February 12, 2014
SAP and FormulaE
SAP Sports and Entertainment
Our innovations are designed to
help the world run better.
Applications Mobile Analytics Cloud Database and
Technology
A real-time business platform, powered by SAP HANA.
SAP has more to offer than core ERP
The explosion of mobile devices and mobile connectivity
Doubling of data every 18 months
Touching the consumer – helping our customers better serve their customers
Co-Innovation with customers through Design Thinking
3
Player Salaries /
Business Costs
Rise Each Year
Revenue
Growth Must
Keep Pace With
Annual Cost
Increases
Fan Identity &
Engagement
Using Data To
Gain A
Competitive
Edge
Teams Leagues
Teams
Venues
Digitization
& Silos Of Data
Key trends impacting the Sports & Entertainment industry
4 4 ©
Analysis of Big Data in Real Time
Accessible Anytime, Anywhere, Any Device
Faster Deployment and Time-to-Value
Mobile
Cloud
Analytics Powerful Insights, Intuitive Experiences
SAP HANA
Powered by SAP Technologies
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Revenue
Growth
Team
Performance Business
Operations
Fan
Engagement
Real-Time Platform
Enterprise Business
Intelligence Advanced
Analytics Agile
Visualization
Social Media
Intelligence
Social Engagement
Fan Identity
Fan Experience
Marketing &
Loyalty
CRM / Data
Integration
Ticketing
Merchandising
Player Portal
SAP Scouting
Performance
Analytics
Team / Player
Analytics
Finance
HR
Procurement
SAP Sports and Entertainment
Modular solutions that help “change the game”
6
Real Time Analytics: Formula 1 MacLaren Racing Team – “The Perfect Lap”
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Fan Experience: NBA 67 Years of History available for Millions of Fans
nba.com/stats
Statistical Categories
• Speed and Distance
• Touches/Possession
• Passing
• Defensive Impact
• Rebound
Opportunities
• Drives
• Catch and Shoot
• Pull Up Shots
NFL Fantasy Football Player Comparison Tool
12
SAP Real Time Analytics: European Football
13
Serve Direction – Serena Williams Women’s Tennis Association Data Visualization for Players, Coaches, and Fans
14
Player Movement (Istanbul Finals vs Li Na) – Serena Williams
15
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Design Thinking
From idea to solution in months
Focus of our Co-innovation
… a solution that fits technical constraints
… investments that move the economic needle
… experiences users care about
Design Thinking is a proven methodology for creating innovation. It is best
suited for solving tough challenges where the “right answer” is currently unknown.
Sponsorship and
Agreement on
Design Challenges
Preparation and
Discovery
Ideation Workshop Validate, Visualize
and Value
Building the
plan to
innovation
Execute the
Plan to deliver
Value
Design thinking & co-innovation With SAP Scouting
18
1899 Hoffenheim – Co-innovating using advanced technology to improve player development & performance
19
SAP Co-innovation with Customers – Chip Technology,
Player Performance, Player Portal
SAP in Partnership with:
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Player Performance – Google Glass
22
SAP Co-innovation – Player Performance
Other
Data-
Source Footbonaut
23
Player Portal
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Collect
Consolidate
Derive Insight
Publish and Share
Consume and Act
Optimized Data Flow for Sports Operations
Scouting, Training, Practice,
Medical, Game stats, Player
stats, “Real GM”, SportVU,
Sensor data
SAP
HANA
Analyze, Predict, Simplify,
Visualize, the “So What”
Insights,
Gain
Competitive
Advantage
Push or Pull of Info,
Constant access to most
current data, mobile
reporting and dashboards,
publish and share centrally
GM, Coaches, Medical Staff
see key insights from
reporting, and can make
proactive adjustments to
improve player and team
performance
HANA
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Collect Data
Consolidate, Correlate
and Assess
Identify Fan
Derive Insight
Execute and Refine
Improve Fan
Experience
Optimized Data Flow for Business Operations
Ticketing, Merchandise,
Concessions, CRM, Social
Media, Demographic,
Marketing, Email Surveys, …
SAP
HANA
Segment, Analyze,
Predict
Target, Track,
Measure, Report,
Improve
HANA Precision Marketing, Deepen
Fan Engagement, Develop
propensity to buy models ,
improve campaign
effectiveness
Joe Fan
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Revenue
Growth
Team
Performance
Business
Operations
Fan
Engagement
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SAP Supports the Entire Sports & Entertainment Business
Thank you!!
Frank T. Wheeler Global Vice President, SAP Sports