June 13-15, Sheraton Times Square Hotel, New York City, USA

Register before April 29, 2016

&SAVE$300

Lourenco GonclavesChairman, President & CEOCliffs Natural Resources Inc.

Keynote speakers:

Mario LonghiPresident & CEOUS Steel

John J. FerriolaChairman & CEONucor Corporation

Tel: +1 212 901 3828Email: marketing@amm.comWebsite: www.amm.com/events/sssnyc#sssnyc

Who should attend?l Steel mills

l Steel and raw material traders

l Iron ore producers

l Technology providers

l Logistics companies

lAnalysts and consultants

lDistributors

lAutomotive and consumergoods manufacturers

lConstruction companies

l Scrap suppliers

l Banks and financiers

l Exchanges and clearing houses

Speakers include:Ronald E. Ashburn, Executive Director, Association for Iron & Steel Technology (AIST)

Edwin Basson, Director General, World Steel Association

Philippe Blostein,Marketing Director, Metals Market, Air Liquide

Peter Campo, President, Gerdau North America

Raju Daswani, President, American Metal Market

Pablo Duarte, Commercial Vice President, Tenova

Joseph Dzierzawski, President & CEO, SMS USA LLC

Philipp Englin, CEO, World Steel Dynamics

Mike Falk, President, Falk PLI

Kazuo Mike Fujisawa, Principal-Overseas Business, JFE Steel Corporation

Lourenco Goncalves, Chairman, President & CEO, Cliffs Natural Resources Inc.

Hernan Guajardo, CEO, C&F International – Villacero

Dale Guidry, President & CEO, TMEIC Corporation

Jody Hall, Vice President, Automotive Market, Steel Market Development Institute

Etsuro Hirai, Chief Technology Officer, Primetals Technologies

John Kearsey, Executive Director, Consultancy & Research, Simpson Spence Young

Karlis M. Kirsis,Managing Partner, World Steel Dynamics

Dr. Andrey Laptev, Head of Corporate Strategy, Severstal

Anders Lehman, Vice President of Metallurgy Products, ABB

John Lichtenstein,Managing Director, Global Metals Industry Practice, Accenture

Paolo Losso, Vice President Key Account Management, Danieli & C. SpA

Francis MacKenzie, President, North Atlantic Iron Corp.

Antonio Marcegaglia, Chairman & CEO, Marcegaglia

George Matta, Director, EZZ Steel

Stephen Montague, Vice President Sales & Marketing, Midrex Technologies, Inc.

Jacques Morrow, Vice President, National Account Solutions, PLS Logistics

Roger K. Newport, CEO, AK Steel

Jo Isenberg O’Loughlin, Executive Editor, American Metal Market

Kevin O’Sullivan, Risk Consulting Principal, Crowe Horwath

David Paratore, President & CEO, Nanosteel

Yuriy Ryzhenkov, CEO, Metinvest

Michael Siegal, Chairman & CEO, Olympic Steel

Bahram Sobhani,Managing Director, Mobarakeh Steel Company

Nicholas J. Sowar, Partner, Global Steel Leader, Deloitte LLP

Dave Stickler, CEO, Big River Steel

Li Xinchuang, President & Chief Engineer, China Metallurgical Industry Institute

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66037034

In 2015 Steel SuccessStrategies XXXwelcomed...

delegates

companies

countries

2015 delegates by job title

lCEO/Chairman/Director/ President/Managing DirectorlHead of Department or Regionl Sales/Marketing/Business Development/Commercial ManagerlOtherl Purchasing/ProcurementlAnalyst/Consultant/ Advisor/Researcherl Trader

46%

21%

11%

9%

6%5%

2%

w:www.amm.com/events/sssnyc e: marketing@amm.com t: +1 212 901 3828 #sssnyc

2015 delegates by company sector

l Steel Mills & ProcessorslOtherl End Userl Trading/Merchantingl FinanciallConsultant

l Plant/Equipmentl Freigt/Logisticsl Raw MaterialsStockholding/Service

lCentre

31%

15%

10%

9%

7%

3% 3%

3

9%

8%

5%

ProgramDay oneMonday June 13, 201610:00am Registration desk opens for logistics and

technology sessions

Moderator:

Jo Isenberg O’Loughlin, Executive Editor, American Metal Market

11:00am Logistics and transportation: The good, the bad andthe ugly • Which direction do the latest road signs point in regards todriver shortages and rising rail and freight rates?• The ramifications of recent federal regulations on over-the-road transport and aging infrastructure and rebuild issues

Jacques Morrow, Vice President, National AccountSolutions, PLS Logistics

11:30am IT and software: Cyber security in metals • The latest trends, challenges and potential minefields posedby digital advances • Focus upon The Cloud, ‘internet of things’, mobility and cyber security

Kevin O’Sullivan, Risk Consulting Principal, Crowe Horwath

12:00pm Open debate: Workforce development and talent retention

1:00pm Lunch

2:00pm Technology 1: Exploring the future of steelmanufacturing • How is technology innovation driving the future for steel manufacturing?• What are the new plant concepts for producing value-added steel grades?• How will plant design impact workforce development?

Moderator:

Ronald E. Ashburn, Executive Director, Association for Iron & Steel Technology (AIST)Panelists:

Paolo Losso, Vice President Key AccountManagement, Danieli & C. SpAJoseph Dzierzawski, President & CEO, SMS USA LLCEtsuro Hirai,Chief Technology Officer, Primetals TechnologiesPablo Duarte,Commercial Vice President, Tenova Stephen Montague, Vice President Sales &Marketing, Midrex Technologies, Inc.

3:45pm Technology II: Leveraging advanced automationand diagnostics• How can steel producers leverage the next generation of IT tools?• Has automation and process control in steel manufacturingreached its practical limit?• What tools are available for reducing energy consumption?

Philippe Blostein,Marketing Director, Metals Market,Air Liquide Dale Guidry, President & CEO, TMEIC CorporationAnders Lehman, Vice President of MetallurgyProducts, ABBMike Falk, President, Falk PLI

6:00pm Welcome drinks reception

Day twoTuesday June 14, 20168:00am Registration desk opens

8:30am Welcome

Raju Daswani, President, American Metal Market

8:45am Keynote presentation: Death spiral black jack

Peter F. Marcus & Karlis M. Kirsis,Managing Partners, World Steel Dynamics

9:15am Keynote speaker Mario Longhi, President & CEO, US Steel

10:00am Networking refreshment break

10:30am Panel I: International: Oversupply five card stud • How are steel mills responding to an increasingly tough environment? • What changes in trade patterns have emerged in 2016? • When will the impact of Chinese government pledges forcapacity cuts be realized? When can we expect lowerChinese exports? • Do any regions and sectors give an optimistic growth picture?

Moderator:

Edwin Basson, Director General, World Steel Association Panelists:

Kazuo Mike Fujisawa, Principal-Overseas Business,JFE Steel Corporation Dr. Andrey Laptev, Head of Corporate Strategy,SeverstalJohn Lichtenstein,Managing Director, GlobalMetals Industry Practice, Accenture Antonio Marcegaglia,Chairman & CEO, MarcegagliaBahram Sobhani,Managing Director, Mobarakeh Steel Company

4 Note: AMM Events reserves the right to alter the venue, timings and /or speakers. © AMM Events, part of Euromoney Trading Limited.

Day threeWednesday June 15, 20168:00am Registration desk opens

8:30am Panel IV: Scrap, ore and coke: Upping the ante• Is it necessary for North American iron mines to shift theirmarket to provide DRI pellets to EAF mills? • Is the operating cost of the leading iron ore companies suchthat in the long term all other producers will no longer exist? • Is the outlook for US coking coal in despair? • Are scrap prices doomed to be depressed for a decade inview of the massive rise in supply from China?

Moderator:

Senior Representative, American Metal MarketPanelists:

Francis MacKenzie, President, North Atlantic Iron Corp.John Kearsey, Executive Director, Consultancy &Research, Simpson Spence Young

10:00am Keynote speaker Lourenco Goncalves,Chairman, President & CEO, Cliffs Natural Resources Inc.

10:45am Networking refreshment break

11:15am Panel V: China & developing world: Risk takers tobe winners • Clarification on the Chinese government’s initiative toshutdown uncompetitive mills – what progress had beenmade and what are the plans for the future? • Will Chinese capacity and exports diminish sharply in the next 5 years? • Is China taking measures to make their steel industry the lastman standing? • Geopolitical uncertainty in MENA – how does this impactsupply, demand and production in the region? • Which governments in the Middle East are cutting backinfrastructure spending significantly in light of drop in oil price?

Moderator:

Philipp Englin,CEO, World Steel DynamicsPanelists:

George Matta, Director, EZZ Steel Li Xinchuang, President & Chief Engineer, China Metallurgical Industry Institute

12:30pm Close of conference and networking lunch

5Note: AMM Events reserves the right to alter the venue, timings and /or speakers. © AMM Events, part of Euromoney Trading Limited.

11:50am Keynote speaker John J. Ferriola,Chairman & CEO,Nucor Corporation

12:30pm Networking lunch

The sixteenth “Willy Korf Award for YoungExcellence” honors

Bernhard Steenken, RWTH Aachen University, Dep. of Ferrous Metallurgy

The twenty fifth “Willy Korf/Ken Iverson Steel VisionAward” honors

John Correnti (posthumously), Big River Steel

2:00pm Panel II: North America: Steel mills out of chips? • How successful have trade cases been? Will the US adopteven more protectionist measures? • How much is steel demand being hurt by the strong dollar? • When will demand for steel in the energy sector recover? • Now that mini sheet mills have a scrap cost advantage overintegrated mills are they positioned to take market share forautomotive sheet?

Moderator:

Jo Isenberg O’Loughlin, Executive Editor, American Metal MarketPanelists:

Peter Campo, President, Gerdau North AmericaRoger K. Newport,CEO, AK Steel Michael Siegal,Chairman & CEO, Olympic Steel Nicholas J. Sowar, Partner, Global Steel Leader,Deloitte LLP Dave Stickler,CEO, Big River Steel

3:30pm Networking refreshment break

4:00pm Panel III: Steel Marketplace: Exchange rate andprotectionism roulette• Have improved automotive steels stopped the onslaught of thealuminum industry with their products? What's yet to come?• How is the avalanche of steel trade suits going to impact theglobal trading of steel products?• To what extent have recent shifts in foreign currency valuesdestabilized the global steel market? How can we expect thisto play out?

Moderator:

Peter Marcus,Managing Partner, World Steel DynamicsPanelists:

Hernan Guajardo,CEO, C&F International – VillaceroJody Hall, Vice President, Automotive Market, Steel Market Development InstituteDavid Paratore, President & CEO, Nanosteel Yuriy Ryzhenkov,CEO, Metinvest

5:30pm Networking drinks reception

Sponsorship and exhibition opportunities

For further information please contact: Mary Connors, American Metal Market Tel: +1 646 274 6250 Email: mconnors@amm.comThere are limited speaking slots available.

Exhibition FloorplanSponsoring and exhibiting atthe premier global steelconference of the year willprovide your company withgreat visibility to increaseawareness among an elitegroup of decision makersacross the steel supply chain.

Exhibiting companies will receive:

l Exhibition display area –8’x10’, table with two chairs

l Full page company profiledescription in delegateworkbook

l Two conference delegate passes

There are only a limited numberof exhibits available, call todayto reserve your space.

Business LoungeLennox Ballroom Conference Room

Metropolitan Ballroom

Exhibition AreaEmpire Ballroom

1 American Metal Market

2 Primetals3 PLS Logistics4 Quintiq5 Tenova6 North Atlantic Iron7 ABB

8 TMEIC9 Falk10 Nanosteel11 Available12 Available13 Available14 Available15 Available

16 Available17 AIST18 Metal Bulletin / Metal Bulletin Research

19 Primetals Technologies20 Available21 Crowe Horwath22 Midrex

EXHIBITION AREAEMPIRE BALLROOM

CONFERENCE ROOMMETROPOLITAN BALLROOM

BUSINESSLOUNGE

LENNOXBALLROOM

STA

GE

CENTRALPARK EAST

CENTRALPARK WEST

FIRE

EXIT

1 2 3 4 5 6 7 8 9 10 11 12 13 14

22 21 20 19

18 17 16 15

REFRESHMENTSREFRESHMENTS

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Registration

Use of your informationAMM Events is part of the Euromoney Institutional Investor PLC group of companies. Wewill use your information to process your registration and communicate with you about it. Asan international group, we may transfer your data on a global basis. We may monitor use ofour websites. Subject to your choices below, we may use your data for marketing. Bysubmitting your details, you indicate your consent to the use of your data as identified here.Read our full privacy policy at www.euromoneyplc.com

Marketing choices(these will be applied to all delegate contact details supplied on this form) Please tick if youdon’t want marketing from our group by telephone , fax , email , post or fromcompanies outside our group (including sponsors) .

AccommodationSheraton New York Times Square Hotel811 7th Ave at 52nd Street, New York, NY 10019, USATel: +1 212 581 1000Web: www.sheratonnewyork.com

Delegate cancellationsRegistration cancellations received in writing on or before May 13, 2016 wlll qualify fora refund less US$200 handling charge. No refund will be given on cancellations afterthis date, although delegate substitutions will be accepted. For hotel cancellation policy,please contact the hotel directly. ln the unlikely event of this conference being canceled forany reason, neither AMM not its subsidiaries and/or associated companies nor its employeesaccept any responsibility for travel accommodation cost or consequential losses incurred bya prospective delegate as a result of any such cancellation. We therefore recommend thatprospective delegates arrange appropriate travel insurance coverage. Note: While every effortis made to ensure the speakers, papers, topics, tours etc that are announced in advancematerialize, neither AMM Events nor is subsidiaries and/or associate companies nor itsemployees accept any liability or responsibility in cases where they fail to materialize.

Registration DetailsPLEASE COMPLETE IN BLOCK CAPITALS

(Mr/Miss/Mrs/Ms/Dr)

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Please indicate your metals interest in order of preference:

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*Delegates must provide their email address in order to receivebooking confirmation and access to the delegate messenger system.

Registration Rates

Payment lnformationCredit Card Option:To make a payment by credit card, please call +1 212 901 3828or visit www.amm.com/events/sssnyc to book and pay online

Wire Transfer Option:I would like to pay by wire transfer, option only availableuntil May 13, 2016

DELEGATE NAME MUST BE INCLUDED FOR WIRE TRANSFER TO BE PROCESSEDPLEASE SIGN THE FORM IN ORDER FOR REGISTRATION TO BE PROCESSED:

Signature: Date:

Please email this completed form to marketing@amm.com

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Full Rate (After April 29, 2016)

$2,299

$1,954

$1,839

Number of delegates

1st & 2nd Delegate

3rd delegate

4th + delegate

Early Bird Rate (Before April 29, 2016)

$1,999 (SAVE $300)

$1,699

$1,599

7

Register online at www.amm.com/events/sssnycor by calling +1 212 901 3828

Gold sponsors

Silver sponsors

Bronze sponsor Exhibitors

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