SAP Innovation Awards 2018 Entry Pitch Deck

MyShoes Smart CommerceGenerating a Next-Generation Shopping Experience on iPhone X for Shoe Lovers

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“MyShoes™ Smart Commerce Platform provides the next-generation mobile

shopping experience for shoe lovers. It is THE world’s first enterprise level e-

Commerce platform which solves the returns problem in online sales and sets

a new standard for e-Commerce and human experience. MyShoes Platform

delivers Disruptive Innovation for the Online Retail Business and a mind-shift in

the Footwear and Apparel industry.”

Jacqueline Yildirim, Founder of JACQ

MyShoes Smart Commerce enables the next generation online retail business, bringing a mind shift to the footwear and apparel industry.

This innovative mobile application on iPhone X usessmartphone-based 3D-body scanning technology and thepower of SAP HANA on SAP Cloud Platform to ensurethe shoes customers purchase online fit at 100% -delighting consumers and virtually eliminating productreturns for retailers.

Generating a Next-Generation Shopping Experience on iPhone X for Shoe Lovers

SAP HANA

SAP Cloud Platform

Smartphone-based 3-D scanning Technology

JACQ proprietary IP

Up to 70%

decrease in returns

40% reduction of

overstock and

working capital

30% increase of

profit

Jacqueline Yildirim, Founder of JACQ

JACQ

Participant Information

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Company: Jacq GmbH, Mannheim, Germany

- Jacqueline Yildirim, Founder of JACQ

The JACQ. brand is a product of the JACQ company that is headquartered in Mannheim, Germany. The

company's sphere of activities revolves around the development and manufacturing of a the

biomechanical material ,”COMDUREN“, for pressure absorption and shock attenuation in shoes as well

as the development, manufacturing and sales of footwear.

In 2017 JACQ. started MyShoes Smart Commerce. This new software, based on the newest smartphone

technology and SAP Cloud Platform, makes looking for a suitable shoe that perfectly fits as easy and

playful using your smartphone, and eliminates product returns.

Industry: Retail / CP (Fashion Technology)

MyShoes™ Smart Commerce Next-generation Mobile Shopping Platform

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Overview

MyShoes Smart Commerce is a smart applications that allows shoppers to leverage smartphone-based 3-Dscanning technology to scan their own foot and then leverages that information to identify shoes that are aperfect fit.

• The application is built using SAP Cloud Platform SDK for iOS and leverages SAP HANA on SAP CloudPlatform to perform the 3D-Model matching required to identify the appropriate shoes.

• SAP HANA real-time processing capabilities allow the MyShoes application to process to 3-D matchingagainst inventories of up to 100,000 shoe models and provide instant recommendations to shoppers.

• MyShoes takes advantage of SAP HANA to process machine learning algorithms that factor in footforms, customer behaviors, market demand and trend data to advise merchants on customer propensity tobuy – to improve product mix choices, inventory management, and more

• The application uses an open architecture and APIs so that it can easily support both iOS and Androidplatforms, can take advantage of a variety of 3D sensor technologies for AR and VR - such as the oneused by iPhone X – and can be easily integrated into existing shopping applications

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Overview

MyShoes Smart Commerce is a smart applications that allows shoppers to leverage smartphone-based 3-Dscanning technology to scan their own foot and then leverages that information to identify shoes that are aperfect fit.

• The application is built using SAP Cloud Platform SDK for iOS and leverages SAP HANA onSAP Cloud Platform to perform the 3D-Model matching required to identify the appropriate shoes.

• SAP HANA real-time processing capabilities allow the MyShoes application to process to 3-D matchingagainst inventories of up to 100,000 shoe models and provide instant recommendations to shoppers.

• MyShoes takes advantage of SAP HANA to process machine learning algorithms that factor in foot forms,customer behaviors, market demand and trend data to advise merchants on customer propensity to buy –to improve product mix choices, inventory management, and more

• The application uses an open architecture and APIs so that it can easily support both iOS and Androidplatforms, can take advantage of a variety of 3D sensor technologies for AR and VR - such as the oneused by iPhone X – and can be easily integrated into existing shopping applications

Solution Details

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Solution Details: The Matching Algorithm

The „real MAGIC“ behind MyShoes is „HANA real-time“ is the AlgorithmScanned 3D-Foot Data are matched to digital 3D-Shoe data in SAP HANA on SAP Cloud Platform

Consumer scans the foot with e.g.iPhone APP,

built with SAP Cloud Platform SDK for iOS

SAP Cloud Platform Mobile Services trigger automatically

digital 3D Matching with 3D shoe data • 3D scan of foot is sent to SAP HANA and pre-analyzed with high

performance matching algorithm and meta data

• 3D foot model is compared with a 3D shoe model

• Precise information about foot/shoe fitting is obtained

• Best shoe size is calculated and matched

• High performance real-time comparison of 3D foot model with all 3D shoe

models in database

• Information about how well the shoe fits (front, side, height, width, etc.) is

identified

• Calculations are performed to identify other shoe models that fit well.

Benefits

Business value:

Social value:

Human empowerment:

Technical value

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• MyShoes ensures the shoes that customers purchase online fit 100% to their satisfaction, delighting B2C customers

and decreasing product returns for the retailer to nearly zero.

• MyShoes finds the best shoe size for a particular shoe:

• Up to 70% decrease in returns

• 40% reduction of overstock and working capital

• 30% increase of profit

• MyShoes addresses the needs of retailers and consumers at the same time, improving the buying experience – easy

and playful though the mobile apps

• MyShoes, with its substantial IP contribution, makes mass customization a reality, and has the potential to improve and

transform processes in the footwear industry through smart technology innovation.

• MyShoes leverages cutting edge smart phone technology - like iPhone X’s true depth sensors, 3D-camera, ARKit, etc.

- to captivate shoppers, and provides a smart way of digitizing buyer information, enabling valuable consumer‘s

behavior analysis.

• MyShoes concept is versatile and can be easily applied to other sectors - such as textiles („MyStyle“) - and has the

potential to shift the Apparel industry into a new era.

Benefits

Business value:

Social value:

Human empowerment:

Technical value

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• Reduced CO2 Footprint

• Environmentally Friendly

• Sustainable Solution

• Less Waste and energy consumption

• Human Experience

• Easy and playful shopping experience

• Customized and comfortable online ordering

• Virtual Fitting

• High performance 3D-data matching with SAP Hana

• Real-time comparison of 3D-foot model with 3D-shoe model

• SaaS with SAP Cloud Platform & SAP Cloud Platform SDK for iOS

• Open Architecture (APIs)

• Easy deployment in any Webshop solution / order app

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Architecture

SAP Cloud Platform

(SAP HANA)

3D-DATA MODEL MATCHING

ALGORITHM

S H O P

3D-Shoe Data

„DIGITAL TWINS of Shoes

CUSTOMER

W E B -

3D-DATA ANALYTICS IN REAL TIME

MyShoes™ Smart Commerce Platform

Illustration

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MySHOES SMART COMMERCE IS A SINGLE BUT INTEGRATED STEP WITHIN THE ONLINE

ORDER PROCESS TO HELP CUSTOMERS FINDING THE RIGHT SHOE SIZE.

3. Measure3D-Scan gets the exact

“digital twin“ of the foot

2. Select 4. Order1. Search 5. Deliver

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The solution provides the following benefits:

• 3D-Model Matching based on SAP Cloud Platform (Executing C++ based Algorithms)and SAP Cloud Plattform SDK for iOS

• Real-time high volume matching within ordering process (up to 100K 3-D Models of shoes can be matched)

• Machine Learning: Analytics on foot forms, customer behavior, demand and trend data analysis.

• Open Architecture through APIs, supporting all platforms (iOS, Android)

• Leveraging 3D-sensor camera technology for AR and VR application such as used by Apple iPhone X (3D- True Depth Camera for VR and AR Application)

Summary

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Quote

MyShoes™ Smart Commerce Platform provides the next-generation mobile shopping

experience for shoe lovers. It is THE world’s first enterprise level e-Commerce platform which

solves the returns problem in online sales and sets a new standard for e-Commerce and human

experience. MyShoes Platform delivers Disruptive Innovation for the Online Retail Business and a

mind-shift in the Footwear and Apparel industry.

Jacqueline Yildirim, Founder of JACQ .

Easy upload of 3D Shoe Data

• Automated Upload of 3D Shoe Data in STL format

• 3D Shoe Data is pre-processed in SAP HANA

• Data is made available for real-time processing

Easy integration into existing Shopping Apps

• MyShoes library is included in Shopping App

• "Measure Your Foot" button starts MyShoes process

• 3D foot scan dialog appears

• MyShoes library automatically handles

• Transfer of foot 3D data to MyShoes API

• Receive information on which size fit best

• Receive other suggested shoe models with sizes

• Shopping app selects best size / proposes other shoe models

Deployments Details

MyShoes

Library

(Android,

iOS)

SAP

Cloud Platform on

SAP HANA

MyShoes

API

SAP

Cloud Platform on

SAP HANA

B2B Retailer

3D-Shoe

Data

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Q1 2018Q4 2017

Full functioning MVP

• 3D foot scan with Android device

• Transfer of 3D foot data to

backend server using MyShoes

API

• Realtime comparison of 3D foot

model with 3D shoe model

• Matching algorithm

• Online shop integration

SAP Validation

• Certification of "MyShoes Smart

Commerce"

iOS support

• Transfer proofed approach to

iPhone X

• UI improvements

Backend improvements

• Enhanced matching 3D shoe / 3D

foot

• Enhanced recommendation of

other fitting shoe models

Q2 2018

Smartphone library

finalization

• Easy integratable library

Backend improvements

• For display in online shop: Easy

understandable information how well

a shoe fits

• Virtual Fitting AR

Analytics module

• Most common types of foot forms

• Improved data quality of shoes and

individualized shoe demands

Q3/Q4 2018

Beta phase

• Pilot with chosen customer

Going Live

• General Availability

• Integration support

• Analytics consultant service

SAP Cloud Machine Learning

• Trend forecast of shoe demands

• Improved design and production of

shoes based on high volume of

customer foot data and the quality of

collected data

• Improved analytics for foot forms

• Tracking of changes in customer foot

forms over time

Additional Information. ROADMAP 2018

JACQ. GMBHHAFENSTR. 25 – 27,

D-68159 MANNHEIM

+49 170 8190107

+49 621 150283 -05

INFO@JACQ.SHOES

CEO, FOUNDER:

JACQUELINE YILDIRIM,

HRB 720 743, AG MANNHEIM

WWW.JACQ.SHOES

WWW.COMDUREN.COM