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Copyright © 2010, SAS Institute Inc. All rights reserved. Explore, Test & Adapt Using business analytics to improve outcomes Jonathan Hornby #isum10
Copyright © 2010, SAS Institute Inc. All rights reserved.
Explore, Test & AdaptUsing business analytics to improve outcomesJonathan Hornby
#isum10
Copyright © 2010, SAS Institute Inc. All rights reserved.
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Introduction
However beautiful the strategy, you should occasionally look at the results“ ”Winston Churchill
Copyright © 2010, SAS Institute Inc. All rights reserved.
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EXPLORE
The trouble with the future is that it usually arrives before we’re ready for it“ ”Arnold Glasgow
EXPLORE cascading consequences• 3 orders out to discover > 300 implications• Leverage wisdom of crowds• Example: NASA
Copyright © 2010, SAS Institute Inc. All rights reserved.
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TEST
Risk comes from not knowing what you are doing“ ”Warren Buffet
TEST relationships within strategy map• Strategy is a hypothesis• Nothing lasts forever – no silver bullets• Example: Store24
Copyright © 2010, SAS Institute Inc. All rights reserved.
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Forecast & simulate future outcomes• ADAPT resources/ plan accordingly• Experiment with approaches to improve execution• Example: Credit scoring & marketing campaigns
ADAPT
Change is the law of life. And those who look only to the past or present are certain to miss the future.“
”John F Kennedy
Copyright © 2010, SAS Institute Inc. All rights reserved.
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Summary
Start with the end in mind• Explore the cascade of consequences• Get analytical: Test, prove and adapt continuously
Strategy is a hypothesis• Fail to prove it and risk suboptimal outcomes
Successful companies redirected strategy at least 5 times“ ”HBR May 2010
Beating the odds when you launch a new venture
Copyright © 2010, SAS Institute Inc. All rights reserved.
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Copyright © 2010, SAS Institute Inc. All rights reserved. Company Confidential - For Internal Use Only
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