Saudi emc today presentation

1© Copyright 2011 EMC Corporation. All rights reserved.

EMC Today

Strategy & Vision

Raif Abou Diab

Distribution Manager – Saudi Arabia

EMC Corporation

[email protected]


EMC Financial Strength

2011 Fortune 500 Rank 152

*Note: 2011 estimates and guidance; market capitalization as of 21 April 2011.

~

2011 Revenues* $19.6B

2011 R&D Investment* > $2B

2011 R&D As A Percentage Of Revenues* 11%

2011 Free Cash Flow* $4.0B

2010 Total Cash And Investments $9.5B

Market Value $49B


EMC Cumulative 8 Year

Technology Investment

R&D $10.5B

M&A $14B

2003ENTERPRISE

STORAGE

2011

CLOUD MEETSBIG DATA

2005

2007

2009

INFORMATIONLIFECYCLE

MANAGEMENT

INFORMATION& VIRTUAL

INFRASTRUCTURE

JOURNEYTO THECLOUD

Our Journey To The Cloud/Big Data


To Lead Customers On Their Journey To

Cloud Computing And Transforming IT . . .

EMC‟s Mission…

By Enabling Them To Store, Manage Protect

And Analyze Their Information Assets In A

More Agile, Trusted And Cost-efficient Way.


EMC Values

• Focus and Channel Growth

• New simplified Partnering Program

• Financially strong

• Strong acquisition path

• Number one market share position in many segments

• Complete portfolio to help your customers to start their

Virtualization Journey

• Expert in storage, software and services


EMEA Channel Vision

By becoming the number 1

channel company, EMC will attract

& develop the best Partners and

Employees, supporting our goal as

the undisputed leader in enabling

Cloud Computing

6


Critical Strategies to Achieving the Vision

7

V

I

S

I

O

N

Channel Centric Go-To-Market Model

Channel Sales and Services Readiness

Inspirational People Culture

Best in Class Demand Generation Engine

Lead the Journey to the Private Cloud


Go To Market – Middle East & E. Africa

Named Accounts

Coverage criteriaWhich Accounts?Coverage model?

Strong EMC direct

relationship accounts

Leverage Partners‟

Values if avail/needed

EMC Services

Global accounts

Top tier enterprises

accounts

List of Named

Accounts

District Manager Sets

the List.

Direct Touch-led

– EMC Sales Managers

– Pre-sales TCs

– BU Specialists

Fulfilment from partners

(T1 & Some T2 Ent.

partners)

Distribution Model

Market Coverage

Different T2 Players

focusing on MM

Partner Services

Bundles, Promotions…

Enterprise & Mid-

Market customers

Non-Named

Partner Coverage

Price Sensitive

Accounts

Partner – Led

Distribution‟ Focus &

some Tier1 partners

CSM & Partner TC

Support

Remaining Enterprise

En

terp

rise

Mid-Market

SMB


GTM Segmentation

Global

ENT

Commercial

SMB

* SMB focus will be on 100-500 employee space based on greatest opportunity

Customers Prospects

CHANNEL LED

CHANNEL ASSIST

CHANNEL LEVERAGEEmployees

500+

250-500

100-250

<100*

NEW SMB

NEW

Commercial

AMO per

year

< 1m$

< 250 k$

NEW SMB

NEW

Commercial


Turkey Emerging Africa & Middle East REGION

2011

Egypt COE

North Gulf

South Gulf

Africa

Saudi

Turkey

Egypt

Libya

Nigeria*Saudi*

Kenya*

UAE*

Qatar*

Bahrain

Pakistan*Turkey*

Kuwait**

Morocco**

COE

500 Employees

Egypt*

Algeria**

Ghana**

Legal Entities est.*

Proposed Expansion**

Jordan**

Libya**


Turkey Emerging Africa & Middle East

@ the center of investments

12

Offices

500+ Employees

29%

Revenue Growth 11/10

Center Of Excellence in

Cairo


EMC Today is an Information Infrastructure

Company…

Information

Information Growth Continues at a Tremendous Rate

And, more and more of that information is becoming business/mission

critical!


…Delivering Information Lifecycle Management

Solutions

Source: Enterprise Storage Group

Time

7Days

14Days

21Days

28Days

3Months

6Months

9Months

1Year

5Years

10Years

0

20

40

60

80

100

120

Data

Valu

e

Data Base

Development Code

Email

Customer Billing

Images


NetworkIntelligence

Over $4 billion in direct R&D – PLUS – over $8 billion invested in . . .

EMC‟s Investment in Innovative

Technology

Services

Virtualization /Data Mobility

ResourceManagement

ContentMgmt

Availability /Archiving

InformationSecurity

Cloud Infrastructureand Services

Authentica

RSA TablusVerid

Documentum

AcartusAsk Once X-HiveDocumentSciences

Rainfinity

ProActivity

Captiva

Acxiom

VMware Akimbi

Valyd

IndigoStone

Dolphin Internosis GeniantInterlink

Astrum Smarts nlayers Voyence

BusinessEdge

Infra

Legato Kashya Avamar Illuminator

Consumer /Small Business Dantz

Mozy

Pi

Iomega

1/03 1/04 1/07 1/081/05 1/06 1/09

WysDMData Domain

Configuresoft

YottaYotta

Conchango

Kazeon

Isilon

GreenPlum

1/10

ArcherFastScale

Source Labs

Bus Tech


… to Create Greater Value for Our

Customers.

Store more efficiently

Next generation backup and archive

Make protection effective and affordable

Secure critical assets

Automate data center operations

Leverage content for competitive advantage

Virtualize information infrastructure

Accelerate business value for applications

15

Build the “cloud”


Professional Services

Information Security Management

Cloud Infrastructure Services

Resource

Management

Virtual

InfrastructureContent Management

Information Security

Data Mobility

Online Archiving

Availability & Protection

Tiered Storage

The ONE EMC Portfolio

of Products, Solutions, and

ServicesData Warehousing

and

Business Intelligence

EMC’s Information Infrastructure Strategy


A New World Of Mission Critical Applications

Traditional Requirements Emerging Big Data Requirements

DistributedSecurity

MgmtFederationPrimary

Storage

Backup

Scale-OutMid Range

SMB

High End Enterprise

Archive

Data center and remote backup for physical and virtual infrastructure, with common, central, consolidated management

Data Analytics

Big Data is Driving The Need For New Storage Architectures


Virtualizing Your Information Infrastructure

Result: “Virtual Data Center ”

• Enabler for on-demand asset deployment and utilization- Cloud Computing

• Improved costs, flexibility and responsiveness

• IT processes re-engineered around virtualization

• Accelerated adoption of virtualization throughout its lifecycle

Challenge: virtualization at scale

• Achieving an infrastructure that‟s right for virtualization

• Re-engineering IT processes to exploit virtualization

• Managing physical and virtual environments end to end

• Obtaining the skills required to successfully deploy

Providing the Infrastructure for Next Generation Cloud Computing

InfrastructureOptimization

SoftwareLifecycle

DesktopManagement

BusinessContinuity

Storage Security Continuity Backup Management


ExternalCloud

PrivateCloud

InternalCloud

PublicCloud

HybridCloud

Security

Virtualization

Information

Federation

Dynamic

Efficient

On-demand

Flexible

Reliable

Secure

Trusted

Control

Building the Private Cloud

Challenge: Efficiency at scale

• Reduce Cost of IT

• Gain new levels of efficiency

• Dynamic, On-demand provisioning of IT

• Retain Control and Security

Result: “Private Cloud”

• Build cloud-based data centers

• Deliver IT as a Service

• Bring the benefits Internal and External Clouds to bear

• Improve competitiveness/sales “Top Line” and income/margins “Bottom Line”


PRIMARY STORAGE, ARCHIVE

STORAGE, BACKUP STORAGE

Storing Information Efficiently

Result: storing the right information, at the right service level, at the right cost

• Lower TCO and improved energy efficiency

• Improved risk management

• Simplified management

Challenge: efficient operation and service delivery

• 60% information growth annually

• Environmental limits – power, cooling, floor space

• Protecting and securing growing volumes

VPLEX

Symmetrix

ConnectrixEMCCentera

VNX

EMC Disk Library

Green Plum

Isilon

Atmos


CLASSIFICATION AND ASSESSMENT TOOLS TO ACHIEVE THE KNOWLEDGE TO ACT

SaaSAn alternative to realize the value of EMC

Next Generation Backup and Archive

Result: a reliable and efficient process

• Improve and extend protection while lowering costs

• Expedite e-discovery and attain compliance

• End-to-end solutions from virtual servers to remote offices

• Accelerated build-out of VMware

Challenge: achieving control, compliance, cost, and confidence

• Information protection and retention is costly

• Potential exposure to litigation and mandates

• Point solutions lack consistency, no end-to-end strategy

High Capacity Disk Active Archive

DataDe-duplication Security


Making Protection Effective and Affordable

Result: the right protection for the right information

• Effective protection optimizing costs

• Related applications and processes recovered consistently

• Recovery strategies aligned with business requirements

Challenge: achieving control, compliance, cost, and confidence

• Increased availability requirements – e-mail, web, ERP, VMware

• Eroding availability levels caused by information and complexity explosion

• Awareness gap – business less aware of risk than IT

APPLICATION, OPERATING ENVIRONMENT, AND INFRASTRUCTURE INTEGRATION

Data De-duplication, Consistency Groups

Backup

InformationProtection

ContinuousDataProtection

RemoteRestart

ContinuousOperations


Leveraging Content for Competitive

Advantage

Result: realize the potential of information

• Connect information to people and process

• Improve strategic use of information

• Minimize security and compliance risks

• Lower IT administration costs

Challenge: effective use of enterprise content

• Highest value information growing fastest

• Control cost of content environment – without increasing staff

• Connecting people, information silos and business processes

UNIFIED CONTENT MANAGEMENT

Knowledge Worker

Transactional Interactive Compliance & Archiving

UNIFIED

CONTENT

MANAGEMENT


PERIMETER–CENTRIC +

INFORMATION–CENTRIC SECURITY

Securing Critical Assets

Result: information risk management becomes a business enabler

• Security controls aligned to risk and business drivers

• Efficient regulatory compliance

• Security „transparent‟ to the end-user

Challenge: addressing the threat and disruption of information security

• Threats increasing in scope and complexity

• Secure access needed by employees, partners, customers

• Increased regulatory demands to secure information assets


Automating Data Center

Operations

Result: “virtual IT”

• Discover relationships and dependencies

• Analyze problems and performance

• Automate operational processes and tasks

• Change and remediate configuration issues

• Comply to IT/regulatory governance policies

Challenge: managing IT service delivery

• Change management accounts for 60+% of data center costs

• 85% of outages caused by configuration errors

• Policy violations, configuration inconsistencies, etc. make it difficult or impossible to achieve compliance

A NEW APPROACH TO IT RESOURCE MANAGEMENT

Model-based, not rules-based

Extends across the management stove-pipes

Discover

Comply

Automate Analyze

Change


Comprehensive Services for

Your Information Infrastructure

BusinessEdge Solutions

Industry consulting and information management

Content Management and Archiving

Application Practice

Microsoft, Oracle, SAP, VMware

Infrastructure Consulting

Storage Managed Services

Global Education Services

INF

OR

MA

TIO

N S

EC

UR

ITY

Accelerate time–to–value and reduce risk throughout the enterprise


Summary: Bringing Our Investment Together …

VMware

Virtualization

Tiered

Storage Availability/

Protection

Data

Mobility

Archiving

RSA Information

Security

Content

Management

Cloud

Infrastructure

Resource

Management

… to Deliver

Higher Value

Information

Infrastructure

Solutions


YOUCAN LEAD

IT


THANK YOU

Date post:	18-Jul-2015
Category:	Business
Upload:	adityapuri
View:	723 times
Download:	1 times