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SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

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The future holds many transformational opportunities. Capitalize on the new technology frontier and realize value previously unattainable with SAP HANA. Learn how SAP and AWS are collaborating to empower businesses, developers, startups and even sports fans to take advantage real time computing in the cloud. SAP and AWS experts will outline: • How do SAP and AWS align to support your cloud strategy, large or small? • What is SAP HANA and how does it enable you to run your business in real-time? • Use cases for developers and enterprise; and capabilities including analytics, business processes, sentiment data processing, and predictive. • How to get immediate value by deploying SAP HANA on the AWS cloud computing platform. • Best practices and reference guides to help you. • Customer success stories, including the Women’s Tennis Association (WTA).
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© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc. SAP HANA - The Foundation of Real Time Now on the AWS cloud computing platform David Payne, Joe Binkley, Steven Jones July, 2014
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Page 1: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.

SAP HANA - The Foundation of

Real TimeNow on the AWS cloud computing platform

David Payne, Joe Binkley, Steven Jones

July, 2014

Page 2: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Anyone for tennis?

Page 3: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Anyone for data?

Page 4: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

4© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Page 5: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform
Page 6: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

6

Serve Direction

PETKOVICCIBULKOVA

Available Imagery

Return Contact Point

Rally Hit Point Shot Placement

Page 7: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

7© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7

Page 8: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

8© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8

Page 9: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

9© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Page 10: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

10© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Page 11: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

A key enabler to the global economy for over 40 years,

SAP is uniquely positioned to help the world run better

At the global levelHelping customers optimize resources and

protect the environment

At the business levelHelping companies harness data to stay

ahead of change and innovate for growth

At the personal levelHelping people have a greater voice and live

better lives by personalizing engagement

SAP mobile solutions reach 97% of the

world’s mobile subscribers via text

messaging.

SAP customers represent 98% of the

top 100 most valued brands in the world.

74% of the world’s transaction

revenue

touches an SAP system.

Page 12: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Profound changes are leading to an unprecedented

empowerment of people everywhere

We need to rethink the future.

Run business

in real time

3

Optimize

resources

1

An emerging

middle class

growing to 5

billionwill strain already

diminishing

resources

More mobile

devices

than people will require fresh

thinking designed for

an “always-on” world

Use Big Data to

your advantage

2

Data doubling

every 18 monthswill create new

opportunities and

risks for value

creation

15 billion Web-

enabled devices

by 2013 will create a universe

of intelligence

everywhere

1 billion people

in social

networks will rewire business

and personal

boundaries

Page 13: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Imagine a new world of real-time engagement where

innovation in technology can..

… While improving

the lives of people

everywhere

Power of the individualImprovement in people’s lives

Help companies stay

ahead of change and

innovate for growth …

Future of BusinessRedefinition of business models

A better-run worldsmarter, faster, simpler

Page 14: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 14Public

SAP Strategy

SAP HANA Cloud PlatformApplication Services | Development | Integration | Database and Analytics | Foundation

BUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATION

SOCIAL PEOPLE TO PEOPLE COLLABORATION

HR SALES,

SERVICE,

MARKETING

FINANCE PROCUREMENT PARTNER/

ISV APPS

PUBLIC CLOUD APPLICATIONS

SAP BUSINESS

SUITEBW

MANAGED CLOUD

SAP & PARTNERS

HANA MARKETPLACE

Page 15: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

At the heart of its innovation is SAP HANA, a completely

re-imagined platform designed for real-time business

10,000x Faster helps you process massive amounts of data,

and deliver information at unprecedented speeds

Entirely New Possibilities enables you to create previously

unimaginable applications, and to rethink and envision new ways to run your business

Dramatically Simplified IT Deployable as an on-premise appliance or

in the cloud, SAP HANA dramatically simplifies complex and expensive IT architectures

Completely Open Platform as an open, adaptable, and extensible platform

SAP HANAa revolutionary in-memory platform

Page 16: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform
Page 17: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Joe BinkleyTechnical Lead, Experience SAP HANA

Page 18: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Real-time

Business

Scenario Real-time bonus calculations for consumers

SalesCustomer

Service

Customer overdue credit calculation by product areas

Finance and

Operations

Iterative period end closing with new posting into accounts constantly

Manufacturing

New ATP strategies; MRP run for individual ATP check/instant re-planning

IMPACT ON BUSINESS Slow Response Times | Usability Challenges | Lack Of Adaptability

IMPACT ON IT High Latency | Complexity | High Cost of Solutions

Transactional

Datastore

Data

WarehouseSensors

DataMobile

Data

Archives Social & Text Geo-Spatial

Location

Intelligence

Order

Processing

Operational

Reporting

Real-time Risk

& Fraud

Trend

Analysis

Sentiment

Analytics

Predictive

Analytics

Pattern

Recognition

Analyze

ETL

Staging

Collect

Clean-DataQuality

Transact

Aggregate

Summarize

Communicate

Monitor

Predict

Planning

0

1

Information Processing is at a critical inflection pointPoint optimization is not enough to meet the new frontiers of real-time business

Page 19: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

DEEPComplex & interactive questions

on granular data

BROAD

Big data,

many data types

HIGH SPEED

Fast response-time,

interactivity

SIMPLENo data preparation,

no pre-aggregates,

no tuning

DEEPComplex & interactive questions

on granular data

SIMPLENo data preparation,

no pre-aggregates,

no tuning

REAL -TIME

Recent data, preferably real-

time

HIGH SPEED

Fast response-time,

interactivity

OR

Technology today requires tradeoffA breakthrough in today’s information processing architecture is needed

Page 20: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

CPU

STORAGE

MEMORY

CompressionPartitioningOLTP+OLAP

in column StoreInsert Only on Delta

No Aggregate tables

(Dynamic Aggregation)

Solid State Flash HDD

64bit address space 1 TB in current servers

Dramatic decline in

price/performance

L3

Cache

L3

Cache

L3

Cache

L3

CacheL3

Cache

L3

Cache

L3

Cache

L3

Cache

Multi-Core Architecture8 CPU x 10 Cores per blade

Massive parallel scaling with many blades

Logging and Backup

Next-generation Software & Hardware ArchitectureRemoving data processing bottlenecks using latest innovations in computing

Page 21: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

ACID

Compliant Database

In-Memory

Column Store

Out

In

SQL

BICS MDX

OData

HANA

Studio

Data

Services

HS Bulk

Loader

SLT

DCX

(SAP Data)

Parallel

Calculations

Scripting

Engine

Business

Function

Library

Unstructured

(Text)

Predictive

Analysis

Library

OLAP

XS App

Server

“R” HS

Integration

Batch Transfer

SAP & Non-SAP

Extensive Transformations

Structured & Unstructured

Hadoop Integration

Near Real Time

SAP & Non-SAP

ODBC / JDBC

3rd Party Apps

3rd Party Tools

BICS

NetWeaver BW

SAP BOBJ

ODBO

MS Excel

3rd Party OLAP Tools

HTTP

RESTful services

JSON / XML

“R”

ESP

What Makes HANA the Platform of Choice?

Page 22: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

What’s the Difference? Column Store vs. Row Store?

Data - 8 billion humans

Attributes:

first name

last name

gender

country

city

birthday

~ 200 bytes

Query:

How many women?

How many men?

Page 23: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Data - 8 billion humans

Query: How many women, how many men?

Row Store – Stride Access “Gender”

8B tuples x 64 byte ≈ 512 GB

Assuming a scan rate of 2MB/Sec/Core

scan with 1 core will take

256 Seconds

Table: World PopulationFirstName LastName Gender Country City Birth

Data - 8 billion humans

Query: How many women, how many men?

Row Store – Complete Scan

8B tuples × 200 bytes per tuple ≈ 1.6 TB

Assuming a scan rate of 2MB/Sec/Core

A complete scan with 1 core will take

800 Seconds

Table: World PopulationFirstName LastName Gender Country City Birth

What’s the Difference?Data representation in a row store

1

2

3

8 x 109 rows

1

2

3

8 x 109 rows

Page 24: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

What’s the Difference?Data representation in a column store

Data - 8 billion humans

Column Store

Dictionary of Names, Countries, Cities…

≈ 700 MB

8 B Records × 91 bytes per tuple

≈ 91 GB

Table Size: 91GB + 700MB ≈ 92 GB

Column Store Compression 17:1

Column Table: World Population

FirstName LastName Gender Country City Birth

1

2

..

200

..

40000

..

1x106

..

5x106

..

8x106

Page 25: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

What’s the Difference?Data representation in a column store

Data - 8 billion humans

Column Store

Dictionary of Names, Countries, Cities…

≈ 700 MB

8 B Records × 91 bytes per tuple

≈ 91 GB

Table Size: 91GB + 700MB ≈ 92 GB

Column Store Compression 17:1

Query:

How many women, how many men?

8B x 2 bytes for “Gender” ≈ 1 GB

Assuming a scan rate of 2MB/Sec/Core

A complete scan with 1 core will take

0.5 Seconds

1600:1 or “stride” 512:1

Column Table: World Population

FirstName LastName Gender Country City Birth

1

2

..

200

..

40000

..

1x106

..

5x106

..

8x106

Full Column Scan on “Birthday”?

8B x for “Birthday” ≈ 16 GB

Assuming a scan rate of 2MB/Sec/Core

A complete scan with 1 core will take

8 Seconds

Page 26: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Order Country Produc

t

Sales

456 France corn 1000

457 Italy wheat 900

458 Spain rice 600

459 Italy rice 800

460 Denmark corn 500

461 Denmark rice 600

462 Belgium rice 600

463 Italy rice 1100… … … …

Columnar Dictionary Compression

• Dictionary per column

• Uses data-driven fixed-length bit encodings

• Operations directly on compressed data, using integers

• More in cache, less main memory access

1 Belgium

2 Denmark

3 France

4 Italy

5 Spain

1 3

2 4

3 5

4 4

5 2

6 2

7 1

8 4… …

1 7

2 5,6

3 1

4 2,4,8

5 3

Logical Table

Dictionary

5 entries, so need

3 bits to encode!

Compressed

column

(bit fields)Inverted

indexDictionary

Where was

order 460?

Which orders in

Italy?

Page 27: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Elimination of Aggregates

• Traditional applications use “materialized aggregates”(tables with min/max/sum/avg…) to increase analytic performance

• These aggregates must be recomputed after data changes,or at scheduled times

• HANA aggregates massive data-sets on-the-fly with high performance => no need to save aggregates

• Means:

– Simpler data models and application logic,

– More up-to-date

– Less log activity

Page 28: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Other Advantages of Columnar Tables

• Scanning column data is so fast that indexes are usually not required

– Saves memory as well as index update time

• Dynamic views computed on the fly

• Very fast full column aggregations, due to encoding and partitioning

(>1 B records per second)

• Add a new column to a table without a complete table re-organization

• Very efficient projections (bit-vector operations)

• Compression reduces main-memory access

– Performance bonus due to improved cache behavior

Using SAP HANA, table data may be compressed up to 5x!*

* Data dependent, please refer to the HANA sizing guide; YMMV

Page 29: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

One in-memory atomic copy of data for

Transactions + Analysis

Eliminate unnecessary complexity and latency

Less hardware to manage

Accelerate through innovation and simplification

3 copies of data in different data models

Inherent data latency

Poor innovation leading to wastage

Separated Transactions + Analysis +

Acceleration processes

SAP HANA(DRAM)

Transact

ET

L

Analyze

ET

L

Re-think Data Management with in-memory computingNeed to eliminate redundant data copies, materialization and models

A Common Database Approach for OLTP and

OLAP Using an In-Memory Columnar

DatabaseHasso Plattner

VSAccelerate

Cache

Page 30: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Any AppsAny App Server

SAP Business Suite and BW ABAP App Server

JSONR Open ConnectivityMDXSQL

SAP HANA Platform – More than just a database

SAP HANA platform converges Database, Data Processing and Application

Platform capabilities & provides Libraries for predictive, planning, text,

spatial, and business analytics so businesses can operate in real-time.

SAP HANA Platform

Unifie

d A

dm

inis

tratio

n

Life

-cycle

Managem

ent

Security

Extended Application Services

Integration Services

Deployment:

Database Services

Applic

ation D

evelo

pm

ent

Pro

cess O

rchestr

ation

OLTP | OLAP | Search | Text Analysis |Predictive | Events | Spatial | Rules | Planning | Calculators

Processing Engine

Application Function Libraries & Data Models

Predictive Analysis Libraries | Business Function Libraries | Data Models & Stored Procedures

Data Virtualization | Replication | ETL/ELT | Mobile Synch | Streaming

App Server| UI Integration Services | Web Server

On-Premise | Hybrid | On-Demand

Supports any Device

Page 31: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Renovate existing systems while enabling future breakthroughs

Operational

Analytics

Big Data

Warehousing

Predictive, Spatial &

Text Analytics

REAL-TIME ANALYTICS

SAP HANA PLATFORM

Sense &

RespondPlanning &

Optimization

Consumer

Engagement

REAL-TIME APPLICATIONS

SAP

BusinessSuite

SAP

BusinessOne

40+ HANA Apps,

Accelerators

& RDS

StartUps

&

ISV Apps

Operational

Datamarts

Enterprise Data

Warehouse &

BW on HANA

SAP HANA Platform

Adm

inis

tratio

n

Extended Application Services

Integration Services

Deployment:

Database Services

Deve

lop

me

nt Processing Engine

Application Function Libraries & Data Models

On-Premise | Hybrid | On-Demand

Page 32: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Consumer Engagement ApplicationsGame-changing innovation with new applications and business models

Real-time

Engagement for

consumers

Real-time

insights for

enterprise

Generate real-time consumer

insights

Deliver personalized, engaging

experiences

Create more responsive business

with precision targeting

• HTML-5 support

• Mobile integration

• Consumer-grade usability

• OLTP + OLAP real-time Processing

• Sentiment Intelligence

• Predictive analytics

SAP HANA

PLATFORM

Page 33: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Sense & Respond Applications for Internet of ThingsFaster execution by adjusting to signals in the business environment

Detect and analyze data trends by

aggregating sensor data

Benefit from more energy efficient

logistics, transforming retail

distribution

Increase quality of life through

intelligent buildings, robots, cars

and cities

• Event stream processing (ESP)

• No data preparation

• RFID Integration

• Embedded data processing

• Machine Learning

• Spatial Processing

Smart Cities

Smart Automobile

Smart Equipment

Smart Logistics

Smart House

Smart Vending

Connected Cars

Page 34: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Planning and Optimization ApplicationsFaster execution to adjust to changes in the business

Sales and Operations Planning

Business Planning

and Consolidation

Enable iterative period end closing

with continuous posting into

accounts

Cash forecasting management

Optimize procurement,

manufacturing, transportation

without limits

• In-memory stored procedures

• Integrated Planning and Calculation engines

• Predictive Analytics and Business Functions

• Recent data, preferably real-time

• Supporting complex questions on interactive

data

• Built-in Spatial Processing

Page 35: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

SAP Business Suite powered by SAP HANA

SAP HANA PLATFORM

SAP ERP SAP CRM SAP SCM SAP SRM

Smarter business

innovationsUnlock new growth opportunities

before your competitors do

Faster Business

ProcessesDrive your business at the speed of

the market

Simpler Business

Interactions

Empower people to decide and act in the business moment

Page 36: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

SAP

HANA(DRAM)

Operational ad-hoc analytics and monitoringReal-time insight into the in-the-moment business situations

Accelerate business decisions

Provides vision across entire business

process

Empower front-line employees

Provide POS data analysis as interactive

session with drill-down information

Implement real-time

fraud detection, risk management and

monitoring

Pricing Accounting

Customers Forecasting Planning

Channel Inventory

Products Suppliers

Customer

Service

Finance and

Operations

Account

Administration

• OLTP + OLAP Processing

• SAP HANA Live

• SAP smart data access – data virtualization

• Real-time data integration (Replication,

Streaming)

• Unified data modeling

• Single-query access to data

Page 37: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

SAP BusinessWarehousePowered by SAP HANA

SAP HANA PLATFORM

Data

Manageme

nt

Data

Storage

Analytical /

Planning

Engine

DATA MODELING

SAP NetWeaver BW

QUERY REPORTING ANALYTICS

SAP BOBJ Busines Intelligence

Dramatically Improved

Performance

Improved decision making,

faster reporting, and the most

up-to-date information

Simplified Administration and

Streamlined Landscape

Reduced administration

and lower TCO

Unlock The Power of Your

Data Across The

Enterprise

Self-service access

to all information at the most

granular level

Page 38: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Predictive Analytics & Machine Learning Transforming the Future with Insight Today

Provide Business Analysts with sophisticated algorithms to take

the next step in understanding their business and modeling

outcomes.

Perform statistical analysis on your data to understand trends

and detect outliers in your business.

Build models and apply to scenarios to forecast potential future

outcomes

Combine, manipulate and enrich data to apply it to your business

scenarios. Self-service visualizations and analytics to tell your

story

• OLTP + OLAP Processing

• SAP HANA Live

• SAP smart data access – data virtualization

• Real-time data integration (Replication,

Streaming)

• Unified data modeling

• Single-query access to data

Page 39: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

SAP HANA Spatial ProcessingDevelop and deploy spatially-enabled analytics and applications

Transaction Data Unstructured Data Location Data Machine Data

SAP HANA

Analytics Applications Visualization GISSAP Info Access

(HTML 5)Mobility

REAL-TIME DATA

SPATIAL DATA

BUSINESS DATA

OLTP Analytics Planning Predictive Text Spatial

Geo-

Services

Geo-

Content

Columnar

Spatial

Processin

g

Calc

Model /

Views

Spatial

Functions

Spatial

Data

Types

Real-time

high-performance

spatial processing

Store, process,

manipulate, retrieve

and share spatial data

Unified modeling

platform

Combine spatial

with business data

Geo-content

and services

Page 40: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

File Filtering

Unlock text from binary documents

Ability to extract and process unstructured text data from various file formats (txt, html, xml, pdf, doc, ppt, xls, rtf, msg)

Load binary, flat, and other documents directly into HANA for native text search and analysis

Native Text Analysis

Give structure to unstructured textual content

Expose linguistic markup for text mining uses

Classify entities (people, companies, things, etc.)

Identify domain facts (sentiments, topics, requests, etc.)

Supports up to 31 languages for linguistic mark-up and extraction dictionary and 11 languages for predefined core extractions

SAP HANA Text AnalysisExtract information from documents. Perform text analysis on unstructured data

SAP

HANAText Analysis

Page 41: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Renovate existing systems while enabling future

breakthroughs

Operational

Analytics

Big Data

Warehousing

Predictive, Spatial &

Text Analytics

REAL-TIME ANALYTICS

SAP HANA PLATFORM

Sense &

RespondPlanning &

Optimization

Consumer

Engagement

REAL-TIME APPLICATIONS

SAP

BusinessSuite

& SAP

BusinessOne

30+ HANA Apps,

Accelerators

& RDS

StartUp & ISV

AppsOperational

Datamarts

EDW on HANA

(BWonH)

SAP HANA Platform

Adm

inis

tratio

n

Extended Application Services

Integration Services

Deployment:

Database Services

Deve

lop

me

nt Processing Engine

Application Function Libraries & Data Models

On-Premise | Hybrid | On-Demand

Page 42: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Uncover value

Create breakthroughs

Experience simplicity

INNOVATIONSPREVIOUSLY UNFEASIBLE

• Real-time genome analysis

• Instantaneous fraud detection

• Predictive maintenance

• Optimize procurement, manufacturing, transportation

• Real-time MRP with instant re-planning

SIMPLICITYPREVIOUSLY UNACHIEVABLE

• Transactions and analysis in one system

• Efficiently analyze structured and unstructured data

• Fewer systems needed

• Hardware cost savings

• Less DBA involvement needed

SAP HANAIn-Memory

Transaction & Analysis

directly In-Memory

VALUESPREVIOUSLY UNATTAINABLE

• Iterative period end closing

• Cash forecasts/management

• Real-time offer calculation

• In-moment sales forecast

• Self-service apps with instantaneous response

• Interactive POS data analysis

Page 43: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Steven JonesSolution Architecture, Amazon Web Services

Page 44: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Over 18 Joint SAP & AWS Solutions

• SAP Cloud Appliance Library: http://www.sap.com/pc/tech/cloud/software/appliance-library/index.html

• SAP HANA One on the AWS Marketplace https://aws.amazon.com/marketplace/

• SAP HANA AWS Infrastructure as a Service Offering to 1.22TB http://marketplace.saphana.com/

• SAP BW Powered by SAP HANA Trial Offer - Link

• SAP on AWS information on the SAP Home Page on AWS.com: http://aws.amazon.com/sap/

Page 45: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

HANA on AWS - Start Small and Scale As Needed

Try Develop Run

• Start with SAP BW on

HANA Trial for 30 days

• Get set up in less than 30

minutes

• Pre-built content and

sample data

• Use the system as-is or

load your own data and

objects

• Built-in tutorials and

community support

• Choose SAP HANA

developer edition or

SAP HANA One

• Develop, test, and demo

applications on top of the

SAP HANA platform

• Easily accessible and

rapidly deployable

• Pay for only what you use

• Community Support

• Two options for

production workloads:

• SAP HANA One to

instantly deploy a single

instance of SAP HANA

• SAP HANA (BYOL) for

real-time provisioning on

AWS using existing SAP

HANA licenses

• Various support options

available

Page 46: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Use Cases / Architecture Patterns

Page 47: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Customer

Data Centers

VPN or

Direct Connect

Virtual Private Cloud

SAP HANA Disaster Recovery (DR) on AWS

DR

ECC

BWBW

ECC

PRD

SAP production (PRD) landscape

runs in customer’s own datacentreSAP development & quality

assurance landscape runs on AWS

SAP HANA

Appliance(s)

HANA

DB

SAP HANA System

Replication (Async)

Page 48: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Customer

Data Centers

VPN or

Direct Connect

Secure

connectivity

between

datacentre & AWS

Virtual Private Cloud

Hybrid HANA Deployment – Customer Data Centre & AWS

DEV QAS

ECC

BW

ECC

BWBW

ECC

SRM

PRD

SAP production landscape runs in

customer’s own datacentreSAP development & quality

assurance landscape runs on AWS

SAP HANA

Appliance(s)

HANA

DB

HANA

DB

Page 49: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Virtual Private Cloud

Full SAP HANA Deployment on AWS

DEV QAS

Customer runs DEV, QAS, & PRD on AWS

PRD

VPN or

Direct Connect

Secure

connectivity

between LAN &

AWS network

Customer

LAN

ECC

BW

ECC

BW

HANA

DB

HANA

DB

ECC

BW

HANA

DB

Page 50: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Virtual Private Cloud

SAP HANA for Big Data Analytics

VPN or

Direct Connect

Secure

connectivity

between LAN &

AWS network

Customer

LAN

ECC

BWBW

HANA

DB

SAP

BI

Amazon EMR

+

Page 51: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

SAP HANA Scalability Test for

SAP BW Using In-Memory Data Fabric

111 SAP HANA Instances

(1,776 CPU Cores)

8M Rows loaded per second

(60 Billion Total)

220ms single node query

(600 Million Rows)

330ms for federated query

(60 Billion rows)

Throughput of 3 million queries

per hourAdditional Details: http://bit.ly/scale-hana-aws

Page 52: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Deployment of SAP HANA on AWS

Page 53: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

10 Regions*

26 Availability Zones*

51 Edge Locations

* China (Beijing) Region-

EC2 Availability Zones: 1 Coming Soon

Global Infrastructure

Page 54: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Amazon EC2 Cluster Compute Instances for SAP HANA

2 x Intel Xeon E5-2680 v2 processors (Ivy Bridge)

32 vCPUs with hyperthreading

64-bit

60 GB RAM

10 Gigabit Network

Enhanced Networking

2 x Intel Xeon E5-2670 processors (Sandy Bridge)

32 vCPUs with hyperthreading

64-bit

244 GB RAM

10 Gigabit Network

NUMA and Turbo Support

c3.8xlarge cr1.8xlarge

2 x Intel Xeon E5-2670 v2 processors (Ivy Bridge)

32 vCPUs with hyperthreading

64-bit

244 GB RAM

10 Gigabit Network

NUMA and Turbo Support

Enhanced Networking

r3.8xlarge

HANA One SAP HANA Infrastructure Subscription

Page 55: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

SAP HANA Deployment Methods

AWS Global Infrastructure

AWS QuickstartAWS Marketplace

SAP Cloud Appliance

Library

AWS API’s

AWS CloudFormation

Developer Edition / Trials BYOL (Multi-Node)HANA One

SAP HANA Marketplace

SAP

HANA

Page 56: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Wrap Up

Page 57: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

SAP and Women’s Tennis Association (WTA)Solution Overview

Court

Cameras

Umpires

Player

Data

Journalists

Players &

Coaches

Fans

SAP WTA

Player

Analytics

Powered by SAP HANA

Data Sources Mobile Apps

SAP HANA One

SAP Data Services

SAP BusinessObjects BI

Page 58: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Kellogg Uses AWS to Save $900,000 over 5 Years Over Using On-

premises Infrastructure

Kellogg produces breakfast foods for more than 180

companies worldwide, with annual revenue of almost $15 B.

Using AWS saves us

$900,000 in infrastructure

costs alone, and lets us run

dozens of simulations a day

so we can reduce trade

spend. It’s a win-win.

• Needed a better way to track and model promotional

costs (“trade spend”) to improve the bottom line—and

needed to be able to run more than 1 trade-spend

simulation/day

• Running SAP Accelerated Trade Promotion Planning

(TPM) – Powered by SAP HANA

• By using SAP HANA on AWS, Kellogg estimates it

will save $900,000 over 5 years versus traditional on-

premises infrastructure alternatives

• Increased business agility: Company can run dozens

of trade spend simulations each day, and decreases

deployment time by 30x

• Leveraged existing SAP HANA software license

investment on AWS

• Familiarity and Accessibility of the AWS platform

enabled engineers to easily apply their existing

knowledge and infrastructure skills

Stover McIlwain

Senior Director of IT Infrastructure Engineering

Page 59: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform
Page 60: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

“ ”

Mantis Technology Group – InternetSoftware solution provider specializing in enterprise custom services for online retailers & high transaction volume provision systems

Product: Pulse Analytics – Social Media Analytics By SAP HANA One (Cloud)

Business Challenges/ Objectives

Offer rapid analysis of social media channels to track consumers and influencers

and measure brand against industry metrics

Scale its social media analytics service offering to handle ever increasing volumes

of data cost-effectively

Technical Challenges

Reduce cost of managing cluster of 18 Text Analysis XI and 3 MySQL servers

Analyze large volumes of social media data – more than 1M documents daily

up to 4M

Reduce the ETL load times to deliver real-time analysis

Benefits

Faster SAP HANA’s native Text Analysis and sentiment analysis with topic

identification

New real-time analytical capabilities allow for visual presentation of data that is

free from previous performance-based constraints

Data Architecture simplification by replacing 20+ separate servers with 1 instance

of SAP HANA One

Significant

Simplification of Data Architecture

Moved from 23

servers to 1 Hana

One server

99% fasterSignificantly

reduced ETL Load

time

6x fasterText analysis

processing

“We can get close to an order of magnitude improvement in performance, additional headroom, access to new practical

capabilities (as a result of the performance improvements) AND… still save money!”

Doug Turner, CEO of Mantis Technology Group

Page 61: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Technical Implementation

• 1. Key SAP HANA features

• SAP HANA One: In-memory processing in the

cloud

• Native text analysis functionality in SAP HANA for

full-text indexing, fuzzy search and sentiment

analysis

• Automatic Data Indexing Capabilities

• Join Data on all dimensions as it is created

• Fuzzy Search for advanced clustering of similar

mentions

• On-premise capabilities

• 2. Technical KPIs

• Significantly reduced ETL data load

• 6x increase in query speed

• Simplification of data architecture

• 3. Implemented by Mantis Technology

Group

4. Partners

• Data Center provided by Amazon

SAP HANA Platform

• Architecture Diagram

5. Next Steps

Go-live on SAP HANA One by SAPPHIRE

Text Analysis

So

cia

l Se

ntim

ent A

na

lysis

So

cia

l Se

ntim

ent A

na

lysis

Social Media

Channels

ETL

ProcessData

Mart

Collection

DB

Text

Analysis

Previous Architecture Diagram

HANA Architecture Diagram

Social Media

Channels

Page 62: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

“We gather huge amounts of data from the field every second. For us, Business Intelligence is not about yesterdays or last week report,

it's about NOW… In our industry' it's hard to attract and retain highly qualified dedicated employees. Our highly advanced mobile

applications grant the truck driver sense of pride. They feel they contribute to our service mantra in a visible way. They do not perceive

themselves as "blue-collar workers" anymore.“

Dror Katz, Katz Logistics CEO

“ ”

Mobideo – Professional ServiceFirst startup to bring productive customer to SAP HANA One

Product: Provides real time analysis using Joint Solution by Mobideo and SAP

HANA ONE

Business Challenges/ Objectives

Deploy easy access to information in real-time

Ensure the compliance with protocols

Deploy the monitoring and alerts for effective management

Technical Challenges

The current systems have limited ability to provide granular visibility

Provides solution that capture and available analysis in real time.

Benefits

Main cases: Katz Group (logistic Industry) and Radwin (Telecommunications)

Improve providing real time visualization and dashboards for yours customer´s

managers.

Significant Improves on the operation management through real time monitoring

and smart alerts possible by integration with SAP HANA and local devices.

Provides the most granular level of the visibility, compliance and adaptability

across the lifecycle of the operation.

Real-TimeMonitoring and Smart

Alerts

Significant

ImprovementIn the Visibility and

Performance

Analysis

ScalabilityRadwin has an

extensive network

(~100 countries)

Page 63: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

SAP HANA

• 4. Architecture Diagram

Technical Implementation

1. Key HANA features

Data Extracting/ Loading

Integrate HANA with Business Objects, Visual

Intelligence, Visual Enterprise

2. Technical KPIs

Significantly improved data Processing

Highly improved report performance

3. Implemented by Mobideo

Estimated Project Services

– Project Duration – Months

4. Partners

SAP HANA ONE

Data Center provided by Amazon

Solution Provide by Mobideo

SAP Business Objects

Dashboards, What-if Analysis, Analytics Reports, ad-hoc

Analysis

Mobideo Studio Mobideo Engine Mobideo Web Portal

ERP

Legacy

System

s

Others Process forms

&Support documents•

Iphone Windows

Mobile

Android Windows 7/8

Page 64: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

SAP HANA on AWS “Pilot” Program Offer

• Customers may receive up to US$1,000 in AWS Promotional

Credits to evaluate SAP HANA on a much larger instance

(Amazon EC2 cr1 or r3.8xlarge Instance type)

• The credit will fund the AWS infrastructure costs for customers

to trial SAP HANA through a choice of deployment methods:

– The SAP Business Warehouse (BW) Trial powered by SAP

HANA on AWS or the SAP HANA Infrastructure

subscription offering-both offered and available through

SAP

– Or if the customer has their own license of SAP HANA,

they may leverage it in a “BYOL” model and use the SAP

HANA on AWS Quick Start Reference Deployment Guide

as a tool to setup and run it themselves on the AWS Cloud

• Learn more about the Pilot offer, including terms and how to

apply for up to US$1,000 in AWS Promotional Credits at

http://aws.amazon.com/sap/saphana/pilot/

Page 65: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

Where to Find SAP HANA on AWS Resources

Latest updates

How to Get Started

Deployment Information

Support Information

SAP HANA on AWS Implementation

and Operations Guide

Contact us: [email protected]

http://aws.amazon.com/sap/saphana/

SAP HANA in the AWS Cloud Quick Start Deployment Guide

http://aws.amazon.com/quickstart/

Page 66: SAP HANA - The Foundation of Real Time, Now on the AWS Cloud Computing Platform

What is your cloud strategy?

How do you get there?

What are the risks and rewards?

What is the business case?

Discussion and Next Steps


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