Copyright © 2011, SAS Institute Inc. All rights reserved.
Analytics See Business Possibilities You Never Imagined
Jim Davis
Senior Vice President and
Chief Marketing Officer
SAS
Copyright © 2011, SAS Institute Inc. All rights reserved.
Analytics See Business Possibilities You Never
Imagined
Jim Davis
Senior Vice President and Chief Marketing
Officer
3
Copyright © 2011, SAS Institute Inc. All rights reserved.
“Nokia clung to the idea that mobile
handsets were mainly for phoning people.
That was a disastrous call.”
Bloomberg Businessweek
September 2010
4
Copyright © 2011, SAS Institute Inc. All rights reserved.
“Microsoft is becoming your
grandma’s computer company” Infoworld
October 2010
5
Copyright © 2011, SAS Institute Inc. All rights reserved.
6
Copyright © 2011, SAS Institute Inc. All rights reserved.
“It should be evident by now that a
corporate tragedy is underway…” “Perhaps the company should be called
Research in Slow Motion.”
The Wall Street Journal
March 2011
7
Copyright © 2011, SAS Institute Inc. All rights reserved.
“That horrible mass of
books that keeps on
growing.”
Gottfried Leibniz
Mathematician & Philosopher
(1646-1716)
8
Copyright © 2011, SAS Institute Inc. All rights reserved.
9
Copyright © 2011, SAS Institute Inc. All rights reserved.
Driving Change
10
Copyright © 2011, SAS Institute Inc. All rights reserved.
• By 2013, 33% of BI functionality will be consumed via handheld devices.
• By 2014, 30% of analytic applications will use in-memory functions to add
scale and computational speed. By 2014, 30% of analytic applications will
use proactive, predicting, and forecasting capabilities.
• By 2014, 40% of spending on business analytics will go to system
integrators, not software vendors.
• By 2013, 15% of BI deployments will combine BI, collaboration and social
software into decision-making environments.
11
Copyright © 2011, SAS Institute Inc. All rights reserved.
Attitudes Toward Social Media The use of social media by our organization will grow significantly
Our organization has a significant learning curve to overcome
Interest in utilizing social media is growing rapidly within our
organization
Until we can measure social media, it will not be taken seriously
Social media is an important component of our overall marketing
strategy
Use of social media by our organization is a tactical rather than strategic
decision
Using social media is integral to our overall company goals and
strategy
Social media has been designated high priority by our organization’s
executives
It is difficult to see the value of social media for business
purposes
Social media tools are not very relevant for our business
The use of social media for business purposes is a passing fad
69%
61%
57%
50%
46%
45%
42%
32%
29%
21%
11%
12
Copyright © 2011, SAS Institute Inc. All rights reserved.
Attitudes Toward Social Media The use of social media by our organization will grow significantly
Our organization has a significant learning curve to overcome
Interest in utilizing social media is growing rapidly within our
organization
Until we can measure social media, it will not be taken seriously
Social media is an important component of our overall marketing
strategy
Use of social media by our organization is a tactical rather than strategic
decision
Using social media is integral to our overall company goals and
strategy
Social media has been designated high priority by our organization’s
executives
It is difficult to see the value of social media for business
purposes
Social media tools are not very relevant for our business
The use of social media for business purposes is a passing fad
69%
61%
57%
50%
46%
45%
42%
32%
29%
21%
11%
13
Copyright © 2011, SAS Institute Inc. All rights reserved.
Attitudes Toward Social Media The use of social media by our organization will grow significantly
Our organization has a significant learning curve to overcome
Interest in utilizing social media is growing rapidly within our
organization
Until we can measure social media, it will not be taken seriously
Social media is an important component of our overall marketing
strategy
Use of social media by our organization is a tactical rather than strategic
decision
Using social media is integral to our overall company goals and
strategy
Social media has been designated high priority by our organization’s
executives
It is difficult to see the value of social media for business
purposes
Social media tools are not very relevant for our business
The use of social media for business purposes is a passing fad
69%
61%
57%
50%
46%
45%
42%
32%
29%
21%
11%
14
Copyright © 2011, SAS Institute Inc. All rights reserved.
Social Media What can you expect?
Protect your brand
Engage the most influential voices in the market
Enhance market research
Understand the impact of industry trends
Gather competitive intelligence
Create a better customer experience
15
Copyright © 2011, SAS Institute Inc. All rights reserved.
16
Copyright © 2011, SAS Institute Inc. All rights reserved.
User Interface
17
Copyright © 2011, SAS Institute Inc. All rights reserved.
Mobile Generalized Reporting vs. Fit for Task
18
Copyright © 2011, SAS Institute Inc. All rights reserved.
Mobile Generalized Reporting
19
Copyright © 2011, SAS Institute Inc. All rights reserved.
Mobile Fit for Task
20
Copyright © 2011, SAS Institute Inc. All rights reserved.
Mobile Fit for Task
21
Copyright © 2011, SAS Institute Inc. All rights reserved.
8 Essentials of Business Analytics
➊ Improve the flow and flexibility of data.
➋ Get the right technology in place.
➌ Develop the talent you need.
➍ Demand fact-based decisions.
➎ Keep the process transparent.
➏ Develop an Analytics Center of Excellence
➐ Transform the culture.
➑ Revise your strategies – often.
22
Copyright © 2011, SAS Institute Inc. All rights reserved.
8 Essentials of Business Analytics
➊ Improve the flow and flexibility of data.
➋ Get the right technology in place.
➌ Develop the talent you need.
➍ Demand fact-based decisions.
➎ Keep the process transparent.
➏ Develop an Analytics Center of Excellence
➐ Transform the culture.
➑ Revise your strategies – often.
23
Copyright © 2011, SAS Institute Inc. All rights reserved.
8 Essentials of Business Analytics
➊ Improve the flow and flexibility of data.
➋ Get the right technology in place.
➌ Develop the talent you need.
➍ Demand fact-based decisions.
➎ Keep the process transparent.
➏ Develop an Analytics Center of Excellence
➐ Transform the culture.
➑ Revise your strategies – often.
24
Copyright © 2011, SAS Institute Inc. All rights reserved.
8 Essentials of Business Analytics
➊ Improve the flow and flexibility of data.
➋ Get the right technology in place.
➌ Develop the talent you need.
➍ Demand fact-based decisions.
➎ Keep the process transparent.
➏ Develop an Analytics Center of Excellence
➐ Transform the culture.
➑ Revise your strategies – often.
25
Copyright © 2011, SAS Institute Inc. All rights reserved.
8 Essentials of Business Analytics
➊ Improve the flow and flexibility of data.
➋ Get the right technology in place.
➌ Develop the talent you need.
➍ Demand fact-based decisions.
➎ Keep the process transparent.
➏ Develop an Analytics Center of Excellence
➐ Transform the culture.
➑ Revise your strategies – often.
26
Copyright © 2011, SAS Institute Inc. All rights reserved.
8 Essentials of Business Analytics
➊ Improve the flow and flexibility of data.
➋ Get the right technology in place.
➌ Develop the talent you need.
➍ Demand fact-based decisions.
➎ Keep the process transparent.
➏ Develop an Analytics Center of Excellence
➐ Transform the culture.
➑ Revise your strategies – often.
27
Copyright © 2011, SAS Institute Inc. All rights reserved.
8 Essentials of Business Analytics
➊ Improve the flow and flexibility of data.
➋ Get the right technology in place.
➌ Develop the talent you need.
➍ Demand fact-based decisions.
➎ Keep the process transparent.
➏ Develop an Analytics Center of Excellence
➐ Transform the culture.
➑ Revise your strategies – often.
28
Copyright © 2011, SAS Institute Inc. All rights reserved.
8 Essentials of Business Analytics
➊ Improve the flow and flexibility of data.
➋ Get the right technology in place.
➌ Develop the talent you need.
➍ Demand fact-based decisions.
➎ Keep the process transparent.
➏ Develop an Analytics Center of Excellence
➐ Transform the culture.
➑ Revise your strategies – often.
29
Copyright © 2011, SAS Institute Inc. All rights reserved.
8 Essentials of Business Analytics
➊ Improve the flow and flexibility of data.
➋ Get the right technology in place.
➌ Develop the talent you need.
➍ Demand fact-based decisions.
➎ Keep the process transparent.
➏ Develop an Analytics Center of Excellence
➐ Transform the culture.
➑ Revise your strategies – often.
30
Copyright © 2011, SAS Institute Inc. All rights reserved.
8 Essentials of Business Analytics
➊ Improve the flow and flexibility of data.
➋ Get the right technology in place.
➌ Develop the talent you need.
➍ Demand fact-based decisions.
➎ Keep the process transparent.
➏ Develop an Analytics Center of Excellence
➐ Transform the culture.
➑ Revise your strategies – often.
Copyright © 2009, SAS Institute Inc. All rights reserved. Company Confidential - For Internal Use Only