SEO AUDIT REPORT

PREPARED BY IWAY DIGITAL

- SEO AUDIT REPORT –

http://sarvamsoftwares.com/

“59% of consumers use Google every month to find a reputable, local business [Via Search Engine Watch] ."

Mobile: +91731

Email: info@iwaydigital.com Website: www.iwaydigital.com

Hi,

Thank you for allowing us to submit this audit report.

Our SEO strategy team was excited to evaluate your website.

We have highlighted some specific areas for improvement.

We hope you will find this report interesting and insightful.

Please feel free to contact me if you have any questions. We look forward to helping you grow your online business! Sincerely,

The Team @IWAYDIGITAL

“93% of online experiences begin with a Search Engine.

[Via Search Engine Journal] .”

BUYER PERSONA

Niche - Digital Marketing Agency

Services - Digital Marketing , Online Marketing , Search engine optimization, Social media optimization , Social media marketing , Search engine marketing , content creation , Google Ads ,Email Marketing , Website Development , App Development.

Advantages|Features

· Brand awareness

· Target the right audience

· Monitoring social media sites

· Generate a consistent lead pipeline

· 360 degree Online Marketing services

· Boost Conversion

· Gain Brand Credibility

· Monitoring social media site

· Target the Buying stage.

· Increase visibility on Search Engine

· Engage the customers at every Buying Stage

· Increase Reach

· Manage Online Reputation

· Website Optimization

· Targetting through social media

· Steps taken to grow business globally

· Target audience through google ads

· Running campaign on social media for more audience engagement.

· Promoting Business on different websites .

· Creating offers and landing page for more leads.

· Competitior analysis in brief

Audience Research:-

1- AWARE (from Unaware to Aware Audience)

· Platforms :-

· Social media

· You tube ads

· Shopping ads

· display ads

· Demography :-

· Age - 18 to 33 yrs

· Location - Allahabad , lucknow ,kanpur

· Income - 3.5 to 6 lakh annually

· Background :-

· Class Type - business person , startups , School/Colleges , Motivators , Enterpreneurs , charity , NGO .

· Religion - All (Indian)

· Area - Both Urban and Rural Area

· Goal :-

· Increase your brand visibility.

· increase traffic .

· reach your right audience .

· Boost Conversion.

· achieve all level of marketing & become market leader

· Challenges :-

· Trust Building (confused about whether to choose the services or not as market is full of competitiors giving the same services , show them your work like client reviews etc).

· Physical and virtual presence of agency.

· Too expensive

2 - AWARE TO INTEREST AUDIENCE

Platforms :-

· Search engine ads,

· video ads

· application ads

· search ads.

Demography :-

Age - 18 to 33 yrs

Location - Allahabad , lucknow ,kanpur

Income – 3.5 to 6 lakh annually

Background :-

Class Type - business person , startups , School/Colleges , Motivators , Enterpreneurs , charity , NGO .

Religion - All (Indian)

Area - Both Urban and Rural Area

Goals :-

· Generating more revenue.

· In depth competitor analysis and user analysis

· Interact with your target audience .

· Reaching your audience globally

· Website rank at top

Challenges :-

· Trust Building (confused about whether to choose our digital marketing services or not as market is full of competitiors giving the same services).

· Too expensive

· Un-satisfied Result ( leads are not coming even after large traffic )

31

Audit Report sarvamsoftwares.com

1. Google Page Rank: 0

Why is Google page rank important?

PageRank (PR) is a quality metric invented by Google. The values 0 to 10 determine a page’s importance, reliability and authority on the web according to Google. Once you get a high PR, people will want to link to you more often. Earning more popularity on the web will increase your search engine ranking so that you appear at the top of the SERPs for your target keywords. In this way PR can indirectly affect search ranking.

2. Backlinks Counter: 0

Link Popularity is the measure of your site s popularity determined by the number and quality of links coming to your website from other websites. Building link popularity helps improve the PageRank of your website.

3. Google Indexed Pages: 34

Search Engine Saturation refers to the number of your website pages that Search Engines have indexed. This helps you to determine how deep your website has been indexed by Search Engines. Logically, each page of your website offers competition to other websites in ranking. Therefore, if you have more pages of your site indexed in search engines, you stand a better chance of having one of those pages show up in search engines with one or more search terms.

4. Canonicalization Code: Found

Why is this important? Pages that do not use canonical URLs are susceptible to duplicate content issues, which can negatively impact search engine rankings.

5. Title Tag:

The title tag is the FIRST place the search engine spiders will look when they come to crawl your site. It will tell them what your web site is about.

6. Meta tags: MISSING

A meta description tag is supposed to be a brief and concise summary of your pages content.

7. Robots.txt: Found

Robots.txt file tell search engines which pages they are allowed to index.

8. XML Sitemap: Found

An xml sitemap is essentially a road map that tells search engines where to find your site’s content.

9. Social Presence: We are not able to locate social media pages

FACEBOOK LIKES

511

Facebook Comments

2

Facebook share

0

Instagram Followers

179

Twitter Followers

50

LinkedIn Followers

29

10. Google Analytics: Found

Google Analytics code is implemented to track the visitors.

11. Mobile Rendering: Yes

12. Speed Test: 13 Sec

Google recommended page load time is under two seconds: “Two seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half-second.” Fast matters, especially when it comes to customer service.

DOMAIN DEFICIENCIES

Domain Information

Results

URL

http://sarvamsoftwares.com/

Alexa Rank

Error

Google Page Rank

-

Backlinks

-

Last Google Crawl Date

4-July-21

Google Indexed Pages

-

Yahoo Indexed Pages

-

Live Indexed Pages

-

Dmoz Listing

Not Found

Dmoz Category

Not Found

Host IP

148.72.88.26

Site Hosted in

Godaddy.com

Owner

Preeti Saroj

Site Age

5 months 3 days

Created

31-01-2021

Expires

31-01-2022

META INFORMATION

Title

SarvamSoftwares – Dream & Spark Digitally

Description

Not Found

Keywords

Hidden

H1, H2, H3

H1, H2 are Found

Google Sitemap

Found

Robot Tag

Found

Content

Present

Conclusion:

Need to create and implement meta tags

Need to implement Google and Bing webmaster Update heading Tags

Need to update blog page Need to update Alt Tags And many more.

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Recommended Keywords For

sarvamsoftwares.com

Page

Keywords

Search Volume

HOME

best digital marketing agency

1K-10K

HOME

best online marketing firms

10-100

HOME

affordable internet marketing company

10-100

SEO

best seo company

1K – 10K

SEO

top seo agency

1K – 10K

SEO

serach engine optimization services

100 – 1K

web development

top website development company

100 – 1K

web development

best website development company

100 – 1K

web development

top web development company

100 – 1K

app development

top mobile app development company

1K – 10K

app development

top app development company

100 – 1K

app development

best app development company

100 – 1K

SMM

best social media marketing agency

100 – 1K

SMM

top SMM agency

10 - 100

SMM

best SMM company

10 - 100

SMO

best SMO agency

10 - 100

SMO

top SMO company

10 - 100

SMO

best SMO company

10 - 100

Content writing

content writing

10K – 100K

Content writing

article content writing

100 – 1K

Content writing

online content writing

100 – 1K

RECOMMENDATION

HIGH :- Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.

HIGH :- The meta description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.

HIGH :- Some of your website's JavaScript files are not minified!

HIGH :- The size of your webpage's HTML is 41.93 Kb, and is greater than the average size of 33 Kb. This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.

HIGH :- Your website loading time is around 6.78 seconds and is over the average loading speed which is 5 seconds.

HIGH :- Your website is not connected with social media using the API's provided by Facebook, Google +, Twitter, Pinterest, or using addthis.com

HIGH :- https:/sarvamsoftwares.com and https://www.sarvamsoftwares.com should resolve to the same URL, but currently do not

MEDIUM :- Your webpage is using "img" tags with empty or missing "alt" attribute.

MEDIUM :- Your website is not using cache headers for your images. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.

MEDIUM :- Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.

MEDIUM :- We've found JavaScript errors on your webpage!

MEDIUM :- Your website is not using https, a secure communication protocol. Even for sites that do not collect sensitive customer information, search engines suggest that switching to https is an increasingly good idea and may help improve rankings.

LOW :- Your webpage is using inline CSS styles!

LOW :- We've found 2 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.

LOW :- Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.

Pricing of All the Services Provided By Iwaydigital

1 . SEO Budget

Why a Web Site Needs Search Engine Optimization

The increased visibility which results from a properly well thought-out SEO optimization campaign boosts your website's ability to be found by searchers seeking your services. This increase in targeted traffic to your site greatly increases the likelihood of sales.

Services:-

Site wide Factors

· Preparing a detailed SEO Strategy

· Basic Keyword Research and identification

· Competitors analysis and report preparation

· Site change implementation

· XML Sitemap

On-Page Optimization

· Optimizing Title Tags & Meta Tags

· Optimization Site Directory and structure, Navigation

· Anchor Tag Optimization

· Existing Content Optimization

· Creation of new Optimized pages

· Image Optimization

Off-Page Optimization

· Link Building

· Directory Submission

· Article Submission

· Product Directory Submission

· Social Book Marking Services

· Press Release

SEO Packages

Startup

Growth

Premium

Keywords Plan

10

20

40

Price Per Month

INR 10000

INR 18000

INR 32000

Keywords Top 10 Guarantee*

5

10

20

Initial Review & Analysis

In-Depth Site Analysis

Duplicate Content Check

Competition Analysis

Keyword Analysis

Broken Links Check

Google Penalty Check

Initial Rank Report

On Page Optimization

Canonicalization

Website Page Load Optimization

—

Header Tags Optimization

Html Code Cleanup & Optimization

—

—

Internal Link Structuring & Optimization

Image & Hyperlink Optimization

—

Robots.Txt Creation/Analysis

Xml Sitemap

Google Webmaster Tools Set Up (if not set up)

Google Analytics Set Up (if not setup)

Title& Meta Tags Optimization

Upto 5 Pages

Upto 10 Pages

Upto 20 Pages

Page Speed Optimization Analysis

Site Map Creation

Optimization of robots.txt & GoogleBot crawls

—

—

Proper URL structure analysis

—

Google Analytics setup with conversion tracking

Local Search Optimization

Google My Business Setup & Verification

Customer Reviews/Ratings

—

1

2

Local Directory Submissions/Citations

2

5

7

Content Marketing (per month)

Blog Writing

1

2

4

Article Writing

1

2

3

Press Release Writing

—

1 in 6 Months

2 in 6 Months

Guest Blog Posting

—

—

1

Premium PR Distribution

—

—

Infographic Creation

—

—

1 in 6 Months

PPT Video Creation

—

1

2

PDF Creation

—

1

1

PPT Creation

—

—

1

Classified Writing

1

2

4

Off Page Optimization

Article Submission

5

10

15

Blog Submission

1

2

4

Press Release Submission

—

5 in respective Month

5 in respective Month

PPT Video Submission

—

5

10

PPT Submission

—

—

5

Infographic Distribution

—

—

5 in respective Month

Article Promotion

5

10

15

Blog Promotion

3

6

12

Press Release Promotion

—

—

5 in respective Month

Infographic Promotion

—

—

5 in respective Month

PPT Promotion

—

—

5

Classified Submissions

5

10

20

Review Submissions

—

—

1

PPT Video Promotion

—

5

10

PDF / Doc Submission

—

5

5

Profile listing

5

7

10

Blog Commenting

—

—

5

Social Media Optimization (per month)

Social Bookmarking

10

15

20

Google Plus Business Page Setup (One Time Activity if not existed)

Facebook & Twitter Account Setup (One Time Activity)

—

—

Facebook Wall Updates

—

—

Twitter Updates

—

—

Facebook Timeline Design (One Time Activity)

—

—

Custom Twitter Background (One Time Activity)

—

—

Monthly Reporting

Search Engine Rank Report

SEO Reports

Google Analytics Report

Activitiy Report

Monthly Action Plan

Support Email, Ticket & Phone Support

Customer Support

Email, Chat, Phone

Package of different Keywords

NO. OF KEYWORDS

SERVICE

PRICING

10 Keywords

SEO

20 Keywords

SEO

40 Keywords

SEO

40+ Keywords

1. Time Frame to achieve Page one ranks:

· Low Competition keywords: 2-4 Months

· Medium Competition keywords: 3-5 Months

· High Competition keywords: 4-8 Months

2. Objective: Main focus is to generate more leads and relevant traffic from Google SERP and all social communities (Facebook, LinkedIn, directories, and more) with SMO activities mentioned above. Bring traffic from Organic Google search by brings maximum keywords in page 1 rank. Increasing ROI from the website with help of SEO, SMO & SEM strategy.

3. No extra fees for On-page optimization.

· No Contract and Locking Period.

· On-page , SEO and SMO Progress report every 15days.

2. SOCIAL MEDIA BUDGET

FACEBOOK ADVERTSISING COSTS

With more than 1.4 billion daily active users, Facebook is a go-to advertising channel for any business. That’s why many companies want to know how much Facebook advertising costs, so they can build a reasonable budget.

Below, you can see a breakdown of the average costs for advertising on Facebook:

Facebook Advertising Cost

EXPENSE

AVERAGE COST

Monthly Ad Spend

per month

Monthly Campaign Management

No Extra Cost

Minimum Budget

per day for impressions per day for clicks, likes, or view per s day for conversions

Facebook advertising: Bidding options

On Facebook, you can access four bidding options:

· Cost-per-click (CPC): You only pay for your ad when someone clicks on it.

· Cost-per-thousand-impressions (CPM): You only pay for your ad when 1000 people see it.

· Cost-per-like (CPL): You only pay for your ad when someone likes your business page.

· Cost-per-action (CPA): You only pay for your ad when someone converts.

For the best results, most companies use CPC. While you can use the other bidding options, CPC offers the most cost-effective choice for achieving your goals. Even if you’re looking to earn likes or conversions, social media specialists often recommend CPC.

Facebook Activity Package

Facebook Page Management

Packages/Activities

Budget

Standard

Premium

Facebook Fan Page

Creation

Facebook Wall Page Design

Profile Content Writing

Average Daily Postings

1

2

3

Average Daily Shares

1

2

3

Keyword Based Content for

Postings

Facebook Photo Album

Facebook Video Uploads

—

—

Facebook Quiz / Polls (

Third Party Application)

—

—

Monitor Activity

2x Per Day

Real Time

Deleting of unwanted spam

Research and like relevant

pages

Facebook Ad management

(spent extra)

—

Fortnightly Reporting

PricePerMonthStarting at $

INSTAGRAM ADVERTISING COSTS

With more than 500 million daily active users, as well as a higher engagement rate than Facebook users, Instagram provides businesses with a new channel for reaching consumers. That competitive advantage, however, results in higher ad costs.

Below, you can see a breakdown of the average costs for advertising on Instagram:

Instagram Advertising Cost

EXPENSE

AVERAGE COST

Monthly Ad Spend

to $per month

Monthly Campaign Management

No Extra Cost

Minimum Budget

$per day for impressions $ per day for clicks, likes, or views $ per s day for conversions

Instagram advertising: Bidding options

Like Facebook, Instagram offers the following four bidding options:

· Cost-per-click (CPC): You pay every time someone clicks on your ad.

· Cost-per-thousand-impressions (CPM): You pay every time 1000 people see your ad.

· Cost-per-like (CPL): You pay every time someone likes your post.

· Cost-per-action (CPA): You pay every time someone completes your desired action, like a purchase.

While companies can use any of the above bidding options, many choose CPC. In some cases, established brands (think Target, Starbucks, or Home Depot) use CPM to build awareness and keep their business top-of-mind.

Instagram Activity Package

Instagram Promotion

Packages/Activities

Budget

Standard

Premium

Profile Optimization

Instagram Image Sharing

15

20

30

Targeted Instagram followers

#hashtag Trend Research

✘

Comment & Like Management [ Engagement Strategy]

Image Tagging to friends/followers [ Increase Reach]

Instagram Analytics Monitoring

Price Per Month Starting at $

YOUTUBE ADVERTISING COSTS

Every day, people watch more than one billion hours of videos on YouTube. For businesses, the popularity of YouTube offers a new way to reach consumers, especially users between the ages of 18 to 34, an age group that dominates the social media network.

Youtube Advertising Costs

EXPENSE

AVERAGE COST

Monthly Ad Spend

$to $ per month

Monthly Campaign Management

No Extra Cost

Minimum Budget

$per day

YouTube advertising: Bidding options

When your company advertises on YouTube, you have access to four bidding options:

· Cost-per-click (CPC): With CPC, you pay when someone clicks on your YouTube ad.

· Cost-per-thousand impressions (CPM): With CPM, you pay when 1000 people see your ad on YouTube.

· Cost-per-view (CPV): With CPV, you pay when someone views your video ad for 30 seconds or until the end.

· Cost-per-action (CPA): With CPA, you pay when a person takes the desired action, like visiting your site.

If you advertise on YouTube, many businesses have success with CPC, as well as CPV. With CPV, however, your team will need to create a video ad.

TWITTER ADVERTISING COSTS

Compared to social media networks like Facebook and LinkedIn, Twitter features a smaller user base. The social media platform has more than 255 million users, which is why many businesses use Twitter’s advertising services.

Twitter Advertising Costs

EXPENSE

AVERAGE COST

Monthly Ad Spend

$ to $ per month

Monthly Campaign Management

No Extra Cost

Minimum Budget

No Minimum

Twitter advertising: Bidding options

If you advertise on Twitter, you can access five different bidding options:

· Cost-per-click (CPC): CPC allows you to pay for every click on your Twitter ad.

· Cost-per-thousand-impressions (CPM): CPM lets you pay for every 1000 impressions on your Twitter ad.

· Cost-per-engagement (CPE): With CPE, you pay when someone interacts with your Twitter ad.

· Cost-per-follow (CPF): With CPF, you pay when someone uses your ad to follow your business.

· Cost-per-download (CPD): With, you pay when someone downloads something, like an app.

While CPC works well for businesses advertising on Twitter, CPE also offers value. When people engage with your ad and your company, whether by commenting or retweeting, it demonstrates the importance of your ad campaign.

PPC

We are committed to provide you the best solution in digital marketing and also best support in the industry.

Our Service includes web design, Development and Digital Marketing Company. We have expertise in web design, web development, ecommerce, Search Engine Optimization (SEO), Search engine marketing (SEM), Social Branding and online marketing solutions. Our online marketing strategies ensure the maximum exposure of yourwebsite.

What is PPC?

Pay-per-click (also known as CPC) is where an advertiser pays for their copy/advertisement, Ad, to appear when you search your keywords. A simple and effective way of getting almost instant traffic is by paying for it. When our clients ask us to define Pay Per Click, we tell them that PPC is a very cost-effective means to get their site noticed by their target audience while our other Internet marketing strategies are gradually helping their site achieve their natural ranking potential.

In a way, PPC advertising works like a silent auction. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services. When a web user types a search query into the field of a search engine that matches the advertiser’s keyword list or visits a web page with content that correlates to the keywords or phrases chosen by the advertiser, the PPC ad may be displayed on the page. In search engines, a PPC ad is generally just above or to the right of the search results where they can be easily seen. On other kinds of websites, the ad will be placed in the location that the site designer has determined will be the most advantageous to his site and theadvertiser.

To differentiate PPC ads from the natural search results displayed on a page, search engines will often place PPC ads under “Sponsored Ads” or “Sponsored Links” which also makes them easier to notice on a page that is crowded with text and other items competing for a web user’s attention.

The rates that these outfits charge for a PPC ad vary significantly depending on the popularity of the keyword or phrase. For example, if an advertiser wants a PPC ad targeted for the phrase ‘cottage cheese’, they can get prominent placement for their PPC ad with a very low bid and a low per-click charge. However, for a phrase such as ‘computer’, an advertiser can expect heavy competition for prominent placement and expect to pay premium per-click rates. It all comes down to supply and demand for the keywords and phrases that the advertiser wishes to target.

The Ad will appear in one of the following positions:

Benefits of Pay Per Click (PPC)?

PPC advertising is a powerful and responsive method for generating immediate targeted traffic for your business as it gives you high return on your investment. It is an important part of internet marketing which can be done with a pre-set budget and it also allows conversion rate tracking.

· Results come inquick

· Cost is easy tocontrol

· You decide what words to bidon

· You write theads

· Changes are easy to make and uploadfast

· There’s an on/offswitch

· No contracts

· There is customer service/tech support for mostissues

· It can be the cheapest form ofadvertising

· Visitors are a targeted user- they searched foryou!

Campaign Set Up:

The campaign is the vessel for your ad groups and where most of the settings are. Budget, geography, networks, negative keywords, time of day/days of the week and devices.

Ad Groups:

Use the keyword niches you plan on targeting to determine how many and which ad groups you’ll need to create.

Writing Ads:

· Make the message in the ad match the message on the landingpage.

· Write for youraudience

· Use a keyword from your list in the headline and in thebody

Cost for PPC and Facebook ads campaign (if required):

1. PPC Campaign Setup: INR onetime.

2. PPC Campaign Running fees per month: INR per month up to budget of INR

3. Facebook ad Campaign Setup: INRonetime.

4. Facebook ads Campaign Running fees per month: INR per month up to budget of INR

What Is a Landing Page?

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).

It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

Here’s where landing pages might fit into your marketing funnel:

s you can see, the landing page exists after prospects at the top of the funnel click a link in an ad, email, or anywhere else on the web. It’s where the conversion (like a purchase, signup, or registration) will take place.

How does landing pages impact your campaigns?

When you create PPC or Social Media ads, you need to create custom pages where people will “land” when they click your ads. You have the option to guide your audience to a page on your website, but most businesses make separate, custom landing pages that correspond to the campaigns.

Landing pages help you provide your audience with valuable information that encourages them to convert. These pages are highly focused on one product or service — the product or service featured in your PPC ads. They serve to provide your audience with all the information they need to convert.

In fact, custom landing pages have a 65 percent higher conversion rate compared to more generic pages.

Landing pages keep your audience focused. Instead of getting distracted by other links, photos, and information on your site, your audience can focus on a specific product or service, helping you streamline the conversion process.

The relevance of your landing pages will also impact your Ad rankings and help you drive more relevant leads to your site.

What elements should I include on my landing page?

If you want to create effective landing pages, you’ll want to include these elements:

· Strong contextual images:

· Strong headlines and subheadings:

· List of features and benefits:

· Testimonials and social proof:

· Call to action (CTA) buttons

· Create content that is relevant to your ads

· Keep information clear and concise

At Ethos Global Solutions we make sure to include all these elements in our landing pages

Pricing Would be:

Static: $ /Page (FULLY RESPONSIVE DESIGN)

Fully Optimized : $ /Page (FULLY RESPONSIVE DESIGN)

“IWayDigital Marketing provides design, development, content and analytical solutions in the digital communication industry. We are committed to ideate, analyse, optimize and execute branding concepts that garner attention and motivate action.”

.”

Preeti Saroj (SEO-Account Manager) Iwaydigital