Bangkok64%

Upcountry36%

Target Presale 2014by Location

Presale Target

Condominium Townhouse Single-Detached House

Total Presale Value 30,126 Million Baht

Y2011 Y2012 Y2013 Y2014 (Target) -

7,000

14,000

21,000

28,000

35,000

42,000

9,387 10,426 10,878 11,852 4,200 3,614 1,820 2,682 8,204

28,553 29,460 15,592

-29%-1%

95%

21,791 42,593 42,158 30,126THB Million

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Revenue Target

Bangkok63%

Upcountry37%

Target Revenue by Location

• Total Target Revenue 34,290 Million Baht

THB Million

2014 (Target)0

5000

10000

15000

20000

25000

30000

35000

22,797

11,493

66%

34,290

Secured Revenue Amount to Reach Target

Secured Revenue

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Key Strategies

• Sustain sales momentum in upcountry markets with new single-detached house launches

Phuket

Chiang Mai

Khao Yai

Udonthani

Khonkaen

Korat

Suratthani

Burasiri Kohkaew-Phuket

Setthasiri Sansai-Chiang Mai

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Key Strategies

Expand upcountry market coverage Pitsanulok Nakorn Sawan Nakorn Sri Thammarat Ubonratchathani Samui Nhong Khai Surin Kanchanaburi Sri Racha

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Key Strategies

Better control delivery schedule by launching condominiums with EIA approval only

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Key Strategies

Improve efficiency by fully utilising both phases of the precast factory

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Key Strategies

New product concept development appeal to new lifestyle which be more variety New Single-Detached House concept “L-Shaped” New Condo concept “HAUS”

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Key Strategies

• Increase recurring income business

‘Escape’ Sansiri Hotel Collection

located in major tourist destinations Escape Huahin Grand Opening Nov 2013 Escape Khao Yai Grand Opening Feb 2014

‘Neighbourhood Mall’

located at Sukumvit 77

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Key Strategies

Provide fully Integrated Property Services to Sansiri’s customers to create brand loyalty

Target to increase foreign customers Co-agency with international houses

‘Rental for the Holidays’ to added value of Sansiri’s project in tourist destination

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Thank you for your attention