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emily

she wants all the answerstell the future · make sure she’s doing it right · you shouldn’t do that

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EMILY

Unorganized college student

Frequents most social media platforms

lives close to school and mom pays the rent

has a student job on campus

“grown up” but not many responsibilities

HAS COMMITMENT ISSUES

ACTIVITIES ENVIRONMENT INDIVIDUAL OBJECTS UNDERSTANDING

GETTING HUNGRY, GONNA HAVE TO EAT

IMPENDING DECISION

LOOKING IN FRIDGE, TOO MANY OPTIONS

ABUNDANCE OF CHOICES

FRUSTRATED, CAN’T DECIDE

CANNOT COMMIT

ASKING FRIENDS FOR THEIR INPUT

SENDING OUT A QUERY VIA THE APP

IMMEDIATE RESULTS, THE CHOICE IS IN

SURVEY BASED ON GOALS IS RETURNED

DECISION MADE

NAM

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COM

PETI

TOR

ANAL

YSIS

PERS

ONA

GEEK LOGIK

BASED ON MATHEMATICAL FORMULA

SEVERAL ROUNDS OF QUESTIONS

GIVEN A SCORE OF SUCCESS

HARD TO UNDERSTAND

GOOD GUIDE

HEALTH, ENVIRONMENTAL, SOCIAL

BASED ON ETHICS

FOR CONSUMER ISSUES ONLY

WHO’S OPINION?

OURS

EXTREMELY PERSONALIZED

GOALS INCLUDED

BASED ON “REAL” OPINION

SIMPLE

CONCERNS ANY LIFE ISSUE

DECISION MADE

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AT&TAT&T 12:35 PM12:35 PM

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Is any part of your mindset holding you back? Is there any part of the way that you

behave that upsets you?

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attitude?

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AT&TAT&T 12:35 PM12:35 PM

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What should I eat

No response! Let Sayso decide?

AT&TAT&T 12:35 PM12:35 PM

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What should I eat