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Save-A-Thon For Africa Update

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Save-A-Thon For Africa Latest Update 1
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Page 1: Save-A-Thon For Africa Update

Save-A-Thon For AfricaLatest Update 1

Page 2: Save-A-Thon For Africa Update

OVERVIEW 2

Saving lives by changing futures through soccer

Page 3: Save-A-Thon For Africa Update

What is Save-A-Thon?

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Background Story: A Boy and a BallThis little Ghanaian boy politely asked me for a ball in 2012. I didn’t have one but promised to bring him and his friends soccer balls with my 12 year-old daughter soccer goalies as soon as I could. 9 months later we delivered 100 balls to him and many other kids. This is how Save-A-Thon For Africa was born.

Save What? Save goals Save lives “Marathon” effort

Page 4: Save-A-Thon For Africa Update

What is Save-A-Thon?

4Click the image above to watch an introductory piece from Fox13 News

Page 5: Save-A-Thon For Africa Update

The Save-A-Thon Mission

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Save Lives by Changing Futures

We believe that every life is precious and, therefore, worth whatever effort and investment it takes to ensure it’s lived to its fullest.

We believe that those with nothing to lose—disadvantaged African youth—are either most likely to choose a life of violence/crime OR are most willing to do the hard work of making fundamental change.

We provide a soccer and education platform so that these youth see who they can become and choose a life of greatness, unafraid of change.

This is how Save-A-Thon saves lives.

Page 6: Save-A-Thon For Africa Update

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VisionBuild a sustainable, world-class football and business academy network in Nigeria.

Bridges Football & Business

Academy HQ Lagos

Phase I-2016Establish Academy HQ-Operations-Recruiting Center-Soccer Pitch

Leverage technology to maximize breadth of access and interaction

Phase II-2017Set-up Learning Centers-Classroom-Facilitator and Tech Space-Soccer Pitch

Learning Center

Learning Center

Learning Center

Learning Center

Learning Center

Learning Center

Phase III-2018Explore Expansion beyondNigeria-Replicate Business &Operational Model

Page 7: Save-A-Thon For Africa Update

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Start

2013 2014 2015 2016 2017

Bridges Cup USA3

Save-A-Thon: The Cycle Bridges Football & Business Academy

NigeriaEstablish world-class training academy for Nigerian youth committed to football and

entrepreneurship.

Repeat 3-Part cycle perpetually

Soccer Clinics1

Bridges Cup Nigeria2

Regular humanitarian contributions to Nigeria

Page 8: Save-A-Thon For Africa Update

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Funding Model

Combine capital from corporate, private and government sources to drive change

There are three main components to the Save-A-Thon effort. Each primarily funded by a different source of capital.

Soccer Sponsorships-Clinics

-Bridges Cup Nigeria-Bridges Cup USA

Nigerian CompaniesAmerican Companies

Impact InvestorsAngel Investors

Bridges Football &Business Academy

Education Private Investors

Humanitarian GovernmentGrants from both

Nigeria & USA-Assist the Needy-Reunite Families

Page 9: Save-A-Thon For Africa Update

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Business Model Soccer

Soccer-related events will be primarily funded by Corporate Sponsors from Nigeria and the USA.

-Clinics and Cups

Sponsorships

Nigerian Companies

American Companies

Local brands looking to engage and support the massive youth market in Nigeria.

US brands looking to support youth and pro soccer in America and/or explore Africa’s largest market.

Cup FeesCharge market premium (10%+) for Cup entries in Nigeria and USA to reflect humanitarian benefit.

Sell tickets to big Cup matches in Nigeria and USA.

Merchandise Sell branded Save-A-Thon merchandise: Cotopaxi packs, T-Shirts, BOGO balls, “Bridger” Packs

Page 10: Save-A-Thon For Africa Update

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Business ModelThe education effort will be primarily funded by

Private Investors from Nigeria and the USA.

Investors

Angel Investors

Impact Investors

Individual(s) excited to back the Save-A-Thon mission and prepare it larger, longer-term investment.

Private investors supportive of ambitious vision for big change and reasonable financial and social ROI.

TuitionCollect premium market rate tuition from student-athletes who enroll in the Academy.

Provide scholarships to 10% of student body to ensure inclusion and opportunity for everyone.

Micro Lending Provide pool of capital to lend/invest in students’ business ventures. Charge market rate interest.

-Bridges Football &Business AcademyEducation

Page 11: Save-A-Thon For Africa Update

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Business ModelThe humanitarian effort will be primarily funded by

Government Grants from Nigeria and the USA.

GovernmentTap into government aid from both Nigeria and the USA focused on alleviating poverty, improving education, and fostering peace through sports.

“Voluntourism”Provide volunteer missions for American youth to travel to Nigeria and serve in Save-A-Thon For Africa humanitarian and soccer events.

Sell travel package with built-in humanitarian $ aid.

Humanitarian -Assist the Needy-Reunite Families

Page 12: Save-A-Thon For Africa Update

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Bridges Football & Business Academy

Nigeria

2016• Begin registration waiting list• Research establishment of Academy network • Start small “test” group of students in 2016

2017• 1,000 student athletes by 2017/end

2018 and beyond• Look at expansion/partnership opportunities

Long Term Plan

Ongoing effort to recruit Cup players & Academy students while giving back to the community with humanitarian efforts.

3x/year• Hold clinics run by American young women volunteers over week-long trips to Nigeria (Lagos)• Build goodwill for & awarenessof the Bridges Cup

Soccer Clinics1

2x/year• Conduct tournament in Spring and Fall• Run business plan competition

Bridges Cup Nigeria2

2x/year• Work with USA companies and schools to exchange ideas• Expose Nigerian players toUS Soccer opportunities.

Bridges Cup USA3

Page 13: Save-A-Thon For Africa Update

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Immediate Needs

We have bootstrapped and hustled to achieve what we have to date butin order to continue we must expand our supporters and influencers.

Organizational• Expand Advisory Board: Key influencers to guide effort and raise funds• Establish Office in Lagos: Essential to increase awareness and build credibility• Website Overhaul

Financial• Pay off expenses from Bridges Cup: $25,000• Prepare for Bridges Cup USA: $100,000• Secure sponsors in Nigeria and USA for Cups and Academy

Operational• Immediately begin planning and implementation process for next phases

• Bridges Cup USA Visit• Bridges Cup Lagos• Bridges Cup 2 Osun• Academy Planning

Page 14: Save-A-Thon For Africa Update

Bridges Cup USA Schedule

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Business/Statehouse

Visit

Team Dinner &Speeches

Friendly Match #3Rio Tinto Stadium*

Fly home to Nigeria next day

Friendly Match #2

BusinessVisits

Friendly Match #1

School Visits

Tour Salt Lake City

Visit Venture Fund &

Reception

Arrive Utah

Welcome Dinner

Day 1

October, 2015*

Day 2 Day 3 Day 4 Day 5 Day 6

*Tentative

Page 15: Save-A-Thon For Africa Update

DEEP DIVE 15

Detailed look at how we plan to accomplish our mission

Page 16: Save-A-Thon For Africa Update

16ChallengeWe push them with challenges and goals that we ourselves would not shy away from and that lead them (and us) to reach full potential.

EngageThrough soccer and service we spend time with the Nigerian youth and show that Americans care about them and their future.

MotivateWe share our experiences and values that focus on what makes us similar, not different. We listen to their stories and reflect.

How Do We Change Futures? E-M-C

Page 17: Save-A-Thon For Africa Update

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Bridges Football & Business Academy

–Nigeria

Soccer Clinics1

Bridges Cup Nigeria2

Bridges Cup USA3

Engage Motivate Challenge• Connect with US players• Promote Cup to earn free Cup entry

• Chance to visit USA• All Star Selection = Academy Scholarship• Finals Golden Boot = Scholarship or Seed $ for business venture

• Carefully observe examples of successful schools and businesses• Take home ideas to implement and relationships to leverage that improve their lives in Nigeria

• 1,000 student athletes by 2017• Students first, athletes second• Emphasis on Soccer and Business• Local and Int’l instructors/coaches• Students work to maintain Academy• Graduate “give back” program

How Do We Change Futures? E-M-C

Regular humanitarian contributions to Nigeria

Page 18: Save-A-Thon For Africa Update

Big Problems = Big OpportunitiesProblems

100mm Nigerians live on < $1/day ~40% of girls are illiterate Youth Unemployment is 38% Boko Haram, gangs, and radicalism threaten the peaceful

coexistence of Christians & Muslims in Africa’s biggest democracy Most youth have little reason to hope for bright futures Few youth have productive activities to occupy their time/energy All these problems lead to despair and unwise life choices

18We will change the pervasive culture of corruption & stagnation by inspiring youth with real opportunities & reliable leadership.

Page 19: Save-A-Thon For Africa Update

Big Problems = Big OpportunitiesOpportunities

Engage Nigeria’s most precious resource, its youth, with a compelling educational platform that engenders real hope.

Directly impact the way education is delivered in Nigeria and pave the way for “real-life” business ventures for students.

Provide employment to local teachers and business people involved in building and operating the Academy.

Football is the glue that binds these youth together in pursuit of their best selves academically and athletically.

19There will be a direct correlation between the greatness these youth

achieve and Nigeria’s ability to lead Africa’s largest democracy.

Page 20: Save-A-Thon For Africa Update

Save Lives by Changing Futures

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Poverty

Weak Leadership

Despair

Corruption

Crime

Violence

Save-A-Thon For Africa is a long-termeffort to alleviate the causes that leadyouth down these destructive paths.

By helping them change their futures now we can help save their lives.

Page 21: Save-A-Thon For Africa Update

Save Lives by Changing Futures

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Poverty

Weak Leadership

Despair

Corruption

Crime

Violence

We deliver a catalyst for change through soccer

Hard Work

Ethics

Opportunity

Integrity

Leadership

Prosperity

Page 22: Save-A-Thon For Africa Update

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What does BRIDGES Stand For?Boldness: Change-going from better to best-requires hard work. The catalyst that gets us out of our comfort zone and off to work is a bold idea and the passion to make it a reality.Resilience: Change is a war between your dreams and comfort zones.Steel yourself for the battles ahead. Stay the course. Rise each time you fall. Resistance is often a sign you are on the right path.Independence: If you don’t control your destiny, someone or some-thing else will. Make decisions quickly before complacency & medio-crity talk you out of it. No one owes you anything.Discipline: Success or failure is determined by how much disciplineyou muster to stay true to the bold ideas you are chasing and the con-viction that the road you are on will lead to your true destiny.Generosity: We get more by giving of ourselves…and it feels better.Make a legacy. Leave the world and its inhabitants in better conditionthan you found it.Ethics: Find your core values and be true to them, always! Do what you promise, or don’t make the promise. Stay true to yourself and others in the face of opposition, risk, and trialsStrength: Stay mentally & physically disciplined so you can work hard. Push tirelessly to relentlessly to deliver extraordinary results

Page 23: Save-A-Thon For Africa Update

Management Team

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CEO, Adam Miles• Long-time international business professional and humanitarian. Founded nonprofit,

Bridges To America to help legally reunite African families to the USA.

Co-Founder, Kylie Miles, 14• Adam’s daughter and soccer goalie. Her efforts to raise funds for soccer balls for a village

in Ghana by saving goals officially launched Save-A-Thon For Africa in 2012.

COO, Dickson Egbukonye CEO of Destination America, a registered Nigerian company. Long-time Nigerian citizen

now living in the USA as a permanent resident. He is an invaluable resource to the effort and Adam’s most-trusted partner.

Advisor, Dave Sessions, Vital Wave Consulting, Bill & Melinda Gates Foundation• Deeply experienced operations executive with critical working knowledge of

humanitarian efforts in Africa and the developing world.

Page 24: Save-A-Thon For Africa Update

BRIDGES CUP 2015 TRIP 24

May 2015, Lagos Nigeria

Page 25: Save-A-Thon For Africa Update

Bridges Cup 2015-Osun Edition

Timeline• May 2014

Osun State U17 teams register for Cup• November 2014

Qualifying rounds held in Osogbo, Osun State• May 2015

Finals held on May 9th at Yaba Tech Stadium, Lagos Exhibition Match with RSL-Women Awards Ceremony

• June 2015 Begin Visa Process

• October 2015 Champions Tour to the State of Utah, USA

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Page 26: Save-A-Thon For Africa Update

Bridges Cup 2015-Osun Edition

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Girls Finalists Girls Champs

0-0 Match was decided by a last minute PK made by the Queens Star.

Page 27: Save-A-Thon For Africa Update

Bridges Cup 2015-Osun Edition

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Boys Finalists Boys Champs

1-1 Match was decided by a PK shootout to end the match with great drama!

Page 28: Save-A-Thon For Africa Update

Bridges Cup 2015-Exhibition Match

28Even more than the Cup Finals the crowd went crazy watching

the RSL-Women play with the local Nigerian players in this match.

Page 29: Save-A-Thon For Africa Update

Bridges Cup 2015-Exhibition Match

29The beautiful game brought together these women to play hard and

have a blast for this shortened game of just two 10-minute halves.

Page 30: Save-A-Thon For Africa Update

Bridges Cup 2015-Exhibition Match

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Regardless of nationality and race, these words seem to need no translation.

“Pep Talk” “Celebrate”

“Swag”

Page 31: Save-A-Thon For Africa Update

Bridges Cup 2015-Exhibition Match

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Crowds! And more crowds!

Page 32: Save-A-Thon For Africa Update

Bridges Cup 2015-Exhibition Match

32So, umm, who had the time of their lives?!

Page 33: Save-A-Thon For Africa Update

BRIDGES CUP 2015 TRIP 33

More than just football!

Page 34: Save-A-Thon For Africa Update

Bridges Cup Launch & Press Conference

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Page 35: Save-A-Thon For Africa Update

Save-A-Thon Clinic

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~400 kids showed up to play & learn more about Save-A-Thon.

Page 36: Save-A-Thon For Africa Update

Save-A-Thon Orphanage Visits

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Page 37: Save-A-Thon For Africa Update

Team Cultural Visit

37

Yaba TechnicalCollege

Lagos Market

Page 38: Save-A-Thon For Africa Update

Bridges Cup 2015-Impact

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6 semi-pro players from Real Salt Lake-W Team4 BTA representatives3 matches played2 Champions (40 kids) going to the USA this FallTens of thousands of $ spent in local economyHundreds of $ given in humanitarian aidThousands of Nigerian youth touched

And a whole lot of blood, sweat, and tears!

Page 39: Save-A-Thon For Africa Update

What good did we do?

39Click the image above to watch a beautiful slideshow of the trip.

Page 40: Save-A-Thon For Africa Update

INVITATION FOR SUPPORT 40

Together we inspire, change lives, and expand influence

Page 41: Save-A-Thon For Africa Update

Achievements & Exposure• Save-A-Thon For Africa has been building

goodwill and a reputation of integrity for over three years.

• Our effort has been covered by numerous news outlets including TV and Radio, local papers, and soccer bloggers.

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Page 42: Save-A-Thon For Africa Update

42

Start

2013 2014 2015 2016 2017

Bridges Cup USA3

Save-A-Thon: The Cycle

Current

Bridges Football & Business Academy

Nigeria

Repeat 3-Part cycle perpetually

Soccer Clinics1

Bridges Cup Nigeria2

Regular humanitarian contributions to Nigeria

Establish world-class training academy for Nigerian youth committed to football and

entrepreneurship.

Page 43: Save-A-Thon For Africa Update

Video Invitation

43Click the image above to watch our new video with

members of the RSL-Women Soccer Team.

Page 44: Save-A-Thon For Africa Update

SAVE-A-THON FOR AFRICA

An humanitarian effort empowering

American young women to encourage

youth in Africa through the

world’s sport of soccer

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Saving lives by changing futures through soccer

Adam Miles, [email protected]

www.saveathonforafrica.orgwww.bridgestoamerica.org #SaveAThon @Bridges2America


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